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Hubungan Penggunaan Sumber Informasi Kampanye Dan Partisipasi Politik Pada Kasus Pilpres 2014 Di Kecamatan Cibinong Bogor Layung Paramesti Martha; Amiruddin Saleh; Parlaungan Adil Rangkuti
Jurnal Komunikasi Pembangunan Vol. 13 No. 2 (2015): Juli 2015
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (486.218 KB) | DOI: 10.46937/13201513779

Abstract

Indonesian presidential election campaigns had been held by the candidates and the campaign team respectively from June, 4th-July, 5th 2014. This study was aimed to know the extent of utilization of communication channels both mass media and social media (new media) as source of information, compared with interpersonal communication channel, and how the level of utilization of the information sources by voters during the political campaign influenced the level of political participation in Cibinong. This study had been conducted in September-Oktober 2014 at Sub-District of Cibinong, Bogor Regency. A number of 200 people were chosen as respondents by using purposive sampling technique. The collected data were analyzed with Spearman’s Rank correlation test. Results showed that political participation in the engagement of campaigns as well as the surveillance were poor, while the participation in voting was quite good. In the variable of demographic characteristics, a negative significant correlation was found between political affiliation and the campaign engagement and so between the birthplace and voting engagement. On the contrary, the variable of age, income, and education had no correlation with all dimensions of the campaigns engagement. All dimensions of demographic characteristics including sex, birthplace, and environment had  a significant negative correlation with political participation. The indicator of sex and birthplace had a significant negative correlation with the amount of source of information use. The in dicator of birthplace also had a significant negative correlation with the frequent of accessing campaign sources of information. The utilization of campaign sources of information had a significant positive correlation with political participation in the dimension of the engagement in the campaign, voting, and surveillance for the election. Keywords: Political participation, source of information use, political campaign
PEMBENTUKAN CITRA MEREK (BRAND IMAGE) PT BADR SEBAGAI PERUSAHAAN START UP DIGITAL BERBASIS DAKWAH Layung Paramesti Martha; Aryanto Pratama
Media Bahasa, Sastra, dan Budaya Wahana Vol 25, No 2 (2019): Volume 25 Nomor 2 Tahun 2019
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (548.188 KB) | DOI: 10.33751/wahana.v25i2.1599

Abstract

AbstractDigital startup companies are new companies in the field of technology that are being developed. Digital startup companies use technology to innovate, evolve and adapt. PT Badr is one of Indonesia's local digital startup companies located in Depok, which was founded on May 15, 2011. Along with its development, the number of digital startup companies that have arise in Indonesia made PT Badr have competitors who have their own uniqueness so that Badr was required to build The company's Brand Image to the public. The majority of Indonesian people adhere to the religion of Islam, so that with the start-up digital start-up companies such as PT Badr will have selling values and characteristics that are different from other companies and be glimpsed by the public. Researchers are interested in doing this research because Badr is a digital startup company that has a unique concept and carries out preaching as an important activity in the religious life of Muslims. Formation of PT Badr's Brand Image using 3 methods, namely, Feature-based, User-imagenary and advertising. Feature-based that is done by PT Badr that is bonding with consumers so consumers, User-Imagenary conducted by PT Badr is a characteristic of PT Badr's service users that is Muslim and that becomes the value of PT Badr in the eyes of consumers, then the advertisements used by PT Badr only use media social advertising in the form of infographics and posters that have Islamic values that can be the main differentiator of PT Badr.Keyword: Digital startup companies, brand image, preaching.
HUBUNGAN PENGGUNAAN SUMBER INFORMASI KAMPANYE DAN PARTISIPASI POLITIK (Relationship between the Campaign Source of Information Use and Political Participation) (STUDI KASUS PILPRES 2014 DI KECAMATAN CIBINONG BOGOR) (Case Study Indonesian Presidental Election 2014 at Sub-District of Cibinong Bogor) Layung Paramesti Martha; Amiruddin Saleh; Parlaungan Adil Rangkuti
Media Bahasa, Sastra, dan Budaya Wahana Vol 1, No 12 (2016): Volume 1 No 12., Ganjil, Tahun Akademik 2016/2017
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (572.101 KB) | DOI: 10.33751/wahana.v1i12.660

Abstract

AbstractIndonesian presidential election campaigns had been held by the candidates and the campaign team respectively from June, 4th-July, 5th 2014. This study was aimed to know the extent of utilization of communication channels both mass media and social media (new media) as source of information, compared with interpersonal communication channel, and how the level of utilization of the information sources by voters during the political campaign influenced the level of political participation in Cibinong. This study had been conducted in September-Oktober 2014 at Sub-District of Cibinong, Bogor Regency. A number of 200 people were chosen as respondents by using purposive sampling technique. The collected data were analyzed with Spearmans Rank correlation test. Results showed that political participation in the engagement of campaigns as well as the surveillance were poor, while the participation in voting was quite good. In the variable of demographic characteristics, a negative significant correlation was found between political affiliation and the campaign engagement and so between the birthplace and voting engagement. On the contrary, the variable of age, income, and education had no correlation with all dimensions of the campaigns engagement. All dimensions of demographic characteristics including sex, birthplace, and environment had a significant negative correlation with political participation. The indicator of sex and birthplace had a significant negative correlation with the amount of source of information use. The in dicator of birthplace also had a significant negative correlation with the frequent of accessing campaign sources of information. The utilization of campaign sources of information had a significant positive correlation with political participation in the dimension of the engagement in the campaign, voting, and surveillance for the election .Keywords: Political participation, source of information use, political campaign
PENGARUH KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN DALAM PENGGUNAAN E-COMMERCE TRAVELOKA (Kasus Di Kelurahan Baranangsiang Bogor Timur) Fahmi Indra Wajdi; Layung Paramesti Martha; Intan Tri Kusumaningtias
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 2 (2020): Volume 4 Nomor 2 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (359.868 KB) | DOI: 10.33751/jpsik.v4i2.2513

Abstract

The aims of this study are determine the level of awareness of the Kelurahaan Baranangsiang community brand and to find out how the level of brand awareness influences the community purchasing decisions of Baranangsing Village towards Traveloka E-commerce. The method used in this study was descriptive quantitative using survey research. This research was conducted in Kelurahaan Baranangsiang, East Bogor District, Bogor City with a total of 100 respondents. The sampling technique used in this study is a non probability sampling technique with a purposive sampling method. Quantitative data is presented in the form of a frequency table. Statistical tests were carried out with the help of the SPSS version 25.0 program. Based on the results of the study, it was found that the level of brand awareness of the Baranangsiang Kelurahan community was dominated by people with brand awareness at the brand recognition level. It can be concluded that brand awareness has an influence but the influence given is not too significant. But at the peak level of mind towards the level of awareness of the Traveloka brand weakening, which shows that the peak of one's mind can change along with the development of E-commerce that exists today.  Keywords: E-Commerce, Traveloka, Brand Awareness Level, Purchasing Decision.
ANALISIS STRATEGI KOMUNIKASI DINAS SOSIAL KOTA BOGOR DALAM MENANGGULANGI ANAK JALANAN DI KOTA BOGOR Arie Ardiwijaya; Wiranta Yudha Ginting; Layung Paramesti Martha
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 1 (2020): Volume 4 Nomor 1 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (421.225 KB) | DOI: 10.33751/jpsik.v4i1.1803

Abstract

The purpose of this research is to analyze communication strategy of Bogor Social Office on establishing communication with street children in Bogor. This research used qualitative descriptive method to reveal Bogor Social Office’s situation and problem in implementing communication strategy in dealing with street children. This research took place in Bogor Social Office located in Jalan Raya Merdeka No. 142, Ciwaringin, Central Bogor, on November 2018 until April 2019. There are two subjects on this research, two key informants and two ordinary informants. Data collection technique used in this research includes depth interviews, observation, and documentation. Data validity technique was using source triangulation to compare both data collected from observation and data collected from depth interview. Source triangulation in this research is Rumah Merah Putih, one of the social foundation in Bogor. Results showes theory that been used in analyzing Strength, Weakness, Opportunity, and Threat (SWOT) are able to represent street children handling which currently done by Bogor Social Office.Keywords: communication strategy, tramp, SWOT analysis.
EFEKTIVITAS KAMPANYE PROGRAM BOGOR TANPA KANTONG PLASTIK DALAM MEMBANGUN KEPEDULIAN MASYARAKAT PADA LINGKUNGAN Fierda Ayu Utami; Dwi Rini Sovia; Layung Paramesti Martha
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 2 (2020): Volume 4 Nomor 2 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (387.749 KB) | DOI: 10.33751/jpsik.v4i2.2509

Abstract

This research aims to identify the influence of individual characteristics of people in East Bogor district and the effectiveness of the campaign program Bogor Without Plastic Bag to the community's concern on the environment. This study uses a descriptive quantitative approach, which is conducted in the House of residents in the Ciliwung River basin of East Bogor subdistrict. The results of research based on T test showed that there is no influence between the individual characteristics of the community of Bogor Timur (X1) consisting of age, gender, occupation, education, ethnic, and long stay in Bogor to concern Society in the Environment (Y), except on gender indicator, especially women shows have a partial influence on environmental concern. Meanwhile, based on the effectiveness program campaigns of Bogor without plastic bags (X2) significantly affects the Community's awareness on the environment (Y). The F test result indicates that the variable (X1) and (X2) affect the stimulant of the variable (Y). Result of the calculation of coefficient of determination (R2) of 47.8%, meaning not only the individual characteristics factor of the community and the effectiveness of the Bogor program without plastic bags that affect the Community's awareness of the environment.
KOMUNIKASI INTERPERSONAL ORANG TUA DAN ANAK PADA PEMBELAJARAN DARING DI MASA PANDEMI (Kasus SDN Cipayung 01 Kecamatan Cibinong Bogor) Layung Paramesti Martha; Maya Aurellia Permanasari
Media Bahasa, Sastra, dan Budaya Wahana Vol 28, No 1 (2022): Volume 28, Nomor 1 Tahun 2022
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/wahana.v28i1.5225

Abstract

AbstractInterpersonal communication is the process of sending and receiving messages between two people or among a small group of people, with some effect and some instantaneous feedback. Interpersonal communication is the process of sending and receiving messages between two people or among a small group of people, with some effect and some instantaneous feedback. Interpersonal communication between parents and children that occurs at SDN Cipayung 01 in general, the pattern of interpersonal communication between parents and children while accompanying learning activities during the COVID-19 pandemic is very important. This study aims to determine the interpersonal communication of parents and children in online learning during the covid 19 pandemic. This study uses a qualitative approach with data collection techniques in this study, namely conducting in-depth interviews, field observations, and documentation as well as checking the validity of the data by triangulation of sources. . The results of this study indicate that parents at SDN Cipayung 01 during the COVID-19 pandemic played a role in raising children's learning motivation. This is because it is the motivation of parents that makes children more confident and performs in this online learning period by implementing a democratic (democratic) communication pattern where all children's activities in their homes are always  open  and they have rules that are mutually agreed upon by the community. child. The results of the researcher's analysis of the theory of symbolic interaction that can define the mind, self, and society are appropriate to discuss in depth.Keywords: Covid-19, Interpersonal Communication, Online LearningAbstrakKomunikasi interpersonal merupakan proses pengiriman dan penerimaan  pesan-pesan antara dua orang atau di antara sekelompok kecil orang-orang, dengan  beberapa efek dan beberapa umpan balik seketika. Komunikasi interpersonal adalah proses pengiriman dan penerimaan pesan-pesan antara dua orang atau di antara sekelompok kecil orang-orang, dengan  beberapa efek dan beberapa umpan balik seketika. Komunikasi interpersonal orang tua dan anak yang terjadi  di SDN Cipayung 01 secara umum pola komunikasi interpersonal orang tua dan  anak selama mendampingi aktivitas belajar di masa pandemi covid 19 sangat penting. Penelitian ini bertujuan untuk mengetahui komunikasi interpersonal orang tua dan anak pada pembelajaran daring di masa  pandemi covid 19. Penelitian ini menggunakan pendekatan kualitatif dengan teknik   pengumpulan data pada penelitian ini yaitu melakukan wawancara mendalam, observasi lapangan, dan dokumentasi serta pemeriksaan keabsahan data dilakukan   dengan triangulasi sumber. Hasil penelitian ini menunjukkan bahwa, orang tua  SDN Cipayung 01 selama masa pandemi covid 19 ini berperan dalam   membangkitkan motivasi belajar anak sangat perlu dilakukan. Hal ini dikarenakan motivasi dari orang yang membuat anak menjadi lebih percaya diri dan berpretasi dalam masa pembelajaran daring ini dengan cara menerapkan pola komunikasi  demokrative (Demokratis) dimana segala sesuatu aktivitas anak di rumah mereka  selalu terbuka dan mereka mempunyai aturan – aturan yang disepakati bersama oleh anak. Hasil analisis peneliti mengenai teori interaksi simbolik yang dapat   mendefinisikan pikiran (mind), diri (self), dan masyarakat (society) tepat untuk  membahas secara mendalam.Kata Kunci : Covid-19, Komunikasi Interpersonal, Pembelajaran Daring
Pengaruh Tayangan Youtube “Video Eksperimen : Keliling Jakarta Mengukur Polusi Udara” tehadap Minat Penggunaan Transportasi Umum Prasetyo Adinugroho; Layung Paramesti Martha
Media Bahasa, Sastra, dan Budaya Wahana Vol 26, No 1 (2020): Volume 26 Nomor 1 Tahun 2020
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (884.217 KB) | DOI: 10.33751/wahana.v26i1.2100

Abstract

ABSTRAKSaat ini, negara Indonesia sudah mempunyai beragam transportasi umum guna mendukung kegiatan warganya. Transportasi yang sudah ada di Indonesia seperti Commuterline, Light Rail Transit atau biasa disingkat (LRT), Mass Rapid Transit atau biasa disebut MRT, Bus AC Transportasi Daerah, serta transportasi daring (online berupa,  motor online, mobil online).DKI Jakarta berada di posisi keenam sebagai kota dengan kualitas udara terburuk di dunia, Jumat (13/9/2019) pagi, setelah di posisi ketiga. Berdasarkan pantauan dari laman AirVisual.com dari pukul 05.46 WIB posisi Indonesia turun ke urutan kelima dengan catatan angka 148 berdasarkan AQI atau indeks kualitas udara dengan status udara tidak sehat.Video dalam akun youtube adalah hal yang menarik untuk dikaji dan diteliti. Karena dengan pembuatan video yang menarik, semua orang akan peduli ataupun mengikuti apa yang kita inginkan dalam makna video tersebut. Penyampaian informasi ini erat hubungannya dengan meningkatnya kesadaran akan manfaat yang dapat dipetik dari ketepatan penyampaian informasi pada masyarakat.Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh tayangan youtube “Video Eksperimen : Keliling Jakarta Mengukur Polusi Udara” tehadap minat penggunaan transportasi umum. Dalam penelitian ini, penulis menggunakan metode penelitian kuantitatif. Menurut Hasan (2002:21), “metode penelitian adalah cara atau jalan yang ditempuh sehubungan dengan penelitian yang dilakukan, yang memiliki langkah – langkah yang sistematis”. Berdasarkan hasil penelitian dan pengolahan, maka dapat diambil beberapa simpulan sebagai berikut :Dari hasil analisis regresi terdapat nilai t sebesar 7,498 dan t tabel sebesar 1,984. Maka t hitung t tabel (7,498 1,984) dengan level signifikansi 0,000 0,05, maka Ho ditolak dan Ha diterima, artinya bahwa ada pengaruh yang signifikan antara tayangan youtube “Video Eksperimen : Keliling Jakarta Mengukur Polusi Udara” terhadap minat penggunaan transportasi umum di RW 02 Kelurahan Jati, Jakarta.Dari hasil analisis regresi, terdapat nilai R square sebesar 0,608 ini berarti bahwa pengaruh tayangan youtube “Video Eksperimen : Keliling Jakarta Mengukur Polusi Udara” tehadap minat penggunaan transportasi umum adalah sebesar 60,8 % dan 39,2 % minat penggunaan transportasi umum dipengaruhi oleh faktor lain yang tidak diteliti oleh penulis, seperti  kekurangnyamanan, kejahatan, dll. Kata Kunci : Youtube, Video Eksperimen, dan Transportasi Umum. ABSTRACT In Indonesia already has a variety of public transportation to support the activities of its citizens. Existing transportation in Indonesia such as Commuterline, Light Rail Transit or commonly abbreviated (LRT), Mass Rapid Transit or commonly called MRT, AC Bus Regional Transportation, and online transportation (in the form of online motorbikes, online cars).DKI Jakarta is in sixth position as the city with the worst air quality in the world, Friday (9/13/2019) morning, after in third position. Based on observations from the AirVisual.com website from 05.46 West Indonesia Time, Indonesia's position dropped to fifth with a record number 148 based on the AQI or air quality index with unhealthy air status.Videos in YouTube accounts are interesting things to study and research. Because by making an interesting video, everyone will care or follow what we want in the meaning of the video. Submission of this information is closely related to increasing awareness of the benefits that can be drawn from the accuracy of the delivery of information to the public.This study aims to determine how much influence YouTube shows "Video Experiments: Around Jakarta Measuring Air Pollution" against the interest in using public transportation. In this study, the authors used quantitative research methods. According to Hasan (2002: 21), "the research method is the way or path taken in connection with the research conducted, which has systematic steps". Based on the results of research and processing, the following conclusions can be drawn:The results of the regression analysis there is at value of 7.498 and t table of 1.984. Then t arithmetic t table (7,498 1,984) with a significance level of 0,000 0.05, then Ho is rejected and Ha is accepted, meaning that there is a significant influence between YouTube shows "Experiment Video: Around Jakarta Measuring Air Pollution" on the interest in using transportation general at RW 02 Kelurahan Jati, Jakarta.The results of the regression analysis, there is an R square value of 0.608 which means that the influence of YouTube shows "Video Experiments: Around Jakarta Measuring Air Pollution" towards the interest in using public transportation is 60.8% and 39.2% interest in using public transportation is influenced by factors others that are not examined by the author, such as inconvenience, crime, etc. KEYWORDS: Public Transportation, Video Experiments, Youtube
STRATEGI KOMUNIKASI PEMASARAN AGROWISATA TAMAN KUPU-KUPU SINARWANGI PARK LAND BOGOR DALAM MEMBENTUK BRAND AWARENESS Dimas Agung Laksono Raharjo; Layung Paramesti Martha; Prasetyo Adinugroho
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 2 (2019): Volume 3 Nomor 2 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (450.042 KB) | DOI: 10.33751/jpsik.v3i2.1300

Abstract

ABSTRACTThis study aims to find out how the marketing communication strategy carried out by Taman Kupu-Kupu Sinarwangi Park Land Bogor in Forming Brand Awareness and to find out what factors are supporting and inhibiting the implementation of marketing communication strategies in Taman Kupu-Kupu Sinarwangi Park Land Bogor. This study uses a qualitative research approach that produces descriptive data in the form of written words and the data methods used are primary data and secondary data. Data collection techniques in this study were interviews, observation, and documentation.The results of this study emphasize the marketing communication strategy that has been carried out by Taman Kupu-Kupu Sinarwangi Park Land Bogor in forming brand awareness. Taman Kupu-Kupu Sinarwangi Park Land Bogor carries out a marketing communication strategy so that the Taman Kupu-Kupu Sinarwangi Park Land Bogor brand is recognized by the surrounding community, especially Bogor. The strategies used include identifying targets, determining communication objectives, designing messages, selecting personal and non-personal media communication channels, compiling a total communication budget, determining the promotion mix, implementing integrated marketing communication programs (IMC), and gathering feedback. There are supporting factors in the implementation of marketing communication strategies carried out by Taman Kupu-Kupu Sinarwangi Park Land Bogor, namely by presenting their superiority on social media Facebook and Instagram and utilizing school visits by interacting directly with teachers through information media through word of mouth. While the inhibiting factor is the limited costs and human resources. Keywords: Marketing Communication Strategy, Taman Kupu-Kupuwangi Park Land Bogor, Forming Brand Awareness