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Analysis of Community Perception Towards Sharia Banking in North Sumatra Onan Marakali Siregar; Selwendri Selwendri; M B Abdillah
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jupiis.v12i1.14395


The banking industry in Indonesia is increasingly crowded with the emergence of banks operating under sharia principles. Although in general almost all banking products offered by Sharia banking and conventional commercial banks are relatively the same, in reality they both have different operational principles, especially in terms of efforts to obtain profits. In addition, the development between Sharia banking is not as expected given the population of Indonesia, which is predominantly Muslim. Sharia banking are far behind conventional banks. The aim of the research was to find out the perceptions of the people of North Sumatra on Islamic banking through surveys in 4 major cities namely Medan, Binjai, Langkat and Deli Serdang which were considered to represent the Muslim population in North Sumatra. This study used a quantitative descriptive survey and study . The survey is used to obtain a comprehensive picture of people's perceptions of Islamic banking in North Sumatra. Quantitative descriptive study, used to explore strategies and considerations used by Islamic banking to the community.The results of the study show that the three independent variables have an influence and it can be seen that the service variable is the main variable that contributes most to its relationship with the results of public perception on the two research objects on Banking.
Factors That Influence Entrepreneur Success In City Of Medan Selwendri Selwendri; Onan Marakali Siregar; Muhammad Arifin Nasution
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 3, No 2 (2020): Journal of Education, Humaniora and Social Sciences (JEHSS) December
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (642.513 KB) | DOI: 10.34007/jehss.v3i2.214


The importance of entrepreneurship in society is not just to make improvements and changes in quality of life community, but also also proven to play a significant role in realizing the quality of the people and the nation. This study aims to determine the factors that determine the success of entrepreneurs in entrepreneurs in the city of Medan. This study uses quantitative research methods through the provision of questionnaires using predetermined indicator indicators in addition to extracting information through in-depth interviews. The results of the study show that lifestyle variables influence the success of an entrepreneur. In addition, lifestyle variables have a significant effect onsuccess variables entrepreneurial. So, the hypothesis is acceptable, namely the existence of partial lifestyle influences onsuccess intentions entrepreneurial. The results of partial tests explain that psychological capital variables (X2) have a positive effect. In addition, psychological capital variables have a significant effect onsuccess variables entrepreneurship. So, the hypothesis can be accepted, namely the influence of psychological capital partially onsuccess intentions. entrepreneurialThat individual talent variable (X3) has a positive effect and individual talent variables influencesuccess. entrepreneurIndividual talent variables have a significant effect onsuccess variables entrepreneurship. So, hypothesis 3 is acceptable, that is, the influence of individual talents partially on theintention to succeed  entrepreneur's.
Achievement of The Target Market Through Business Model Canvas in Small and Medium Enterprises (Smes) Onan M Siregar; Selwendri Selwendri
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 3, No 2 (2020): Journal of Education, Humaniora and Social Sciences (JEHSS) December
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1170.829 KB) | DOI: 10.34007/jehss.v3i2.215


As a SME industry many challenges faced by entrepreneurs in central SMEs Pasar Bengkel to remain able to survive. The construction of the Medan - Tebing Tinggi toll road becomes a challenge for SMEs Pasar Bengkel entrepreneurs to remain able to survive in the business souvenirs typical Market Bengkel in Serdang Bedagai regency. For that apply the Business Canvas Model as one of the solutions for SMEs to be able to survive in reaching the target market. This study aims to support the model of Small and Medium Enterprises (SMEs), using a canvas model developed by Alexander Osterwalder. Based on the variables raised in this study and hypothesis model, this research includes descriptive research. Based on the nine blocks as the tools used in the customer segment is the customer that must be managed is the customer who accidentally came to shop, the value proposition of selling quality products in mass production that can be sold or deposited to other business actors. Marketing channels using social media and other promotional tools. Customer relationships with respect to hospitality, display products and provide food processing information to customers. In revenue streams using business to business activities; mass sales and do mouth to mouth marketing strategies. The main resources use various sources such as raw materials, equipment and technology utilization. Key activities that social media management can take and management of production and materials. Partnership is done to farmers and government. Pay attention to the cost structure of product processing, wages, packaging and equipment maintenance.
Word-of-Mouth Communication as a Promotional Tool in the Medical Tourism Industry Rumyeni Rumyeni; Dafrizal Samsudin; Hamdani M. Syam; Selwendri Selwendri
Jurnal Komunikasi Vol. 15 No. 1 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i1.21224


Word-of-Mouth (WOM) is an important element in marketing activities, including in the medical tourism industry. Medical tourism is the activity of traveling abroad for medical treatment. The positive experiences shared by other patients can increase patient confidence in treatment procedures and the selection of doctors and hospitals abroad. This study aims to analyze WOM communication as a promotional tool in the medical tourism industry based on the perspective of patients from Pekanbaru City who undergoing medical tourism to Malaysia. The study used a qualitative method by collecting data through in-depth interviews to 13 research informants consisting of 2 representatives from hospitals in Malaysia and 11 patients who had taken a medical tour to Malaysia. The results of the study found that in the medical tourism industry, WOM is an important element as a promotional tool seen from three aspects, namely the source of reference, the content of the message, and the credibility of the information. WOM communications for the medical tourism industry in Malaysia are sourced from references from other experienced patients, friends and family, medical practitioners and online e-WOM testimonials. The contents of WOM messages include treatment processes and procedures, medical costs, information about hospitals and doctors, as well as transportation and accommodation information. The credibility of WOM medical tourism information in Malaysia is based on information sourced from individuals who have direct experience, are recognized and trusted.