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Migrasi Kepada Penyedia Jasa Baru: Studi Intensi Berpindah Pelanggan Jasa Telepon Seluler Wibowo, A.J. Ibnu
Jurnal Administrasi Bisnis Vol 4, No 2 (2008)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (343.448 KB)

Abstract

A reasonably strong competitive atmosphere can now be felt among service provider of telecommunication industry, especially GSM mobile phones. Therefore, it is no doubt crucial for service provider of cell phone to possess profound understanding on why one client stay with one provider or leave them to move to another. The purposes of this research are to know whether there are any positive effects of push and pull factors to the clients’ intention to migrate; and the negative effects of mooring factors to people’s attitude to do so. Furthermore, this research also discusses whether there are any negative effects of mooring factors to the relationship between push effects and clients’ intention to migrate. Likewise the drawbacks of mooring effects related to the pull effects and clients’ intention to migrate. This research is conducted among 230 economic students of Economic Faculty of University of Indonesia who have used GSM cell phone providers for at least six months. Most of the result obtained from this research supported the idea that there is a negative effect of mooring factors to the intentions to migrate. On the other hand, the data does not approve that there is a positive effect of push and pull factors to client’s intention to migrate. Neither, in addition, do they support the notion that there is a negative effect of mooring effects towards relationship between pull effects and people’s intention to migrate. Later it is found that no significant negative effect of mooring effects towards relationship between pull effects and intention to migrate is found. Keywords: switching intentions, push effects, pull effects, mooring effects
Pengaruh Manfaat dan Kualitas Hubungan Relasional terhadap Hasil Pemasaran Relasional: Sebuah Studi terhadap Layanan Suratkabar Wibowo, A. J. Ibnu
Jurnal Administrasi Bisnis Vol 5, No 1 (2009)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.147 KB)

Abstract

The importance of developing and maintaining enduring relationships with customersof service businesses is generally accepted in the marketing literature. A keychallenge for researchers is to identify and understand how managerially controlledantecedent variables influence important relationship marketing outcomes (e.g., customerloyalty and word-of-mouth communication). Relational benefits, which havea focus on the benefits consumers receive apart from the core service, and relationshipquality, which focuses on the overall nature of the relationship, represent twoapproaches to understanding customer loyalty and word of mouth. This article integratesthese two concepts by positioning customer satisfaction and commitment asrelationship quality dimensions that partially mediate the relationship between threerelational benefits (confidence benefits, social benefits, and special treatment benefits)and the two outcome variables. The results indicate that the concepts of customer satisfactionand commitment serve to significantly contribute to relationship marketingoutcomes in services. On the other hand, the data does not approve that there is apositive effect of relational benefits to loyalty.Keywords: relational benefits, relationship quality, relationship marketing outcomes,satisfaction, commitment, loyalty, word-of-mouth communication
Analisis industri makanan tradisional berbasis concentration ratio, herfindahl- hirschman index, dan minimum efficient scale Wibowo, Alexander Joseph Ibnu
INOVASI Vol 15, No 1 (2019)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (506.867 KB) | DOI: 10.29264/jinv.v15i1.5632

Abstract

Artikel ini berusaha menganalisis industri makanan tradisional di kota Yogyakarta. Mengadopsi Porters Five Forces Model (PFFM), Concentration Ratio (CR), Herfindahl-Hirschman Index (HHI), dan Minimum Efficient Scale (MES) sebagai alat analisis. Melalui PFFM, kami mengidentifikasi pesaing di dalam industri, ancaman barang pengganti, ancaman pendatang baru, kekuatan tawar pemasok, dan kekuatan tawar pembeli. Selain itu, alat analisis CR, HHI, dan MES digunakan untuk menelaah struktur pasar industri. Hasil analisis menunjukkan bahwa industri bakpia di Yogyakarta bisa dikategorikan ke dalam tipe pasar oligopoli konsentrasi rendah (lowgrade oligopoly). Selain itu, kami juga menemukan bahwa hambatan masuk pasar industri bakpia di kota Yogyakarta relatif tinggi.
PERILAKU MENCARI PEMBIAYAAN USAHA KECIL DAN MENENGAH: SEBUAH ANALISIS ISI TERHADAP ARTIKEL XIANG & WORTHINGTON (2015) DAN SAEED & SAMEER (2015) Alexander Joseph Ibnu Wibowo
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 4, No 1 (2019): Adbispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (492.827 KB) | DOI: 10.24198/adbispreneur.v4i1.18659

Abstract

Currently, there are relatively few studies that have examined the comparison between the finance-seeking behavior for small and medium-sized enterprises in developed and developing countries. In general, this study aims to analyze differences in finance-seeking behavior between enterprises from Australia and Pakistan, including identifying various antecedents of finance-seeking behavior by enterprises in both countries. For this reason, we conducted an exploratory study through a content analysis of two scientific journal articles. Specifically, we systematically examine two scientific journal articles that discuss access to finance by small and medium-sized enterprises, both in terms of substance and methods. The first article was written by Xiang and Worthington and the second article was written by Saeed and Sameer. We found that the study of Xiang and Worthington succeeded in identifying various antecedents of finance-seeking behavior at the micro (internal) level, such as business objectives, profitability, growth, product and service quality, business ownership, business size, business life, and government assistance. On the other hand, the study of Saeed and Sameer revealed that there were other antecedents at the meso level (external or industrial) that could influence the search for enterprise financing, namely the concentration of the banking industry. In conclusion, the study of Saeed and Sameer further complements the study of Xiang and Worthington in identifying various antecedents of finance-seeking behavior. Saat ini ada beberapa studi yang meneliti perbandingan antara perilaku pencarian keuangan untuk usaha kecil dan menengah di negara maju dan berkembang. Secara umum, penelitian ini bertujuan untuk menganalisis perbedaan perilaku pencarian keuangan antara perusahaan dari Australia dan Pakistan, termasuk mengidentifikasi berbagai anteseden perilaku pencarian keuangan oleh perusahaan di kedua negara. Untuk alasan ini, kami melakukan studi eksplorasi melalui analisis konten dari dua artikel jurnal ilmiah. Secara khusus, kami secara sistematis memeriksa dua artikel jurnal ilmiah yang membahas akses ke keuangan oleh perusahaan kecil dan menengah, baik dari aspek substansi maupun metode. Artikel pertama ditulis oleh Xiang dan Worthington (2015) dan artikel kedua ditulis oleh Saeed dan Sameer (2015). Kami menemukan bahwa penelitian Xiang dan Worthington  berhasil mengidentifikasi berbagai anteseden perilaku pencarian keuangan di tingkat mikro (internal), seperti tujuan bisnis, profitabilitas, pertumbuhan, kualitas produk dan layanan, kepemilikan bisnis, ukuran bisnis, kehidupan bisnis, dan bantuan pemerintah. Di sisi lain, studi Saeed dan Sameer mengungkapkan bahwa ada anteseden (penentu)  lain di tingkat meso (eksternal atau industri) yang dapat mempengaruhi pencarian pembiayaan perusahaan, yaitu konsentrasi industri perbankan. Sebagai kesimpulan, studi Saeed dan Sameer lebih lanjut melengkapi studi tentang Xiang dan Worthington dalam mengidentifikasi berbagai anteseden perilaku pencarian keuangan.
Migrasi Kepada Penyedia Jasa Baru: Studi Intensi Berpindah Pelanggan Jasa Telepon Seluler A.J. Ibnu Wibowo
Jurnal Administrasi Bisnis Vol. 4 No. 2 (2008)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (343.448 KB) | DOI: 10.26593/jab.v4i2.1720.%p

Abstract

A reasonably strong competitive atmosphere can now be felt among service provider of telecommunication industry, especially GSM mobile phones. Therefore, it is no doubt crucial for service provider of cell phone to possess profound understanding on why one client stay with one provider or leave them to move to another. The purposes of this research are to know whether there are any positive effects of push and pull factors to the clients’ intention to migrate; and the negative effects of mooring factors to people’s attitude to do so. Furthermore, this research also discusses whether there are any negative effects of mooring factors to the relationship between push effects and clients’ intention to migrate. Likewise the drawbacks of mooring effects related to the pull effects and clients’ intention to migrate. This research is conducted among 230 economic students of Economic Faculty of University of Indonesia who have used GSM cell phone providers for at least six months. Most of the result obtained from this research supported the idea that there is a negative effect of mooring factors to the intentions to migrate. On the other hand, the data does not approve that there is a positive effect of push and pull factors to client’s intention to migrate. Neither, in addition, do they support the notion that there is a negative effect of mooring effects towards relationship between pull effects and people’s intention to migrate. Later it is found that no significant negative effect of mooring effects towards relationship between pull effects and intention to migrate is found. Keywords: switching intentions, push effects, pull effects, mooring effects
Pengaruh Manfaat dan Kualitas Hubungan Relasional terhadap Hasil Pemasaran Relasional: Sebuah Studi terhadap Layanan Suratkabar A. J. Ibnu Wibowo
Jurnal Administrasi Bisnis Vol. 5 No. 1 (2009)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.147 KB) | DOI: 10.26593/jab.v5i1.2104.%p

Abstract

The importance of developing and maintaining enduring relationships with customersof service businesses is generally accepted in the marketing literature. A keychallenge for researchers is to identify and understand how managerially controlledantecedent variables influence important relationship marketing outcomes (e.g., customerloyalty and word-of-mouth communication). Relational benefits, which havea focus on the benefits consumers receive apart from the core service, and relationshipquality, which focuses on the overall nature of the relationship, represent twoapproaches to understanding customer loyalty and word of mouth. This article integratesthese two concepts by positioning customer satisfaction and commitment asrelationship quality dimensions that partially mediate the relationship between threerelational benefits (confidence benefits, social benefits, and special treatment benefits)and the two outcome variables. The results indicate that the concepts of customer satisfactionand commitment serve to significantly contribute to relationship marketingoutcomes in services. On the other hand, the data does not approve that there is apositive effect of relational benefits to loyalty.Keywords: relational benefits, relationship quality, relationship marketing outcomes,satisfaction, commitment, loyalty, word-of-mouth communication
HUBUNGAN EKUITAS MEREK DAN KINERJA PERUSAHAAN Alexander Joseph Ibnu Wibowo
Jurnal Manajemen Indonesia Vol 18 No 3 (2018): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (584.14 KB) | DOI: 10.25124/jmi.v18i3.1735

Abstract

This study aims to analyze the relationship between customer-based brand equity and company performance based on a scientific article entitled "Measuring customer-based restaurant brand equity - investigating the relationship between brand equity and firms' performance" written by Kim and Kim (2004), and published in the journal Cornell Hotel and Restaurant Administration Quarterly, Vol. 45 Issue 2, pp. 115-131. Critical review is addressed both on the theory aspects and method. This study also describes the trends of previous researches on brand equity in Indonesia, including those related to fast food. This study is expected to be able to explain in more detail the comparison of findings of Kim and Kim (2004) in Korea, and those in Indonesia by Putri, et al. (2015), and Lupani and Jorie (2015). The findings of Putri, et al. (2015) are similar to those of Kim and Kim (2004) in which KFC brand equity ranked second highest after McDonald's in Korea. Korean consumers are more loyal to KFC restaurants than Indonesian consumers. So, Indonesian consumers are more likely to switch to other brands. Furthermore, the findings of Lupani dan Jorie (2015) are different from the ones of Kim dan Kim (2004). Lupani dan Jorie (2015) states that the perception of restaurant quality received the highest rating, whereas the opposite phenomenon is shown by Kim and Kim (2004). Keywords—Customer-Based Brand Equity, Performance, Korea, Indonesia, Literature Review Abstrak Makalah ini bertujuan untuk menganalisis hubungan antara ekuitas merek berbasis pelanggan dan kinerja perusahaan berdasarkan artikel ilmiah yang ditulis oleh Kim dan Kim (2004). Tulisan mereka berjudul "Measuring customer-based restaurant brand equity - investigating the relationship between brand equity and firms' performance" dimuat di jurnal Cornell Hotel and Restaurant Administration Quarterly, Vol. 45 Issue 2, pp. 115-131. Telaah kritis dilakukan baik terhadap aspek substansi teori maupun metode. Tulisan ini memaparkan pula tren penelitian sebelumnya tentang ekuitas merek dalam konteks Indonesia, termasuk tren yang berkaitan dengan makanan cepat saji. Kajian ini diharapkan mampu menjelaskan secara lebih mendalam lagi perbandingan antara temuan studi Kim dan Kim (2004) dalam konteks Korea dengan temuan studi lain dalam konteks Indonesia, yang ditunjukkan oleh studi Putri, dkk. (2015) serta Lupani dan Jorie (2015). Temuan Putri, dkk. (2015) serupa dengan hasil penelitian Kim dan Kim (2004) di mana ekuitas merek KFC menempati rating tertinggi kedua setelah McDonald’s di Korea. Selain itu, konsumen Korea lebih loyal terhadap restoran KFC dibandingkan konsumen Indonesia. Jadi, konsumen Indonesia memiliki kemungkinan lebih besar untuk beralih ke merek selain KFC. Lebih lanjut, temuan studi Lupani dan Jorie (2015) berbeda sekali dengan temuan studi Kim dan Kim (2004). Lupani dan Jorie (2015) menyampaikan bahwa persepsi kualitas restoran memperoleh penilaian tertinggi. Sebaliknya, Kim dan Kim (2004) menyebutkan bahwa persepsi tersebut memperoleh penilaian terendah. Kata kunci—Ekuitas Merek Berbasis Pelanggan, Kinerja, Korea, Indonesia, Telaah Literatur
FAKTOR – FAKTOR YANG MEMPENGARUHI PENERIMAAN INTERNET SEBAGAI ALAT PENDUKUNG TUGAS MAHASISWA Ibnu Wibowo; Gandhi Pawitan; F Nugro Hardianto
Research Report - Humanities and Social Science Vol. 1 (2009)
Publisher : Research Report - Humanities and Social Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (10.2 KB)

Abstract

Purpose – This paper aims to identify the importance that students attach to the internet as a tool of task support, and the factors that affect its acceptance as such a tool. Design/methodology/approach – Using the technology-acceptance model (TAM) as a basis, a questionnaire is designed by the researchers, and completed by students. Multiple linear regression is used to analyse the data, and this confirms the relationships proposed by the TAM. Findings – The main findings of the study are that: students feel that a task support system is a prerequisite for effectiveness in their work; they require greater access to the internet to meet their task support needs; perceived usefulness and perceived ease of use of the internet directly affect university students’ attitude – which, in turn, affect the students’ intentions of using the internet as a task support tool. Research limitations/implications – Main limitations of this study are related to the sampling method and the fact that the field research was conducted only in Bandung and Yogyakarta. Originality/value – Finally, the paper suggests how students could exploit the internet as a task support tool for students and what actions should be planned in order to facilitate its adoption.
Consumer Culture Theory: Hubungan Timbal Balik antar Social Operant Resources dan Operand Resources dalam Studi Empiris McDonald’s Indonesia Ricky Reksoprawiro; Gabriella Scarlett; Alexander Joseph Ibnu Wibowo; Novi Amelia
Kajian Branding Indonesia Vol 2 No 1 (2020): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1052.092 KB) | DOI: 10.21632/kbi.2.1.132-161

Abstract

Penelitian ini bertujuan untuk menguji secara empiris secara garis besar untuk mengetahui hubungan antara konsep social operant resources terhadap operand resources yang dilandasi oleh consumer culture theory. Secara spesifik, studi ini ingin menguji sebagai berikut: (i) pengaruh social operant resources terhadap economic operand resources; (ii) pengaruh social operant resources terhadap material operand resources; (iii) pengaruh economic operand resources terhadap social operant resources; dan (iv) pengaruh material operand resources terhadap social operant resources; (v) hubungan timbal balik antara social operant resources dan economic operand resources; (vi) hubungan timbal balik antara social operant resources dan material operand resources. Permasalahan dalam studi ini ditelaah dengan berbasis pada konsep consumer culture theory (CCT). Pengumpulan data primer dilakukan menggunakan kuesioner melalui survei online. Seluruh indikator diukur menggunakan skala Likert tujuh poin. Penelitian ini berhasil memperoleh data responden sebanyak 358 orang konsumen restoran McDonald’s. Teknik analisis faktor eksploratori exploratory factor analysis (EFA) diterapkan untuk melakukan uji validitas konstruk. Selanjutnya, keenam hipotesis diuji menggunakan teknik structural equation modeling (SEM). Hasil studi ini berhasil membuktikan bahwa keenam hipotesis yang diajukan tidak ditolak. Secara ringkas, social operant resources memengaruhi economic operand resources, social operant resources memengaruhi material operand resources, economic operand resources memengaruhi social operant resources, material operand resources memengaruhi social operant resources, ada hubungan timbal balik antara social operant resources dan economic material resources, dan ada hubungan timbal balik antara social operant resources dan material operand resources.
Hubungan Teknologi, Manfaat Strategis, dan Nilai dalam Konteks Berbasis Perspektif Ekosistem Layanan: Peran Kepribadian sebagai Variabel Moderator Alvina A. G. Ginting; Sabrina Lioe; Alexander Joseph Ibnu W.; Suherman Widjaja
Kajian Branding Indonesia Vol 2 No 1 (2020): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (674.127 KB) | DOI: 10.21632/kbi.2.1.1-34

Abstract

Penelitian ini bertujuan untuk menguji pengaruh teknologi terhadap manfaat strategis dan nilai dalam konteks, serta pengaruh manfaat strategis terhadap nilai dalam konteks. Selain itu, studi ini juga ingin menguji pengaruh moderasi dari teknologi terhadap hubungan antara manfaat strategis dan nilai dalam konteks. Selanjutnya, studi ini bermaksud menguji pengaruh moderasi dari kepribadian terhadap hubungan antara teknologi dan nilai dalam konteks. Kelima sifat kepribadian tersebut mencakup agreeableness, conscientiousness, extraversion, emotional stablity, dan openness to experience. Pengumpulan data primer dilakukan dengan menggunakan kuesioner secara daring. Seluruh indikator diukur menggunakan skala Likert tujuh poin. Kami berhasil mengumpulkan sampel sebanyak 302 menggunakan metode non-probability sampling. Responden adalah konsumen yang pernah menggunakan sepatu Adidas dengan teknologi Boost. Selanjutnya, lima hipotesis utama diuji menggunakan regresi linear sedehana dan berganda. Hasil studi ini menunjukkan bahwa teknologi terbukti mempengaruhi manfaat strategis dan nilai dalam konteks. Demikian pula, manfaat strategis terbukti mempengaruhi nilai dalam konteks. Terkait efek moderasi, teknologi terbukti secara signifikan mempengaruhi hubungan antara manfaat strategis dan nilai dalam konteks. Namun, kepribadian tidak terbukti mempengaruhi hubungan antara teknologi dan nilai dalam konteks. Meskipun demikian, hasil analisis lebih lanjut memperlihatkan bahwa kepribadian extraversion terbukti memiliki pengaruh signifikan terhadap hubungan antara teknologi dan nilai dalam konteks, sedangkan keempat sifat kepribadian lain tidak terbukti signifikan. Ada sejumlah kebaruan (novelty) dari riset ini, yaitu: (i) merancang instrumen penelitian baru; (ii) merancang model penelitian baru; (iii) menganalisis konstruk (variabel) baru, seperti teknologi, manfaat strategis, dan nilai dalam konteks; (iv) menganalisis dari perspektif baru, yakni LDL atau ekosistem layanan; dan (v) menganalisis dalam konteks baru dan spesifik, yakni teknologi Boost Adidas. Kontribusi terpenting penelitian ini adalah berhasil membuktikan secara empiris perspektif LDL, yang semakin memperkuat eksistensi perspektif baru ini dalam ilmu pemasaran modern.