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All Journal Sosiohumaniora AGRIEKONOMIKA Jurnal Online Mahasiswa (JOM) Bidang Pertanian AGRISE Daya Saing : Jurnal Ilmu Manajemen Jurnal Agribisnis Jurnal Ilmiah Pertanian Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Media Agribisnis (MeA) JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL PHOTON Jambura Agribusiness Journal Unri Conference Series: Agriculture and Food Security JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Bisnis Tani Unri Conference Series: Community Engagement MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Sagu PEKBIS IJAE Dinamika Pertanian

Shorea Khaswarina

Universitas Riau

Author-ID : 298241

Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Nursing Physics Public Health Social Sciences Other

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DISTRIBUSI PENGELUARAN KONSUMSI RUMAH TANGGA PETANI KARET EKS UPP TCSDP DAN PETANI SWADAYA DI DESA BINA BARU KECAMATAN KAMPAR KIRI TENGAH KABUPATEN KAMPAR Leny Surya Hutami Nainggolan; Eliza '; Shorea Khaswarina
PEKBIS Vol 8, No 3 (2016)
Publisher : Program Studi Pendidikan Ekonomi Universitas Riau

The purpose of this study was 1). to distribution consumption the expenses of food and non-food household rubber farmers Ex UPP TCSDP and independent smallholder. 2) to compare the expenses of food and non-food household rubber farmers Ex UPP TCSDP and independent smallholder This research was done in Bina Baru Village Kampar Kiri Tengah District in Kampar Regency. Survey method was used in order to get the data through disproportional random sampling to 30 Ex UPP TCSDP rubber farmers and 30 smallholder rubbers. This research used the distribution of consumption expenditure of food and non-food analysis and a comparative analysis (test t). As the results showed that the average expenditure of independent smallholder rubber is Rp. 2,563,020 bigger than rubber farmer Ex UPP TCSDP which expends of Rp. 1,889,957 in a month. Seen from the consumption patterns, non-food consumption of the rubber farmers Ex UPP TCSDP and independent smallholder is greater than food consumption. Based on t-test 95% confidence level, t-count gets 1.920 while t-table gets 1.520. It indicates that t-count is greater than t-table. So, it can be concluded immediately null hypothesis (H0) is rejected and the alternative hypothesis (Ha) is accepted, so the expenditure between rubber farmers Ex UPP TCSDP and independent smallholders are differences in real.

ANALISIS PEMASARAN PADI DI DESA RAJA BEJAMU KECAMATAN SINABOI KABUPATEN ROKAN HILIR Kusnanto '; Evy Maharani; Shorea Khaswarina
PEKBIS Vol 8, No 1 (2016)
Publisher : Program Studi Pendidikan Ekonomi Universitas Riau

The aims of this research are: 1) To know the channels and marketing functions ofpaddy in the Raja Bejamu village Sub- district Sinaboi Rokan Hilir Regency. 2)Analyzing of the cost, margin and marketing efficiency of rice in the RajaBejamuVillage Sub-district of Sinaboi Rokan Hilir Regency. This study wasconducted by survey method and sampling as respondents were 40 samples. Dataanalysis was using snowball sampling. The results showed that the rice marketingchannel in the Raja Bejamu Village had only one of marketing channel was startingtrader farmers to collectors and wholesalers. Marketing functions of paddy in theRaja Bejamu Village was conducted by marketing agencies such as farmes, tradersand wholesalers covering exchange function, physical function and functionfacilities. At cost of farmers for consumption is Rp 36.9. At the traders marketingcosts incurred are transport cost is Rp 326.1/kg kg and costs of sacks areRp 883.8.Meanwhile, wholesalers unloading marketing spend Rp 80/kg, transportation costsis Rp 207.5/kg and other costs (meals, drinks and cigarettes) amounted Rp 25.9/kg.Meanwhile, marketing efficiency is Rp 25.21 and benefit of Marketing is Rp 736.6 aswell as part of the farmers who received 78.13%.Keywords: marketing, paddy, raja bejamu

ANALISIS PEMASARAN JAMUR TIRAM PUTIH (PLEUROTUS OSTREATUS) DI KOTA PEKANBARU Andre Julian Pinem; Eliza Eliza; Shorea Khaswarina
PEKBIS Vol 10, No 1 (2018)
Publisher : Program Studi Pendidikan Ekonomi Universitas Riau

The purpose of this research are: (1) to analyze the marketing channels; and (2) toanalyze the marketing costs, margins, profit, marketing efficiency and farmer share.The research method used survey method with 10 white oyster mushroom farmers,2 brokers, and 31 retailers. The result showed that marketing functions undertakenby institutions who involved in the marketing of white oyster mushroom includefarmers, brokers, and retailers such as exchange function, physical function, andfunction facilities. Marketing channels of white oyster mushroom in Pekanbaru cityconsists of three channels, where Channel I farmer selling white oyster mushroom toconsumer directly, Channel II farmer selling white oyster mushroom to retailer, andthen retailer selling mushroom to consumer, and Channel III farmer selling whiteoyster mushroom to broker, then broker selling mushroom to retailer, and finallyretailer selling mushroom to consumer. Total marketing cost of Channel I Rp533,00/kg, marketing margin Rp 0,00/kg, profit Rp 31.467,00/kg, marketingefficiency 1,67% and bagian farmer share100,00 %. Total marketing cost of ChannelII Rp 2.929,00per kg, marketing margin Rp 12.368,00/kg, profit Rp 8.983,00/kg,marketing efficiency 7,32% and bagian farmer share69,08%. Total marketing cost ofChannel III Rp 3.291,00/kg, marketing margin Rp 13.000,00/kg, profit Rp9.709,00/kg, marketing efficiency 7,84% and bagian farmer share69,05%.

PERSEPSI KONSUMEN TERHADAP BAURAN PEMASARAN DI KLAPPERPIE KOTA PEKANBARU Arie Shandy; Shorea Khaswarina; Evy Maharani
PEKBIS Vol 9, No 3 (2017)
Publisher : Program Studi Pendidikan Ekonomi Universitas Riau

Marketing is a total system of business activities that designed to plan, price,promotion and distribution of goods to satisfy the desires and reach the targetmarket. This study aimed to know consumer perception on marketing mix inKlapperPie store. Survey method was used in this study and purposive samplingwas used to get 50 costumers of KlapperPie store as samples. This study took placein KlapperPie store. Analyze descriptively was used on this study. The resultsshowed that consumer perception on marketing mix from variables of product, price,place and promotion then service, consumer gave a mark with good categorized dueto variable of product has an interesting color and fresh fruit as the topping, flavor ofproduct, package, quality of fruit freshness, quality of hygiene product, and displayquality of product with the average score of 3,75 on good categorized. Indicators onprice variable were affordable price, suitability price with quality products,competitive price, and price affected on purchasing power with the average score of3,71 on good categorized. Indicators on place variable were (public transportation,visibility, parking facility and business location) with the score of 3,39 on quite goodcategorized. Promotion variable with the indicators of mouth to mouth promotion andsocial media promotion with the average score of 3,03 on quite good categorized.The last variable was service variable with indicators of bargaining product service,purchasing product service, handover product service, and delivery product with theaverage score of 3,61 on good categorized.

Co-Authors ', Rosnita Acriski ' Adi Ruslan Agus Ferianto Manik Agustina, Dwi Alisa Ahmad Rifai Almasdi Syahza Ananda Pratama Andre Julian Pinem Arie Shandy Arif Rahman Zikri Arif Rahman Zikri, Arif Rahman Arif Suganda Aulia Muhaimin Bamba Indalis Bella Fadila Bobby Irtanto Cepriadi Dasya Fitriana Putri Dayu Ananda Devi Arnela DIAN WULANDARI Didi Muwardi Djaimi Bakce Dwi Alisa Agustina Eliza ' Eliza ' ' Eliza - Eliza Eliza Eliza Eliza Eliza Eliza Elizabet Sona Br Tambunan Ennie Cahyadi Eri Sayamar Ermi Tety ermi tety Ermi Tety Ermitety Ermitety Ermy Tetty Etik Purnami Etik Purnami Evi Maharani Evi Maharani Evy Maharani Evy Maharani Evy Maharani Evy Maharani Evy Maharani Fajar Restuhadi Fanny Septya Fujiastari Satriati, Fujiastari Hedron Asfira Monzery Henny Rasmiati Ihsannul hakim Indo Muharram Afdillah Indriatsari Indriatsari Ira Rukayah, Ira Isro Nadiyah Jelianti Lubis Jelianti Lubis Kusnanto ' Lara Trisiana Latipa Hannum, Latipa Leny Surya Hutami Nainggolan Masnilam ' Maulia Nur Afifah Maulia Nur Afifah Melysari Nasution Mona Herlita, Mona Muhamad Iskandar Muhammad Reza Nurhedianto Murniati Murniati Nasution, Melysari NIRMALA SARI Novi Dwi Ningsih Novi Ulya Sari Novia Dewi Novia Dewi Novia Dewi NOVIA DEWI Nur Meganingsih Putri Wulandari PUTRI WULANDARI Refliana ' Rezky Desriani, Rezky Riska Anggrianti Riswan Effendi Rizka Febri Ramadhani Rosnita Rosnita Saffira Anestika Sakina Suzianti SAPUTRA, YOGI SEPTA Shintya Wulandari Siti Fatonah Siti Siti Khotijah Sri Catur Setyawatiningsih Sri Indayah Handayani Sri Sulastri Purnamasari Suardi Tarumun Suardi Tarumun Sujarwati Sujarwati Susy Edwina Syafrini Rizki Rahmah TETY, ERMI Wahyuni ' Washilatul Huda Washilatul Huda Yemima Siregar, Yemima Yeni Kusumawaty Yogi Septa Saputra Yusmini ' Yusmini Yusmini Yusriwandi Yusriwandi YUSRIWANDI YUSRIWANDI Yusrizal Husein

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