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All Journal Seminar Nasional Informatika (SEMNASIF)
Haddy Suprapto
Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Yogyakarta
Computer Science & IT

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Peran Mediasi Kepercayaan Pada Pengaruh Kualitas Website Dan E-Wom Terhadap Minat Beli Ulang Di Tokopedia Oleh Konsumen Online Generasi Milenial Di Daerah Istimewa Yogyakarta Maria Dwisakti Nettilin Watu; Haddy Suprapto; Dyah Sugandini
Seminar Nasional Informatika (SEMNASIF) Vol 1, No 1 (2021): Inovasi Teknologi dan Pengolahan Informasi untuk Mendukung Transformasi Digital
Publisher : Jurusan Teknik Informatika

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Abstract

This study aims to analyze the mediating role of trust on the influence of website quality and E-WOM on the repurchase intention at Tokopedia by online consumers of millennial generation in D.I. Yogyakarta. This type of research is quantitative research. The sample in this study is part of the online consumers of millennial generation in D.I. Yogyakarta who have made a purchase at Tokopedia in the last 6 months with a minimum of twice purchases on Tokopedia. The sampling technique used purposive sampling, the data collection method in this study used a questionnaire. Questionnaires were distributed online using google form to 100 respondents. The data analysis technique in this study uses Partial Least Square (PLS) with the SmartPLS 3.3.3 software application. The results show that 1) website quality has a direct effect on repurchase intention, 2) E-WOM has a direct effect on repurchase intention, 3) website quality affects repurchase interest with trust as a mediating variable and 4) E-WOM has an effect on repurchase interest with trust as a mediating variable.
THE EFFECT OF SERVICE FEATURES ON LOYALTY IN MEDIATION OF BNI TAPLUS UGM CUSTOMER SATISFACTION Benny Umbara; Haddy Suprapto; Titik Kusmantini
Seminar Nasional Informatika (SEMNASIF) Vol 1, No 1 (2021): Inovasi Teknologi dan Pengolahan Informasi untuk Mendukung Transformasi Digital
Publisher : Jurusan Teknik Informatika

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Abstract

The increasing number of banking companies are switching to work on the consumer market, resulting in higher competition between banks. This research was conducted to analyze and determine the effect of BNI Taplus service features on customer satisfaction and customer loyalty and the effect of BNI Taplus service features on customer loyalty mediated by customer satisfaction. The data were obtained by distributing surveys to several respondents. The sample consisted of 100 respondents. This research analysis test using path analysis with the SEM method. The results of this research analysis test found several things that service features did not have a significant effect on customer satisfaction and loyalty of BNI Taplus UGM Yogyakarta Branch. While customer satisfaction is able to mediate positively and significantly the effect of service features on customer loyalty at BNI Taplus UGM Yogyakarta Branch.
Co-Authors Benny Umbara Dyah Sugandini Maria Dwisakti Nettilin Watu Titik Kusmantini