Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal DIGEST MARKETING
Yenny Yuniarti
Karyawan Bappeda Provinsi Riau
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK IPHONE dio faidalen; Yenny Yuniarti
DIGEST MARKETING Vol. 3 No. 2 (2018): Digest Marketing
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3513.951 KB)

Abstract

The study purpose is to determine whether brand awareness, brand association, quality perceptions, and brand loyalty has a positive influence on the iPhone purchase decision both simultaneously and partially. Sample consists of 100 respondents. The type of research used is explanatory research (explanatory research) and hypothesis testing itself using used multiple linear regression procedure. The results showed that the influence either simultaneously or partially is significantly positive. As luxuries appliance, IPhone should appeal the customers to make customer move from repetitive purchasing to be loyal.
Co-Authors dio faidalen