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The development of Web Based Expert System of Citrus Pests and Disease Consultation Using Bayesian Network Method. Santika, I Wayan
KARMAPATI (Kumpulan Artikel Mahasiswa Pendidikan Teknik Informatika) Vol 1, No 4 (2012)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/karmapati.v1i4.19572

Abstract

Citrus is a plant that is widely available in the highlands. Many types of citruspests and plant diseases will lead to the farmers need the right knowledge andinformation to save energy and make effective against diseases and pests that attackcitrus crops. Due to lack of information and agricultural experts orange then the solutionis an expert system that is able to provide information and solutions to farmers.The expert system of citrus pests, disease consultation are using bayesianmethods and web-based network, so that information can be easily obtained by thefarmers. Data were obtained from the experts in the field of agricultural lime and storedin the knowledge base. This knowledge base would be processed and counted usingbayesian methods for the network concluded as posibility of how big of a pest anddisease would occurs. The purpose of this research were (1) Designing Expert SystemConsultation Citrus Pest and Disease Using Bayesian Network Web-Based Methods. (2)Implementing Expert System Consultation Citrus Pest and Disease Using BayesianNetwork-Based Methods of test results Web. Based on expert consultation system ofcitrus pests and diseases using the web-based bayesian network could make the processof consultation and able to provide information to visitors.
Pengaruh Persepsi Kemudahan, Persepsi Manfaat, Persepsi Harga dan Pemasaran Internet Terhadap Pemesanan Ulang Online Hotel di Bali Komang Agus Satria Pramudana; I Wayan Santika
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.07.NO.10.TAHUN 2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (482.915 KB) | DOI: 10.24843/EEB.2018.v07.i10.p02

Abstract

This research is conducted against a background of low online repurchase intention on the same online site, which is often found in online shopping, making online companies difficult to realize long-term and sustainable profitability. This study aims to determine the influence of perceived ease of use, perceived usefulness, perception of price, and internet marketing on online re-booking hotels in Bali. This research is done by quantitative approach, both descriptive and associative. Sampling method in this research is non probability sampling with purposive sampling technique. Data were collected from 120 respondents i.e. e-commerce users for online booking of hotel rooms in Bali. The results showed that perceived ease of use have a positive and significant effect on online re- booking; perceived usefulness have a positive and significant impact on online re-booking; price perceptions have a positive and significant impact on online re-booking; and internet marketing have a positive and significant impact on online re-booking.
PERAN EMOSI POSITIF MEMEDIASI PENGARUH FASHION INVOLVEMENT DAN HEDONIC CONSUMPTION TENDENCY TERHADAP IMPULSE BUYING I Kadek Bramantya Abdy Pangestu; I Wayan Santika
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.08.NO.03.TAHUN 2019
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (903.23 KB) | DOI: 10.24843/EEB.2019.v08.i03.p04

Abstract

This study aims to determine the role of positive emotions mediating the influence of fashion involvement and hedonic consumption tendency on impulse buying. The sample measurements amounted to 105 respondents. Data collection is done by distributing questionnaires directly to customers of the Beachwalk Mall Bali fashion products. The analysis technique used is path analysis (path analysis) and sobel test. The test results show that there is a positive and significant influence between fashion involvement and hedonic consumption tendency towards positive emotions, a positive and significant influence between fashion involvement, hedonic consumption tendency and positive emotions on impulse buying. Positive emotions can act as a significant mediating variable between the influence of fashion involvement and hedonic consumption tendency towards impulse buying. These results mean that the higher fashion involvement and hedonic consumption tendency will be able to increase high positive emotions too, so that it can encourage impulse buying for customers of Beachwalk Mall Bali fashion products.
PENGARUH KEPERCAYAAN NASABAH, BAURAN PRODUK DAN BAURAN LOKASI TERHADAP TRANSAKSI NASABAH I Putu Wira Murti; I Wayan Santika
E-Jurnal Manajemen Vol 5 No 1 (2016)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (387.433 KB)

Abstract

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Pengaruh Product Quality, Brand Equity dan Iklan Terhadap Keputusan Pembelian Konsumen Pada Produk Obat Nyamuk Merek VAPE di Kota Denpasar Rasyid Ahmad Yoher; I Wayan Santika
E-Jurnal Manajemen Vol 7 No 2 (2018)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (648.997 KB) | DOI: 10.24843/EJMUNUD.2018.v7.i02.p05

Abstract

Persaingan bisnis dalam era globalisasi saat ini semakin dinamis, kompleks dan tidak pasti sehingga memacu para pengelola perusahaan untuk dapat berpikir secara kreatif dan inovatif agar selalu memberikan diferensiasi, serta keunggulan bagi perusahaannya dibandingkan dengan para pesaingnya. Tujuan penelitian adalah untuk mengetahui pengaruh product quality, brand equity, dan iklan terhadap keputusan pembelian konsumen pada produk obat nyamuk merek VAPE. Penelitian ini dilakukan di Kota Denpasar. Ukuran sampel yang digunakan sebanyak 120 responden. Dengan menggunakan teknik non-probability sampling, khususnya purposive sampling. Data yang telah dikumpulkan diolah dengan menggunakan teknik analisis regresi linear berganda. Hasil penelitian menunjukkan setiap variabel yang diuji telah valid dan reliabel, serta telah layak secara model menurut uji asumsi klasik sehingga penelitian dapat dilakukan. Ketiga variabel bebas (product quality, brand equity dan iklan) berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen pada produk obat nyamuk merek VAPE di Kota Denpasar.
PERAN GENDER SEBAGAI VARIABEL MODERASI DALAM PENGARUH KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN Rizky Aditya Maharany; I Wayan Santika
E-Jurnal Manajemen Vol 8 No 9 (2019)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (260.521 KB) | DOI: 10.24843/EJMUNUD.2019.v08.i09.p19

Abstract

Penelitian ini bertujuan untuk menjelaskan peran gender sebagai variable moderasi dalam pengaruh kepuasan pelanggan terhadap loyalitas pelanggan. Penelitian ini dilakukan di kota Denpasar yang melibatkan 110 responden. Untuk memperoleh data penelitian, digunakan metode dengan menyebar kuesioner. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi moderasi. Hasil penelitian ini menyatakan kepuasan pelanggan berpengaruh secara signifikan terhadap loyalitas pelanggan. Gender memoderasi pengaruh kepuasan pelanggan terhadap loyalitas pelanggan, gender sebagai variabel moderasi yang memperkuat pengaruh kepuasan pelanggan terhadap loyalitas pelanggan. Pihak manajemen diharapkan dapat mempertimbangkan faktor gender, hal itu dikarenakan variabel tersebut dapat dijadikan sebagai indikasi bagaimana tingkat kepuasan pelanggan berbeda jika dilihat dari aspek gender tergantung kebutuhan serta pertimbangan masing – masing individu. Kata kunci: kepuasan pelanggan, loyalitas pelanggan, gender
PENGARUH TECHNOLOGY ACCEPTANCE MODEL (TAM) TERHADAP NIAT BELI ULANG ONLINE DI KOTA DENPASAR Putu Devi Sandra Dewi; I Wayan Santika
E-Jurnal Manajemen Vol 7 No 8 (2018)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (533.981 KB) | DOI: 10.24843/EJMUNUD.2018.v07.i08.p04

Abstract

This study aims to determine the effect of perceived ease of use, perceived usefulness, perceived enjoyment, perceived risk, prior online shopping experience of the intention to buy online in Denpasar. Respondents are internet users in Denpasar City who have been shopping online. The method of determining the sample used is purposive sampling with the number of samples as much as 125 respondents. The result of this research is positive and significant influence perceived ease of use, perceived usefulness, perceived enjoyment, and prior online shopping experience towards online shopping intention in Denpasar city and there is negative and significant influence perceived risk toward online shopping intention in Denpasar City. This research can serve as a reference for learning and research on methods of Theory Acceptance Model and online shopping, related to marketing management science.
Pengaruh Persepsi Kemudahan Penggunaan, Kegunaan yang Dirasakan dan Tingkat Pendidikan Terhadap Niat Berbelanja Kembali Pada Situs Tokobagus.com I Made Rendy Wicaksana; I Wayan Santika
E-Jurnal Manajemen Vol 3 No 10 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (117.981 KB)

Abstract

Purposed of this study is to determine the effect of perceive ease of use, perceive usefulness, and level of education against intention to buy online again in Tokobagus.com in Denpasar, the samples taken were 110 people with purposive sampling method. Data was collected through questionnaires using a 5-point Likert scale to measure 11 indicators. The analysis technique used is multiple linear regression. These results indicate that each variable perceive ease of use, perceive usefulness, and level of education positive and significant effect on intention to buy online again. This suggests that the effect of perceive ease of use, perceive usefulness, and level of education can increase intention to buy online again. Keywords : Perceive ease of use, perceive usefulness, level of education, intention to buy again.
Keterlibatan Produk dan Keterlibatan Situasional dalam Mmemoderasi Pengaruh Kepuasan Konsumen Terhadap WOM Kt Irma Saraswatiwulandari; I Wayan Santika
E-Jurnal Manajemen Vol 3 No 6 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (64.893 KB)

Abstract

This study aims to determine the effect of customer satisfaction on Word of Mouth (WOM); moderating role of product involvement on consumer satisfaction on WOM influence; and the role of moderating effect of situational involvement on consumer satisfaction on WOM provider TELKOMFlexi customers in Denpasar. Sampling was conducted using a two-stage judgment sampling the number of respondents is 40 people. Research data collection was conducted through questionnaire method with moderate regression analysis as data analysis techniques . These results indicate that customer satisfaction and a significant positive effect on WOM. In addition it is also proved that the product involvement significantly positively strengthen the influence of customer satisfaction with WOM. Situational involvement significantly positively strengthen the influence of customer satisfaction on WOM. Keywords : customer satisfaction , product involvement , situational involvement , word of mouth
PENGARUH CELEBRITY ENDORSER, BRAND IMAGE, KUALITAS PRODUK TERHADAP NIAT BELI SEPATU OLAHRAGA NIKE DI KOTA DENPASAR Ni Made Arie Ismayanti; I Wayan Santika
E-Jurnal Manajemen Vol 6 No 10 (2017)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.5 KB)

Abstract

Tujuan penelitian ini adalah untuk menguji pengaruh Celebrity Endorser, Brand Image dan Kualitas Produk terhadap Niat Beli Sepatu Olahraga Nike Di Kota Denpasar. Penelitian ini dilakukan di Kota Denpasar dengan mengambil sampel 110. Penelitian ini menggunakan teknik purposive sampling. Pengumpulan data menggunakan instrument berupa kuesioner dengan skala Likert Teknik analisis yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menyatakan bahwa variabel Celebrity Endorser, berpengaruh positif dan signifikan terhadap Niat Beli. Dari hasil penelitian ini juga ditemukan bahwa variabel Brand Image berpengaruh positif dan signifikan terhadap Niat Beli. Hasil dari variabel Kualitas Produk ditemukan berpengaruh positif dan signifikan terhadap Niat Beli. Berdasarkan hasil analisis ini maka pemasar disarankan memanfaatkan kredibilitas celebrity endorser serta meningkatkan kualitas produk. Melalui strategi ini diharapkan niat beli konsumen dalam berbelanja sepatu olahraga Nike akan semakin meningkat.