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All Journal Jurnal Manajemen Terapan dan Keuangan J-MAS (Jurnal Manajemen dan Sains)
Osrita Hapsara
Universitas Batanghari
Humanities Economics, Econometrics & Finance Social Sciences

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ANALISIS KEPUTUSAN BERKUNJUNG MELALUI MINAT BERKUNJUNG: CITRA DESTINASI DAN AKSESIBILITAS PADA GEOPARK MERANGIN JAMBI Osrita Hapsara; Ahmadi Ahmadi
Jurnal Manajemen Terapan dan Keuangan Vol. 11 No. 01 (2022): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v11i01.14802

Abstract

ABSTRACT The purpose of this study was to analyze the effect of destination image and accessibility on tourist visiting decisions, either directly or indirectly through interest in visiting the Merangin Jambi Geopark. The target population in this study were tourists who visited the Geopark Merangin Jambi tourist attraction with a total of 180 respondents. The approach in this study uses a quantitative approach with survey methods and uses Partial Least Square (PLS) data analysis. The results show that the image of the destination and accessibility has an influence on tourist decisions, either directly or indirectly through visiting interest. This explains that if the Merangin Geopark manager wants to improve tourist visiting decisions, it can be done by maintaining a better image of the Merangin Geopark destination, as well as paying attention and improving existing access to the Merangin Geopark, so that this will generate tourist interest to visit the Merangin Geopark. Keywords: Destination Image, Accessibility, Visiting Interest, and Visiting Decision. ABSTRAK Tujuan penelitian ini adalah untuk menganalisis pengaruh citra destinasi dan aksesibilitas terhadap keputusan berkunjung wisatawan, baik secara langsung maupun tidak langsung melalui minat berkunjung pada Geopark Merangin Jambi. Populasi target dalam penelitian ini adalah wisatawan yang berkunjung pada objek wisata Geopark Merangin Jambi dengan jumlah 180 responden. Pendekatan dalam penelitian ini menggunakan pendekatan kuantitatif dengan metode survey dan menggunakan analisis data Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa citra destinasi dan aksesibilitas memiliki pengaruh terhadap keputusan wisatawan, baik secara langsung maupun tidak langsung melalui minat berkunjung. Hal ini menjelaskan bahwasanya jika pengelola Geopark Merangin ingin meningkatkan keputusan berkunjung wisatawan, maka dapat dilakukan dengan menjaga citra destinasi Geopark Merangin dengan lebih baik, serta memperhatikan dan membenahi akses yang ada untuk menuju Geopark Merangin, sehingga hal ini akan menimbulkan minat wisatawan untuk berkunjung pada Geopark Merangin
Analisis Potensi Daya Saing Ekonomi Kota Jambi Osrita Hapsara; Sudirman Sudirman
J-MAS (Jurnal Manajemen dan Sains) Vol 5, No 1 (2020): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (672.818 KB) | DOI: 10.33087/jmas.v5i1.146

Abstract

The economic sectors of Jambi City meet 4 criteria. Based on the results of the analysis of the classical Tipologi by using the variable PDRB Jambi city as an analysis area and PDRB of Jambi Province as a reference area resulted in 11 potential economic sectors, 4 backward economic sectors, 1 superior economic sector and potential, 1 sector backward and developing. Potential economic sectors include: industrial processing, procurement of electricity and gas, water procurement, waste management, waste, construction, transportation and warehousing, provision of accommodation and eating, information and communication, real estate, corporate services, government administration, defence and compulsory social security, health services and social activities. The backward economic sectors are: agriculture, forestry, and fisheries, financial services sector and insurance, education services sector, other services. The superior and potential economic sectors are the large and retail sectors; Car repairs. The backward and growing economic sectors are the mining and excavation sectors. Based on the Location Quation sector analysis of the economic sector in Jambi city is: processing industries, electricity and gas procurement, water procurement, waste management, waste, large and retail trade; car repair, construction, transportation and warehousing, provision of accommodation and eating, information and communication, company services, government administration, defence and compulsory social security, health services and social activities. Non-agricultural bases, forestry, and fisheries, mining and excavation, financial services and insurance, education services, other services. Based on the analysis of Incremental Capital Output Ratio (ICOR) The economic sector which has high economic efficiency is mining and excavation, processing industry, construction, large and retail trade; car repair, financial services and insurance, other services. While low economic efficiency is a sector of agriculture, forestry and fisheries.
Co-Authors Ahmadi Ahmadi Sudirman Sudirman