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All Journal Jurnal Widya Manajemen & Akuntansi Kajian Manajemen dan Bisnis
Yulius Koesworo
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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STUDI SIKAP DAN NIAT KONSUMSI JAMU PAHITAN DI SURABAYA Triwijayati, Anna; Koesworo, Yulius
Jurnal Widya Manajemen & Akuntansi Vol 6, No 1 (2006)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

Drinking traditional medicine (jamu is one of Indonesian traditions. This activity influenced by culture, family factors, group of reference and psychology. This paper tries to ex[plore attitude and intention consuming bitter jamu in Surabaya. The research design is exploratory and descriptive without hyphothesis. The research respondents are 100 which collected by documentation study, interview and survey. Moreover, they are analyze by Fisbein formula. The results show that (1) attitude to product: customer likes bitter jamu. (2) attitude to consumer behaviour : costumer is a neutral. (3) behaviour intention of jamu : customer like consume jamu. (4) the reference trust is neutral, expect parent references. (5) responden motivation to group of references is neutral (less motivated) to follow sugestions. (6) norm for each group of reference is neutral for sibblings, parents, media and seller references and it is not follow friend’s references. (7) subjective norm as a whole is neutral to group of references’s sugestion (8) Consumer intention to consume bitter jamu is neutral.
Lembaga Keuangan Mikro dan Manajemen Risiko Kredit: Sebuah Perspektif dari Perempuan Usaha Mikro Sina, Siprianus S.; Ardhanari, Margaretha; Koesworo, Yulius
Kajian Manajemen dan Bisnis Vol 1, No 1 (2009)
Publisher : Kajian Manajemen dan Bisnis

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Abstract

This paper develops framework of women micro entrepreneurs empower in order to analyze the contribution of 60% from 41 million of them in economic growth. The aims of this research are (1) analyze the impact of micro credit services towards business development among women micro entrepreneurers, (2) observes the relationships between micro finance institution and women micro entrepreneurs performance, (3) analyze the degree of credit risk faced by women micro entrepreneurs.
Co-Authors Anna Triwijayati Margaretha Ardhanari Sina, Siprianus S.