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THE PENGARUH KUALITAS PELAYANAN KAPAL TERHADAP KEPUASAN PENGGUNA JASA PT PELABUHAN IDONESIA IV (PERSERO) CABANG MAKASSAR Andi Rifka Darangeng; Najmi Kamariah
Jurnal Administrasi Negara Vol 27 No 1 (2021): Jurnal Administrasi Negara
Publisher : Politeknik STIA LAN Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33509/jan.v27i1.1411

Abstract

State Owned Enterprise has the main task of providing economic services and goods that the private sector does not provide, as well as providing services related to all the needs and needs of the community. This study aims to explore further the effect of the quality of service provided by PT Pelabuhan Indonesia IV (Persero) Branch Makassar on the satisfaction felt by consumers. The sample in this study was obtained through non-probability sampling techniques and purposive sampling to take samples from research respondents. A total of thirty respondents were involved as samples in this study. The data processing model that will be carried out to analyze the results of this study is a simple regression analysis which is then processed by the SPSS application. Based on the results of the analysis of the coefficient of determination obtained from this study, the variable service quality has a 70.8% influence on the customer satisfaction variable. The results also show that customer satisfaction is positively and significantly affected (0.000 <0.05) by the quality of service provided by the company.
Application of Agile Marketing Vocational Higher Education at the Politeknik Negeri Pariwisata Makassar Eljihad Akbari Syukriah M; Jenica Sampe Pande; Najmi Kamariah
Jurnal Ad'ministrare Volume 10, Issue 1, January-June 2023
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ja.v10i1.40171

Abstract

This research was conducted to provide empirical and theoretical concepts to characterize the capabilities of agile marketing in vocational higher education in effective marketing for organizations in developing higher education institutions that are run. The research was conducted at the Makassar Tourism State Polytechnic, South Sulawesi. The research method used is descriptive qualitative, interviews and literature studies. The implementation of agile marketing higher education organizations must learn from the inputs and results obtained when the marketing strategy is carried out in collaboration with work teams. Organizations need to use data to make smarter decisions, but we also need to be aware of how bias in interpretation can mislead the vocational education organization. Ensuring that teams can best learn through a process, correct course when needed and validate their learning while the strategy is being implemented. The results of this study provide an overview of adaptability to changing conditions, Collaborative and integrated Working Environment, Continual and fast pace Innovation and Forecasting and monitoring of market needs can be an operating model used to redefine the process, structure and mindset of how the marketing team works so that delivery strategies can be more adaptive and responsive and more customer focused and result in effective marketing. This study recommends establishing an organizational model that has marketing goals and is centered on consumer needs.
Kualitas Pelayanan Petugas Pemadam Kebakaran Dalam Penanggulangan Bencana Kebakaran pada Dinas Pemadam Kebakaran Kota Makassar M. Sahid H; Alam Tauhid Syukur; Najmi Kamariah; Bimo Adi Prianggoro
JPSI (Journal of Public Sector Innovations) Vol. 7 No. 2 (2023): May 2023
Publisher : Department of Public Administration, Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpsi.v7n2.p90-96

Abstract

The implementation of fire fighting performance at the Makassar City Fire Department is considered not optimal in carrying out its duties as a public service provider. There are still complaints from the public about the service quality of the Makassar City Fire Department. Based on these problems, this study aims to examine and analyze the service quality of firefighters at the Makassar City Fire Department. In this study, to determine the service quality of firefighters, it was analyzed using five aspects, namely tangibles, reliability, responsiveness, assurance, and empathy. Meanwhile, the method used is descriptive method with a qualitative approach and data collection techniques using interviews, observation, and document review. The results of the study indicate that from the analysis of five aspects above, as well as with the increasingly complex development in the Makassar City area, it takes speed and alertness from firefighters to always be responsive and alert to all information related to fire disasters. In addition, community participation is also required to be active and able to synergize with officers in carrying out fire fighting duties, so that officers do not experience difficulties in carrying out their duties in the field. It is recommended that the government, in this case the Makassar City Fire Department, provide education to the public about the synergy of performance as well as strengthen the competence and infrastructure of officers so that they can be optimal in carrying out their duties in the field related to handling fire disasters.