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PENERAPAN STRATEGI BAURAN PEMASARAN KERIPIK PISANG (STUDI KASUS UKM SELERAKU BANJARNEGARA) Sarno Sarno; Fanny Tri Raditya
Jurnal Ekonomia Vol 11 No 2 (2021): JULI 2021
Publisher : LPPM ITBis Lembah Dempo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (614.674 KB) | DOI: 10.54342/stie-je.v11i2.165

Abstract

Tujuan penelitian adalah; a) mengetahui penerapan strategi bauran pemasaran; b) mengetahui faktor-faktor yang mendukung dan menghambat strategi bauran pemasaran keripik pisang dengan memperhatikan kondisi internal dan eksternal usaha. Metode penelitian yang digunakan adalah metode Participatory Action Research (Penelitian Aksi Partisipatif) yang selanjutnya dianalisis secara deskriptif. Jenis data yang digunakan adalah data primer dan data sekunder. Analisis data yang digunakan adalah analisis bauran pemasaran dan analisis SWOT (Strength, Weakness, Opportunity, Threatment). Hasil penelitian menunjukkan bahwa ; a) Penerapan strategi bauran pemasaran meliputi strategi produk, strategi harga, strategi tempat, dan strategi promosi; b) faktor kekuatan meliputi bahan baku melimpah, motivasi usaha kuat, merk dagang, P-IRT, halal, kualitas produk, dan tingkat keterampilan. Faktor kelemahan seperti akses pemasaran, kerjasama pemasaran, jaringan distribusi, tingkat adopsi teknologi, dan permodalan; c) faktor yang menjadi peluang meliputi diversifikasi produk, pemasaran online, kebutuhan konsumen, pasar ekspor, dan pengembangan usaha. Faktor ancamannya perubahan selera konsumen, persaingan pasar bebas, kebijakan impor, produk sejenis di pasar, dan produk substitusi; d) posisi perusahaan berada pada Kuadran I progresif yang berarti perusahaan dalam kondisi baik dan mantap. Strategi pengembangan bauran pemasaran yang dapat dilakukan adalah mamanfaatkan keberadaan bahan baku melimpah disertai adanya motivasi kuat, merk dagang, P-IRT, halal, kualitas produk, tingkat keterampilan, untuk mengembangkan usaha dan memperluas pasar ekspor dengan cara meningkatkan diversifikasi produk secara maksimal. Hasil produknya dapat dipasarkan secara online sehingga dapat memenuhi kebutuhan konsumen
Upaya Peningkatan Pengetahuan dan Keterampilan Kelompok Wanita Tani Kenanga Lestari Desa Pucang Banjarnegara tentang Teknik Budidaya Sayuran Hidroponik Sarno Sarno; Fanny Tri Raditya
Jurnal Pengabdian Pada Masyarakat Vol 5 No 3 (2020)
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/002.202053.423

Abstract

EFFORTS TO INCREASE KNOWLEDGE AND SKILLS KENANGA LESTARI WOMEN’S FARMER’S GROUP OF PUCANG VILLAGE BANJARNEGARA ABOUT HYDROPONIC VEGETABLES TECHNIQUE. Kenanga Lestari Women's Farmers Group is the only group consisting of 20 farmer women in Pucang Village, Banjarnegara. The farmer women's group continues to exist to develop verticulture of organic vegetable cultivation by utilizing home yards since 2017. Since the beginning the caretaker and members of the farmer women's group still have limited knowledge and skills, especially about hydroponic vegetable cultivation techniques. The aim of the activity is to transfer science and technology about the cultivation of hydroponic vegetables in an effort to increase the knowledge and skills of farm women groups. It is also intended to encourage increased income and welfare of farmer women groups. The method used includes 3 methods, namely; (a) public education methods through extension activities on hydroponic systems and hydroponic vegetable cultivation techniques; (b) science and technology diffusion methods through training activities on hydroponic vegetable cultivation techniques; (c) advocacy method that is to provide assistance at the end of the activity. The results of the activity showed that the knowledge and skills of the administrators and members of the Kenanga Lestari farmer group increased from previous conditions regarding organic vegetable cultivation techniques.
ANALISIS BIAYA DAN PENDAPATAN AGROINDUSTRI TIWUL INSTAN (STUDI KASUS PADA KELOMPOK WANITA TANI DESA MAJALENGKA KECAMATAN BAWANG BANJARNEGARA) Sarno - Sarno; Fanny Tri Raditya
MEDIAGRO Vol 18, No 1 (2022)
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (41.075 KB) | DOI: 10.31942/mediagro.v18i1.5973

Abstract

Majalengka Village, Bawang District, Banjarnegara Regency is one of the villages that exists in the development of instant tiwul agroindustry. Tiwul instant is an agro-industry activity that continues to be developed in women's farmer groups. This is supported by an increase in the business development of instant tiwul production and marketing which is quite rapid. Therefore, the intensive development of the tiwul diamond agroindustry must continue to be improved. So far, the members of the women's farmer group do not understand how much production costs have been spent in the production of instant tiwul and how much income they receive. The research objectives are; (a) analyze the production costs and income of instant tiwul agroindustry, and (b) analyze the business feasibility of instant tiwul agroindustry obtained by the members of the women farmer group. The research method used is descriptive analysis method with data collection methods using interviews, observation and literature review. The research targets are members of women's farmer groups who produce instant tiwul. Data analysis methods used are cost and income analysis and business feasibility analysis. The results showed that (1) the production cost of instant tiwul agroindustry carried out by the women farmer group was obtained by an average of Rp. 497,424,-/1 times of production, (b) the amount of revenue obtained from instant tiwul agroindustry was an average of Rp. 1,095. 000,- while the amount of income earned is an average of Rp. 597,576,-/1 times of production, (c) based on business feasibility analysis, the instant tiwul agroindustry is said to be feasible because it obtains R/C Ratio > 1.Keywords: Agroindustry, Analysis, Cost, Income, Instant Tiwul
APLIKASI SIMODAS UNTUK PENENTUAN HIDROGRAF BANJIR DI DAERAH ALIRAN SUNGAI (DAS) LOKOTENIHAWU PULAU SABU NUSA TENGGARA TIMUR Fanny Tri Raditya
Jurnal Ilmiah Media Agrosains Vol 1 No 1 (2014): Edisi November
Publisher : Unit Penelitian dan Pengabdian Masyarakat (UP2M) Politeknik Banjarnegara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (224.406 KB)

Abstract

River flood discharge is an indicator of the ability of a watershed to collect and drain rainwater. Of flood discharge is known to regulate the ability of a watershed hydrologic process. Information flood discharge can be used as a reference to estimate the maximum flood that occurred in a watershed. SIMODAS is software that can be used as information systems and hydrologic models for watershed management. This software is developed by integrating hydrologic models and spatial spread of Geographical Information Systems (GIS). This study aims to predict the flood hydrograph at the Lokotenihawu watershed, Sabu Island, Nusa Tenggara Timur using SIMODAS. The method used in this study is to estimate the spatial analysis of flood hydrograph at the Lokotenihawu watershed, Sabu Island, Nusa Tenggara Timur. Based on the results of the simulation models, it is known: 1) hydrograph obtained using SIMODAS in Lokotenihawu watershed having a hydrograph ordinate rapid rise but long descent. With a peak discharge of 9.322 m3/second and a volume of 338,400 m3. 2) SIMODAS is a model that has the ability to get data closer to field conditions, this is because SIMODAS an integration of hydrologic models with a geographic information system that can accommodate changes in the spatial interactive watershed.
RESPON PERTUMBUHAN TANAMAN PAKCOY (Brassica chinensis L.) TERHADAP PEMBERIAN PUPUK ORGANIK CAIR MOL DAN PUPUK KOTORAN KELINCI Arum Asriyanti Suhastyo; Fanny Tri Raditya
Jurnal Ilmiah Media Agrosains Vol 3 No 1 (2017): Edisi Oktober
Publisher : Unit Penelitian dan Pengabdian Masyarakat (UP2M) Politeknik Banjarnegara

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Abstract

Pemanfaatan bahan organik yang ada di lingkungan sekitar sebagai bahan MOL (mikroorganisme lokal) dan pupuk kotoran kelinci merupakan teknologi yang mudah, murah, ramah lingkungan serta berkelanjutan. Tujuan penelitian ini adalah untuk mengkaji respon pertumbuhan tanaman pakcoy (Brassica chinensis L.) terhadap pemberian pupuk organik cair MOL dan pupuk kotoran kelinci. Penelitian ini dilakukan dengan menggunakan Rancangan Acak Kelompok factorial, dengan dua faktor yang dicobakan yaitu dua jenis MOL dan pupuk kotoran kelinci. Faktor pertama terdiri dari tiga taraf perlakuan yaitu M0 = tanpa MOL (kontrol), M1 = MOL bonggol pisang 24%, M2 = MOL daun gamal 24%. Faktor kedua terdiri dari empat taraf perlakuan yaitu N0 = tahap pupuk kotoran kelinci, N1 = pupuk kotoran kelinci 10 ton/ha, N2 = pupuk kotoran kelinci 15 ton/ha, N3 = pupuk kotoran kelinci 20 ton/ha. Masing-masing perlakuan diulang 3 kali sehingga didapatkan 36 plot percobaan. Untuk mengetahui respon yang diamati dilakukan Uji Analisis Variance (ANOVA) dan apabila menunjukkan beda nyata dilanjutkan dengan uji jarak berganda Duncan. Variabel yang diamati adalah tinggi tanaman dan jumlah daun. Berdasarkan hasil analisis dapat diambil kesimpulan bahwa pemberian pupuk organik cair MOL dan pupuk kotoran kelinci tidak berpengaruh nyata pada parameter tinggi tanaman dan jumlah daun tanaman pakcoy.
ANALISIS SPASIAL KAWASAN RAWAN LONGSOR DI KECAMATAN PAGENTAN KABUPATEN BANJARNEGARA Fanny Tri Raditya; Bondan Hary Setiawan
Jurnal Ilmiah Media Agrosains Vol 4 No 1 (2018): Edisi Desember
Publisher : Unit Penelitian dan Pengabdian Masyarakat (UP2M) Politeknik Banjarnegara

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Abstract

Longsor lahan merupakan bencana alam geologi yang diakibatkan oleh gejala alami geologi maupun tindakan manusia dalam mengelola lahan atau ruang hidupnya. Analisis kerawanan bencana dapat dilakukan dengan berbagai metode salah satunya adalah metode pemetaan berbasis Sistem Informasi Geografis (SIG). Metode yang digunakan pada penelitian ini adalah dengan menggunakan analisis spasial. Data yang telah diperoleh berupa Peta Sebaran Curah Hujan, Peta Kemiringan, Peta Tata Guna Lahan dan Peta Jenis Tanah diberi skor sesuai dengan parameter dan kriterianya kemudian dilakukan tumpang susun (overlay). Penentuan daerah rawan longsor menggunakan SIG dengan metode Indeks Storie yaitu perkalian setiap parameter-parameter. Hasil analisis itu nantinya akan menghasilkan nilai kisaran indeks storie. Selanjutnya nilai kisaran ini dikonversi pada beberapa tingkatan rawan longsor. Wilayah Kecamatan Pegentan dipengaruhi oleh 4 Stasiun Hujan terdekat, yaitu Stasiun Hujan Karangkobar, Stasiun Hujan Limbangan, Stasiun Hujan Pejawaran dan Stasiun Hujan Pagentan. Dari ke 4 Stasiun Curah Hujan tersebut diketahui bahwa wilayah yang mempunyai nilai curah hujan paling besar adalah wilayah yang dipengaruhi oleh Stasiun Hujan Pagentan yaitu sebesar 3.703 mm/tahun. Sedangkan curah hujan terkecil adalah wilayah stasiun Curah Hujan Karangkobar sebesar 1.583 mm/tahun. Kemiringan di Kecamatan Pagentan didominasi oleh kemiringan berbukit, curam, sangat curam dan terjal. Sehingga wilayah Kecamatan Pagentan berdasarkan kemiringannya sebagian besar merupakan wilayah yang rawan terhadap terjadinya longsor. Berdasarkan hasil analisa maka didapatkan Peta Kawasan Longsor Kecamatan Pagentan. Kecamatan Pagentan terdapat wilayah yang mempunyai kerawanan sangat rawan, sehingga perlu mendapatkan perhatian khusus berkaitan dengan mitigasi bencana.
IMPLEMENTASI SISTEM INFORMASI GEOGRAFIS UNTUK PENYUSUNAN DATABASE UMKM DI KECAMATAN MANDIRAJA KABUPATEN BANJARNEGARA Fanny Tri Raditya
Jurnal Ilmiah Media Agrosains Vol 7 No 1 (2021): Edisi Desember
Publisher : Unit Penelitian dan Pengabdian Masyarakat (UP2M) Politeknik Banjarnegara

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Abstract

Micro, Small and Medium Enterprises are a form of productive economic business carried out by individuals or individual business entities that meet the criteria for Micro, Small and Medium Enterprises (MSMEs). MSMEs have an important role in the regional local economy (Sriya, 2010). This is indicated by the ability of MSMEs to drive regional economic activities and provide employment opportunities. The existence of MSMEs in Mandiraja District has not been followed by good data management. With so much information, the Mandiraja district office has not yet fully provided complete information, many people do not know the location of the existence of MSMEs causing a lack of improvement in surrounding businesses. So it is necessary to organize data that is integrated with Geographic Information Systems in order to make it easier to read information related to MSMEs in Mandiraja District, Banjarnegara Regency. The purpose of this research is to build a Geographic Information System for Agro-industry MSMEs in Mandiraja District, Banjarnegara Regency. Keywords: micro, small and medium enterprises, geographic information systems
Respon Pertumbuhan dan Hasil Sawi Pagoda (Brassica Narinosa) terhadap Pemberian Mol Daun Kelor Arum Asriyanti Suhastyo; Fanny Tri Raditya
Agrotechnology Research Journal Vol 3, No 1 (2019): Agrotechnology Research Journal
Publisher : Perkumpulan Agroteknologi/Agroekoteknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (167.346 KB) | DOI: 10.20961/agrotechresj.v3i1.29064

Abstract

The use of liquid fertilizers by utilizing local types of microorganisms (MOL) can be an alternative to supporting nutrient requirements in the soil, and it can be a solution to environmentally friendly agriculture and free from fertilizers and chemical pesticides. Moringa leaves contain chemical compounds such as calcium, magnesium, phosphorus, iron and sufur so that the leaves of Moringa can be used to make liquid organic fertilizer. In this study, the effect of MOL leaves on the growth and yield of mustard pagoda plants was evaluated. The research was design by factorial randomized block design, with two factors The first factor was dosage of MOL Moringa leaves: 0, 50, 60, and 70 mL L-1. The second was frequency of MOL Moringa leaves application: periodically every 5, 6, and 7 days, Each treatment was repeated 3 times to obtain 36 experimental plots. To find out the response observed to the given treatment, Variance Analysis Test (ANOVA) was carried out and if it showed a significant difference, continued with Duncan's Multiple Ranged Test. The results showed the frequency and concentration of MOL leaves of Moringa leaves could increase plant height in the treatment frequency of 6 days given 70 ml / l MOL Moringa leaves which was 4,89 cm and the frequency, concentration of MOL leaves of moringa and their interactions had not been able to increase the number of leaves and the fresh weight of the pagoda mustard plant.