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All Journal Pro Bisnis JBIMA (Jurnal Bisnis dan Manajemen)
Lusi Suwandari
STMIK AMIKOM Purwokerto
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH PROMOTIONAL MIX PADA PENINGKATAN VOLUME PENJUALAN KOSMETIKA SKIVA PT. COSMOLAB PRIMA DI PURWOKERTO Lusi Suwandari
Pro Bisnis Vol 1, No 2: Agustus (2008)
Publisher : Universitas Amikom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4992.292 KB) | DOI: 10.35671/probisnis.v1i2.276

Abstract

The objective of the study is to examine the effect of variables promotional mix (advertising, sales promotion and personal selling) to increase sale volume. The entrepreneur or producer will get aid on introducing and explaining their goods and services usage. Promotion can be recognizing market by investigating what is bought by consumer. The hipotesis of the research is the higher cost promotion is the higher production. The result and data used analysis of regresi and correlation revealed two important findings. Firstly, the advertising, sales promotion and personal selling were significantly it have positive and high correlation to increase sale volume. Secondly, advertising is most having an effect on variable to sale volume than sales promotion and personal selling.
PENGARUH KINERJA DOSEN, FASILITAS DAN KOMITMEN ORGANISASI TERHADAP KEPUASAN MAHASISWA STMIK AMIKOM PURWOKERTO Lusi Suwandari
JBIMA (Jurnal Bisnis dan Manajemen) Vol 1 No 1 (2013): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

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Abstract

Student satisfaction is a critical measure in the success of higher education institutions that aim at retaining students until graduation. This study examines the factors which influence student satisfaction in the following order: lecture performance, organization facilities and organizational commitment. The findings reveal that organizational commitment is directly a positively affected by the dimension that determines satisfaction. Based on the path coefficient, proportional and t- calculated value for each variable, the organizational commitment have a higher influence than the lecture performance and organization facilities variable to students satisfaction.
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