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All Journal Jurnal Bisnis dan Ekonomi Jurnal Studi Manajemen Organisasi MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen dan Bisnis Indonesia SEIKO : Journal of Management & Business Afiasi : Jurnal Kesehatan Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Farida Indriani
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Immunology & microbiology Nursing Public Health Social Sciences Other

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Journal : Jurnal Studi Manajemen Organisasi

 1 
EXPERIENTIAL MARKETING SEBAGAI SUATU STRATEGI DALAM MENCIPTAKAN CUSTOMER SATISFACTION DAN REPEAT BUYING UNTUK MENINGKATKAN KINERJA PEMASARAN Farida Indriani
JURNAL STUDI MANAJEMEN ORGANISASI Vol 3, No 1 (2006)
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (452.211 KB) | DOI: 10.14710/jsmo.v3i1.4180

Abstract

ABSTRACT Experiential marketing represent the alternative from excellence competition had by company as asset able to improve the marketing performance. Experiential marketing had by company can assist the company to peep out the new idea in each planning compilation, peculiarly in compiling marketing strategy.  That way also by improving experiential marketing strategy continously, company quickly can anticipate the change that happened around company through the strategy which application. And with the mecanism expected by a company can create customer satisfaction and repeat buying to improve the market performance.   Keywords : experiental marketing;  customer satisfaction;  repeat buying; market performance
STUDI MENGENAI ORIENTASI INOVASI, PENGEMBANGAN PRODUK DAN EFEKTIFITAS PROMOSI SEBAGAI SEBUAH STRATEGI UNTUK MENINGKATKAN KINERJA PRODUK Farida Indriani
JURNAL STUDI MANAJEMEN ORGANISASI Vol 3, No 2 (2006)
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.527 KB) | DOI: 10.14710/jsmo.v3i2.4191

Abstract

ABSTRACT Dynamic of business environment nowadays has forced companies to develop their business performance, especially product performance. Due to increase in product innovation and product development, product performance will then also increase. Series of activities done by companies affecting product performance can be done by way of the quality of relationship with customers, where those activities are intended to support product performance. The high quality of relationship can be achieved only when there are strong commitment and high trust of customers toward the sellers. Keywords: Innovation; Product Development; Promotion; Product Performance
ANALISIS PENGARUH BRAND IMAGE, SERVICE QUALITY, KEPUASAN PELANGGANDANLOYALITAS KONSUMEN RUMAH SAKIT Cahyamas Arif Satria Pudjonarko; Farida Indriani
JURNAL STUDI MANAJEMEN ORGANISASI Vol 19, No 1 (2022)
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsmo.v19i1.39387

Abstract

The research objective is to analyze the influence ofbrand image, service quality, customer satisfaction on loyalty to return to the hospital in Permata Medika, Semarang through service quality and customer satisfaction as interveing variable.The sampling method used in this research is non-probability sampling with a purposive sampling technique. The samples collected were 100 respondents at Permata Medika Hospital to find out information about re-visit intention in the hospital. The analytical method used is multiple analysis techniques which include validity test, reliability test, classic assumption test, multiple linear regression test, t test, f test, determination test, and sobel test.The results showed that brand image had a positive and significant effect on service quality and loyalty but negative and not significant on customer satisfaction, service quality had a positive and significant effect on customer satisfaction and loyalty, and customer satisfaction had a positive and significant effect on customer loyalty.
Co-Authors Amelia Saraswati Arif Afendi Cahyamas Arif Satria Pudjonarko Feliciana Regina Putri Joeliaty . Kiki Sanjaya Krisna Rizky Febrianto Lusia Salmawati Mutmainnah Maulani Nurdin Pitriani Reno Vancasavio Trivena Tatulus Yoyok Mulawarman