Ina Nur Ratriyana
Universitas Atma Jaya Yogyakarta

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Interaktivitas Media Sosial Facebook Axe dan Dove dalam Perspektif Gender Dhyah Ayu Retno Widyastuti; Ina Nur Ratriyana
Jurnal ILMU KOMUNIKASI Vol. 14 No. 2 (2017)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1520.346 KB) | DOI: 10.24002/jik.v14i2.966

Abstract

  The objective of this research was to review an interactivity on Facebook accounts of brand Axe and Dove. The interactivity itself has been analyzed using content analysis method. The finding of the research were (1) Facebook account consists of advertising campaign; (2) The messages  involve of verbal and non-verbal messages; (3) The audiences respond showed positive, negative, and neutral responses; (4) The number of audiences respond were dominated by male on Axe account and female for Dove account. The tendency of female responses were communicative and active. Meanwhile, the male responses were passive, weak, and communicative.  
EKUITAS MEREK LOKAL JOGJA DI MATA GENERASI MILLENIALS Ina Nur Ratriyana
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 6 (2019): Januari 2019
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (539.665 KB) | DOI: 10.24329/aspikom.v3i6.410

Abstract

Fashion product is one of the highest consumption nowadays. This research focuses on brand equity of local fashion brand in Jogja (i.e., Dagadu, Dowa, and Amazara). The respondents are millennial ranging from 19-24 years old and live in Yogyakarta. This research uses descriptive quantitative method with 5% margin of error. Pre-survey was held before the initial survey; with total 635 respondents who are living in Jogja for minimum one year. The brand equity is measured based on brand awareness, brand quality, brand association, and brand loyalty. From those factors, Amazara has the highest brand equity. Social media is one of the most important factors to boost its success for building brand equity.
Developing Integrated Multimedia Communication for Deaf Students in Higher Education Ina Nur Ratriyana; Ranggabumi Nuswantoro
INKLUSI Vol. 9 No. 1 (2022)
Publisher : PLD UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/ijds.090101

Abstract

Having communication with Deaf students is a challenge for some lecturers. Multimedia provides a potential solution for this situation; however, few people know how to develop it ideally. This study uses primary and secondary data to create a strategic model for multimedia-based learning for Deaf students through focus group discussion with the expert, lecturers, parents, and practitioners. At the same time, however, this model recognises that multimedia communication is not sufficient in and of itself for full engagement with them. This article, thus, proposes implementing several activities within universities based on four stages: identify the level of hard hearing, choose the learning style, design multimedia learning, and create engagement. By developing these strategies, Deaf students in higher education can have a comfortable and effective place to learn to minimize the communication barriers between Deaf student and others. Melakukan komunikasi dengan mahasiswa Tuli merupakan sebuah tantangan bagi para pengajar di pendidikan tinggi. Multimedia merupakan sebuah potensi sebagai solusi dalam situasi ini, hanya saja tidak semua orang memahami dengan baik cara implementasinya secara ideal. Penelitian ini menggunakan data primer dan sekunder untuk menciptakan model strategi berdasarkan pembelajaran berbasis multimedia untuk mahasiswa Tuli melalui diskusi kelompok dengan pihak yang berpengalaman, dosen, orang tua, dan juga praktisi di bidang ini. Pada saat bersamaan, model ini juga melihat bahwa komunikasi multimedia tidak cukup untuk membangun hubungan kedekatan dengan mahasiswa Tuli. Melalui artikel ini, peneliti mengajukan empat tahap pelaksanaan aktivitas di pendidikan tinggi yakni: identifikasi level Tuli, pemilihan gaya mengajar, desain multimedia, dan pembentukan hubungan. Melalui strategi ini, mahasiswa Tuli merasakan pendidikan tinggi dengan lebih nyaman dan efektif yang mampu mengurangi hambatan komunikasi antara mereka dengan yang lain.