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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Agrotekno JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI Jurnal Ekonomi Kuantitatif Terapan E-Journal of Tourism E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Kajian Bali Jurnal Master Pariwisata (JUMPA) ASEAN Journal on Hospitality and Tourism Media Ilmiah Teknologi Pangan (Scientific Journal of Food Technology) Jurnal Ilmiah Teknologi Pertanian Agrotechno MUDRA Jurnal Seni Budaya Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) International Journal of Social Science

Anak Agung Putu Agung Suryawan Wiranatha

JURUSAN TEKNOLOGI INDUSTRI PERTANIAN FAKULTAS TEKNOLOGI PERTANIAN UNIVERSITAS UDAYANA

Author-ID : 2934410

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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The Roles of Farmers in the Development of Belimbing Village Agrotourism and Its Effect on Satisfaction and Loyalty of Tourists Ni Nyoman Widari; I Gusti Ayu Oka Suryawardani; I Ketut Rantau; Agung Suryawan Wiranatha
E-Journal of Tourism Volume 7 Number 1 (March 2020)
Publisher : Centre of Excellence in Tourism Udayana University

Belimbing Village Agrotourism is an agriculture-based sustainable agrotourism that has extensive terraced rice fields and stretches with a variety of natural potential around. Development of Belimbing Village Agrotourism is a tourism activity without changing the use and damage of agricultural land and can help the economy of the community in Belimbing Village. This study aims to determine the effect of farmers' knowledge, farmers' skills and farmers' attitudes on the satisfaction of Belimbing Village Agrotourism, the effect of tourists’ satisfaction on visitor loyalty visiting Belimbing Village Agrotourism and Belimbing Village Agrotourism contribution to the welfare of the community in Belimbing Village. Data analysis method used is quantitative and qualitative analysis methods. The population in this study were farmers in Belimbing Village Agrotourism and tourists visiting Belimbing Village Agrotourism using 60 respondents, 30 people for farmers and 30 people for tourists. The model was designed using a Smart PLS-based Structural Equation Modeling (SEM) approach that was analyzed using a computer. The results showed that farmers' knowledge had a significant influence on tourists’ satisfaction (p = 0.031). Farmer skills have a significant influence on tourist satisfaction (p = 0.024). Farmer's attitude has a significant effect on tourist satisfaction (p = 0,000). Tourist satisfaction has a significant effect on tourist loyalty (p = 0,000). The contribution of the Belimbing Village Agrotourism in terms of economy, environment and social has a positive impact on the welfare of the community in the Belimbing Village. Based on the results of the study, it is hoped that the Belimbing Village Agrotourism can maintain and improve farmers' knowledge, farmers' skills and farmers' attitudes, so that visiting tourists are satisfied and generate tourist loyalty to visit again. Keywords: Role of Farmers, Agrotourism Development, Tourists’ Satisfaction, Tourists’ Loyalty

Accommodation Business Competition in Bali: Competitive Strategy for Star Hotel in Sanur Agung Rendra Wijaya; I Komang Gde Bendesa; Agung Suryawan Wiranatha
E-Journal of Tourism Volume 8 Number 1 (March 2021)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v8i1.71446

Sanur area, with Kuta, are two of Bali’s pioneering tourism areas. Most of the star hotels in Bali are located in these two areas. This paper is intended to determine the conditions of competition in the accommodation business in Bali Province, especially competition between star hotels in Sanur Tourism Area, as well as to elaborate the competitive strategy to maintain business sustainability. Through primary data collection by interviewing 8 managers and 14 employees at 3-star hotels in the Sanur area in 2018, the Delphi method was used to find a viable competitive strategy to choose from. The results of the SWOT analysis showed that the hotel location near the beach, and the incompleteness of MICE facilities were the main strength and weakness respectively. On the other hand, Bali’s popularity as a world-class destination and unfair price competition were the main opportunity and threat facing the accommodation business in Sanur respectively. This research found the competitive strategy to use is to intensify the use of Information Technology in the form of digitizing accommodation businesses.

Community-Based Homestay Management in the Village Tourism of Tete Batu, Lombok Yogi Birrul Walid Sugandi; Syamsul Alam Paturusi; Agung Suryawan Wiranatha
E-Journal of Tourism Volume 7 Number 2 (September 2020)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v7i2.64611

The dynamics of homestay development in the village tourism in Lombok is very rapid after the launching of 99 village tourisms by the West Nusa Tenggara Government. Homestay is one of the ways to get benefits of tourism by local community. Otherwise, the operation of homestays, especially in Tete Batu has impacted on three main problems: the welfare distribution is not easy to achieve, conflicts of interest, homestay programs are not well organized. This research aimed to produce community-based homestay management strategies. This study used a qualitative method with SWOT analysis. Data collection was done by observation, interviews, documentation, literature studies, and FGDs. There were 17 informants deliberately chosen. The results showed that the position of the homestay was in strong internal and external conditions. The right grand strategies to apply are market penetration, market development, product management and development. The combination strategy results are as follows: establishing and strengthening of homestay institutions, making integrated tour packages, optimizing online promotional content, procuring digital system, improving environmentally friendly villages, increasing the qualied human resources, maintaining the authenticity of nature and traditions, creating variety of new tourist attractions, increasing community empowerment, forming the synergy of pentahelix. Keywords: Homestay Management, Village tourism, Community-Based Tourism

The Effects of "Search Engine Optimization" on Marketing of Diving Companies in Bali Iola Astried Karisma; I Nyoman Darma Putra; Agung Suryawan Wiranatha
E-Journal of Tourism Volume 6 Number 1 (March 2019)
Publisher : Centre of Excellence in Tourism Udayana University

The strategic location of the island of Bali which is surrounded by sea has a great potential for people in Bali to establish a diving company. Some diving companies in Bali have made various strategies to compete offering diving tour packages. Marketing through the internet is the best way that most diving companies in Bali have recently taken. However, to be able to compete with other similar companies on the internet, the website must be easily accessible to internet users, i.e. by appearing on the first page of the Google search engine. SEO or search engine optimization is an internet marketing strategy that serves to increase website visibility by targeting certain keywords. The use of SEO can have a positive impact on increasing online sales, increasing website visibility and brand awareness on the internet. This study aims to analyze the extent to which SEO techniques have a positive impact on the marketing of diving tourism in Bali through the internet, using quantitative descriptive methods. The research was conducted in three selected companies, namely Bali Diving, Atlantis Dune, and Scuba Adventure. The results of the study showed that diving companies in Bali have obtained all the positive impacts of SEO. These impacts were increasing website visibility, brand awareness, and sales. Keywords: Diving in Bali, Internet Marketing, SEO, Bali Tourism.

The Influence of Tourists’ Motivation on Intention to Revisit at The Traditional Village of Prai Ijing, Waikabubak, West Sumba, East Nusa Tenggara Fransiska Fila Hidayana; I Gusti Ayu Oka Suryawardani; Agung Suryawan Wiranatha
E-Journal of Tourism Volume 6 Number 2 (September 2019)
Publisher : Centre of Excellence in Tourism Udayana University

Push and pull factor as motivation for travelling are the components that influence tourist perception about tourist attraction related to the level of tourist satisfaction. Motivation also able to encourage tourist to revisit. Prai Ijing Traditional Village is one of the tourist attractions and cultural sites which is located in Waikabubak, West Sumba, NTT. It has unique culture, strategic location, therefore visited by many visitors. The purpose of this study is to determine the effect between motivation, tourist satisfaction and intention to revisit the village. The research method, the population of this research are domestic and foreign tourists visiting the Prai Ijing Traditional Village. The samples of this research is 100 visitors as the respondent, by using accidental sampling. The data were analyzed by Structural Equation Modeling (SEM) using SmartPLS software version 3.0 and qualitative descriptive analysis to describe the characteristics of respondents, interpretate the results of SEM analysis, and reveal the result of research hypothesis test. The results showed that push and pull factors had significant effect on tourist satisfaction. Tourist satisfaction had significant effect on the intention to revisit. The push and pull factors did not had significant effect on the intention to revisit. Pull factors had significant effect than push factors on tourist satisfaction. Therefore, the pull factors need to be maintained and improved in order to be able to provide optimal satisfaction. The management and local communities are expected to increase the diversity of attraction and tourist activities, provide unique and innovative cultural tourism products, and maintain local wisdom and cultural assets as the main attention for tourists to visit the Prai Ijing Traditional Village Keywords: tourist motivation, satisfaction, revisit intention, SEM

Tourism and Poverty in Badung Regency, Bali I Made Patera; I Made Sukarsa; Agung Suryawan Wiranatha
E-Journal of Tourism Volume 2 Number 2 (September 2015)
Publisher : Centre of Excellence in Tourism Udayana University

Tourism and poverty’s phenomenon had already been known since the birth of human civilization. In the 1980s poverty became a serious concern of practitioners and scholars in various part of the world, including Indonesia. Poverty is not only understood in understanding as an abstract concept, but also as a reality of economic injustice and inability to meet basic human needs in some rich countries but also in many developing countries in the world. The problem of poverty is a fundamental and tourism is one of the many ways to solve this. The objective of this paper is to study the role of tourism to poverty alleviation including: 1) to analyze the influence of tourism development toward economic performance; 2) to analyze the effect of economic performance on poverty eradication; 3) to analyze the influence of tourism on poverty alleviation; 4) to formulate a strategy to increase tourism's role in poverty alleviation in Badung Regency. This study uses quantitative approach supported by secondary data and qualitative approach using primary data obtained through observation, in-depth interviews and focus group discussions. Research was conducted in South Badung Regency in the most developed tourism growth and considered the richest district among all regencies in Bali Regencies. Various attempts have been made to alleviate poverty, however have not been able to resolve poverty problems. The grand theory of this study refers to Neoliberalism Theory, supported by Social Democratic Theory and Empowerment Theory. Neoliberalism emphasizes that poverty as an individual problem and prosperity can only be achieved by achievement of economic growth through free market mechanism. According to Social Democratic Theory the emergence of poverty came from outside of the community itself. While the emphasis on the Empowerment Theory is in improving the ability of individual or communities to become indepedence on economic, social welfare and political right. Data analysis using Partial Least Square (PLS) with statistical analysis descriptive and inferential statistics. In order to have a better understanding on the statiscal result, Descriptive Analysis is also used to describe the researched data, using inferential statistical analysis to test the research hypothesis. The results of the research indicated that: 1) the development of tourism showed positive and significant impact on economic performance; 2) economic performance showed negative and significant impact on poverty alleviation; 3) tourism development showed negative and significant effect on poverty alleviation and (4) in order to be able to increase tourism's role in poverty alleviation in Badung Regency the strategy is formulated by analyzing the strengths, weakness, opportunities and challenges based on Strength, Weakness, Opportunity and Threat (SWOT) strategy.

Sustainable Development Strategy For Ecotourism at Tangkahan, North Sumatera Agung Suryawan Wiranatha
E-Journal of Tourism Volume 2 Number 1 (March 2015)
Publisher : Centre of Excellence in Tourism Udayana University

Ecotourism Destination of Tangkahan is located at the edge of Gunung Leuser National Park, within the Sub-regency of Batang Serangan, Regency of Langkat, Province of North Sumatera, Indonesia. The Ecotourism Destination of Tangkahan relies upon a distinctive tourist attraction, namely elephant trekking that is undertaken along the edge of the river and in the Gunung Leuser National Park (GLNP), as well as the diversity of flora and fauna available at the GLNP. There are many activities can be undertaken by visitors at this destination, such as: elephant trekking, wildlife watching at the GLNP, trekking at the edge of Buluh river and come back by swimming wearing life jacket, tubing (traditional rafting) and canoeing at Batang Serangan river, swimming at Buluh river, camping and outbound activities at the camping ground, village tour at sub-village of Kuala Buluh, and traditional massage (pijat / kusuk) by local therapist. The research was undertaken to develop strategies which could be used as guidance in managing and developing this ecotourism destination. The proposed strategies were based upon the results of SWOT analysis. Data were assembled from the visitors’ survey, focus group discussions and workshop involving tourism stakeholders and several interested groups. Based upon the analysis of existing tourist attractions offered at the Ecotourism Destination of Tangkahan, it could be said that the nature based tourist attractions were considered to be interesting up to very interesting. The uniqueness of elephant jungle trekking in the GLNP was the tourism icon of the Ecotourism Destination of Tangkahan. Camping ground, plant nursery, and agriculture plantation were potential to be promoted as tourist attractions at the Ecotourism Destination of Tangkahan. Based upon the results of SWOT analysis of the Ecotourism Destination of Tangkahan, several strategies could be recommended for ecotourism development at Tangkahan, namely, to maintain the diversity of flora and fauna at GLNP as ecotourism attractions at Tangkahan, to develop nature based tourism with consideration on the principles of ecotourism and conservation, to improve safety measures for visitors and guides who are undertaking tourism activities at the ecotourism destination of Tangkahan, to revitalize the traditional music and dances that are existed at the community of Tangkahan to become a tourist attraction, to establish an effort to extend the elephant trekking attraction that has been available at Tangkahan, to increase the number of elephants at the Community Respons Unit (CRU) Tangkahan, which are available for elephant trekking for tourists in order to accommodate an increasing demand of the elephant trekking in the near future, to organise the schedule of elephant trekking activities during rainy season, to improve the quality and quantity of the accommodation available at Tangkahan, to establish an emergency system (Search and Rescue - SAR) at Tangkahan, establish a solid waste management system at Tangkahan, to develop sewarage treatment systems for accommodation and restaurant at Tangkahan, to develop land transportation facilities (particulatly roads) at Tangkahan, to improve the accesibility to the locations of tourist attractions within the ecotourism destination of Tangkahan, to establish a banking facility at Tangkahan, to build public toilets, as well as to establish a management of public toilet at Tangkahan, to establish an institution to manage parking area at Tangkahan and to establish electricity networks at the centre of Tangkahan tourist area.

The Urban Heritage Tourism Development Strategies in Gajah Mada Denpasar Heritage Area Based on The Visitors’ Satisfaction Fenilia Tamaratika; Agung Suryawan Wiranatha; I Gusti Ayu Oka Suryawardani
E-Journal of Tourism Volume 8 Number 2 (September 2021)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v8i2.78276

Market driven is one of the aspect of tourism development strategy approaches. The purpose of this research is intended to formulate development strategies for Gajah Mada Denpasar Heritage Area as an urban heritage tourism destination based on the level of visitors’ satisfaction. This research is based on descriptive quantitative method. The data used in this study are qualitative and quantitative data that obtained through literature study, observation, interviews and questionnaires to 100 respondents who had experienced on visiting Gajah Mada Heritage Area before the Covid-19 pandemic in Indonesia. Data were analyzed using Importance Performance Analysis (IPA) and supported by descriptive analysis methods. The results showed that the development strategy needs to be emphasized on intensify the bad performance of the tourism destination elements in quadrant I and maintain the good performance of the tourism destination elements which are the part of quadrant II, based on the Cartesian quadrant’s result.

Destination Marketing Strategy in Bali Through Optimizing the Potential of Local Products I Gusti Ayu Oka Suryawardani; Agung Suryawan Wiranatha; Christine PETR
E-Journal of Tourism Volume 1 Number 1 (March 2014)
Publisher : Centre of Excellence in Tourism Udayana University

This study was designed to study destination marketing strategy in Bali through optimizing the potential of local products. Seventy nine of hotel managers were interviewed based on cluster sampling method to gain their point of view. The results show that destination must build their images around unique attributes that provide them sustainable competitive advantage including its attraction which should be designed to meet the needs of the target market and should be served by local products. The results also show that hotel managers thought that foreign tourists always preferred imported products, meanwhile previous statistical results indicate that foreign tourists significantly look for local products. There is a need to encourage hotel managers to change their perception and attitude about local and imported products. In fact, hoteliers expressed willingness to use local products as long as these meet the quality standard. As tourism involves four types of activities, namely something to see, something to do, something to buy, something to learn, destination product development could be focused in the above activities through offering foreign tourist, such as to stay in hotels, homestays or villas owned by Balinese; to eat in restaurants owned by Balinese by choosing the authentic local foods that are using local meat, seafood and vegetables, exotic local fruits and beverages; and to buy products that are produced by the Balinese. By promoting vacation on the real Balinese atmosphere such as stay in accommodations owned by the Balinese supported by the authenticity of local Balinese foods, fruits and beverages, these will strengthen the local economy, so the benefit of tourism development can be more beneficial to the local Balinese. The results suggests that destination management related to improvement of service and hospitality are really important through improvement of human resource by giving training to their employees, educate consumers, and manage consumer expectations. Physical evidence can be easily associated with the product by the customer. This includes the atmosphere of the service operation and any tangible evidence used to market the product. Marketing through authenticity is precise approach for success in destination marketing of Bali tourism. Destination marketing strategy should then be focussed on promoting the physical evidences of the authenticity of the local products and excellent services offered to the visitors as well as participation of stakeholders in developing authenticity of local products at reasonable price which will differentiate the destination distinctively.

Millennial Tourists in Bali: Motivation, Satisfaction and Revisit Intention Dewa Ayu Nyoman Aridayanti; I Gusti Ayu Oka Suryawardani; Agung Suryawan Wiranatha
E-Journal of Tourism Volume 7 Number 1 (March 2020)
Publisher : Centre of Excellence in Tourism Udayana University

The Ministry of Tourism of the Republic of Indonesia has developed strategies to attract millennial tourists who are estimated to dominate the world tourism market, where Bali is ranked as the fourth most desirable destination for millennials around the world. One of the important factors for tourists in making a visit decision is motivation. Motivation can affect tourists' satisfaction that is triggered by evaluations through their experiences during a visit and it can affect their revisit intention. Decision making for revisit intention to a destination is actually the behavior of satisfied tourists. This research is a quantitative study with samples of millennial tourists visiting the areas of Ubud, Kuta, Seminyak, Canggu and Uluwatu. Research results were analyzed by Structural Equations Modelling (SEM) analysis usings SmartPLS software 3.0 version. The results showed that motivation consisting of push and pull factors has a significant effect on tourist satisfaction. Tourist satisfaction has a significant effect on the revisit intention. The push factor has a positive but not significant effect on the revisit intention while the pull factor has a significant effect on the revisit intention. Another result showed that 69% of millennial tourists make use of social media as a source of information about Bali. This is also the reason for the facts that 91% of millennial tourists prefer to arrange their own trips. Keyword : Bali, motivation, satisfaction, revisit intention, millennial tourist.

Co-Authors A.A. Putri Cahaya Tyasdela Adrianus Waranei Muntu Agnela Saneta Listiowati Agung Rendra Wijaya Alexander Samuel P.T AMNA HARTATI Amna Hartiati Anak Agung Gde Raka Dalem Anak Agung Gede Rai Giri Natha Anita Gustika Damanik Antonietta Gizela Dethan Avriella Anggita Ayu Indah Puspa Rini Ayu Putu Sarasdewi Bestari, Ni Made Prasiwi Christine PETR Cokorda Anom Bayu Sandyasmara Desya Rachmasari Cahyadewi DEWA AYU ANOM YUARINI Dewa Ayu Candra Dewi Laksmi Dewa Ayu Nyoman Aridayanti Dheanita Sekarini Octanisa DWI PUTRA DARMAWAN Dwiki Firmandiri Natakusumah Eka Kadalora Eli Shylvia Br Tarigan Fenilia Tamaratika Fitri Aprilia Pratiwi Fransiska Fila Hidayana G.P. Ganda Putra Gede Paramananda Jentrasaswin Herry Arianto I A Istri Manik Iswari I Dewa Gede Satria Nugraha, I Gde Pitana, I Gde I Gede Ngurah Primanda S Rahadiarta I Gede Ngurah Primansa S Rahadiarta I Gusti Agung Mirah Sanjiwani I Gusti Ayu Lani Triani I Gusti Ayu Oka Suryawardani I Gusti Kade Heryadi Angligan I Gusti Made Dwi Sapta Nugraha I Gusti Ngurah Aditya Gunawan I Gusti Ngurah Putra Ardinata I Ketut Rantau I Ketut Satriawan I Ketut Suamba I Ketut Surya Diarta I Komang Deya Pradnyana I Komang Gde Bendesa I Made Adi Wiratama I Made Antara I Made Budiarsa I Made Patera I Made Sukarsa I Nyoman Darma Putra I Nyoman Gede Astina I Nyoman Sudiarta I Nyoman Sukma Arida I Nyoman Sunarta I Putu Angga Suta Pramana Putra I Putu Angga Suta Pramana Putra I Putu Eka Nila Kencana I Putu Gde Sukaatmadja I Putu Prasista Bestari I Putu Restu Wiana I Putu Sudhyana Mecha I W.G. SEDANA YOGA I Wayan Tika Ida Ayu Karina Putri Ida Ayu Made Dwi Susanti Ida Ayu Mahatma Tuningrat Ida Bagus Gde Pujaastawa Indah Surya Intan Krisdayanti Sinaga Iola Astried Karisma Jaya Pramono Keisa Az-zahra KETUT BUDI SUSRUSA Laksono Trisnantoro Luh Putu Triyanti Ariestiana Dewi Luh Putu Wrasiati M. Sudiana Mahendra Made Anggray Wulan Darini Made Antara Made Antara Monica Yohana Putri Wiryokusumo Muhammad Dika Ima Dudin Nadya Kirana A Naila Zulmia Nelman Rumere Ni Kadek Vira Purnama Yanthi Ni Luh Firdayanti Ni Luh Made Dwi Meliyanti Putri Ni Luh Putu Agustini Karta Ni Made Rai Safitri Ni Made Yuli Widra Yanti Ni Nyoman Widari Ni Putu Lisna Padma Yanti Ni Wayan Ana Pradnya Dewi Ni’matun Nasim Nur Arifin Nur Zaenab Mentari Wirawan Nyoman Darma Putra NYOMAN SEMADI ANTARA Panudiana Kuhn Prasetya Dwitama Putu Yunita Wacana Sari Rahman Rahman Sadyasmara, Cokorda Anom Bayu Sri Mulyani Sri Mulyani Syamsul Alam Paturusi Tien Cathy Patricia Tjok Istri Indriyanti Pemayun Try Ono Siswandi Vera Wati Situmeang Yogi Birrul Walid Sugandi Zainal Abidin

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