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All Journal MetaKom : Jurnal Kajian Komunikasi AGRISE Jurnal Mamangan Nyimak: Journal of Communication Lontar : Jurnal Ilmu Komunikasi Mamangan Social Science Journal
Eko Purwanto
Universitas Muhammadiyah Tangerang
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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THE ROLE OF HUMAN CAPITAL AND SOCIAL CAPITAL IN AGRICULTURAL INSTITUTIONAL DEVELOPMENT IN RURAL AREAS Selly Oktarina; Anna Gustina Zainal; Ana Kuswanti; Eko Purwanto
Agricultural Socio-Economics Journal Vol 22, No 2 (2022): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.2.1

Abstract

The role of human capital and social capital is very needed in the development of farmer institutions. It is intended that existing farmer institutions can function optimally. This paper is a literature study based on data and related journals. In carrying out farmer institutional management, human capital can act as planners, organizers, implementers of activities and supervisors. In addition to human capital, social capital is also very important and needed in the development of farmer institutions. The role of social capital is to maintain cohesiveness, cooperation and carry out the tradition of deliberation (the element of trust), exchange of information, the tradition of “gotong royong” and the tradition of social gathering (the element of reciprocity), carry out common goals and have an element of volunteerism (participation in the network and do it according to the rules. norm).
Teknologi Komunikasi Smartphone Pada Interaksi Sosial Abdul Basit; Eko Purwanto; Agus Kristian; Dewi Intan Pratiwi; Krismira; Intan Mardiana; Gusri Weni Saputri
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 1 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i1.3254

Abstract

The use of smartphones causes several changes in the behavior of a person who tends to be complacent with his world without caring about society. Smartphones can have a positive or negative impact depending on their use. This study aims to determine whether there is an influence of smartphone communication technology on social interaction. The research method used quantitative methods, the population was carried out at PT Paragon Technology and Innovation with a sample of 150. The results showed that there was an influence in it, that smartphone communication technology has links with users related to the process of social interaction, this can be proven by how someone uses communication tools in everyday life. The social interaction built by employees within the company seems to be very good, this is evidenced by the hypothesis obtained from data processing that smartphone communication technology in every interaction with colleagues has no effect. The interaction process will run well if it is done with face-to-face communication, without any interference from the communication tool, namely smartphones.
Communication Patterns in the Development of Life Skills at the Darul Fallah Islamic Boarding School in Bogor Regency Eko Purwanto; Sumardjo sumardjo; Retno Hafsari; Cahyono Tri Wibowo
Nyimak: Journal of Communication Vol 4, No 2 (2020): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1416.5 KB) | DOI: 10.31000/nyimak.v4i2.2875

Abstract

This study aims to determine the pattern of communication in the process of developing life skills at the Darul Fallah Islamic Boarding School, Bogor Regency. The research method used is a case study with a qualitative approach. The results showed that the curriculum used was an integrated curriculum, namely a combination of religious material, general material, and life skills consisting of: personal skills, social skills, academic skills, and vocational skills. Personal skill development is carried out through public lectures, muhadhoroh, pencak silat, and sports. Social skill development is carried out through HISDAF which is an organization of students, muhadatsah and scouts. Academic skill development is carried out through learning the Qur’an, Hadith and the Salaf book (Yellow book). Vocational skill development is carried out through an integrated agricultural program. Linear communication patterns are actualized in general lectures and muhadhoroh (discourse) activities. Interactional communication patterns are carried out in muhadatsah (conversation) activities, learning the Qur’an, Hadith and the Salaf books. While transactional communication patterns are carried out in scouting activities, HISDAF student organizations, and agricultural education.Keywords : Life skills, linear communication, interactional communication, transactional communication ABSTRAKPenelitian ini bertujuan untuk mengetahui pola komunikasi dalam proses pengembangan life skill di Pondok Pesantren Pertanian Darul Fallah Kabupaten Bogor. Metode penelitian yang digunakan adalah studi kasus dengan pendekatan kualitatif. Hasil penelitian menunjukkan bahwa kurikulum yang digunakan adalah kurikulum terpadu, yaitu gabungan materi keagamaan, materi umum, serta keterampilan (life skill) yang terdiri atas: personal skill, social skill, academic skill, dan vocational skill. Pengembangan personal skill dilakukan melalui ceramah umum, muhadhoroh, pencak silat, dan olahraga. Pengembangan social skill dilakukan melalui HISDAF yang merupakan organisasi santri, muhadatsah dan pramuka. Pengembangan academic skill dilakukan melalui pembelajaran al-Qur’an, Hadis dan kitab salaf (kitab kuning). Pengembangan vocational skill dilakukan melalui program pertanian yang terpadu. Pola komunikasi linier diaktualisasikan dalam kegiatan ceramah umum serta muhadhoroh. Pola komunikasi interaksional dilakukan dalam kegiatan muhadatsah, pembelajaran al-Qur’an, Hadis dan kitab salaf. Adapun pola komunikasi transaksional dilakukan dalam kegiatan pramuka, organisasi santri HISDAF, dan pendidikan pertanian.Kata Kunci: Life skills, komunikasi linier, komunikasi interaksional, komunikasi transaksional
THE ROLE OF HUMAN CAPITAL AND SOCIAL CAPITAL IN AGRICULTURAL INSTITUTIONAL DEVELOPMENT IN RURAL AREAS Selly Oktarina; Anna Gustina Zainal; Ana Kuswanti; Eko Purwanto
Agricultural Socio-Economics Journal Vol. 22 No. 2 (2022): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.2.1

Abstract

The role of human capital and social capital is very needed in the development of farmer institutions. It is intended that existing farmer institutions can function optimally. This paper is a literature study based on data and related journals. In carrying out farmer institutional management, human capital can act as planners, organizers, implementers of activities and supervisors. In addition to human capital, social capital is also very important and needed in the development of farmer institutions. The role of social capital is to maintain cohesiveness, cooperation and carry out the tradition of deliberation (the element of trust), exchange of information, the tradition of “gotong royong” and the tradition of social gathering (the element of reciprocity), carry out common goals and have an element of volunteerism (participation in the network and do it according to the rules. norm).
STRATEGI KOMUNIKASI PEMASARAN PADA KOPI OGUT KAFÉ DALAM MENARIK MINAT KONSUMEN Eko Purwanto; Selly Oktarina; Abdul Basit; Mirza Shahreza; Anna Gustina Zainal; Ana Kuswanti; Lusiana Setianti
Metakom Vol. 6 No. 2 (2022)
Publisher : Communication Science Department at Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v6i2.264

Abstract

This study focuses on how the marketing communication strategy for Café Ogut Cofee in attracting consumers' interest and the factors influence the marketing communication strategy for Café Ogut Cofee in attracting consumers' interest. The method used in this study is a qualitative research method using interview, observation and documentation techniques as data collection. After conducting research, it was found that the marketing communication strategy applied by Café Ogut Cofee uses the concept of the marketing mix that he uses including, produst, place, price, promotion, people, physical evidence, and process. Of the seven elements, Café Ogut Cofee uses all elements of the marketing mix including product, place, price, promotion, physical evidence and process. The driving factors that influence the marketing communication strategy of Café Ogut Cofee are the existence of board game facilities for visitors so that it becomes an attraction for Café Ogut Cofee and the inhibiting factor is the lack of space or place for events such as live music to reduce the attractiveness of Café Ogut Cofee and become obstacle to the smooth marketing mix of Café Ogut Cofee.
Analysis of Communication System for Community Empowerment Based on Integrated Plant Management Implementation Movement Program (GPPTT) Selly Oktarina; Norhazlina Fairuz Musa Kutty; Eko Purwanto; Mirza Shahreza; Abdul Basit
Jurnal Ilmu Sosial Mamangan Vol 12, No 2 (2023)
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i2.6655

Abstract

Empowerment communication is important so the people become empowered through effective communication. The effectiveness of communication is inseparable from the role of the institutions involved in program implementation. This study aims to analyze the communication system in empowering the community the “jajar legowo” cropping system in the Integrated Plant Management Implementation Movement (GPPTT) program. The theory used in this study is the adoption of innovation. The research method is qualitative in nature, namely based on the results of field observations supported by literature studies of related journals. Data were analyzed descriptively by providing understanding and explanation so that it was easy to understand. The focus of the study was carried out in Ogan Ilir Regency, South Sumatra, as one of the implementers of the GPPTT and as a Food Barn. The communication system based on black box analysis shows that community empowerment based on the GPPTT Program is good, it is carried out based on five elements consisting of environmental input, controlled input, uncontrolled input, desired input and unwanted input. The pattern of analysis of the GPPTT program system is based on the existence of GPPPT policies, empowerment strategies and technical guidelines that affect the empowerment of farmers in adopting the jajar legowo cropping system so as to produce a paradigm shift in empowerment communication. A community empowerment communication system based on the GPPTT program based on black box analysis is a problem solving solution for farmers to adopt technology to be independent.
Analysis of Communication System for Community Empowerment Based on Integrated Plant Management Implementation Movement Program (GPPTT) Selly Oktarina; Norhazlina Fairuz Musa Kutty; Eko Purwanto; Mirza Shahreza; Abdul Basit
Jurnal Ilmu Sosial Mamangan Vol 12, No 2 (2023)
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i2.6655

Abstract

Empowerment communication is important so the people become empowered through effective communication. The effectiveness of communication is inseparable from the role of the institutions involved in program implementation. This study aims to analyze the communication system in empowering the community the “jajar legowo” cropping system in the Integrated Plant Management Implementation Movement (GPPTT) program. The theory used in this study is the adoption of innovation. The research method is qualitative in nature, namely based on the results of field observations supported by literature studies of related journals. Data were analyzed descriptively by providing understanding and explanation so that it was easy to understand. The focus of the study was carried out in Ogan Ilir Regency, South Sumatra, as one of the implementers of the GPPTT and as a Food Barn. The communication system based on black box analysis shows that community empowerment based on the GPPTT Program is good, it is carried out based on five elements consisting of environmental input, controlled input, uncontrolled input, desired input and unwanted input. The pattern of analysis of the GPPTT program system is based on the existence of GPPPT policies, empowerment strategies and technical guidelines that affect the empowerment of farmers in adopting the jajar legowo cropping system so as to produce a paradigm shift in empowerment communication. A community empowerment communication system based on the GPPTT program based on black box analysis is a problem solving solution for farmers to adopt technology to be independent.
Co-Authors Abdul Basit Agus Kristian Anna Gustina Zainal Basit, Abdul Cahyono Tri Wibowo Dewi Intan Pratiwi Gusri Weni Saputri Intan Mardiana Krismira Kuswanti, Ana Lusiana Setianti Mirza Shahreza Norhazlina Fairuz Musa Kutty Retno Hafsari Selly Oktarina Selly Oktarina Sumardjo Sumardjo