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Implementation of CSR Program for Clean Water Well Development by PT. Chevron Pacific Indonesia to The Sakai Tribe Community Tiara Risky; Mufid Salim; Rustono Farady Marta; Kirti Dang Longani
CHANNEL: Jurnal Komunikasi Vol 10, No 1 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v10i1.21982

Abstract

PT. Chevron Pacific Indonesia is one of the largest oil companies in Indonesia. Social responsibility is essential so that the company can operate smoothly and get support from the surrounding community. It is necessary to implement a good Corporate Social Responsibility (CSR) program. This study aims to determine the implementation of the Corporate Social Responsibility (CSR) program to construct clean water wells in West Minas Village, PT. Chevron Pacific Indonesia. This research method uses descriptive qualitative research and data collection methods through interviews with the field Social Performance Specialist and Government specialist and three Sakai Tribe communities in West Minas Village. The data analysis technique used in this study uses the Ground technique by Miles and Huberman. The theory used in this research is a four-stage public relations strategy planning process by Cutlip Center & Broom. The results of this study indicate that PT. Chevron Pacific Indonesia has implemented the Corporate Social Responsibility (CSR) program to construct clean water wells and has carried out all public relations strategy planning stages.
PEMETAAN IDEOLOGI PERFORMATIF DAN REPRESIF DALAM VIDEO DOKUMENTER DI KANAL YOUTUBE: SEBUAH PERSPEKTIF MULTIMODALITAS BUDAYA KOTA LASEM Harry Harry; Rustono Farady Marta; Muhammad Bahruddin; Nurlina Bangun; Laurencia Steffanie Mega Wijaya Kurniawati
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol 8, No 01 (2022): March 2022
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v8i01.4727

Abstract

AbstrakPenanaman akulturasi budaya di Pulau Jawa telah terjalin sejak 600 tahun silam dan tertuang dalam video dokumenter. Dokumentasi dari sejumlah perspektif komunikator disampaikan dengan menggunakan teknik visual yang berbeda. Khalayak yang menerima video dokumenter kemudian memperluas pengetahuan mereka berdasarkan perspektif tertentu. Tujuan penelitian ini adalah untuk membuktikan persatuan budaya di Kota Lasem, Jawa Tengah, melalui dua video dokumenter dari akun IndonesiaKaya dan Klenteng Lasem yang ditayangkan di kanal Youtube. Pendekatan penelitian yang digunakan adalah kualitatif konstruktivis dengan metode analisis diskursus multimodalitas. Elemen teori yang digunakan adalah metafora visual dan performa kultural. Hasil penelitian menunjukkan bahwa terdapat persamaan dan perbedaan ideologi performatif dan represif sineas komunikator kedua akun Youtube dalam menyampaikan pesan pelestarian budaya Lasem kepada khalayak. Persamaan tersebut terdapat dalam penayangan sinergisitas visual yang membahas klenteng Gie Yong Bio sebagai pusat pelestarian sejarah Lasem. Sementara perbedaannya terdapat dalam ideologi yang digunakan untuk menyampaikan makna kepada khalayak. Akun IndonesiaKaya menggunakan ideologi performatif budaya dalam penyampaian pesannya. Sementara akun Klenteng Lasem menggunakan ideologi sejarah penjajahan pemerintahan VOC terhadap rakyat Pulau Jawa dari cuplikan film. Kata Kunci: analisis teks, budaya, dokumenter, Lasem, multimodalitas AbstractAcculturation of Javanese cultures has been planted around 600 years ago and was delivered through a documentary. Communicator’s perspective is built through documentation and distributed in form of video. Audiences receiving the documentary video will then be able to expand their knowledge through a specific perspective. The purpose of this research is to find out how documentary proves a unity of differing cultures in Lasem City, Central Java, from 2 different accounts, which is IndonesiaKaya and Klenteng Lasem. The research is conducted in qualitative method with constructivist paradigm, as well as multimodality discourse analysis technique. The mapping of visual metaphor theory and cultural performance theory is used in this research. It is discovered in the research that the two accounts have their similarity and difference in two account’s communicator ideology to inform audience about conserving Lasem’s culture. The similarity lies within the visual synergy that discusses Gie Yong Bio Temple as Lasem’s history conservation center. The difference is the ideology, both performative and repressive, of the two accounts to create meaning to audience, where IndonesiaKaya account used cultural performance to deliver their ideology, while Klenteng Lasem account used Javanese’s suffering from VOC’s colonialism from a film’s cutscene to construct audience’s ideology.  Keywords: culture, documentary, Lasem, multimodality, text analysis
MENELUSURI IDEOLOGI MEDIA TEMPO.CO MELALUI KONSTRUKSI REALITAS BERITA AMANDEMEN UUD 1945 Kurniawan Fadilah; Teguh Tjatur Pramono; Rustono Farady Marta; Joshua Fernando; Endik Hidayat
Jurnal Jurnalisa: Jurnal Jurusan Jurnalistik Vol 8 No 1 (2022)
Publisher : Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jurnalisa.v8i1.28254

Abstract

The research will be purposed to review the news regarding amandemends narration created by online media Tempo.co. The qualitative research will use Robert N. Entman’s Framing Analysis model. The results of the research implicate that there are refutation of amandemend narratives of UUD 1945 proposed by People’s Consultative Assembly of Indonesia. The cause of this phenomena lies within the public’s rejection regarding the amandemend due to it’s danger’s posed. Every assembly’s desicion relies on every stakeholder’s perspective, which makes the decision not one sided nor biased. The author recommends to Tempo.co that PPHN and GBHN has to be explained more comprehensively. The amandemend narrative of UUD 1945 offers a room for both the people’s assembly and Indonesians, which involve interviewees of both sides to create the news article. Tempo.co has to maintain the balance and accuracy of news production as it stands with their ideology.
Peningkatkan Wisatawan Masa New Normal: Telaah Strategi Komunikasi Pemasaran Dinas Pariwisata dan Kebudayaan Kabupaten Kampar Ronaldi Safitra; Mufid Salim; Rustono Farady Marta; Nunik Hariyanti
Jurnal Politikom Indonesiana Vol 7 No 1 (2022): Jurnal Politikom Indonesiana
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jpi.v7i1.6701

Abstract

Kabupaten Kampar merupakan salah satu daerah yang terkena dampak buruk dari pandemi Covid-19 sehingga menyebabkan penurunan pengunjung. Dengan adanya kebijakan new normal yang dibuat oleh pemerintah pusat, maka diperlukan strategi pemasaran yang disesuaikan dengan situasi dan kondisi yang terjadi selama pandemi. Tujuan dari penelitian ini untuk mengetahui strategi komunikasi pemasaran Dinas Pariwisata dan Kebudayaan Kabupaten Kampar dalam meningkatkan wisatawan pada masa new normal. Penelitian ini menggunakan teori bauran pemasaran yang dikembangkan oleh (Kotler, 2012), metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif, dimana peneliti mengambil Dinas Pariwisata dan Kebudayaan Kabupaten Kampar sebagai objek penelitian. Pengumpulan data dilakukan dengan teknik observasi, dokumentasi dan wawancara. Wawancara dilakukan dengan pegawai dinas pariwisata, pengelola wisata, dan wisatawan. Data kemudian dianalisis dengan tiga tahapan yaitu reduksi data, penyajian data dan kesimpulan. Keabsahan data divalidasi dengan menggunakan triangulasi. Hasil dari penelitian menunjukkan bahwa Dinas Pariwisata dan Kebudayaan Kabupaten Kampar telah mengambil langkah yang sesuai dengan strategi komunikasi pemasaran, langkah tersebut adalah dengan menerapkan bauran pemasaran yang didalamnya terdapat bauran promosi. Akan tetapi Dinas Pariwisata dan Kebudayaan Kabupaten Kampar belum dapat menjalankan strategi komunikasi pemasaran tersebut secara maksimal dikarenakan adanya perintah PPKM dari pusat serta pembatasan kunjungan membuat pariwisata Kampar ditutup dan terpaksa dihentikan, setelah dibuka kembali belum terlihat adanya peningkatan jumlah wisatawan di Kabupaten Kampar. Kata Kunci: Strategi, Bauran Pemasaran, Dinas Pariwisata Kampar, New Normal
Comparison of the Influence of Motivation for Foreign Tourists' Visits to Bali with the Inauguration of the Garuda Wisnu Kencana Statue Supina; Rustono Farady Marta; Cut Meutia Karolina
International Journal of Applied Sciences in Tourism and Events Vol. 6 No. 1 (2022): June 2022
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (487.407 KB) | DOI: 10.31940/ijaste.v6i1.42-51

Abstract

There is a growing expectation for the iconic statue to emerge as a tourism icon, particularly in Bali, Indonesia; following the completion of the Garu-da Wisnu Kencana Statue in 2018. Therefore, this quantitative study was car-ried out to answer the two key research questions; Are potential tourists aware of the presence of this new landmark after the development and whether there is an influence on motivation to visit, particularly for foreign tourists? The study was conducted using an online survey that was sent to 80 foreign tourists from all around the world. The findings revealed that the majority of respondents in this survey were uninformed of the statue's presence, and that if they were aware of its presence, it had an impact on their desire to visit Bali. This makes it critical to raise public awareness about the Garuda Wisnu Kencana Statue, which located at the Garuda Wisnu Kencana Cultural Park in Bali, Indonesia and suggested that the presence of Garuda Wisnu Kencana Statue can be op-timally used as a significant marketing tools by Indonesian Ministry of Tourism. Theoretical implications include summarizing the key elements of a tourism destination with a tourism icon that attracts potential tourists. Practical implica-tions include presenting measurement on steps to maximize the presence of a tourism icon with a variety of expectations from potential tourists.
Pengaruh Terpaan Tayangan Video YouTube Otodriver.com Terhadap Asosiasi Merek Mobil Pada Pengikut Akun Dhimas Luthfi Prabowo; Mufid Salim; Nunik Hariyanti; Rustono Farady Marta
Jurnal Audience: Jurnal Ilmu Komunikasi Vol 5, No 1 (2022): FEBRUARI 2022
Publisher : COMMUNICATION MAJOR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v5i1.5797

Abstract

Seiring berkembangnya zaman, semakin banyak masyarakat yang mengandalkan perolehan informasi melalui sarana internet atau media online. Media online sendiri memiliki peran sangat penting dalam penyebaran informasi. Otodriver.com merupakan portal berita di internet khusus membahas mengenai otomotif. Berawal dari website www.otodriver.com lalu melebarkan sayap ke kanal YouTube dan menyajikan konten audio visual yang berisi tentang informasi mengenai kendaraan roda empat terbaru yang diulas secara lengkap oleh para ahli secara independen. Penelitian ini dilakukan untuk mengetahui apakah terdapat pengaruh terpaan tayang video YouTube Otodriver.com terhadap asosiasi merek mobil terhadap pengikut akun. Metode penelitian yang dilakukan adalah kuantitatif eksplanatif dengan purposive sampling terhadap 100 orang pengikut akun. Hasil dari penelitian ini menunjukkan terdapat 64,7% pengaruh terpaaan tayang dengan asosiasi merek mobil pengikut akun. Asosiasi merek merupakan pengalaman untuk mengidentifikasikan identitas pembeda antara suatu barang atau jasa lainnya. 
Strategi Komunikasi Pemasaran Paguyuban Batik Tulis Giriloyo Menghadapi Pandemi COVID-19 Nurhalisa Sy Goma; Mufid Salim; Rustono Farady Marta
Komunikasiana: Journal of Communication Studies Vol 4, No 1 (2022)
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/kjcs.v4i1.17963

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PPaguyuban Batik Tulis Giriloyo adalah salah satu UMKM yang bergerak pada bidang pelestarian kebudayaan batik tulis khas Yogyakarta serta menaungi seluruh pengrajin batik yang ada di kawasan kelurahan Wukirsari. Pandemi COVID-19 membawa dampak yang sangat besar bagi Paguyuban Batik Giriloyo. Para pengrajin Paguyuban Batik Tulis Giriloyo mengandalkan penjualan batik dari kunjungan wisatawan. Penelitian ini bertujuan untuk mengetahui strategi komunikasi pemasaran Paguyuban Batik Tulis Giriloyo di masa pandemi COVID-19. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Data dikumpulkan melalui obeservasi, wawancara mendalam dan dokumentasi. Hasil penelitian menunjukkan bahwa strategi komunikasi pemasaran yang digunakan oleh Paguyuban Batik Tulis Giriloyo adalah segmentasi, targeting, positioning, dan bauran pemasaran. Dalam langkah awal Paguyuban Batik Tulis Giriloyo memetakkan terlebih dahulu dari strategi komunikasi dengan menjadikan wisatawan lokal dan pelajar sebagai pasar sasaran dalam menghadapi COVID-19. Paguyuban Batik Giriloyo juga menerapkan bauran pemasaran yang memiliki tujuh elemen, yaitu produk, harga, tempat, sarana fisik, orang, proses dan promosi.
Interpersonal Communication Goals BPJS Kesehatan dalam Penanganan Pengaduan Peserta Mufid Salim; Nadila Wahyuni; Rustono Farady Marta; Nunik Hariyanti; Fitrinanda An Nur
Jurnal Komunikasi Pembangunan Vol. 21 No. 01 (2023): Februari 2023
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46937/21202341327

Abstract

One of the Social Security Administering Agency of Health Insurance (BPJS Kesehatan) duties is to handle complaints submitted by its participants. This study aims to analyze how the complaints by the BPJS Kesehatan of the Solok branch office to its participants through interpersonal communication are based on emphasizing interpersonal communication. This study uses data collection methods with structured interviews with the BPJS Kesehatan and with the three participants who submitted complaints according to the researcher's needs, then the method of observation and documentation. Researchers use data reduction, data presentation, and verification techniques for data analysis, while data validation techniques use triangulation, which checks data from various sources. This study indicates that the purpose of interpersonal communication can be achieved through several aspects of communication, namely emphasis on interpersonal needs, emphasis on communication channels, emphasis on messages, emphasis on listening skills, and emphasis on feedback. From the five aspects of interpersonal communication emphasized, it was found that the purpose of the BPJS Kesehatan interpersonal communication on its participants is to understand the information or messages conveyed and change attitudes.
Transmisi Pesan Dalam Digitalisasi – Analisis Penggunaan Media Sosial Oleh Dokter Tifa Fit Yanuar; Daesy Ekayanthi; Rustono Farady Marta
Communicology: Jurnal Ilmu Komunikasi Vol 10 No 2 (2022): Communicology: Jurnal Ilmu Komunikasi, Volume 10 No 2 Desember 2022
Publisher : DIII Prodi Humas Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMMUNICOLOGY.030.08

Abstract

Doctor Tifa is of a social media activist with such high credibility to the point her posts were used by other mass media as a source of information. There was a shocking post regarding Jokowi’s “fake certificates” on October 2022. These posts were the last time Doctor Tifa received her most news exposure and was seen on social media. The research is aimed to identify how Doctor Tifa constructs the “fake certificate” message to the audience and creates a digital phenomenon. The qualitative study uses the Message Transmission Theory by Shannon and Weaver and uses a text analysis of Doctor Tifa’s latest posts on social media. The research data displayed that Doctor Tifa purposefully attempted to defame President Jokowi by constructing “fake certificates” messages on social media. Digital messages are capable of being distributed quickly and widely, which gives birth to a new phenomenon in the digital world. Keywords: Social Media; Message Transmission Theory; Content Analysis; Defamation ABSTRAK Dokter Tifa memiliki salah satu akun media sosial dengan kredibilitas tinggi sehingga banyak media massa menggunakan unggahannya sebagai sumber informasi. Salah satu unggahan Dokter Tifa tentang “ijazah palsu” Jokowi mengguncangkan media massa pada bulan Oktober 2022. Kumpulan unggahan tersebut menjadi kali terakhir Dokter Tifa mendapatkan perhatian media terbanyak dan juga kali terakhir beliau terlihat dalam media sosial. Penelitian ini ditujukan untuk menginterpretasi konstruksi pesan “sertifikat palsu” oleh Dokter Tifa di media sosial. Penelitian kualitatif ini menggunakan Teori Transmisi Pesan oleh Shannon dan Weaver dengan analisis wacana sebagai metode penelitian untuk mengkaji unggahan Dokter Tifa dalam media sosial. Hasil penelitian menunjukkan bahwa Dokter Tifa dengan sengaja berusaha untuk merusak citra Presiden Jokowi dengan merancang pesan “ijazah palsu” dalam media sosial. Pesan digital dapat terdistribusi secara luas dalam waktu yang singkat, sehingga unggahan tersebut mampu melahirkan sebuah fenomena dalam dunia maya.
ALIH INOVASI CASSAVA FLOUR SEBAGAI PEMANFAATAN SISA PARUTAN SINGKONG KERIPIK KACA AKOPA Rustono Farady Marta; Nurhayati Nurhayati; Risqi Inayah Dwijayanti; Ferdinand Agustinus; Melkisedek Luahambowo
Community Services and Social Work Bulletin Vol 2, No 2 (2022): Community Services and Social Work Bulletin Volume 2 No. 2 Tahun 2022
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/cswb.v2i2.7559

Abstract

One of the most abundant high-carbohydrate foodstuffs in Indonesia is cassava, this is what Keripik Kaca (Glass Chips) AKOPA uses as a MSME Partner which is the target of Community Service activities from Universitas Satya Negara Indonesia. The main objective of this community service activity is based on optimizing Keripik Kaca AKOPA’s waste to be used as cassava flour or tapioca flour. The methods used include training and mentoring as well as evaluation of activities to ensure the quality of the services presented. Based on the results of community service, a cassava-based derivative innovation transfer product was obtained, namely Cassava Flour. The product will be marketed through various online channels. This is done in order to increase the usability value as well as the selling value of cassava-derived products.