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All Journal Jurnal Bisnis dan Ekonomi Jurnal Studi Manajemen Organisasi MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen dan Bisnis Indonesia SEIKO : Journal of Management & Business Afiasi : Jurnal Kesehatan Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Farida Indriani
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Immunology & microbiology Nursing Public Health Social Sciences Other

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Journal : Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences

 1 
The Effect of E-Service Quality and Brand Image on E-Loyalty through Brand Trust and E-Satisfaction as Intervening Variables Feliciana Regina Putri; Farida Indriani
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4754

Abstract

This study aims to examine the effect of e-service quality and brand image on e-loyalty traveloka customers through brand trust and e-satisfaction as an intervening variable. Sampling was used using purposive sampling technique, total samples used as many as 276 respondents who had been a consumer of Traveloka and had made a purchase in Traveloka for a minimum of 2 times. The data analysis technique used in this study was to use SEM (Structural Equation Model) analysis with the AMOS program, and data collection techniques used a questionnaire. The results showed that E-Service Quality and Brand Image had a positive effect on the customer e-satisfaction. Brand Trust and e-satisfaction have a positive effect on e-loyalty and brand image positively influence the brand trust
Factors Influencing the Compulsive Purchase of Personal Protective Equipment during the Covid-19 Pandemic Era Krisna Rizky Febrianto; Farida Indriani
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4143

Abstract

This study aims to examine the impact of compulsive buying on the purchase of personal protective equipment during COVID-19. Data were collected from a sampling population in Jakarta aged 17-35 years. This study used 164 respondents with purposive sampling method. The data obtained is processed using SPSS software. The findings show that all the variables used have a positive and significant effect on compulsive buying. In Hypothesis 1, the most influential indicator of self-conformance is x1.1 Consumer own Self-image. Hypothesis 2 for the variable Materialism has the most influential indicator is x2.2 Possession defind success. Hypothesis 3 for the utility value variable has the most influential indicator is x3.2 service. Hypothesis 4 for hedonic value has the most influential indicator is x.4.5 the thrill of the hunt. Hypothesis 5 for greed has the most influential indicator is x5.3 conscientiousness. The results also show that the most influential variable is materialism.
Co-Authors Amelia Saraswati Arif Afendi Cahyamas Arif Satria Pudjonarko Feliciana Regina Putri Joeliaty . Kiki Sanjaya Krisna Rizky Febrianto Lusia Salmawati Mutmainnah Maulani Nurdin Pitriani Reno Vancasavio Trivena Tatulus Yoyok Mulawarman