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ANALISIS PEMBENTUKAN CITRA PERUSAHAAN LISTRIK NEGARA MELALUI IMPLEMENTASI COMMUNITY RELATIONS Prihastiti, Nurdini; Indah Kusumastuti, yatri
SODALITY: Jurnal Sosiologi Pedesaan Vol 6, No 1 (2012)
Publisher : SODALITY: Jurnal Sosiologi Pedesaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (13.556 KB)

Abstract

A company will be able to survive if it has a good corporate image in the public. Public relations in every company is important to have the right strategies. To maintain coporate sustainibility, required relations between company with the community as an external public through community relations. PLN as a state company in charge of providing the power supply to all regions in Indonesia, run a community relations with the community in an area that has not received the power supply with Micro-hydro Power Plant (PLTMH) Programs. One of the PLTMH program is made in Lebak Picung. This study aims to determine the implementation of the community relations programs by PLN in Lebak Picung, as well as analyzing the relationship of community relations program with the process of corporate image building, and analyze the process of corporate image with PLN’s corporate image formed on community that received PLTMH program in Lebak Picung. Data is collected by census at all household and the respondents are the head of family or member who can represent of all members in the house. Data obtained thorough observation, in depth interviews and interviews using a questionnaire. The overall question in the quesionnaire using an ordinal scale then continued on correlations test. The results show the influence of respondent in the brand image building process is the judgementto the benefits. Respondent’s involvement in the program was not shown  to have influence in corporate image process.  In addition, there is a positive relationship between the process of corporate image that forms on the respondent. The more respondent rated PLTMH program provides positive benefits, the level of exposure, attentions and comprehensive of the responden are also tends to be high. Companies need to consider that the empowerment program should consider the needs of the targets, so the programs can be mutually beneficial. The company has a very positive image in the public so it maintain continuity of businessand community needs as program beneficiaries are met.
EVALUASI PROGRAM POS PEMBERDAYAAN KELUARGA (POSDAYA) (Studi Kasus Posdaya Bina Sejahtera di Kelurahan Pasirmulya, Kecamatan Bogor Barat, Kota Bogor, Jawa Barat) Abdurrazzak Naufal; Yatri Indah Kusumastuti
Jurnal Penyuluhan Vol. 6 No. 2 (2010): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluh Pertanian Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.131 KB) | DOI: 10.25015/penyuluhan.v6i2.11446

Abstract

Menanggapi program pemerintah untuk mengurangi kemiskinan dan meningkatkan kualitas sumber dayamanusia masyarakat terpencil, keluarga. Program pemberdayaan didirikan. Pembentukan komunitas tersebutProgram pengembangan berusaha untuk mencapai target milenium tujuan pembangunan (MDGs), dalamperhatian khusus untuk masyarakat terpencil pengembangan. Tujuan dari penelitian ini adalah: 1) untukmengevaluasi kemajuan Program Pemberdayaan Sejahtera Family; 2) untuk menyelidiki contraints dan faktoryang mendukung pengembangan dari Program Pemberdayaan; dan 3) untuk menganalisis input, output, prosesdan efek dari Program Posdaya Bina Sejahtera, pada komunitas Pasirmulya, Kecamatan Bogor Barat, JawaBarat. Kualitatif juga pendekatan kuantitatif digunakan, dalam penelitian ini. Pendekatan kualitatif adalahdigunakan untuk mendapatkan pemahaman mendalam tentang pelaksanaan. Keluarga Program pemberdayaan,sedangkan pendekatan kuantitatif digunakan untuk kasus belajar. Kedua pendekatan kualitatif dan kuantitatifsinergis dimanfaatkan untuk hasil yang lebih komprehensif. Untuk pengumpulan data, 50 kuesioner yangdiberikan untuk tokoh masyarakat, pejabat Bina Sejahtera, dan masyarakat anggota purposif. Penelitian inimenyatukan keadaan saat ini pengetahuan bagaimana Posdaya telah mengubah kualitas hidup masyarakat. Daripenelitian ini, Disarankan Pusat Pengembangan Sumber Daya Manusia (P2SDM) IPB, Yayasan Damandiri,serta Pemerintah harus tangan di tangan untuk melanjutkan mendukung program pemberdayaan.Kata kunci: Evaluasi, Pemberdayaan, Posdaya
Penerapan Inovasi Teknologi Pertanian dan Hubungannya dengan Ketahanan Pangan Rumah Tangga Petani Anna Fatchiya; Siti Amanah; yatri Indah kusumastuti
Jurnal Penyuluhan Vol. 12 No. 2 (2016): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluh Pertanian Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (287.678 KB) | DOI: 10.25015/penyuluhan.v12i2.12988

Abstract

Penerapan teknologi inovasi pertanian berperan dalam meningkatkan produktivitas usaha tani, sehingga berpeluang untuk meningkatkan kesejahteraan hidup, yang salah satunya diindikasikan dari meningkatnya ketahanan pangan rumah tangga petani.Penelitian ini bertujuan untuk mengindentifikasi inovasi teknologi pertanian yang telah diterapkan di lokasi studi, dan menganalisis hubungannya dengan kondisi ketahanan pangan pada rumah tangga petani.Metode penelitian berupa survei di dua desa di Kabupaten Bogor yang masing-masing memiliki tipe pertanian yang berbeda yaitu lahan kering dan basah (sawah), dengan jumlah sampel sebanyak 80 orang.Data dianalisis dengan uji statistik Rank Spearman.  Hasil penelitian menunjukkan bahwa sebagian besar petani di lahan sawah telah menerapkan inovasi teknologi berupa sistem jajar legowo secara intensif, dan petani di desa berlahan kering cukup intensif dalam menerapkan inovasisistem tumpang sari dan pengolahan hasil pertanian (on farm).Penerapan teknologi ini berkorelasi positif dengan kondisi ketahanan pangan rumah tangga petani, yaitu petani yang menerapkan inovasi teknologi lebih intensif memiliki tingkat ketahanan pangan yang lebih baik. 
Coprorate Image Analysis on The Implementation of Community Relations Programs by PLN Nurdini Prihastiti; yatri Indah Kusumastuti
Sodality: Jurnal Sosiologi Pedesaan Vol. 6 No. 1 (2012)
Publisher : Departement of Communication and Community Development Sciences, Faculty of Human Ecology

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (501.66 KB) | DOI: 10.22500/sodality.v6i1.5801

Abstract

A company will be able to survive if it has a good corporate image in the public. Public relations in every company is important to have the right strategies. To maintain coporate sustainibility, required relations between company with the community as an external public through community relations. PLN as a state company in charge of providing the power supply to all regions in Indonesia, run a community relations with the community in an area that has not received the power supply with Micro-hydro Power Plant (PLTMH) Programs. One of the PLTMH program is made in Lebak Picung. This study aims to determine the implementation of the community relations programs by PLN in Lebak Picung, as well as analyzing the relationship of community relations program with the process of corporate image building, and analyze the process of corporate image with PLN’s corporate image formed on community that received PLTMH program in Lebak Picung. Data is collected by census at all household and the respondents are the head of family or member who can represent of all members in the house. Data obtained thorough observation, in depth interviews and interviews using a questionnaire. The overall question in the quesionnaire using an ordinal scale then continued on correlations test. The results show the influence of respondent in the brand image building process is the judgementto the benefits. Respondent’s involvement in the program was not shown  to have influence in corporate image process.  In addition, there is a positive relationship between the process of corporate image that forms on the respondent. The more respondent rated PLTMH program provides positive benefits, the level of exposure, attentions and comprehensive of the responden are also tends to be high. Companies need to consider that the empowerment program should consider the needs of the targets, so the programs can be mutually beneficial. The company has a very positive image in the public so it maintain continuity of businessand community needs as program beneficiaries are met.
Fishery women may contribute Significantly in productive activities that lead to family welfare. There are several activities in which the fishery women participate such as sell fish, net repairment and manage small shop. This research is intended to explain women profile in fish processing. The research analysed the role of women in domestic and social aspect, and .their time allocation in various activities. The research result shows thet women keep making a balance contribution between domest Dina Mardiana; Anna Fatchiya; Yatri Indah Kusumastuti
Buletin Ekonomi Perikanan Vol. 6 No. 1 (2005): Buletin Ekonomi Perikanan
Publisher : Buletin Ekonomi Perikanan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Fishery women may contribute Significantly in productive activities that lead to family welfare. There are several activities in which the fishery women participate such as sell fish, net repairment and manage small shop. This research is intended to explain women profile in fish processing. The research analysed the role of women in domestic and social aspect, and .their time allocation in various activities. The research result shows thet women keep making a balance contribution between domestic and socual activities. The fIShery women shows that they capable making decition on term .of household cashflow and food preparation. To promote women living quality, the govemment In coordination with various stakeholder could manage related empowerment program.