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PENGARUH ATMOSFER PUSAT BELANJA PADA SHOPPING VALUE Astrid Kusumowidagdo; Agus Sachari; Pribadi Widodo
Jurnal Siasat Bisnis Vol. 17 No. 1 (2013)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol17.iss1.art3

Abstract

AbstractAt the moment, the creation of shopping environment design that provides certain sensation and experience become strategy of the shopping center. This research aims to find out about the influence of shopping center’s atmosphere towards shopping value. The formative factors of shopping centre’s atmosphere are architectural features, interior features and support facilities. The research begins with a focus group to adjust the indicators of the previous research to the present research’s object. The next stage of research is done with a multiple regression analysis. The research object is the atmosphere condition of Senayan City shopping center in Jakarta and the subjects are samples totaling to sixty people. The samples are visitors from the middle-class segment between the age of 18-35.The research finds that architectural features, interior features and support facilities collectively bring an influence towards shopping value in Senayan City Pusat belanja, wether partially, only interior features show the significant influence towards shopping value.Keywords: design, atmosphere, shopping centre, shopping value.AbstrakSaat ini penciptaan lingkungan belanja dengan yang memberikan sensasi dan pengalaman telah menjadi bagian dari strategi bisnis pusat belanja. Penelitian ini bertujuan untuk menelusuri pengaruh atmosfer pusat belanja terhadap shopping value. Atmosfer pusat belanja dibentuk oleh faktor-faktor yaitu fitur arsitektur, fitur interior dan fasilitas penunjang. Penelitian ini diawali dengan focus group untuk penentuan indikator yang tepat dan dilanjutkan dengan survey pada 60 orang dengan usia 18-35 tahun yang bersegmen menengah. Obyek penelitian adalahatmosfer dari pusat belanja Senayan City. Hasil penelitian menunjukkan terdapat hubungan dari faktor-faktor atmosfer pusat belanja secara serempak pada shopping value, sedangkan secara parsial hanya fitur interior yang memberikan pengaruh signifikan pada shopping value.Kata Kunci: desain, atmosfer, pusat belanja, shopping value.
ANALISIS IKON GUNUNGKIDUL DI KAWASAN GUNUNG SEWU UNESCO GLOBAL GEOPARK Diah Natarina; Agus Sachari
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol 8, No 01 (2022): March 2022
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v8i01.4644

Abstract

AbstrakPeningkatan status Geopark Nasional ke UNESCO Global Geoparks (UGGp) menjadi agenda utama pemangku jabatan. Negara-negara anggota UGGp dan Global Geopark Network (GGN) termasuk Gunung Sewu UGGp (GSUGGp) telah mendapatkan manfaat yaitu signifikansi peningkatan pendapatan regional. Salah satu syarat menjadi anggota UGGp/GGN adalah visibilitas. Identification sign memasuki kawasan geopark merupakan salah satu komponen di antara syarat visibilitas. Pada sisi barat batas wilayah karst GSUGGp yaitu di Bukit Bintang daerah Pathuk, terdapat ikon yang dalam rujukan sistem penanda disebut identification sign bertuliskan Gunungkidul dengan ukuran besar berwarna kuning. Pada situasi lain organisasi ini mengimbau agar penempatan panel informasi yang berlebihan harus dihindari di daerah dengan pemandangan alam yang unik dan menakjubkan. Penulisan ini bertujuan untuk mengetahui kesesuaian pembuatan dari ikon Gunungkidul tersebut. Data diperoleh dengan melakukan observasi lokasi, wawancara mendalam, studi literatur, dan pemberitaan media masa. Metode yang digunakan adalah dengan pendekatan deskriptif kualitatif dan menggunakan signage pyramid method dalam menganalisisnya. Hasilnya adalah struktur ikon Gunungkidul sebagai identification sign belum sesuai. Dilihat dari sudut keilmuan sistem penanda perlu dilakukan relokasi karena tingkat keterbacaan yang tidak sesuai hierarki serta alasan keselamatan berkendara. Warna dan ukuran struktur bertuliskan Gunungkidul tidak sesuai jika merujuk pada imbauan dari UGGp/GGN. Kata Kunci: geopark, Gunungkidul, Gunung Sewu, identification sign, sistem penanda AbstractNational Geoparks to UNESCO Global Geoparks (UGGp) upgrading status in some region has become a priority of government authority in nationwide. Referring to the declaration of the 17 Sustainable Development Goals by the United Nations (UN) in 2015, specificaly in the 8th program, namely sustainable economic growth. It has been proven that there is a significant increasement in regional revenue for countries after becoming members of the UGGp and the Global Geopark Network (GGN) including Gunung Sewu UGGp (GSUGGp). One of the several conditions to be accepted as a member of UGGp / GGN is visibility. Identification sign entering the geopark area is included in visibility. On the west side of the boundary of the GSUGGp karst area, there is an icon which in the sign system is called an identification sign that reads Gunungkidul with a large yellow color. This writing aims to determine how far the identification sign reaches suitability for an UGGp. Data obtained by conducting site observations, in-depth interviews, literature studies and mass media coverage. By analyzing qualitative descriptive approach using signage pyramid method for GSUGGp visibility, the result is Gunungkidul identification sign is not yet fully suitable. The Gunungkidul icon needs to be relocated because the legibility level does not match the hierarchy and driving safety reasons. The color and size also do not match the advice from UGGp/GGN. Keywords: geopark, Gunungkidul, Gunung Sewu, identification sign, sign system
Pengembangan Desain Informasi dan Pembelajaran Aksara Jawa melalui Media Website Dimas Fakhruddin; Agus Sachari; Naomi Haswanto
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol 5, No 01 (2019): February 2019
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v5i01.1990

Abstract

AbstrakAksara Jawa merupakan salah satu warisan budaya Indonesia, khususnya budaya masyarakat Jawa. Seiring dengan digunakannya huruf Latin sebagai sistem penulisan resmi, aksara Jawa perlahan mulai dilupakan oleh masyarakat, khususnya generasi muda. Upaya pelestarian dalam bidang pendidikan melalui mata pelajaran muatan lokal bahasa daerah pada jenjang sekolah, khususnya SMA dan sederajat, dirasa kurang dari segi alokasi waktu serta cara pembelajaran yang cenderung masih monoton. Untuk menanggulangi hal itu, dibutuhkan sebuah desain informasi yang bisa dimanfaatkan sebagai sarana pembelajaran aksara Jawa. Untuk mencapai hal tersebut, terlebih dahulu dilakukan proses penelitian dengan menggunakan pendekatan etnografi yang berangkat dari fenomena aksara Jawa yang ada di masyarakat. Proses pengumpulan data dilakukan dengan cara observasi, studi literatur, dan wawancara etnografi. Kemudian dilakukan analisa anatomi aksara Jawa untuk mendeskripsikan elemen-elemen aksara Jawa sesuai dengan terminologi yang relevan dengan konteks tipografi yang berlaku di Indonesia. Data tersebut menjadi dasar dalam perancangan desain informasi aksara Jawa yang berisi informasi tentang sejarah, ragam bentuk aksara, dan cara penulisannya yang ditampilkan melalui media website dengan nama “Hanacara”. Hasil uji coba yang telah dilakukan menunjukkan bahwa dari aspek visual, komunikasi, pembelajaran, dan apresiasi, website “Hanacara” merupakan solusi yang efektif sebagai media alternatif untuk mengenal dan mempelajari aksara Jawa. Kata kunci: aksara Jawa, desain informasi, website AbstractJavanese script is considered as one of many of Indonesia’s cultural heritage, especially Javanese culture. Due to the application of Latin script as the official writing of the country, Javanese Script slowly began to be forgotten by people, especially the younger generations. The effort to preserve through educational system by establishing the lesson of Local Content includes the Local-Vernacular Language in school, especially High school and equivalent, is considered lack in terms of time-framing and the monotonous method of teaching. To aim the goal, the writer started with conducting research using ethnography approach taken from the phenomenon of Javanese Script in the community. Observation, literature studies and ethnographic interviews were carried out as the process of gathering the data. Furthermore, the anatomical analysis of the Javanese Script’s typography is applied to describe the element of Javanese Script based on the relevancy of its terminology and typography context that prevails in Indonesia. This data becomes the basis in creating the information design of Javanese Script that would be able to give information regarding history, the variety of script forms, and how to write the letters displayed through the website with the name “Hanacara”. The test process was once held, and the result shows that by the aspect of visual, communication, learning, and appreciation, the website “Hanacara” is considered as the effective solution so as the alternative media to know and to learn Javanese Script.Keywords: information design, Javanese script, website
Perancangan Media Edukasi Mitigasi Bencana dengan Pendekatan Desain Partisipatif di Kecamatan Bojongsoang Rahmatsyam Lakoro; Agus Sachari; Agung Eko Budiwaspada; Setiawan Sabana
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol 7, No 02 (2021): August 2021
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v7i2.4156

Abstract

Abstrak Kawasan Sungai Citarum di Jawa Barat memiliki karakteristik bencana hidrometeorologi yang khas terkait kualitas air. Edukasi kesiapsiagaan dan pengetahuan tentang bencana menjadi hal yang mutlak, dikaitkan dengan siklus manajemen bencana, yaitu pada tahap pra-bencana. Kelompok budaya yang berbeda memiliki kepercayaan yang berbeda-beda pula tentang bagaimana menghadapi bencana, sehingga seringkali merespon sebuah fenomena bencana dengan cara yang tidak diduga oleh masyarakat modern. Pendekatan desain partisipatif digunakan untuk melakukan edukasi bencana dengan nilai-nilai setempat pada masyarakat Sunda khususnya Kecamatan Bojongsoang. Pelibatan partisipan dari kelompok protagonis memungkinkan pesan dikembangkan, diproduksi dan didistribusikan oleh masyarakat setempat. Pengembangan media poster, animasi, poster digital berbasis media sosial dan buku memiliki karakteristik yang berbeda sehingga penelitian ini juga dapat menemukan rekomendasi strategi media dan metode desain yang spesifik-tempat untuk kampanye edukasi bencana hidrometeorologi. Konsep yang lahir dari penelitian kemudian digunakan sebagai rekomendasi untuk melakukan proses desain berikutnya terkait metode dan pendekatan desain, desain visual, serta strategi media untuk menyampaikan pesan pada khalayak sasaran. Kelompok protagonis dilibatkan dalam distribusi pesan pada masyarakat di daerahnya. Pengetahuan dan pengalaman partisipan yang berada di lingkungan komunitasnya memperkaya desain, produk komunikasi, dan pendekatan dalam konten edukasi yang ditampilkan dalam kampanye sosial. Kata Kunci: desain partisipatif, media edukasi, mitigasi bencana AbstractThe Citarum River area in West Java has typical hydrometeorological disaster characteristics related to water quality. Education on disaster preparation and knowledge are essential, linked to the disaster management cycle, as part of the pre-disaster stage. Different cultural groups have different beliefs about the concepts of dealing with disaster, so they often respond to a catastrophic phenomenon in ways that modern society does not expect. The participatory design approach was used to implement disaster education with local values in the Sundanese community, especially in Bojongsoang Regency. The involvement of participants from the protagonist group allows messages to be developed, produced, and distributed by the community. The development of media posters, animations, digital posters based on social media and books have different characteristics that can also find strategic recommendations on media and design methods that are site-specific for hydrometeorological disaster education campaigns. The concept was born from the research is then used as a recommendation to carry out the next design process related to design methods and approaches, visual design, and media strategies to convey the message to the target audience. The protagonist group is also involved in the distribution of information to the community in the area. Participants’ knowledge and experience in their living space, enrich the design, communication products, and educational content in the social campaign. Keywords: disaster education, educational media, mitigation, participatory design
NILAI FEMININITAS INDONESIA DALAM DESAIN BUSANA KEBAYA IBU NEGARA Suciati Suciati; Agus Sachari; Kahfiati Kahdar
RITME Vol 1, No 1 (2015)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Busana Kebaya Ibu Negara, salah satu costume yang merepresentasikan jatidiri (nilai femininitas) perempuan Indonesia. Tugas Ibu Negara bersama istri para menteri di antaranya menjalankan kegiatan pendidikan, kesehatan, kebudayaan, dan lingkungan hidup, mendampingi Presiden/suaminya (dalam dan luar negeri), dan kegiatan sosial. Busana Ibu Negara mengikuti beberapa aturan khusus, di antaranya Peraturan Pemerintah No. 8 Tahun 1987 tentang protokol yang salahsatunya mengatur penataan Busana Nasional (pada acara resmi dan nonresmi). Busana Kebaya Ibu Negara dewasa ini dipengaruhi peran fashion stylist atau personal stylist, dan  cenderung di dominasi busana bergaya  Eropa dan Timur Tengah. Busana Kebaya Ibu Negara diharapkan dapat menjadi pengendali dan panutan bagi perempuan Indonesia dalam berbusana yang mempertahankan nilai femininitas perempuan Indonesia. Busana Kebaya adalah penanda  yang merepresentasikan petanda identitas kolektif dari tata nilai dan prilaku sosio-kultural komunitas pemakainya, di samping model dan bentuk serta fungsinya yang mencerminkan nilai-nilai femininitas perempuan Indonesia. Dewasa ini busana perempuan Indonesia telah berkembang mengikuti tren busana global dan lebih banyak menampilkan sisi sensualitas, selera pasar, dan kepentingan industri fashion tanpa memperhatikan nilai-nilai edukasi dan budaya Indonesia khususnya nilai femininitas perempuan. Kajian ini menggunakan kajian transformasi budaya  dan perubahan system nilai pada Busana Kebaya Ibu Negara Indonesia Negara.  Busana Kebaya sebagai salah satu identitas`nasional dalam era globalisasi dewasa ini berkembang menjadi special costume dengan citarasa lokal (meprepresentasikan budaya etnik Nusantara).
EDUKASI BUDAYA TOPENG MALANGAN MELALUI MEDIA INTERAKTIF BOARD GAME Al Hazmi Indrapasca Yoga; Alvanov Zpalanzani; Agus Sachari
Journal of Animation and Games Studies Vol 6, No 1 (2020): April 2020
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/jags.v6i1.3530

Abstract

Traditional arts have become part of an area or even become the identity of it. This happenned in Malang, where Malang has a distinctive art called the Topeng Malangan. Topeng Malangan is a performance art that combines dance and puppet shows. The identity of the Topeng Malangan which is already very attached to Malang is inversely proportional to its popularity amongs Malang people. Therefore, an interesting and understandable educational media is needed to introduce Topeng Malangan into Malang people. Iterative design method is used in the design of this educational media. This iterative method can be used for finding a suitable game that can be played by families, because exploration, trials, and evaluations are involved in this design process.
PERSEPSI VISUAL ELEMEN NILAI PERSONAL BRAND PADA MEDIA KAMPANYE RIDWAN KAMIL Robby Firmansyah; Agung Eko Budiwaspada; Agus Sachari
Jurnal Sosioteknologi Vol. 16 No. 3 (2017)
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2017.16.3.5

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Personal brand merupakan citra yang tertanam di pikiran publik mengenai individu tertentu. Beberapa dekade terakhir, kegiatan personal branding marak digunakan oleh kandidat kampanye politik untuk membentuk citra dirinya di pikiran publik dan diharapkan dapat meningkatkan elektabilitas pada saat pemilihan. Penelitian ini mengkaji elemen nilai personal brand yang dibentuk melalui proses persepsi visual terhadap media kampanye tahap kedua pemilihan walikota Bandung 2013, Ridwan Kamil. Elemen nilai personal brand yang diteliti berupa citra mengenai hal-hal yang menjadi landasan berpikir dan berperilaku Ridwan Kamil di masyarakat. Penelitian ini menggunakan metode campuran. Metode kuantitatif digunakan untuk melihat kecenderungan citra nilai yang terbentuk di dalam pikiran kelompok khalayak pemilih pertama melalui elemen visual media kampanye Ridwan Kamil. Metode kualitatif dengan analisis visual semiotika sosial digunakan untuk mendeskripsikan pembentukan citra elemen visual media kampanye tahap kedua Ridwan Kamil melalui proses persepsi visual terhadap elemen visual media kampanye Ridwan Kamil. Berdasarkan hasil olah data kuesioner penelitian, citra nilai Ridwan Kamil yang memiliki skor tertinggi berupa citra cinta yang terbentuk melalui elemen visual artwork ikon hati. Citra Ridwan Kamil terbentuk melalui proses persepsi visual audience untuk memaknai elemen visual (stimuli) yang dipengaruhi oleh pengetahuan audience mengenai stimuli yang dilihat dan kemudahan audience untuk menerima informasi yang disampaikan elemen visual untuk dihubungkan dengan sosok Ridwan Kamil. Personal brand defined as a well-formed public image of particular person. In the past few decades, personal branding activity is used by politicians or electoral candidates to build their public image which is expected to be able to increase their electability. This research analyzed the visual perception of personal brand value element that was formed by visual elements in Ridwan Kamil's second phase campaign media for Bandung City Mayoral Election in 2013. Personal brand value element is an image to represent Ridwan Kamil's thought and behavior in the society. This study utilized mixed method, namely quantitative and qualitaive. The quantitative method was used to identify the voters' perception of Ridwan Kamil's image established through the visual elements disseminated during the campaign. The qualitative method of visual social semiotic analysis was used to describe the development of Ridwan Kamil's image through his campaign media visual element and visual perception process. The results of the questioner data analysis indicated that the image which gained the highest score was the image of love which was illustrated by the visual element of an artwork depicting a heart. Ridwan Kamil's image was established through audience's perceptual process in interpreting the visual element (stimulus) and associate it with Ridwan Kamil influenced by the audience knowledge upon the stimulus and the absence of difficulty to perceive the information.
Perbandingan Busana Arca Harihara Era Klasik Akhir (Koleksi State Hermitage Museum, Museum Nasional Jakarta, dan Balai Lelang Christie’s) Waridah Muthi'ah; Agus Sachari
Gelar : Jurnal Seni Budaya Vol 19, No 1 (2021)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/glr.v19i1.3533

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Harihara is the amalgamation of two great gods in Hinduism, Siva and Vishnu. During the Late Classical Era (Majapahit period, 13th-15th centuries AD) three deification statues which portrayed the kings as Harihara have been found. Out of these three, two of them are not located in Indonesia anymore, one is part of the collection of Hermitage Museum, St. Petersburg, and one is in Christie’s Auction Gallery. Since these two statues are not widely known, they are barely mentioned or studied in the field of classical archaeology and art. This research focuses on the physical attributes of those two statues, particularly the clothing elements and divine attributes, in comparation to the deification statue of Raden Wijaya as Harihara, which is originated from Candi Simping and now is located in National Museum, Jakarta. The research was conducted using a qualitative-comparative method with iconographic and historical approach. It is found that while these statues show the amalgamation of Siva and Vishnu’s attributes, the depiction of Harihara in those statues are not exactly following Harihara iconography as regulated in the canons of Silpasastra and Manasara. While the canon physical attributes of Shiva and Vishnu side by side equally, in the depiction of Harihara in Java, those attributes are mixed and not always follows a rigid pattern. It is suggested that the depiction of  kings as Harihara show an attempt to project them as the unifier of different factions and religious sects. The inequal depiction of Vishnu and Siva’s attributes in king’s deification statues indicates not only the dynamics of the religion in the era, but also as mean to build king’s image in the image of the God.
Kamasan: Goldsmith Tradisional Sunda Busratul Mukmin Sjahroeddin; Agus Sachari; Meirina Triharini; Muhammad Ihsan DRSAS
JURNAL RUPA Vol 3 No 2 (2018): Open Issue
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/rupa.v3i2.1498

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Every culture has its own craft product made by a specialized craftsman. Even so, wider community nowadays in Indonesia do not give attention to traditional craftsman as they should. Many of traditional craftsman has been alienized even perish from their community. One of the traditional craftsmen who has been existing and known in Sundanese people society are kamasan. Kamasan is the name of Sundanese traditional goldsmith who will make jewelry or embed precious metal to other product. Today presence of kamasan almost like a myth, even on Sundanese community. Rapid growth and higher quantity demand of jewely from Sundanese people that cannot be fulfilled by kamasan make them outcast from the mainstream precious metal and jewelry business scene. Beside that, the economic inflation that struck globaly caused many of kamasan changed their profession. In effort to find kamasan that still exist around Bandung, an ethnographical approach was performed in one of the kamasan village at southern Bandung. From those communities finally found only one kamasan who still practicing goldsmith until today. That kamasan persistently practicing goldsmith as known as in Sundanese traditional culture. Traditional craftsmen absence from its community affected the loss of various cultural knowledge. That condition will make a community alienated to their own cultural roots and awareness.
KARAKTER VISUAL BUSANA KEBAYA INGGIT GARNASIH SEBAGAI ISTRI DAN PEJUANG PEREMPUAN INDONESIA Suciati Suciati; Agus Sachari; Kahfiati Kahdar
ATRAT: Jurnal Seni Rupa Vol 1, No 2 (2013): JERAT TRADISI DALAM KONTEMPORER
Publisher : Jurusan Seni Rupa ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/atrat.v1i2.415

Abstract

Perempuan sebagai istri pendamping suami sangatlah memegang peranan penting. Istri hendaknya mampu memainkan perannya sebagai pendamping suami, guru, mitra perjuangan sekaligus kekasih. karakter keibuan dari perempuan sebagai istri merupakan sosok ibu yang memberikan kehidupan penyejuk jiwa suami dan anggota keluarga. Peranan istri pendamping suami dapat menopang keberhasilan suami menjalankan perannnya sebagai kepala keluarga dan anggota masyarakat. Keikhlasan, kesabaran, keteguhan dan ketelatenan istri mendampingi suami tercermin pula pada sosoknya dalam berpenampilan yang memberikan karakter visual sebagai perempuan yang mandiri, tegar, bersahaja dan berwibawa. Karakter tersebut nampak pada penampilan Inggit Garnasih sebagai seorang istri dan pejuang perintis Kemerdekaan Indonesia. Kebaya dan kain panjang sebagai busana yang dipakai dalam keseharian mendampingi perjuangan suami telah memberikan pengalaman nyata sosok perempuan yang berkarakter keibuan, penuh cinta kasih, pekerja keras, dan sabar dalam menjalani kehidupan.Kata Kunci: Karakter Visual, Busana Kebaya, Inggit Garnasih