Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal AGRISE
Yulita Anggraeni
Univesity of Brawijaya
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE INFLUENCE OF SATISFACTION ON CONSUMER LOYALTY OF SUMAWE COFFEE MALANG Yulita Anggraeni; Dwi Retnoningsih; Abdul Wahib Muhaimin
Agricultural Socio-Economics Journal Vol 19, No 1 (2019): JANUARY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2019.019.1.3

Abstract

Abstract: The most famous coffee in Malang Regency is Amstirdam coffee and one of them is Sumawe coffee. Sumawe coffee is a robusta coffee from Sumbermanjing Wetan Sub District but not widely known yet. However this coffee has the potential of coffee to be improved to satisfy consumers. Producers who are able to satisfy consumers and have loyal consumers tend to survive in the competition. The purpose of this research is analyzing the influence of satisfaction on consumer loyalty Sumawe coffee. The sampling data was gathered from consumers Sumawe coffee with the number of sample is 40 respondents. The data are analyzed by using a Structural Equation Modeling Partial Least Square (SEM-PLS) technique. The results of analysis showed that product quality and price perception have a positive and significant influence on consumer satisfaction. Consumer satisfaction has a positive and significant influence on consumer loyalty. Product quality and price perception also have a positive and significant influence on consumer loyalty.
Co-Authors Abdul Wahib Muhaimin Dwi Retnoningsih