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All Journal e-Journal Ekonomi Bisnis dan Akuntansi UNEJ e-Proceeding Bisma: Jurnal Bisnis dan Manajemen J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Batara Wisnu : Indonesian Journal of Community Services Jurnal Manajemen dan Pemasaran Jasa VALUE: Journal of Business Studies
Ketut Indraningrat
Universitas Jember
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Analisis Pengaruh Dimensi Jingle Iklan Sepeda Motor Honda Beat di Televisi Terhadap Keputusan Pembelian di Wilayah Perkotaan Jember Nirmala, Ayunda Nurul; Prasodjo, Adi; Indraningrat, Ketut
e-Journal Ekonomi Bisnis dan Akuntansi Vol 1, No 1 (2014)
Publisher : e-Journal Ekonomi Bisnis dan Akuntansi

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Abstract

The research aimes to analyse the impact of jingle of Honda Beat motorcycle advertisement on buying decision in Jember . This research used independent variable that consist of memorability, meaningfulness, likability, adaptability and protectability as the dimension of jingle and buying decision as the dependent variable. This research used logistic regression analysis. The sampling method was a non-probability sampling. Using a purposive sampling, 100 respondents of the citizen of Jember were selected. The results showed that memorability influenced Honda Beat motorcycle buying decision. Whereas, meaningfulness, likability, adaptability and protectability did not influence the buying decision. This results mean that any increase in memorability on Honda Beat jingle advertising will increase in the probability of the buying decision on Honda Beat motorcycle.
PENGARUH STRATEGIC EXPERIENTIAL MODULES (SEM’s) DAN EMOTIONAL BRANDING TERHADAP BRAND LOYALTY CITRA HAND & BODY LOTION PADA MAHASISWI FAKULTAS EKONOMI UNIVERSITAS JEMBER Indraningrat, Ketut
BISMA: Jurnal Bisnis dan Manajemen Vol 9 No 2 (2015)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract

Abstract: The purpose of this study is to analyze the effect of sense, feel, think, act, relate, that is usually called as Strategic Experiential Modules (SEM’s), and emotional branding on brand loyalty Citra Hand & Body Lotion. The sample consists of 70 students of the Faculty of Economics Universitas Jember. The research used multiple regression analysis to test the hypothesis. Results show that there are positive effect of sense, think, act, relate and emotional branding on brand loyalty. But, there is negative effect of feel on brand loyalty. Keywords: Sense, Feel, Think, Act, Relate, Emotional Branding, and Multiple Regression.
PENGARUH VIRAL MARKETING, CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN DI DISTRO RMBL Kristanto, Okta Dwi; Indraningrat, Ketut; Prasetiyaningtiyas, Susanti
BISMA: Jurnal Bisnis dan Manajemen Vol 11 No 1 (2017)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v11i1.6209

Abstract

Abstract: Generally the purpose of this study was to determine the influence of viral marketing, celebrity endorser and brand image against consumer buying decisions in Distro RMBL. The population in this research was the whole followers of Distro RMBL’s instagram account and the total sample of this research was 110 respondents. The independent variables were viral marketing, celebrity endorser and brand image whereas the dependent variable in this research was consumer buying decisions and this research measured by using multiple linear regression analysis. This research’s result indicated that viral marketing, celebrity endorser and brand image influent positively and significantly to consumer buying decisions simultantly. Partially, viral marketing influent consumer buying decisions positively and significantly, celebrity endorser influent consumer buying decisions positively and significantly and also brand image influent consumer buying decisions positively and significantly.Keywords: Viral Marketing, Celebrity Endorser and Brand Image
The Effect of Price, Ease of Transaction, Information Quality, Safety, and Trust on Online Purchase Decision Rizqi Maulana Ilham Akbar; Raden Andi Sularso; Ketut Indraningrat
e-Journal Ekonomi Bisnis dan Akuntansi Vol 7 No 1 (2020): e-JEBA Volume 7 Nomor 1 Tahun 2020
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v7i1.14956

Abstract

This research aims to analyze the effect of price, ease of transaction, information quality, safety, and trust on online purchase decision. Applying purposive sampling technique, the sample was students of the Department of Management, Faculty of Economics and Business, University of Jember that consisted of 100 respondents. This study used quantitative data sourced from primary data. Data were analyzed using multiple linear regression. Results showed that, both partially and simultaneously, the variables of price, ease, information quality, safety, and trust had a significant positive effect on online purchase decision.
Persepsi Mahasiswa Terhadap E-commerce melalui Facebook di Senna Saflianda Cendikia Putra; Ketut Indraningrat; Abdul Halim
e-Journal Ekonomi Bisnis dan Akuntansi Vol 4 No 1 (2017): e-JEBA Volume 4 Nomor 1 Tahun 2017
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v4i1.4593

Abstract

This study aimed to describe the students’ perceptions of E-commerce via Facebook in the subdistrict Sumbersaridistrict of Jember. Research approach used in this study is a qualitative research, study subjects are set in a waythat amounted to 7 Sampling Snowball informants students. Informants were selected based on experience using theE-commerce via Facebook and advised his colleagues who had similar experiences to serve as the next informant.The method used is Triangulation of data, whereas the method of analysis using descriptive analysis aims todetermine the depiction of the condition of the research is based on interviews of informants answer. The datacollection process begins with interviews and retrieval of documents directly to the informant. The results showedabout their perceptions of E-commerce via Facebook divided into two groups, namely that the E-commerce viaFacebook is a trend to shop online nowadays, and is considered very good, effective and efficient. Also obtainedinformation that the majority of informants using E-commerce via Facebook on its own initiative and rest on therecommendation of a friend.
Analisis Pengaruh Variabel Kualitas Layanan Terhadap Kepuasan Pelanggan Apotek Kimia Farma Jember Choirunnisa' Kurnia Safitri; Ketut Indraningrat; Imam Suroso
e-Journal Ekonomi Bisnis dan Akuntansi Vol 4 No 1 (2017): e-JEBA Volume 4 Nomor 1 Tahun 2017
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v4i1.4573

Abstract

This research aimed to analyze the effect of variable quality services to customer satisfaction in Kimia Farma PharmacyJember. The population in this research are customers of Kimia Farma Pharmacy Jember. Sampling method used is purposivesampling with the number of respondents 108 people. Variables used are 5 variables. This research located in Kimia FarmaPharmacy Jember. Primary data used in this research is the answer of the questionnaire, while secondary data in this study is ageneral overview of Kimia Farma, literature from many sources, and also from previous research. The analysis tool usedAnalysis Structural Equestion Modelling (SEM). The results showed that: 1) Physical evidence significantly effect oncustomer satisfaction in Kimia Farma Pharmacy Jember; 2) Reliability significantly effect on customer satisfaction in KimiaFarma Pharmacy Jember, and; 3) Responsiveness significantly effect on customer satisfaction in Kimia Farma PharmacyJember; 4) Assurance a significantly effect on customer satisfaction in Kimia Farma Pharmaciy Jember; 5) Empathysignificantly effect on customer satisfaction in Kimia Farma Pharmacy Jember.
Komparasi Pengaruh Langsung dan Tidak Langsung Merek dan Kualitas Produk terhadap Kepercayaan Konsumen dan Loyalitas Pelanggan Produk Tas Elizabeth di Wilayah Kota Jember Evrylia Tri Purnama Sari; Imam Suroso; Ketut Indraningrat
e-Journal Ekonomi Bisnis dan Akuntansi Vol 5 No 2 (2018): e-JEBA Volume 5 Nomor 2 Tahun 2018
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v5i2.8650

Abstract

This study aimed to compare the direct and indirect influence between the brand, the quality of product to consumer confidence and customer loyalty in a bag branded products in the Elizabeth City area is categorized as research Jember.Penelitian explanation (explanatory research). The population in this study quantified by means of indicator multiplied by 15 parameters so that the sample n = 7 × 15 = 105, with a purposive sampling bag subscribers Elizabeth City Regional Jember. Data were collected using a questionnaire while the data analysis by SEM. The results of this study showed that the direct influence of brand on customer loyalty by 0.267 while not directly influence brand loyalty of 0.443 customers through customer confidence. Quality direct influence on customer loyalty by 1.022 while not directly influence the quality of the loyalty of 0.049 through trust. The conclusion in that brand and product quality influence on customer trust and customer loyalty Elizabeth bag products in the city of Jember. Companies need to pay attention to the quality of the product to increase the trust and loyalty of customers. Keywords: Quality Product, Brand, Trust, Loyalty
Analisis Pengaruh Dimensi Jingle Iklan Sepeda Motor Honda Beat di Televisi Terhadap Keputusan Pembelian di Wilayah Perkotaan Jember Ayunda Nurul Nirmala; Adi Prasodjo; Ketut Indraningrat
e-Journal Ekonomi Bisnis dan Akuntansi Vol 1 No 1 (2014)
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v1i1.557

Abstract

The research aimes to analyse the impact of jingle of Honda Beat motorcycle advertisement on buying decision in Jember . This research used independent variable that consist of memorability, meaningfulness, likability, adaptability and protectability as the dimension of jingle and buying decision as the dependent variable. This research used logistic regression analysis. The sampling method was a non-probability sampling. Using a purposive sampling, 100 respondents of the citizen of Jember were selected. The results showed that memorability influenced Honda Beat motorcycle buying decision. Whereas, meaningfulness, likability, adaptability and protectability did not influence the buying decision. This results mean that any increase in memorability on Honda Beat jingle advertising will increase in the probability of the buying decision on Honda Beat motorcycle.
PENGARUH NILAI PELANGGAN, KUALITAS LAYANAN, HARGA DAN KEPERCAYAAN TERHADAP LOYALITAS MELALUI KEPUASAN PENUMPANG KERETA API SRI TANJUNG JEMBERYOGYAKARTA PT. KAI DAOP IX JEMBER Diah Yulisetiarini; Ketut Indraningrat; Hafifatul Hijriah
UNEJ e-Proceeding 2018: Prosiding Seminar Nasional Manajemen dan Bisnis III (SNMB3)
Publisher : UPT Penerbitan Universitas Jember

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Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh nilai pelanggan, kualitas layanan, harga,dan kepercayaan terhadap loyalitas melalui kepuasan penumpang kereta api Sri TanjungJember-Yogyakarta PT. KAI Daop IX Jember. Populasi penelitian ini adalah seluruh penumpangkereta api Sri Tanjung. Teknik pengambilan sampel yang digunakan adalah purposive samplingdengan sampel sebanyak 120 responden. Metode analisis yang digunakan adalah analisis jalur(path analysis). Hasil penelitian ini menunjukkan bahwa nilai pelanggan tidak berpengaruhsignifikan terhadap kepuasan konsumen. Kualitas layanan berpengaruh signifikan terhadapkepuasan konsumen. Harga berpengaruh signifikan terhadap kepuasan konsumen.Kepercayaan berpengaruh signifikan terhadap kepuasan konsumen. Nilai pelanggan tidakberpengaruh signifikan terhadap loyalitas konsumen. Kualitas layanan berpengaruh signifikanterhadap loyalitas konsumen. Harga berpengaruh signifikan terhadap loyalitas konsumen.Kepercayaan berpengaruh signifikan terhadap loyalitas konsumen. Kepuasan konsumenberpengaruh signifikan terhadap loyalitas konsumen.Kata Kunci: harga, kualitas, kepuasan, kepercayaan, loyalitas, nilai
Pengaruh Reputasi Perusahaan Dan Keamanan Terhadap Keputusan Membeli Secara Online Di Lazada Yang Dimediasi Oleh Kepercayaan Mochammad Farid Afandi; Ketut Indraningrat; Zaqiyatul Ayniyah
Jurnal Manajemen dan Kearifan Lokal Indonesia Vol 3 No 2 (2019)
Publisher : Asosiasi Peneliti Manajemen Adat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26805/jmkli.v3i2.45

Abstract

Artikel ini bertujuan untuk mengetahui mengetahui adanya pengaruh reputasi perusahaan dan keamanan terhadap keputusan membeli dengan kepercayaan sebagai variabel intervening pada konsumen pembeli Lazada di Jember. Metode pengumpulan data dilakukan dengan melakukan wawancara lalu memberikan kuesioner kepada 120 responden konsumen pembeli Lazada di Jember dengan teknik purposive sampling. Metode analisis data yang diguanakan adalah analisis jalur. Data yang digunakan dalam penelitian ini berupa data primer yaitu wawancara dan kuesioner. Hasil penelitian menunjukkan bahwa variabel yang digunakan yaitu reputasi perusahaan dan keamanan berpengaruh terhadap keputusan membeli dengan kepercayaan sebagai variabel intervening pada konsumen pembeli Lazada di Jember.
Co-Authors Abdul Halim Achmad Zamroni Hazim Adi Prasodjo Agus Priyono Ahmad Ahsin Kusuma Mawardi Alif Mirzania Ayu Sukmawati Ayunda Nurul Nirmala Bambang Irawan Chaerul Saleh Chairul Saleh Choirunnisa' Kurnia Safitri Dewi Prihatini Diah Yulisetiarini Didik Pudjo Musmedi Eka Bambang Gusminto Elok Sri Utami Evrylia Tri Purnama Sari Fajar Destari Gusti Ayu Wulandari Hafifatul Hijriah Herlina Herlina Imam Suroso Kristanto, Okta Dwi Kristian Suhartadi Widi Nugraha Lilik Farida Marmono Singgih Maulita Nanda Nilam Putri Mochammad Farid Afandi N. Ari Subagio Nanda Fatimatuzzahrah Nila Anindya Anggraini Nyoman Gede Krishnabudi Raden Andi Sularso, Raden Andi Rizqi Maulana Ilham Akbar Senna Saflianda Cendikia Putra Susanti Prasetiyaningtiyas Yuli Wibowo Zaqiyatul Ayniyah