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Sarwiti S Agung
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Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Peranan Opinion Leader Dalam Kelompok Nelayan Pesisir Titien Yusnita; Sarwiti S Agung; Amiruddin Saleh
Jurnal Komunikasi Pembangunan Vol. 14 No. 1 (2016): Februari 2016
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (429.635 KB) | DOI: 10.46937/14201613557

Abstract

Fishing community is a part of Indonesian people which survives by managing fishery resources. As a society living in an offshore area, fishing community has unique social characteristics which differentiates it from land community. This study aimed to see the cause of poverty and  livelihood strategy of poor household as well as to design the community based-sustainable livelihood strategy. The literature study shows that prosperous coastal fishermen existed among poor coastal fishermen. They differed in social and economic condition. It happened because of the role of a coastal fishermen group which was capable of managing the fund got from government or another institutions. In this case the role of group leader as the opinion leader was very significant that established an effective communication.Keywords : coastal fisherman group, opinion leader      
Co-Authors Amiruddin Saleh Titien Yusnita