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Peningkatan Nilai Ekonomi Peternakan Kambing Perah PE dengan Metode Peternakan Sexing Indika, Deru R; Widyastuti, Rini; Syamsunarno, Mas Rizky Anggun Adipurna
Creative Research Journal Vol 4, No 01 (2018)
Publisher : Badan Penelitian dan Pengembangan Daerah (BP2D) Provinsi Jawa Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.929 KB)

Abstract

Sedikitnya jumlah kambing yang diternak dengan model pengelolaan yang masih tradisional serta orientasi beternak yang masih mengutamakan menjual kambing untuk memenuhi kebutuhan daging menjadi salah satu faktor yang menyebabkan kesejateraan peternak tidak terlalu meningkat. Salah satu upaya yang memungkinkan terjadinya peningkatan ekonomi dan kesejateraan masyarakat peternak tersebut adalah dengan melakukan penetrasi teknologi sexing spermatozoa kromosom X pembawa sifat betina. Dengan adanya penetrasi teknologi ini diharapkan dapat meningkatkan populasi kambing perah betina sehingga produksi susu kambing dapat ditingkatkan dan dapat menjadi alternatif tambahan pendapatan bagi masyarakat. Penelitian ini akan menggunakan metode campuran antara pengujian laboratorium dan juga pendekatan kualitatif. Kedua hal ini dilakukan untuk mengetahui peluang peningkatan populasi ternak dengan metode sexing pembawa kromosom X dan juga untuk mengetahui kendala dan hambatan yang ditemui masyarakat secara sosial. Hasilnya, sistem peternakan sexing pendapatan yang didapat oleh peternak jauh lebih besar dibandingkan peternakan tradisional. Namun untuk dapat berhasil yang perlu diupayakan adalah untuk mengubah kebiasaan peternak agar mau dan mampu menerapkan perternakan sexing.
BRAND EQUITY ANALYSIS OF DECISIONS TO PURCHASE NOBRANDEDON DENIM PRODUCTS Indika, Deru R; Adhari, Farras Ilham
Jurnal Ekonomi dan Bisnis Vol 14, No 1 (2018): Edisi April 2018
Publisher : Jurnal Ekonomi dan Bisnis Terapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jebt.v14i1.472

Abstract

This study aims to analyze whether brand equity can influence consumer purchasing decisions. The research used is descriptive through interviews and surveys with the object of the research being Nobrandendon, a company of denim fashion products that is located in the city of Bandung. The results of the questionnaire were collected from consumers who came to Nobrandendon store during February-May 2018. From the results of the study found that good brand equity, especially perceived quality, will influence consumers in deciding purchases, especially at the information search stage
An Experiment of Game Promotion and Selling Using Twitter Indika, Deru R; Iskandar, Budi Permadi
The Indonesian Journal of Business Administration Vol 2, No 7 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

— The combination of the internet, social media and mobile phones makes the social mobile game is becoming a huge market with high growth rates from year to year. This trend is attract the game developers/publisher vying to enter this game market including in Indonesia. In other hand, Twitter as one of social media has a major influence on consumer purchase decisions especially in social mobile games. Consumer seeking recommendation about game that they want to download based on their friend recommendation and content that their consume in social media before visit online store. As for Indonesia game developers most of their marketing activities were more to game gathering or events, there is little that effectively use social media as marketing channel. Social media adoption including twitter in Indonesia game developer is at stage of connectivity and proff of company existance. The purpose of this research is to know does using twitter as social media marketing have effect to influence consumer and download mobile game.  In this research, experiment methodology was employed. Experiment was choosed because to have real insight about the effect of twitter as social media marketing in building games relationship with consumer and increase the number of game download. Stack The Stuff, game from PT. Nightspade was choosed as research object. The implementation using OASIS frawework as guidance. The results from the experiments in this research measured using Social Model Exposure-Engagement-Influence-Action from Don Bartholomew.Twitter as media marketing executed by carrying experiment 1 (15 August 2012 - 15 September 2012) with buzzing methods first, after it finish, followed by experiment 2 (22 September - 22 October 2012) with tweeting and offering method. Then, both experiment results compared to know which the better Twitter marketing method. The measurement using several tools, namely TweetLevel, Sprout Social, and downloads data. With confidence level 95%, our results suggested that twitter as media marketing with buzzing method have effect to increase game download and tweeting and offering method have effect to increase product engagement and influence in Twitter. Furthermore, in the end of research, there are recommendations to implement twitter as social media marketing for small-middle sized company like Indonesia game developers Keywords: Twitter, social media marketing, experiment methodology, Social Model Exposure-Engagement-Influence-Action
Pembagian Peran dan Pengambilan Keputusan dalam Rumah Tangga Peternak Kambing Perah di Desa Cilengkrang Kecamatan Cimalaka Kabupaten Sumedang (The Division of Roles and Decision Making in the domestic dairy Goat Breeders' in Cimalaka, Sumedang Regency) Desi Yunita; Rini Widyastuti; Mas Rizky A.A Syamsunarno; Siti Darodjah Rasad; Deru R Indika
Jurnal Ilmu Ternak Vol 17, No 1 (2017)
Publisher : Fakultas Peternakan, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (49.798 KB) | DOI: 10.24198/jit.v17i1.14799

Abstract

Tulisan ini ditujukan untuk mendeskripsikan proses pengambilan keputusan dan pembagian peran dalam keluarga peternak berkaitan dengan keputusan untuk merawat dan menjual ternak. Tulisan ini menggunakan pendekatan kualitatif dengan studi kasus di kecamatan Cimalaka. Tulisan ini memperlihatkan adanya pembagian peran yang jelas antara laki-laki dan perempuan berkaitan dengan kepemilikan maupun dalam merawat ternak. Ada empat hal yang secara jelas memperlihatkan pembagian peran dan pengambilan keputusan dalam merawat ternak yaitu dalam mencari pakan, membersihkan kandang, memerah susu, serta menjual ternak. Pengambilan keputusan untuk menjual ternak lebih didominasi oleh laki-laki, dengan pertimbangan yang melatari keputusan tersebut diantaranya kebutuhan mendesak, mencukupi kebutuhan sehari-hari, dan ukuran kandang tidak mencukupi untuk menampung jumlah ternak. Kata Kunci: Pembagian peran, pengambilan keputusan, keluarga peternak