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SERVICE QUALITY, BRAND TRUST, AND BRAND LOYALTY Ana Mariana; Bram Hadianto; Catherine Suyanto
Jurnal Manajemen Terapan dan Keuangan Vol. 10 No. 02 (2021): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v10i02.13027

Abstract

This study plans to investigate and analyze the influence of service quality on brand trust and brand trust on brand loyalty by utilizing the Precious One users as the object and population. Based on this goal, this study is designed quantitatively; thus, we grab the samples by simple random sampling. According to the Isaac and Michael formula, the total pieces should be 344. However, 251 users respond to filling the questionnaire; hence, the participating rate is 75.45%. Moreover, we use confirmatory factor analysis to validate the responses, the Cronbach Alpha analysis to test response reliability, and the structural equation model based on covariance to examine the related hypotheses. Overall, we find that service quality positively affects brand trust. Also, this positive sign is available in the causal relationship between brand trust and brand loyalty. Hence, the service quality is vital for Precious One to commit to building brand trust, creating brand loyalty.
Pembekalan Perencanaan Keuangan Keluarga Bagi Pendidikan Anak untuk Orang Tua Sekolah Baptis di Kota Bandung Sri Zaniarti; Meily Margaretha; Susanti Saragih; Ana Mariana; Fanny Kristine; Rony Setiawan
GERVASI: Jurnal Pengabdian kepada Masyarakat Vol 6, No 1 (2022): GERVASI: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM IKIP PGRI Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31571/gervasi.v6i1.2884

Abstract

Kegiatan pembekalan ini merupakan kegiatan untuk memberikan edukasi tentang perencanaan keuangan  dana Pendidikan anak bagi para orang tua siswa Sekolah BAPTIS di kota Bandung dari tingkat TK sampai dengan SMP. Kegiatan ini bertujuan memberikan pengetahuan serta pemahaman orang tua akan penting perencanaan keuangan terhadap dana pendidikan serta memperkenal instrument keuangan yang ada Di Indonesia, sehingga para orang tua dapat menyisihkan pendapatan untuk melakukan investasi yang sesuai dengan kondisi keuangan dan return yang diharapkan. Peserta pembekalan ini adalah para orang tua murid serta guru guru dari TK-SMP. Kegiatan ini berlangsung pada bulan Mei 2021 secara daring dikarenakan kondisi pandemik Covid-19 sehingga tidak memungkinkan dilakukan secara tatap muka langsung. Metode pembekalan dilaksanakan dalam bentuk ceramah, presentasi dan tanya jawab. Hasil dari kegiatan didapatkan pengetahuan para peserta tentang proses perencanaan keuangan serta pemahaman akan jenis-jenis instrumen investasi yang bisa dipilih. Sehingga diharapkan kegiatan semacam ini dapat meningkatkan pengetahuan para orang tua mempersiapkan serta mendukung kualitas pendidikan anak yang baik di masa yang akan datang
Financial Literacy, Attitude, Internal Control Locus, and Money-Associated Behavior of Undergraduate Students Oktavianus Marbun; Bram Hadianto; Ana Mariana
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 4 No 4 (2023): May 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v4i4.3396

Abstract

Financial literacy becomes the guideline for its users to perform financially well. As educated users, undergraduate business students are expected to behave well in managing their money. Furthermore, to test this tendency, this study employs the financial attitude and internal control locus as additional determinants. This research also takes 150 students in the management department of business faculty at Maranatha Christian University as a population. Considering some batches utilized, this study employs stratified random sampling to take the samples. Besides, this study uses a survey method to obtain their response related to demographic and academic features, covariance-based structural equation model, and the related statistic: the probability of critical ratio to analyze the data and examine the first, second, and third hypotheses. After testing them, this investigation concludes that the more financially literate the students are, the more they behave financially. With a better financial attitude and internal control locus, the students can manage their money well.
Gender, financial literacy, internal control locus, and economic well-being: The employee viewpoint Bram Hadianto; Ana Mariana
Owner : Riset dan Jurnal Akuntansi Vol. 7 No. 4 (2023): Article Research Volume 7 Nomor 4 Oktober 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v7i4.1855

Abstract

Economic well-being is related to financial freedom and become a vital topic for employees to perform well in the workplace. Hence, this study examines and analyzes the determinants. Based on prior works, they are gender, financial literacy, and internal control locus. The population is 500 employees of PT. Sinar Indogreen Kencana in Sidoarjo. Furthermore, this study utilizes the Slovin formula with a 10% margin of error to search for the sample size. After calculation based on this formula, its size is 222 employees. For taking them, this study used a simple random technique. Considering this number, the researcher utilizes a covariance-based structural equation model, preceded by validity and reliability examinations and goodness of fit detection. After passing the related tests and detection, this study examines the planned hypotheses and concludes that males have better economic well-being than females. Besides, financial literacy and locus of control have a positive effect on financial well-being. Also, the contribution of these four factors to explaining economic well-being is high, demonstrated by an R-square of 0.821.