Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal Jurnal Kajian Bali Synergy and Society Service
Erna Wiles
Universitas Triatma Mulya
Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Role of Branding Strategy in Strengthening the Image of the Village Tourism in Bali Ni Luh Putu Agustini Karta; Ni Made Ary Widiastini; I Ketut Sutapa; Erna Wiles
Jurnal Kajian Bali (Journal of Bali Studies) Vol 11 No 2 (2021): Volume 11 No. 2. Oktober 2021
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2832.736 KB) | DOI: 10.24843/JKB.2021.v11.i02.p07

Abstract

The purpose of this study is to analyze how the tourism village brand strategy in Bali can strengthen the village’s image. The methods are descriptive qualitative (interviews) and quantitative (survey). Eight key informants who are involved in managing the tourism village were interviewed. The sampling technique for the survey was purposive, involving 126 tourists who have visited the tourism villages. Thematic analysis was conducted for the qualitative data; whereas, multiple linear regression was used to analysed the quantitative data. The findings are brand equity and conceptual branding strategy in tourism village have been implemented, however, they need to be optimalized to strengthen the village tourism’s image. The finding from the quantitative data shows that the brand relationship significantly strengthens the image of the tourism village. This research implies that there is a necessity for tourism villages in Bali to design and implement more specific branding methods and set specific purposes so that the new positioning will distinguish them from their competitors and hence, directly strengthen the image.
PROGRAM HOLISTIK PEMBANGUNAN PEMBERDAYAAN DESA (PHP2D) OPTIMALISASI BALAI BANJAR SEBAGAI RUMAH BELAJAR PADA MASA COVID 19 DI DESA CEPAKA TABANAN Ni Luh Putu Agustini Karta; I Ketut Sutapa; Rani Kusumo Wardani; Erna Wiles
Synergy and Society Service Vol. 1 No. 1 (2021): SAVE: Synergy and Society Service
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (394.355 KB) | DOI: 10.51713/save.v1i1.42

Abstract

The Covid 19 pandemic has weakened the economy of the world community. The resulting impact is felt by all levels of rural and urban society; among parents, adults and children. Amid the economic downturn, people must survive. Various alternative efforts were made so that people could still eat and receive education. Especially school children who are very risky if their education is stopped for a relatively long time. This condition motivates the HIMA Accounting and Management of Triatma Mulya University to implement the PHP2D program through the optimization of the Banjar Hall as a Learning Center in the Covid 19 Pandemic Era in Cepaka Village, Tabanan, Bali. used as an arena for monthly meetings. Through this PHP2D program, the Banjar Hall is now equipped with internet facilities, work desks and bookshelves for libraries. Every day at 15-18 wita the children in each banjar; come to study with the help of students and lecturers. The availability of free internet and the presence of 5 students as teachers / mentors in each banjar make a positive contribution to the community and children in Cepaka village. After four months of this activity, a very harmonious relationship was formed between students and school children ranging from elementary and junior high schools. School children, totaling nearly 150 children, are trained in their learning, academic, soft skills and hard skills in order to grow into a superior generation. This activity received a warm welcome from the community, even the Head of Kediri Sub-district was very grateful and made Cepaka Village the first project pilot village to provide a learning house with free wi-fi. It is hoped that in the next period other villages can also be developed, students help children in learning so that they can achieve their goals.
Co-Authors I Ketut Sutapa Ni Luh Putu Agustini Karta Ni Made Ary Widiastini Rani Kusumo Wardani