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All Journal Berkala Perikanan Terubuk Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Unri Conference Series: Community Engagement
Kusai Kusai
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Marketing Communication Strategies For Asap Tilapia (Oreochromis niloticus) Products In Tebing Tingg Village, Benai District, Kuantan Singingi Regency, Riau Province Febrian Febrian; Zulkarnain Umar; Kusai Kusai
Berkala Perikanan Terubuk Vol 50, No 1 (2022): Februari 2022
Publisher : Fakultas Perikanan dan Kelautan, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/terubuk.50.1.1406-1416

Abstract

The purpose of this study is to analyze the Strengths, Weaknesses, Opportunities, and Threats in marketing smoked tilapia products in Tebing Tinggi Village, and analyze marketing communication strategies for smoked tilapia processing in Tebing Tinggi Village. This research was conducted in February 2021 at Tebing Tinggi Village, Benai District, Kuantan Singingi Regency, Riau Province. This research was conducted with a qualitative approach because the problems related to humans are fundamentally dependent on observation. The data collected consists of primary and secondary data. Data collection was carried out in this study by interview, observation, and documentation, and for the determination of informants by Snowball Sampling with a total of 9 informants which included 2 village officials, 2 consumers, and 5 smoked tilapia fish processors. Asap Tilapia (Oreochromis niloticus) processors in Tebing Tinggi Village use the most effective form of communication, using Interpersonal Communication. Furthermore, the marketing communication mix used in Tebing Tinggi Village is Direct Marketing, Promotion, Personal Selling, Advertising and Public Relations.
CONTRIBUTION OF FISHERMEN'S WIFE ON FISHERY PRODUCT PROCESSING TO HOUSEHOLD INCOME IN LUBUK PUDING SUB-DISTRICT, BURU DISTRICT, KARIMUN REGENCY, RIAU ISLANDS Sakanah Sakanah; Kusai Kusai; Lamun Bathara
Berkala Perikanan Terubuk Vol 49, No 3 (2021): November 2021
Publisher : Fakultas Perikanan dan Kelautan, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/terubuk.49.3.1245-1253

Abstract

This research was carried out in February 2020 in Lubuk Puding Village, Buru District, KarimunRegency, Riau Islands Province. The purpose of this study was to determine the activities of fishermen'swives, to describe the use of time, and to find out the contribution of fishermen's wives in helping toimprove the economy of fishermen's households to reduce the burden of family dependents in LubukPuding Village, Buru District, Karimun Regency, Riau Islands Province. The method used is a surveymethod by selecting respondents through a census, namely fishing households have a working wife. Thenumber of respondents as many as 25 people.The results of this study indicate that the fisherman's wife's activities include activities that are not carriedout, namely processing salted fish, processing fish crackers, processing shrimp crackers, processingshrimp paste, processing dried shrimp and processing atomic crackers. The average working time forUndomestic activities is 16.04 hours/week. The contribution of fishermen's wives to the household incomeof fishermen who own nets is in the low category, which is 21.23%. The contribution of net fishermen'swives is in the medium category, which is 40.25%. The contribution of fishermen's wives who own trapsis in the very low category, namely 18.81%. The contribution of the fishermen's wife of bubu fishermen isin the low category, which is 21.51%.
FISHERIES EXTENSION STRATEGY FOR INDEPENDENT COMMUNITY DEVELOPMENT IN TANAH DATAR REGENCY, WEST SUMATERA PROVINCE Nindy Dwi Putri; Kusai Kusai; Viktor Amrifo
Berkala Perikanan Terubuk Vol 49, No 2 (2021): Juli 2021
Publisher : Fakultas Perikanan dan Kelautan, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/terubuk.49.2.1071-1078

Abstract

This research was carried out in December 2020 at the Food and Fisheries Service ofWest Sumatra Province. This study aims to find out how the strategies used by extensionworkers in forming independent target groups in the midst of the many problems thatoccur in the community in Tanah Datar Regency. The method used in this study is asurvey method with a descriptive qualitative approach with a phenomenologicalconcept. The total population in this study were 5 respondents and 6 informants.From the results of the study, it was found that the strategies carried out by extensionworkers in Tanah Datar Regency can be seen from 5 indicators, namely approach,counseling, coaching, training, and evaluation. The forms of approach taken by theextension worker to the community are the mass approach, the group approach, and theindividual approach. Extension officers conduct counseling to community groups aimedat increasing public knowledge about the material being taught. Extension workers alsocarry out coaching in stages, this aims to increase public knowledge and provideexamples of how to do cultivation. In addition to coaching the extension workers, theyalso make useful trainings to increase the skills of the community and they can managetheir own cultivation well. After everything is running, the extension worker evaluateswhat the community lacks and must be done to increase independence in people's livesin Tanah Datar Regency.
DINAMIKA KELOMPOK PEMBUDIDAYA IKAN “MAWAR” DI KECAMATAN BERINGIN KABUPATEN DELI SERDANG PROVINSI SUMATERA UTARA Kusai Kusai; Lamun Bathara; Johana Johana
Berkala Perikanan Terubuk Vol 41, No 1 (2013): Februari 2013
Publisher : Fakultas Perikanan dan Kelautan, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (125.459 KB) | DOI: 10.31258/terubuk.41.1.25-36

Abstract

This research was conducted in Juli 2012 at Beringin subdistrict Deli Serdangdistrict of North Sumatera province. It was aimed to found determine whatcaused the goal has not been achieved and to found out the dinamycs level with toknow its group dynamic factors that influence the dynamics level of fish farmergroup MawarThe research was using case study methode, by collecting informationdirectly, interview by using questioner and observation. Determination of therespondents used the census where the number of respondents in research were allmambers of the group of Mawar that add up to 20 people. The results of researchgroups indicates purpose has not been achieved because the absence of a cleartask structure and the absence of norms/ sanctions within the groupMawar so thatthe members are still working on group activities with the will ordesire of eachmember. Level of dynamics group Mawar are in the category of dynamic 2681.While the factors that affect the level of dynamics group Mawar is factor taskfunction, factors group building and maintenance, factor group cohesiveness,factor group atmosphere, factor group pressure,factor group effectiveness, and thefactorhidden agenda group.Keywords : Dynamics, Fish Farmer Group, Factors
STRATEGI BERTAHAN HIDUP NELAYAN BURUH DI DESA MESKOM KECAMATAN BENGKALIS KABUPATEN BENGKALIS PROVINSI RIAU Kristianti Kristianti; Kusai Kusai; Lamun Bathara
Berkala Perikanan Terubuk Vol 42, No 1 (2014): Februari 2014
Publisher : Fakultas Perikanan dan Kelautan, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (49.94 KB) | DOI: 10.31258/terubuk.42.1.62-68

Abstract

This research was conducted in August 2013. The objectives of this studywere: 1) Determine the survival strategies run by fishermen laborers 2) Know thefishermen’s labor reason refained his job as a fisherman in the village MeskomBengkalis Bengkalis District of Riau Province. Respondents in this study were 21people living as fishermen by sensus method. Survival strategies undertaken byfishermen had seen from social and economic strategy. Social strategies, amongothers, Patron client relationship and Gathering (Arisan). Economic strategiesinclude households member to work, such as used children in work, jobdiversification such as farmer labour and labor market, Pressing expenditure andaccounts payable.Keywords: Survival Strategies, Social Strategy, Economic Strategy, Bengkalis
THE ROLE OF FISHERIES EXTENSION IN DEVELOPMENT OF MINA PADI ACTIVITIES IN PAKTIKAH GROUPS OF MINA PADI PAKTIKAH FISH FARMERIN VILLAGE KAMPAI TABU KARAMBIE,SUB-DISTRICT LUBUK SIKARAH, SOLOK CITY, WEST SUMATERA PROVINCE Selvia Imelda Ellisa; Ridar Hendri; Kusai Kusai
Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Vol 6 (2019): Edisi 1 Januari s/d Juni 2019
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan

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Abstract

ABSTRAKThis research was aimed at knowing the role of fisheriesextension and the effectiveness of the extension, and also the problem that faced by the fisheriesextension at Subdistrict Kampai Tabu Karambie. The data of this research was primer and sekunder. The sample of this research was 2 fisheriesextension and 14 member of  minapadi paktikah group. The data is analized by  skala likert and descriptive qualitative. The result of the research shows that the role of the extension as the inisiator, motivator, fasilitator, mediator and supervisor was in good category, it proved by the score 910, it shows that the role of the fisheriesextension to the minapadi paktikah group was delivered well. In the other hand, the effectiveness that being scored by effective, satisfy, adaptation, organization, was in good category with score 437, shows that the fisheriesextension was done their job and understanding by the fish farmer. The problem during this research is the extension was not balance with the group of the fisheries business, so the material was not delivered well. Keywords :Fisheries Extension, Kampai tabu Karambie, Minapadi, Role
Adaptation To Changes In The Fishing Season At The Village And Subdistrict Posek Posek Islands Regency Lingga Riau Islands Province. Irak Irak; Kusai Kusai; Darwis Darwis
Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Vol 5 (2018): Edisi 2 Juli s/d Desember 2018
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan

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Abstract

                                           AbstrakThis study aims to analyze the Adaptation of Fishermen Against Change of Season In Posek Village, Posek Islands, Ligga Regency, Kepulauan Riau Province. Respondents in this research are fishermen community who have fishing gear and fishing equipment Bubu in Posek Village, Posek District, Lingga Regency, Riau Islands Province with main informant as many as 12 people. Data collection techniques used were surveys and interviews.The results of this research show that the fisherman Village Posek keep doing activities on the ocean at the time of the seasons change though not routine. And the activity being performed based on capture tool which is used by fishermen Village Posek. The activity carried out by fishermen to meet the needs of everyday family despite changing weather conditions at the time of the turn of the seasons and the seasons causing certain conditions area of the catchment is not very good even harm­ful. Load a dependent family and caused most of the fishermen have to keep doing activities on the ocean even though the weather was not good or looking for another job if it couldn't sail or conduct arrest this research also shows that the behavior the adaptation was done by the fisherman Village Posek by changing the capture tool, change the area of arrest and at the moment weather conditions cause they can't conduct arrests. The activity at the time of arrest is not doing that is looking for another job like being a construction worker, managing the estate, repairing the ship, captured near the beach and looking for work in other areas but some are just waiting for the. Keywords: Adaptation, Change of Season, Fisherman
THE TRADITION OF THE LOM BADA LONG ISLAND COMMUNITIES IN FISHERIES RESOURCES UTILIZATION OF COUNTRY AIR BANGIS RIVER SUB SUNGAI BEREMAS DISTRICT WEST PASAMAN PROVINCE WEST SUMATERA Ridho Nurhidayat; Kusai Kusai; Zulkarnain Zulkarnain
Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Vol 6 (2019): Edisi 1 Januari s/d Juni 2019
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan

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Abstract

 Abstract          This research has been conducted in May 2018 in Air Bangis Country, Sungai Beremas River Sub, Pasaman Barat District, West Sumatera Province. This study aim to describe the practice of tradition Lom Bada Long Island community and analyze the benefits of Lom Bada tradition management system at Long Island Village, Air Bangis country. The methods used in this research is qualitative method with the fenomelogis approach, the determination of the sampling technique using information from a variety of sources.          The kind of tradition that has been carried out Long Island Village country community Air Bangis i.e 1. Any result of the income of fishermen left to sysop Lom Bada as much as 5%, 2. This tradition has been carried out since the year 1955 to the present, 4. There are values and awareness 4. There are norms of religious norms, manners, customs and norms of moral value built since yore hereditary to build the caracter of society of the importance of maintaining traditions that have existed in Jorong Long Island. Keywords: Tradition, Lom Bada,Norms, Society, Fisherman, Moral, Long Island, Air Bangis  
SOCIAL STRATIFICATION OF FISHING COMMUNITIES IN SEI BEROMBANG PANAI HILIR SUB-DISTRICT LABUHAN BATU REGENCY NORT SUMATERA PROVINCE Valian Rahmad Aw Lubis; Kusai Kusai; Firman Nugroho
Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Vol 7, No 2 (2020): 2 Juli - Desember 2020
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan

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Abstract

ABSTRACTThis research was conducted in November 2019, which is located in Sei Berombang, Panai Hilir Sub-District, Labuhan Batu Regency, North Sumatra Province. The purpose of this study is to determine the form of social stratification based on honor, wealth, power and education and to know the factors forming social stratification of the fishing community in Sei Berombang. The method used is a survey method with a qualitative approach with the determination of informants using purposive sampling techniques.In the process of forming the social stratification of the fishing community in Sei Berombang based on honor, wealth, power and education, which causes differences in classes between the people namely the upper classes, middle classes and lower classes. The upper classes are people who have honor, wealth, power and high education. At the lower level are people who have low honor, wealth, power and education. While in the middle layer are people who are in the middle layer between the upper and lower layers. There are five factors forming social stratification of the fishing community in Sei Berombang, namely: 1) Social Interaction; 2) Economy; 3) Population growth; 4) Science (Education); and 5) Conflict.Keywords: Social Stratification, Formation of Stratification, Fishing Communi
ANALYSIS OF FEASIBILITY OF THYLAPHIA FISH CULTIVATION AT FLOATING NET CAGES IN TANJUNG BUNGA VILLAGE, SUB-DISTRICT PANGURURAN SAMOSIR REGENCY Rizal Damanik; Hendrik Hendrik; Kusai Kusai
Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Vol 5 (2018): Edisi 2 Juli s/d Desember 2018
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan

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Abstract

  ABSTRACT        This research was carried out on 1 until 11 August 2018 in Tanjung Bunga Village, Pangururan District, Samosir Regency. The purpose of this study was to determine how much investment and income costs, analyze how business feasibility is reviewed based on the investment criteria of the KJA business with Scale I, namely 10 cages, Scale II 20 cages, and Scale III 30 cage bags. This study also aims to see how the sensitivity of KJA business is seen from the investment criteria          The results showed that the total investment for the KJA Scale I business was IDR. 262.798.000, Scale II was IDR. 492,450,000 and Scale III was IDR. 752,890,000. Whereas for income per year or 2 times the production period for KJA business on a scale I is IDR 163,344,000, and for scale II is IDR.380,000,000 and scale 3 is IDR. 547,400,000. Based on the results of the calculation of investment criteria obtained, the NPV value of KJA scale I business is IDR. 499.702.702 and the scale II business is IDR. 1,364,825,240 and the scale III business is IDR. 1.919.739.480 for 10 years. BCR for scale I is 1.21, and KJA scale II was 1.31, and KJA scale III was 1.34. KJA business IRR scale I is 48,5% and scale II is 50,8% and business scale III is 51,2%. (IRR> i), meaning that the IRR value is greater than the highest interest rate per year.          From the results of the calculation of sensitivity analysis within 10 years of the three types of KJA business scale, it can be concluded that the KJA business will experience a loss if there is an increase in cost (cost) of 10% and production has decreased by 10% in the fourth scenario. Where the NPV value of the three business scales is still positive, BCR is <1, and the IRR is smaller than the highest interest rate per year, then the business is better stopped if the KJA business experiences something like this. Keywords: Floating Net Investment, Investment, Business Analysis, Sensitivity Analysis.         
Co-Authors Ade Cai Serini Marbun Chaterine Nofelita Darwis Darwis Dina Noviana Dony Murryananda G Febrian Febrian Firma Pertiwi Firman Nugroho Hazmi Arief Hendrik Hendrik Irak Irak Irhamsyah Hasibuan Isma Mulyani Jenita Rajagukguk Johana Johana Kristianti Kristianti Lamun Bathara Nindy Dwi Putri Novyta Karsela Nurul Santri Nurwono Yudo Putri Mauliapita Gumelinsi Ridar Hendri Ridho Nurhidayat Rizal Damanik Sakanah Sakanah Sandrawita Sandrawita Selvia Imelda Ellisa Titik Sartika Trisla Warningsih Valian Rahmad Aw Lubis Viktor Amrifo Vio Ericha Siahaan Windi Yudistira Zulkarnain Umar Zulkarnain Zulkarnain