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All Journal MEDIA KONSERVASI SOCA: Jurnal Sosial Ekonomi Pertanian E-Journal of Tourism Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) JURNAL MANAJEMEN AGRIBISNIS Jurnal Kajian Bali Jurnal Master Pariwisata (JUMPA) Udayana Journal of Social Sciences and Humanities (UJoSSH)
I Ketut Surya Diarta
Program Studi Agribisnis Fakultas Pertanian Universitas Udayana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Subak Padanggalak Development Strategy as Tourism Attraction in Denpasar City Bali I Ketut Surya Diarta; I Made Sarjana
Media Konservasi Vol 23 No 3 (2018): Media Konservasi Vol. 23 No. 3 Desember 2018
Publisher : Department of Forest Resources Conservation and Ecotourism - IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.804 KB) | DOI: 10.29244/medkon.23.3.281-292

Abstract

The development of subak as tourist attraction will be inline within Bali cultural tourism development, since subak and tourism in Bali are both are Balinese culturally basis. This is an effort to maintain the sustainability of subak while controlling the paddy field conversion and supporting environmental sustainability. However, the absence of subak strategy as tourist attraction becomes a problem. This paper analyzes the internal and external environmental factors that influence Subak Padanggalak, Denpasar City, Bali as tourism attraction and designing the subak strategy as tourism attraction in urban area. To do so, it will be analyzed using SWOT and Quantitative Strategic Planning Matrix (QSPM). The I-E matrix analysis falls into cell V, namely using maintain subak as tourism attraction dan pushing market penetration and product development. SWOT analysis produces four alternative strategies, namely: (a) S-O strategy (expansion of tourist markets, provision of subak tourism facilities), (b) S-T strategy (stressing agricultural activities and rituals as tourist attractions, tourism activities based on subak norms and rules, involving subak members in subak tourism activities), (c) W-O strategy (subak is more involved in developing tourism attraction and cooperating with government), and (d) W-T strategy (strict rules for controlling land conversion, limiting the coming of external labor working in subak, and adequate facilities to empower farmers and foster public appreciation of subak). Priority analysis of the subak strategy successively starts from the development of tourist attraction based on agricultural activities and rituals in subak through cooperation with the government and entrepreneurs to empower farmers through providing additional sources of income from tourism activities. To ensure the sustainability of subak, it is necessary to have strict rules to control the conversion of agricultural land functions, and limit the external workforce to subak. The strategy must be is in line with subak norms and rules to achieve sustainability of subak-based urban tourism attraction. Keywords: attraction, Denpasar, development strategy, subak, tourism  
PENGARUH ATRIBUT DAN KUALITAS LAYANAN TERHADAP KEPUASAN PENGUNJUNG DAYA TARIK WISATA PERTANIAN SUBAK DI KOTA DENPASAR BALI: Effect of Attributes and Service Quality on Visitors Satisfaction in Subak Agricultural Based Tourism Destination in Denpasar City Bali I Ketut Surya Diarta; I Made Sarjana
Media Konservasi Vol 25 No 2 (2020): Media Konservasi Vol. 25 No. 2 Agustus 2020
Publisher : Department of Forest Resources Conservation and Ecotourism - IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/medkon.25.2.113-123

Abstract

Subak sebagai daya tarik wisata (DTW) di perkotaan memiliki kekuatan pada atribut daya tarik wisatanya dan memiliki peluang besar untuk berkembang lebih lanjut. Namun, belum ada informasi yang cukup bagaimana pengaruh atribut DTW subak dan kualitas layanan yang diberikan dalam mempengaruhi kepuasan pengunjung. Kepuasan pengunjung merupakan kunci keberlanjutan sebuah DTW termasuk di Subak Padanggalak. Penelitian ini menganalisis: (a) persepsi pengunjung terhadap DTW Subak Padanggalak, (b) pengaruh atribut dan kualitas layanan terhadap kepuasan pengunjung DTW Subak Padanggalak. Penelitian dilakukan di Subak Padanggalak, Kota Denpasar Bali. Penelitian menggunakan analisis kuantitatif yaitu SEMPLS dengan software WarpPLS 3.0 for Windows. Responden 100 pengunjung dipilih secara convenience sampling. Hasil penelitian menunjukkan bahwa (a) rata-rata pencapaian skor persepsi pengunjung terhadap DTW Subak Padanggalak sebesar 3,81 (dari skor maksimal 5,0) yang termasuk kategori persepsi baik yang didukung oleh rata-rata pencapaian skor persepsi responden terhadap atribut DTW yang tergolong baik, kualitas layanan yang tergolong baik, dan kepuasan terhadap DTW yang juga tergolong baik, dan (b) variabel atribut DTW (X1) dan variabel kualitas layanan DTW (X2) berpengaruh signifikan dan positif terhadap variabel kepuasan pengunjung terhadap DTW Subak Padanggalak (Y) dengan nilai R-squared sebesar 0,533 (atau 53,3%) dan tergolong moderat. Subak Padanggalak disimpulkan memenuhi ekspektasi pengunjung sebagai DTW berbasis pertanian di perkotaan karena atribut dan kualitas layanan yang diberikan mampu memuaskan pengunjung. Namun demikian indikator-indikator yang kurang peranannya perlu diperbaiki agar menjadi pendorong niat pengunjung untuk berkunjung ke DTW Subak Padanggalak. Kata kunci: atribut, kepuasan, layanan, subak, pariwisata
Between Cultural Preservation and Tourism Industry: Dialectic Relations in Cultural Heritage Tourism Management in Tanah Lot and Borobudur Indonesia I Ketut Surya Diarta
E-Journal of Tourism Volume 4 Number 2 (September 2017)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (223.645 KB) | DOI: 10.24922/eot.v4i2.36403

Abstract

Cultural heritage tourism has a great role in supporting economic growth in Indoneisa. This can only be achieved if cultural heritage tourism is well managed. Well and integrated management refers to the balance of preservation of cultural heritage and tourism industry since both are two entities that have a contradictory management regime approach. This paper discusses the destination management model of two culural heritages: Borobudur Temple in Central Java and Tanah Lot Temple in Bali which are two cultural heritages developed as cultural heritage tourism destinations. Both are trying to balance between the aspects of cultural heritage preservation and tourism business by emphasizing harmony between tourism aspects, utilization of cultural heritage, consume of products and experiences, and services to tourists. The results show that both destinations provide adequate space of dialectical process that is reflected from the shifting management paradigm from competitors towards collaborators relationship. Both destination managements are directed towards symbiotic cooperation in cultural heritage tourism. Preservation and tourism purposes mutually influencing each other. In Tanah Lot Temple cultural heritage tourism managed by customary village and local goverment while in Borobudur temple managed by PT. Taman Wisata Borobudur, a state owned enterprises.
The Influence of Bali Brand Equity on Tourists Traveling Behavior I Ketut Surya Diarta
E-Journal of Tourism Volume 2 Number 2 (September 2015)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (984.363 KB) | DOI: 10.24922/eot.v2i2.19578

Abstract

There is already known that brand equity of tourism destination can influence tourist decision making to choose a destination to be visited. However, there is no information on how tourism destination brand equity influences tourist’s behavior during their vacation in destination such as extend tourist length of stay, encourage to be revisit tourist, and willing to recommend for others. This research aims to analyze the effect of Bali brand equity on tourists traveling behavior. The research was conducted from January to November 2015 in five main tourism objects in Bali. Data were collected through survey of 240 foreign tourists and analyzed using multivariate analysis of variance (MANOVA). The research result shows that the influence of Bali brand equity to tourists traveling behavior as a whole through destination brand awareness, destination brand image, destination brand association, and destinastion perceived quality. While, individually: (a) the frequency of visiting Bali is affected by distinctive features for stunning natural beauty of Bali and safe and peaceful Bali turism destination, (b) the length of stay during vacation in Bali is affected Bali as one of the world's main destination, strong brand Bali recall, warm-politely-friendly local people, safe and peaceful destination, and excellent tourism physical facilities, and (c) the frequency recommending Bali to others is affected by distinctive features for stunning natural beauty of Bali, warm-politely-friendly local people, and safe and peaceful destination. Give stressing on the attributes of destination that develop tourist’s positive behavior to Bali as a tourism destination will determine the success of Bali in world tourism market competition.
Factors Influencing Brand Equity of Bali as a Tourism Destination I Ketut Surya Diarta; I Gde Pitana; Nyoman Darma Putra; Agung Suryawan Wiranatha
E-Journal of Tourism Volume 2 Number 2 (September 2015)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (555.292 KB) | DOI: 10.24922/eot.v2i2.19501

Abstract

Globally, competition among tourism destinations is more stringent in getting foreign tourists, including Bali. One effort to win the competition is increasing destination brand equity through maintaining its influencing factors and gaining tourist positive behavior toward destination. This effort, in long run, will increase and stabilize destination revenue and sustainability. This research aims to analyze factors influencing brand equity of Bali as a tourism destination. This research was conducted in Bali’s five major tourism objects. The 240 foreign tourists were chosen as respondents through convenience sampling technique. Data were analyzed using factor analysis. The results showed that factors that significantly influenced Bali brand equity were: symbolic and experiential benefit factor, direct and indirect destinations attributes, destination reliability and tangibility, assurance and empathy, brand destinations recognition and recall, destinations common psychological attributes, destination common functional attributes, unique functional attributes, behavioral loyalty, destination awareness, and attitudinal loyalty. Given the fluctuative nature of brand equity, Bali needs a consistent effort to maintain or to enhance brand equity of Bali as a tourism destination. Maintaining the dominant factors that influence the strength of brand equity can be used as a basis to develop destination branding strategy to expand market segment, choose the right target market, and anchoring destination position in world market competition.
Partisipasi Anggota Kelompok dalam Pengolahan dan Pemasaran Loloh Cemcem di Desa Wisata Penglipuran, Kabupaten Bangli, Provinsi Bali CORNELLA FEBRINAULY SILITONGA; IGA. OKA SURYAWARDANI; I KETUT SURYA DIARTA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.8, No.4, Oktober 2019
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (181.985 KB)

Abstract

Participation of Group Members in Processing and Marketing of Loloh Cemcemin Penglipuran Tourism Village, Bangli Regency, Bali Province. Group participation in creating and developing local village food products is useful formaintaining the sustainability of local products and creating new jobs. LolohCemcemProduction Group of Penglipuran is one of groups that develops local villagefood products that have the potential to be developed and is able to create jobs.However, efforts in developing local products and increasing this group are also relatedto group membership that has relations in production, so that the group participation isexpected to be able to overcome the obstacles faced. The purpose of this study was todetermine the level of participation of group members in processing and marketing.The research location took place in Penglipuran Tourism Village, Bangli Sub-District,Bangli Regency. The analytical method used was descriptive statistical analysis.Theresults showed that the participation of group members in processing of Loloh Cemcemwas classified in the high category with a score of 69.72% with detailed indicators ofdecision making included reaching a score of 66.78%, implementation indicatorsreaching a score of 71.56%, the evaluation indicator reached a score of 59.58%, and theindicator of enjoying the results reached a score of 75.15%. The level of participation ofgroup members in the Loloh Cemcem marketing was in the low category with a score of58.51% with details on the decision-making indicators reaching a score of 55.93%, theimplementation indicator classified reached a score of 49.37%. The evaluation indicators reached a score of 60%, and the indicator of enjoying the results reached witha score of 68.75%.The suggestion that can be given to the group is that the participationof members in the group must be increased especially in loloh members are expected tobe more courageous in conveying ideas and suggestions in groups.
Strategi Pengembangan Kelompok Pengrajin Pandan Wangi di Desa Tumbu, Kecamatan Karangasem, Kabupaten Karangasem, Provinsi Bali PUTU ASRI CIPTA LESTARIANI; NYOMAN PARINING; I KETUT SURYA DIARTA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pandan Wangi Craftsmen Group Development Strategy in Tumbu Village, Karangasem District, Karangasem Regency, Bali Province Tumbu Village is located in Karangasem District, Karangasem Regency, Bali Province with an area of approximately 400 Ha, with a residential area in its center. Tumbu Village has abundant potential and wealth with a series of hills, rice fields, gardens. The village borders the sea, overlooking the southern Lombok Strait. Tumbu Village is the center of pandanus mat craftsmen in Karangasem Regency. The purpose of this study is to determine internal and external factors and strategies of the Pandan Wangi Craftsmen Group development process in Tumbu Village, Karangasem District, Karangasem Regency. The results show that the internal factor that became a force in the Pandan Wangi Craftsmen Group Development is to have raw materials that are available continuously. An internal factor which is a weakness in the development of the Pandan Wangi Craftsmen Group is the relatively small number of members. While the external factor that became an opportunity in the development of the Pandan Wangi Craftsmen Group that Tumbu Village which has a tourist attraction in Soekasada Ujung Park and the challenge is that raw materials decline during the prolonged dry season and prices soar up. The Pandan Wangi Craftsmen Group Development Strategy is obtained from the results of the SWOT Matrix.
Persepsi Petani terhadap Kualitas Layanan Penyuluh Pertanian Lapangan (Kasus di Subak Durentaluh, Desa Belimbing, Kecamatan Pupuan, Kabupaten Tabanan) I PUTU PRATYA PERMANA; I WAYAN SUDARTA; I KETUT SURYA DIARTA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.5, No.2, April 2016
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (135.915 KB)

Abstract

Abstract Farmers Perception on the Quality of Field Agricultural Extension Services (A Case in Subak of Durentaluh, Belimbing Village, Pupuan Sub-district, Tabanan Regency) Extension services can be a means of effective policies to promote agricultural development in a situation where farmers are not able to achieve their goals. Extension activities in agricultural development act as a bridge that connects between the practice run by farmers and their knowledge and technology that are always evolving. The purpose of this study was to analyze the farmers' perceptions of the service quality of the PPL and to analyze the obstacles encountered by the PPL in carrying out their duties in Subak of Durentaluh, Belimbing Village, Pupuan Sub-district, Tabanan Regency. This study used qualitative descriptive analysis. The results showed that the level of farmers' perceptions of the service quality of PPL in Subak of Durentaluh in Belimbing Village was of good category, by achieving an average score of 4.15 (82.90% of the maximum score).The constraints faced the PPL in implementing the basic tasks were most dominantly concerned with technical aspects. Extension tools owned are extremely minimal, only using white board, markers, and print out materials. It is expected that the PPL is able and selective to encourage farmers to apply appropriate innovations in order to prove the recommended innovation successful if applied. It is necessary to have attention from the government to provide the availability of supporting facilities to make the extension services more optimal.
Persepsi Generasi Muda Rumah Tangga Petani terhadap Budidaya Padi Sawah di Subak Piak, Kecamatan Penebel, Kabupaten Tabanan WAYAN NOLY KURNYANTI; I WAYAN SRI ASTITI; I KETUT SURYA DIARTA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.8, No.4, Oktober 2019
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (181.791 KB)

Abstract

Perception Of Farmers 'Young Household Generation On Waste Rice CultivationIn Subak Piak,PenebelDistrict, Tabanan Regency The phenomenon of shifting labor in the agricultural sector, on average aged 40 yearsand over, young workers choose to work in the non-agricultural sector. Tend to choosejobs in sectors that can provide higher wages and are in urban areas. The study aimed toanalyze the perceptions of the young generation of farmer households on rice cultivationin Subak Piak, Penebel District, Tabanan Regency. The location determined usingdeliberate method with qualitative descriptive analysis method. The results of the studythat the perception of the young generation of farmer households in terms of social,economic and technical aspects are categorized as good. The social aspect, caring aboutthe existence and sustainability of the subak system and sekaa manyi, plunging into theagricultural sector does not have to be a farmer by becoming a broker, they still thinkthat being a farmer is less prestigious than jobs outside the sector. Economic aspects, thelevel of income in rice cultivation is not sufficient to meet all the needs of the familyrequires having a job other than the agricultural sector. Technical aspects, innovation inrice cultivation is needed so that yields increase. Subak Piak can involve the younggeneration of farmers in various activities such as upakara, ngembak toya, mutualcooperation in cleaning, maintenance of irrigation channels. Youth organizations canbecome a forum for young people to take part in various activities carried out by subakso that the presence and sustainabilityof subak and other traditional groups can still be maintained, even though they prefer or have more promising jobs than being farmers.
Persepsi Wanita Tani Terhadap Dampak Program Gerakan Pembangunan Desa Terpadu (Gerbang Sadu) Mandara (Kasus pada Kelompok Tani Pelita Hati II di Desa Bebandem, Kecamatan Bebandem, Kabupaten Karangasem) I DEWA GEDE WIPA WIRA UTAMA; I GEDE SETIAWAN ADI PUTRA; I KETUT SURYA DIARTA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.5, Desember 2015
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (91.878 KB)

Abstract

Abstract Perception of Women Farmers on The Impact of Gerakan Pembangunan Desa Terpadu (Gerbang Sadu) Mandara Program (Case in Pelita Hati II Farmer Groups Bebandem Village, Bebandem District, Karangsem Regency) Poverty remains a serious problem in the Bali Province. One of the Government of Bali’s efforts to reduce poverty rate by initiating Gerakan Pembangunan Desa Terpadu (Gerbang Sadu) Mandara program in a village that have the level of poverty above 35%. One of the village is Bebandem Village with the poverty rate at 39,43%. The aim of this research is to determine the impact in the term of management, economic, and social aspects. This research was conducted in Pelita Hati II Farmer Groups, Bebandem Village, Bebandem District, Karangasem Regency for 10 months from September 2014 until June 2015. There are 10 members of population and wholly be used as respondents using cencus technique. The method of data analysis using qualitative descriptive analysis. The results of research shows that the impact of Gerbang Sadu Mandara program in the terms of management aspect is considered relatively good (65,95%). The planning indicators is considered relatively good (64,50%), the organizing indicators is considered relatively good (65,00%), the implementation indicators is considered relatively good (66,30%), and the supervision indicators is considered relatively good (68,00%). The impact of Gerbang Sadu Mandara program in the terms of economic aspect have an impact on the increase in income members of the group. The impact of Gerbang Sadu Mandara program in the terms of social aspect is considered relatively good (63,00%). Interaction indicators among members is considered relatively good (62,00%). Interaction indicators among members and the group is considered relatively good (59,50%), and interaction indicators among members and village institution is considered relatively good (68,00%). Keywords: Impact, Program, Gerbang Sadu Mandara, Farmers Group
Co-Authors Anak Agung Putu Agung Suryawan Wiranatha ASYHARI YUDHI SAPUTRA CORNELLA FEBRINAULY SILITONGA I DEWA GEDE WIPA WIRA UTAMA I Dewa Putu Oka Suardi I Gde Pitana, I Gde I GEDE JULI KRISTINA PUTRA I Gede Setiawan Adi Putra I Gusti Ayu Oka Suryawardani I GUSTI NGURAH BAGUS SUPARDI PUTRA I KADEK ARIANTA I Ketut Suamba I Made Antara I MADE ARYA WIRA MARTHA I Made Sarjana I Made Sarjana I Putu Adi Purwanta I PUTU PRATYA PERMANA I PUTU PUTRA WIGUNA I WAYAN NIKA ASTIAWAN I WAYAN SUDARTA I WAYAN WINDIA Ida Ayu Putu Citra Dewi KOMANG BELY SETYAWATI KOMANG TRI PERMATA DEWI LUKMAN FAUZI Meilany Rosita Lengkong MELITA ISTI SEPTIASARI NI LUH MADE AYU YULIANTARI PUTRI NI LUH PRIMA KEMALA DEWI NI LUH PUTU RESTUTININGSIH NI LUH PUTU SRI MAHADEWI NI MADE CLASSIA SUKENDAR NI MADE LOSVITASARI NI MADE WAHYU TRI PRATIWI Ni WAYAN SRI ASTITI Nyoman Darma Putra Nyoman Parining PUTU ASRI CIPTA LESTARIANI Putu Udayani Wijayanti Putu Widhianti Lestari RATNA KOMALA DEWI SAGUNG DIAH NIRMALASARI SINTIKHE AMELIA SIMANJUNTAK TRI ADINDA HERPRASINTA DEWI WAYAN NOLY KURNYANTI WAYAN SUDARTA Yuni Sulpia Hariani