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All Journal Jurnal Bisnis dan Ekonomi Jurnal Studi Manajemen Organisasi MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen dan Bisnis Indonesia SEIKO : Journal of Management & Business Afiasi : Jurnal Kesehatan Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Farida Indriani
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Immunology & microbiology Nursing Public Health Social Sciences Other

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ANALISIS PENGARUH BRAND IMAGE, SERVICE QUALITY, KEPUASAN PELANGGANDANLOYALITAS KONSUMEN RUMAH SAKIT Cahyamas Arif Satria Pudjonarko; Farida Indriani
JURNAL STUDI MANAJEMEN ORGANISASI Vol 19, No 1 (2022)
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsmo.v19i1.39387

Abstract

The research objective is to analyze the influence ofbrand image, service quality, customer satisfaction on loyalty to return to the hospital in Permata Medika, Semarang through service quality and customer satisfaction as interveing variable.The sampling method used in this research is non-probability sampling with a purposive sampling technique. The samples collected were 100 respondents at Permata Medika Hospital to find out information about re-visit intention in the hospital. The analytical method used is multiple analysis techniques which include validity test, reliability test, classic assumption test, multiple linear regression test, t test, f test, determination test, and sobel test.The results showed that brand image had a positive and significant effect on service quality and loyalty but negative and not significant on customer satisfaction, service quality had a positive and significant effect on customer satisfaction and loyalty, and customer satisfaction had a positive and significant effect on customer loyalty.
Co-Authors Amelia Saraswati Arif Afendi Cahyamas Arif Satria Pudjonarko Feliciana Regina Putri Joeliaty . Kiki Sanjaya Krisna Rizky Febrianto Lusia Salmawati Mutmainnah Maulani Nurdin Pitriani Reno Vancasavio Trivena Tatulus Yoyok Mulawarman