Article Per Year (5 Year)
p-Index From 2019 - 2024
1.126
P-Index
This Author published in this journals
All Journal Manajemen Bisnis Kompetensi Ilmiah Manajemen Bisnis Manajemen Krida Wacana International Journal of Supply Chain Management EQIEN - JURNAL EKONOMI DAN BISNIS Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Devotion: Journal of Research and Community Service Jurnal AKAL: Abdimas dan Kearifan Lokal Jurnal Manajemen dan Pemasaran Jasa Dirkantara Indonesia
Robert Kristaung
Unknown Affiliation
Religion Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences Transportation

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : EQIEN - JURNAL EKONOMI DAN BISNIS

 1 
KONTRIBUSI INFLUENCER PADA PURCHASE INTENTION DENGAN SIKAP TERHADAP INFLUENCER SEBAGAI VARIABEL MEDIASI Faadiyah Nisa; Robert Kristaung
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (288.298 KB) | DOI: 10.34308/eqien.v11i1.869

Abstract

This study was conducted to analyze the effect of influencers' contributions on purchase intention with attitudes toward influencers as a mediating variable in the investment industry in Indonesia. This study used a questionnaire from 200 respondents distributed using purposive sampling technique. Hypothesis analysis was carried out using the partial least squares (PLS) test, which is one of the structural equation modeling (SEM) approaches. The results showed that the contribution of influencers consisting of perceived credibility, trust, perceived behavioral control, subjective norms, and perceived expertise had a positive effect on attitudes towards influencers. However, perceived congruence does not have a positive effect on attitudes towards influencers. In addition, attitudes towards influencers have a positive effect on purchase intention.
Co-Authors A.A. Ketut Agung Cahyawan W Ali Djamhuri Andri, Primadi Aryani, Budi B Medina Nilasari Beta Oki Beliartati Denny Iskandar Tjandrawan Djasfar, Farida Faadiyah Nisa Farida Jasfar, Farida Henny Gunawan Iin Triyani Melitina Tecualu Miranti Anggorodhiyu Lokantari Murti SriHastuti Rayi Retno Dwi Asih Saparso Saparso Sri Vandayuli Riorini Warsinda, Lucy