Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)
I WAYAN GINARSA
Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Bauran Pemasaran Lobster Air Tawar pada Kelompok Petani Agro Crayfish di Denpasar NI KETUT ADI JAYANTI; MADE ANTARA; I WAYAN GINARSA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.2, No.2, April 2013
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (201.065 KB)

Abstract

ABSTRACT Marketing Mix of Crayfish on Agro Crayfish Farmers Group in Denpasar The purpose of this study was to determine the application of the marketing mix of crayfish, the obstacles faced, and the strategies in the implementation. This research is descriptive qualitative. Based on the result of research on Agro Crayfish Farmers Group found that the application of the marketing mix in terms of products which is products marketed crayfish includes crayfish for consumption, breeding and nursery transplant. Pricing method is a fixed price. Distribution is defined direct and indirect distribution. The promotion is done by personal selling. The obstacle in product is that many crayfish dies due to cannibalism which could be resolved by feeding regularly. The obstacle in price is when the feed price goes up while the company can’t raise the determined price, and to cope with it the company has to get the consumers understanding. The obstacle in distribution is that during delivery there are some crayfish without claws or even dead, and to resolve it the company needs to limit the amount of crayfish per box. The obstacle in promotion is that the promotion done to market the product is not yet maximum, and to overcome it the promotion should be adjusted to the targeted market. Keyword: Marketing Mix, Crayfish, Farmers Group
Co-Authors I Made Antara NI KETUT ADI JAYANTI