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All Journal JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Diponegoro Journal of Economics Diponegoro Journal of Management Jurnal Kesehatan Reproduksi Management Analysis Journal Syntax Literate : Jurnal Ilmiah Indonesia International Journal of Economics, Business and Accounting Research (IJEBAR)
Farida Indriani
Program Studi PGSD FKIP Universitas Cokroaminoto
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice

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Perbandingan hasil stimulasi ovarium dengan kombinasi klomifen sitrat gonadotropin dan klomifen sitrat pada inseminasi intra uteri Indriani, Farida; Widad, Shofwal; Sofoewan, Sulchan
JURNAL KESEHATAN REPRODUKSI Vol 3, No 2 (2016)
Publisher : Fakultas Kedokteran, Kesehatan Masyarakat dan Keperawatan UGM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.019 KB) | DOI: 10.22146/jkr.35939

Abstract

Background: Infertile couple with the cause of unexplained infertility and male factor can follow intrauterine insemination (IUI) program as a cheap and easy method for infertility therapy. Ovarian stimulation by combination of clomiphene citrate and gonadotropin and also clomiphene citrate alone was done as a superovulation mode to get higher number of mature follicle to gain higher pregnancy rate. Objective : To compare the amount of mature follicles and  endometrial thickness as an outcome of ovarian stimulation between combination drug of clomiphene citrate and gonadotrophin with clomiphene citrate alone.Methods: Observational retrospective cohort. Subject is one cycle intrauterine insemination stimulated either by combination CC gonadotrophin or CC alone, eligible in inclusion criteria and exclusion criteria. Statistic test used was independent t-test, chi-square and logistic regression.Location of study: Infertility Clinic of  Permata Hati, dr. Sardjito Hospital, Yogyakarta.Result: A total of 142 cycle from 98 couples followed IUI and stimulated by combination CC gonadotrophin (n=72) or CC alone (n=70). Multiple mature follicle number was different and statistically significant 77% vs 54%, RR 1,433 (IK95% 1,118-1,836), p=0,005, while endometrial thickness > 7mm was more frequent in combination group but not statistically different with percentage 81,9% vs 74,3%, RR 1,103 (CI95% 0,926-1,315), p=0,367.Conclusion: Ovarian stimulation by combination CC gonadotropin resulting of more multiple mature follicle number while  good endometrial thickness was more in combination group but not statistically significant.Keywords: ovarian stimulation, clomiphene citrate, gonadotrophin, multifollicular, endometrial thickness
ANALISIS PENGARUH PENGINDERAAN PASAR, PEMASARAN KEWIRAUSAHAAN, KEMAMPUAN JARINGAN, DAN KEUNGGULAN BERSAING TERHADAP KINERJA PEMASARAN (Studi Pada UKM Makanan dan Minuman di Kota Semarang) Choirunnisa, Choirunnisa; Ferdinand, Augusty Tae; Indriani, Farida
JURNAL BISNIS STRATEGI Vol 27, No 2 (2018): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.822 KB) | DOI: 10.14710/jbs.27.2.79-94

Abstract

Penelitian ini bertujuan untuk menguji apakah pengaruh penginderaan pasar, pemasaran kewirausahaan, kemampuan jaringan, dan keunggulan bersaing mempunyai pengaruh terhadap kinerja pemasaran pada UKM makanan dan minuman di Kota Semarang. Penelitian ini mengambil sampel sebanyak 200 responden UKM makanan dan minuman di Kota Semarang.  Teknik pengambilan sampel yang digunakan yaitu probability sampling dengan metode simple random sampling. Alat analisis yang digunakan yaitu structural equation model (SEM) pada program AMOS. Hasil analisis data untuk model secara keseluruhan telah memenuhi kriteria Goodness Of Fit yaitu nilai chi-square = 213,800; probability = 0,059; CMIN/DF = 1,168; GFI = 0,901; AGFI = 0,875; TLI = 0,988; CFI = 0,989; RMSEA = 0,029. Dengan demikian, dapat dikatakan bahwa model penelitian yang diajukan dapat diterima. Penelitian ini mempunyai lima hipotesis dan sudah diuji, ada satu hipotesis yang ditolak dan empat diterima. H1 penginderaan pasar memiliki pengaruh positif dan signifikan terhadap keunggulan bersaing. Kemudian, H2 pemasaran kewirausahaan memiliki pengaruh positif dan signifikan terhadap kemampuan jaringan, lalu H3 keunggulan bersaing memiliki pengaruh positif dan signifikan terhadap kinerja pemasaran. Selanjutnya H4 kemampuan jaringan memiliki pengaruh positif dan signifikan terhadap keunggulan bersaing, dan H5 kemampuan jaringan memiliki pengaruh positif dan tidak signifikan terhadap kinerja pemasaran.
ANALISIS PENGARUH TECHNOLOGY READINESS TERHADAP MINAT MENGGUNAKAN TCASH DI KOTA SEMARANG Pratiwi, Mirna Tria; Indriani, Farida; Sugiarto, J.
JURNAL BISNIS STRATEGI Vol 26, No 1 (2017): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.252 KB) | DOI: 10.14710/jbs.26.1.76-88

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana cara meningkatkan minat menggunakan TCASH di kota Semarang. Penelitian ini menguji pengaruh beberapa variabel terhadap minat menggunakan yaitu technology readiness, persepsi kemudahan, dan persepsi manfaat.Sampel penelitian ini adalah pengguna smartphone di Kota Semarang, dengan jumlah sebanyak 105 orang. Pengambilan data dilaksanakan dengan menggunakan kuisioner, yang berisi 15 pertanyaan untuk menjawab 6 hipotesis yang diajukan. Metode analisis yang digunakan adalah Structural Equation Model (SEM) yang diolah dengan software AMOS 22.Berdasarkan hasil pengujian hipotesis, terdapat 5 hipotesis yang diterima dan 1 hipotesis yang ditolak. Uji hipotesis menunjukkan bahwa technology readiness berpengaruh signifikan positif terhadap persepsi kemudahan, persepsi manfaat, dan minat menggunakan. Persepsi kemudahan berpengaruh signifikan positif terhadap persepsi manfaat dan minat menggunakan. Untuk meningkatkan minat menggunakan TCASH dapat dilakukan dengan meningkatkan technology readiness dan persepsi kemudahan terhadap produk TCASH.
ANALISIS PENGARUH KUALITAS LAYANAN INTI DAN PERIPHERAL TERHADAP KEPUASAN PELANGGAN DALAM MENINGKATKAN MINAT BELI ULANG (Studi pada Bengkel Ekauto Semarang) Agustin, Fitrianiz; Rahardjo, Susilo Toto; Indriani, Farida
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 15, No 01 (2016): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (504.818 KB) | DOI: 10.14710/jspi.v15i01.34 - 45

Abstract

The purpose of this research is to test the influences of core service quality and peripheral service quality on customer satisfaction to increase repurchase intention. Using these variables, the usage of these variables are able to solve the arising problem within Bengkel Ekauto Semarang.The samples size of this research is 100 customers bengkel Ekauto Semarang. Using the Structural Equation Modeling (SEM). The results show that the core service quality and peripheral service quality on customer satisfaction to increase repurchase intention.The effect quality of core service quality on customer satisfaction are significant; The effect core service quality on repurchase intention are significant; The effect quality of peripheral service quality on customer satisfaction are significant; The effect peripheral service quality on repurchase intention are significant; and The effect customer satisfaction on repurchase intention are significant.
WITHDRAWN: Studi mengenai inovasi produk pada usaha kecil kerajinan ukiran di jepara Indriani, Farida; Prasetyowati, Eko
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 7, No 2 (2008): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v7i2.%p

Abstract

WITHDRAWN: STUDI MENGENAI INOVASI PRODUK PADA USAHA KECIL KERAJINAN UKIRAN DI JEPARAThe Publisher regrets that due to certain circumstances, the authors has requested this article to be withdrawn. The publisher return the copyright of this article back to the author(s).  
Pengaruh Kualitas Produk dan Ketersediaan Produk Terhadap Keputusan Pembelian dengan Citra Merek Sebagai Variabel Intervening (Studi Pada Konsumen Minuman Energi M-150 di Kota Semarang) Apriando, Joni Putra; Soesanto, Harry; Indriani, Farida
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 18, No 2 (2019): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (654.866 KB) | DOI: 10.14710/jspi.v18i2.166-183

Abstract

The increasing development of the business world has reached a higher level of competition, and increasingly fierce competition in the energy drink market in Indonesia. This can be seen from the renewal of the company, which makes energy beverage products become consumers' choice. One of the producers of energy drinks that compete in Indonesia is the M-150. Currently the energy drink product M-150 is still one of the products that consumers choose. However, along with the increase in other products, making the M-150 product more and less competitive with other products. This can be seen in the top brand index where the M-150 product is no longer a superior product for consumers. Formulation of the problem in this study concerning the influence of product quality and assessment of brand image, as well as its impact on purchasing decisions of M-150 products in the city of Semarang.The population used in this study is all consumers who have done the purchase of M-150 energy products, where the respondents are people in the city of Semarang. The number of samples used in this study were 130 respondents, and the sample technique used was accidental sampling. The data source used is primary data, while the method of data collection is done through a questionnaire. This study uses Structural Equation Modeling (SEM) analysis techniques using AMOS 22.0 analysis tools.The results of the research analysis show that brand image has a positive and significant effect on purchasing decisions, product quality has a positive and insignificant effect on purchasing decisions, product quality has a positive and significant effect on brand image, product availability has a positive and significant effect on purchasing decisions, and availability product has a positive and not significant effect on brand image.
BUILDING MARKETING PERFORMANCE THROUGH COMPETITOR ORIENTATION (Empirical Study on Baitul Maal wat Tamwil at Ex-Residency of Semarang) Isywari, Citra Ajeng; Ferdinand, Augusty Tae; Indriani, Farida
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 17, No 2 (2018): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (399.247 KB) | DOI: 10.14710/jspi.v17i2.140-151

Abstract

This research specifically examines the effect of competitor orientation on marketing performance through service value co-creation quality, service innovation capability and service value proposition. The object of this research is Baitul Maal wat Tamwil (BMT) in ex-Residency Semarang, Central Java, Indonesia. This research is analyzed with Structural Equation Model (SEM) using AMOS software. Based on the result of the research, it can be concluded that competitor orientation positively and significantly can affect the service value co-creation quality and service innovation capability owned by BMT. Service value co-creation quality positively and significantly can affect the service innovation capability and marketing performance of BMT. Service innovation capability positively and significantly influences the service value proposition and service value proposition positively and significantly can influence BMT’s marketing performance.
ANALISIS PROGRAM MANAJEMEN PENJUALAN YANG BERORIENTASI PADA KONSULTASI DALAM MEMPENGARUHI KINERJA TENAGA PENJUAL MELALUI KEMAMPUAN PENJUALAN ADAPTIF (Studi Pada lndustri Asuransi di Kota Semarang) Indriani, Farida
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 4, No 2 (2005): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2277.78 KB) | DOI: 10.14710/jspi.v4i2.105-130

Abstract

Tenaga penjual memegang  peranan yang  sangat penting dalam  menjembatani hubungan antara perusahaan dengan  konsumen. Di samping menjalankan fungsi rutin menjual produk atau jasa,  mereka juga  harus mampu  mengikuti perubahan  selera pasar dan  selanjutnya memberi sinyal kepada bagian internal terkait untuk merespon perubahan tersebut. Berkaitan dengan   obyek   penelitian   mengenai  manajemen   penjualan  yang   diterapkan   di  industri asuransi,   ternyata  penelitian-penelitian  sebelumnya  hanya  dilakukan   untuk  mengetahui sejauh   mana   intensitas   pengaruh   program   manajemen   penjualan   yang   berorientasi konsultasi terhadap pertumbuhan penjualan. dan tidak menelaah lebih dalam mengenai bagaimana  program  tersebut  mampu  meningkatkan  kualitas  kemampuan   tenaga  penjua/ sebagai   pihak   yang   berperan   penting   dalam   meningkatkan   pertumbuhan    penjualan perusahaan.  0leh kerene itu peneiitian Inf dllalwkan  untuk mengetahui pengaruh faktor-faktor program  manajemen  penjualan  yang  berorientasl konsultasi  dalam  meningkatkan  kinerja tenaga penjual  meletui  Kemampuan  penjua/an  adaptff tenaga  penjual.   Teknik  analisis  data yang digunakan  adalah  Structural Equation Modeling  (SEM).  Kesimpulan dari penelitian ini adalah bahwa  variabel-variabel program manajemen penjualan yang  berorientasi konsultasi terbukti  berpengaruh  secara  positif dapat  meningkatkan  kinerja  tenaga  penjual  melalui kemampuan penjualan adaptif tenaga penjual.
QUALITY ANALYSIS OF SUPPORT MARKETING AND QUALITY OF SALES TRAINING ON SALES PERFORMANCE CAPABILITY ON PERFORMANCE SALES PERFORMANCE Hapsari, Ria Mawar; Indriani, Farida; Sutopo, Sutopo
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 16, No 3 (2017): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (530.615 KB) | DOI: 10.14710/jspi.v16i3.145-166

Abstract

This study aims to analyze and examine the effect of quality marketing support, sales quality, sales force capability to salespeople performance, with the formulation of the problem of "how to improve sales force performance" on channel Direct Sales Credit Card at BNI Semarang and Yogyakarta Regional Office. Populations and samples selected in the study were credit card sales BNI channel Direct Sales Semarang and Yogyakarta, which amounted to 110 respondents, with the census method. Data collection using questionnaire with answer value 1 (very strongly disagree) up to 10 (very strongly agree). Data analysis using Structural Equation Modeling (SEM) through AMOS program, with result indicate that research model acceptable, goodness of fit index as follows: Chi Square = 126,774; Probability = 0.177; RMSEA = 0.033; GFI = 0.885; AGFI = 0.845; TLI = 0.984; and CFI = 0.987. The conclusions of this study indicate that sales force capability can affect salesperson performance by looking at the quality of marketing support. This study also shows that sales force capability can affect salesperson performance by looking at the quality of sales training.
STUDI MENGENAI BRAND COMMUNICATION, BRAND IMAGE DAN BRAND TRUST SERTA PENGARUHNYA TERHADAP BRAND LOYALTY PADA PRODUK HAND AND BODY LOTION MEREK CITRA Nurdianasari, Rista; Indriani, Farida
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.366 KB)

Abstract

Brand loyalty is a major element of an industry to achieve competitive advantages. The existence of brand loyalty help the company to reduce marketing costs and maximize revenue. The main focus of this research is the issue that the brand loyalty of Hand and Body Lotion Citra continues to decline. Indications of brand loyalty can be seen from the percentage of brand share and brand value. The purpose of this research is to analyze the indirect effect of brand communication toward brand loyalty of Hand and Body Lotion Citra trough brand image and brand trust as the intervening variable.The sampling method used in this research is non-probability sampling with purposive sampling technique. Samples were collected from 100 female with age 15-35 years old in Semarang who always use Hand and Body Lotion Citra. Collected data were analyzed with several tests, such as: validity test, reliability test, classical assumption test, multiple linear regression test, goodness of fit test using IBM SPSS 23 for windows and sobel test.The result showed in the classical testing assumption, the regression model is normally distribution and heteroscedasticity does not occur. This research explain the relationship of brand communication has a positive significant effect on brand loyalty through brand trust as intervening variable. The results of research also indicate that relationship between brand communication on brand loyalty becomes stronger when mediated with brand image and brand trust variables simultaneously.
Co-Authors Adi Kurniawan, Henricus Adi, Bramasto Aditya Kurniawan Adriyati, Rosmaya Agustin, Fitrianiz Alfiyanto, Candra Apriando, Joni Putra Augusty Tae Ferdinand Ayu Puspitasari, Dyah Choirunnisa Choirunnisa, Choirunnisa Citra Ajeng Isywari, Citra Ajeng Damayant, Akmila Farida Diva Riza Fahlefi Forma Nastiti, Monica Rizka Hapsari, Ria Mawar Harry Soesanto Ibadi, Iman khusni Irfan Wildzan Muafa J. Sugiarto, J. Maharani, Shabira Mirna Tria Pratiwi Mirwan Surya Perdhana Nandia Agy Nilawati Nurdianasari, Rista Nurwibowo, Rifqi Wildan Prasetyowati, Eko Purnomo, Singgih Ronauli, Laura Natalia Shofwal Widad Sulchan Sofoewan, Sulchan Susilo Toto Rahardjo Sutopo Sutopo Syah, Muhammad Ariq Tambunan, Maria Anastasia Vancasavio, Reno