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KOMUNIKASI LINTAS BUDAYA ANTARA PEDAGANG LOKAL DENGAN WISATAWAN ASING DI PANTAI SANUR Astina, Made Arya; Muliadiasa, Ketut
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 7, No 1 (2017): February - July 2017
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v7i1.1779

Abstract

Interaksi antara pedagang dengan para wisatawan asing menarik untuk diteliti. Para pedagang yang umumnya berlatar belakang budaya Bali dan sebagian besar berlatar belakang pendidikan dasar ini setiap harinya melakukan komunikasi dengan para wisatawan yang memiliki bahasa dan budaya yang berbeda. Berdasarkan hal tersebut maka rumusan masalah dari penelitian ini adalah (1) Bagaimana pola komunikasi lintas budaya pedagang lokal dengan wisatawan asing dalam berkomunikasi di Pantai Sanur? (2) Faktor-faktor apa saja yang menjadi pendukung dan penghambat pedagang lokal dengan wisatawan asing dalam berkomunikasi di Pantai Sanur? Penelitian ini dilaksanakan di wilayah Pantai Sanur, yang meliputi daerah Semawang, Sindu, dan Padang Galak. Adapun informan penelitian ditentukan secara purposive sampling berdasarkan kriteria-kriteria tertentu. Tipe penelitian ini merupakan penelitian deskriptif dengan menggunakan pendekatan kualitatif. Pada penelitian ini dipaparkan konsep pola komunikasi, proses adaptasi lintas budaya, komunikasi interpersonal, perilaku dalam komunikasi, konsep komunikasi lintas budaya. Model komunikasi lintas budaya dari para pedagang lokal dengan para wisatawan asing bahwa para pedagang menggunakan komunikasi dengan bahasa non-verbal seperti misalnya lambaian tangan, jabatan tangan, senyuman dan tatapan mata. Pedagang lokal juga menggunakan bahasa verbal yaitu dengan menggunakan kalimat bahasa Inggris yang pendek dan tanpa memperhatikan pola bahasa Inggris yang benar. Beberapa hal yang menjadi pendukung komunikasi lintas budaya antara pedagang dengan wisatawan asing adalah faktor budaya pedagang di Pantai Sanur yang memiliki karakter terbuka dan ramah terhadap orang asing. Faktor lainnya adalah faktor kebutuhan ekonomi yang mengharuskan para pedagang berusaha berkomunikasi dengan para pendatang. Sedangkan yang dianggap sebagai faktor penghambat adalah minimnya penguasaaan bahasa Inggris yang baik dan benar. Serta kurangnya pemahaman akan perlunya pelayanan prima terhadap para wisatawan.
KOMUNIKASI LINTAS BUDAYA ANTARA PEDAGANG LOKAL DENGAN WISATAWAN ASING DI PANTAI SANUR Astina, Made Arya; Ketut, Ketut
Prosiding Seminar Nasional INDOCOMPAC Komunikasi, Budaya dan Media
Publisher : Prosiding Seminar Nasional INDOCOMPAC

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (468.72 KB)

Abstract

Interaksi antara pedagang dengan para wisatawan asing menarik untuk diteliti. Para pedagang yang umumnya berlatar belakang budaya Bali dan sebagian besar berlatar belakang pendidikan dasar ini setiap harinya melakukan komunikasi dengan para wisatawan yang memiliki bahasa dan budaya yang berbeda. Berdasarkan hal tersebut maka rumusan masalah dari penelitian ini adalah (1) Bagaimana pola komunikasi lintas budaya pedagang lokal dengan wisatawan asing dalam berkomunikasi di pantai Sanur? (2) Faktor-faktor apa saja yang menjadi pendukung dan penghambat pedagang lokal dengan wisatawan asing dalam berkomunikasi di pantai Sanur? Penelitian ini dilaksanakan di wilayah Pantai Sanur, yang meliputi daerah Semawang, Sindu, dan Padang Galak. Adapun informan penelitian ditentukan secara purposive sampling berdasarkan kriteria-kriteria tertentu. Tipe penelitian ini merupakan penelitian deskriptif dengan menggunakan pendekatan kualitatif. Pada penelitian ini dipaparkan konsep pola Komunikasi, proses adaptasi lintas budaya, komunikasi interpersonal, perilaku dalam komunikasi, konsep komunikasi lintas budaya Model komunikasi lintas budaya dari para pedagang lokal dengan para wisatawan asing bahwa para pedagang menggunakan komunikasi dengan bahasa non-verbal seperti misalnya lambaian tangan, jabatan tangan, senyuman dan tatapan mata. Pedagang lokal juga menggunakan bahasa verbal yaitu dengan menggunakan kalimat bahasa Inggris yang pendek dan tanpa memperhatikan pola bahasa Inggris yang benar. Beberapa hal yang menjadi pendukung komunikasi lintas budaya antara pedagang dengan wisatawan asing adalah faktor budaya pedagang di pantai Sanur yang memiliki karakter terbuka dan ramah terhadap orang asing. Faktor lainnya adalah faktor kebutuhan ekonomi yang mengharuskan para pedagang berusaha berkomunikasi dengan para pendatang. Sedangkan yang dianggap sebagai faktor penghambat adalah minimnya penguasaaan bahasa Inggris yang baik dan benar. Serta kurangnya pemahaman akan perlunya pelayanan prima terhadap para wisatawan. Kata Kunci: Budaya, Komunikasi
TRANSLATION OF BALINESE MATERIAL CULTURAL TERMS FROM INDONESIAN INTO ENGLISH Made Arya Astina
Linguistika: Buletin Ilmiah Program Magister Linguistik Universitas Udayana Vol 21 (2014): September 2014
Publisher : Program Magister Linguistik Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (159.425 KB)

Abstract

This study is concerned with the translation of material cultural terms found in the bilingual book entitled The Bali Arts Festival Album and their translation into English. There are two things being discussed in this study. The first problem is how the semantics frame elements of Balinese cultural terms in The Bali Art Festival Album are compared with their translation equivalents? The second one is what translation procedures are adopted to translate the cultural terms in The Bali Art Festival Album? The cultural terms found in the book entitled The Bali Arts Festival Album were analyzed by using frame semantic analysis (Fillmore, 1982) and elaborated into componential analysis (Newmark, 1988). The translation procedures implemented in the translation of those cultural terms were analyzed based on the procedures proposed by Vinay and Darbelnet (in Venuti, 2000). The material cultural terms in the book entitled The Bali Arts Festival Album are identified. They are Balinese cultural terms. The translator applied two procedures of translation in translating the Balinese cultural terms. They are borrowing and literal.
PENGUATAN KETERAMPILAN BERBASIS INDUSTRI PERHOTELAN MELALUI PROGRAM HOLISTIC PADA MASYARAKAT LULUSAN SMA/SMK DI WILAYAH UBUD, LEGIAN, SEMINYAK, PROVINSI BALI Kadek Ayu Ekasani; Putu Sabda Jayendra; I Nyoman Sudiarta; Made Arya Astina; I Made Hadi Purnantara
WARTA LPM WARTA LPM, Vol. 24, No. 3, Juli 2021
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/warta.v24i3.12869

Abstract

Keterampilan (skill) dalam industri perhotelan sangat diperlukan bagi seseorang untuk memenuhi tuntutan kerja di dunia industri. Para lulusan SMA/K yang telah mengikuti pelatihan di LPK memerlukan suatu pendalaman keterampilan dunia industri perhotelan sebelum mereka benar-benar terjun langsung ke industri. Salah satu kegiatan untuk memperdalam keterampilan tersebut adalah melalui pelaksanaan on the job training. Namun adanya pandemi Covid-19 menyebabkan banyak hotel yang tidak membuka kesempatan bagi LPK untuk melaksanakan on the job training. Hal inilah yang membuat Institut Pariwisata dan Bisnis Internasional bekerjasama dengan IHGMA membuat program HOLISTIC yang bertujuan untuk membantu para lulusan SMA/K mendapatkan pengalaman OJT di industri perhotelan. Para peserta pelatihan diambil dari 3 wilayah di Provinsi Bali yang memiliki daerah wisata favorit, yaitu Ubud, Legian, dan Seminyak. Dengan total pelaksanaan pelatihan adalah 13 hari, peserta pelatihan mendapat pengalaman teori dan praktik langsung dari para praktisi perhotelan baik dari departemen tata hidang (food and beverage service), tata boga (food production), bartender, dan tata graha (housekeeping). Hasil dari pelatihan ini, para peserta mendapatkan pengalaman langsung di industri, selain juga berbagai pengetahuan mengenai profesionalisme kerja di industri perhotelan, peluang karir di dunia industri perhotelan, serta motivasi dan dukungan dari praktisi hotel sehingga para peserta memiliki optimisme yang besar bahwa sektor pariwisata masih menjadi sektor yang menjanjikan kedepannya.
LITERASI SAHAM KARYAWAN HOTEL BERBINTANG DI KAWASAN SANUR Komang Shanty Muni Parwati; Firlie Lanovia Amir; Made Arya Astina; Utik Kuntariati
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1: Januari 2022
Publisher : LP2M STP Mataram

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Abstract

Literasi saham adalah kegiatan sosialisasi dan pembelajaran tentang saham yang dilakukan oleh Institut Pariwisata dan bisnis Internasional kepada umum dan civitas akademi. Dalam kegiatan memberikan literasi, Galeri Investasi Institut Pariwisata dan Bisnis International bekerjasama dengan MNC Securitas. Tujuan penulisan ini yang pertama adalah untuk membahas bagaimanakah literasi saham yang diberikan pada karyawan hotel berbintang di sekitar Kawasan wisata Sanur. Tujuan yang kedua adalah menjelaskan manfaat berinvestasi saham, dan peluang meningkatkan kesejahteraan secara financial. Metode penelitian yang dipakai pada penelitian ini menggunakan kajian literatur textbook, beberapa situs terkait, postingan sosial media, website, dan artikel. Hasil dari kegiatan ini menunjukkan bahwa gallery investasi memiliki peran penting dalam literasi saham di IPB Internasional, yang mencakup bimbingan, kegiatan memberikan literasi finasial terutama investasi saham, menyediakan bahan pustaka, serta sebagai media promosi. Kegiatan in diharapkan mampu menciptakan pemahaman yang lebih baik terkait investasi finansial bagi para pekerja di industry hospitality.
The Role Of Tourism Enterprises In The Application Of Bali Cultural Values In Hotels In Badung Made Arya Astina; I Gusti Ayu Eka Suwintari
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol 16, No 5: Al Qalam (September 2022)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v16i5.1190

Abstract

This research on tourism human resources is entitled The role of tourism business in the application of Balinese cultural values to hotels in Badung. Badung Regency was chosen as the research location with several considerations: 1) Badung is the district with the fastest tourism growth in Bali, 2) The growth in the number of hotels in this area is followed by a growth in the number of hotel employees, 3) The culture of hotel employees in Badung Regency needs to be maintained.  Considered that the province of Bali relies on the tourism sector for its main regional income, this research is important because the application of local wisdom to tourism human resources is an important component in a service. This study produces information about the role of tourism/hotel business actors in the application of local wisdom values in hotels in Badung Regency. This research includes descriptive research by utilizing a qualitative approach. In this study, the authors explore data and information about the role of the tourism industry in implementing local cultural values in running their business. The stages carried out in this study 1) Identify Balinese cultural values applied by tourism actors (hotel employees) in Badung, 2) identify the role of tourism business people in the application of local culture as a strategy to increase the superior value of tourism business services.
The Role of Tourism Enterprises in the Application of Bali Cultural Values in Hotels in Badung Made Arya Astina; I Gusti Ayu Eka Suwintari
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (405.072 KB) | DOI: 10.35335/enrichment.v12i2.517

Abstract

This research on tourism human resources is entitled The role of tourism business in the application of Balinese cultural values to hotels in Badung. Badung Regency was chosen as the research location with several considerations: 1) Badung is the district with the fastest tourism growth in Bali, 2) The growth in the number of hotels in this area is followed by a growth in the number of hotel employees, 3) The culture of hotel employees in Badung Regency needs to be maintained. Considered that the province of Bali relies on the tourism sector for its main regional income, this research is important because the application of local wisdom to tourism human resources is an important component in a service. This study produces information about the role of tourism/hotel business actors in the application of local wisdom values in hotels in Badung Regency. This research includes descriptive research by utilizing a qualitative approach. In this study, the authors explore data and information about the role of the tourism industry in implementing local cultural values in running their business. The stages carried out in this study 1) Identify Balinese cultural values applied by tourism actors (hotel employees) in Badung, 2) identify the role of tourism business people in the application of local culture as a strategy to increase the superior value of tourism business services.
DAMPAK PERKEMBANGAN PARIWISATA TERHADAP KONDISI SOSIAL DAN EKONOMI MASYARAKAT SANUR Made Arya Astina; Ketut Tri Budi Artani
Jurnal Ilmiah Hospitality Management Vol 7 No 2 (2017)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (156.035 KB) | DOI: 10.22334/jihm.v7i2.9

Abstract

This study aims to identify the impact of tourism development on the social and economic conditions of the coastal community of Sanur, Bali.Based on the objectives of this research, several theories, concepts and literature studies referred to in the concept of tourism, the principles of tourism development, and the concept of tourism impacts. Meanwhile, the research method used was descriptive analysis of the social and economic conditions of Sanur Beach community. Direct observation and interviews of village leaders and Sanur coastal communities were conducted to be able to assess directly the existing conditions. From the results of observations and interviews, the data were processed and displayed in the form of narration and tables. By answering problem formulation from this research, the obtained data or information could be classified into positive and negative impact to social life and economics of local community, and contribute strategy to minimize negative impact of tourism to society social and economy in Sanur Beach.
KOMUNIKASI LINTAS BUDAYA ANTARA PEDAGANG LOKAL DENGAN WISATAWAN ASING DI PANTAI SANUR Made Arya Astina; Ketut Muliadiasa
Jurnal Ilmiah Hospitality Management Vol 8 No 1 (2017)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (336.652 KB) | DOI: 10.22334/jihm.v8i1.81

Abstract

It is interesting to do research about the interaction between the local seller and the foreigners. The sellers who generally have Balinese cultural and basic educational background, every day to communicate with the tourists who have a language and a different culture. Based on the back ground of the problem, this research can be indicated into:  (1) How is the pattern of cross-cultural communication with foreign tourists with local traders at Sanur Beach? (2) What are the factors which are supporting and threat the local traders in communicating with foreign tourists on the beaches of Sanur?. This research was conducted in the area of Sanur beach, which are in Semawang, Sindu, and Padang Galak. This research is used purposive sampling based on certain informants criteria. The type of this research is a descriptive study using a qualitative approach. In this study, presented the concept of patterns of communication, cross-cultural adaptation process, interpersonal communication, behavior in communication, the concept of cross-cultural communication. The conclusion of this research as follows: Model of cross-cultural communications of local traders with the foreign tourists that traders use communication with non-verbal language such as waving, handshakes, smiles and eye contact. Local traders also used verbal language by using short English sentences without paying attention to the pattern of correct English. Some things can be a cross-cultural communications support between trader and foreign tourists are cultural vendors’ factors at Sanur beach who have an open character and friendly towards strangers. Another factor is the economic factor needs traders are trying to communicate with the settlers. While considered as a limiting factor is the lack of mastering a good English As well as the lack of understanding of the excellent service to the tourists.
KAJIAN PRODUK WISATA BAHARI PANTAI TANJUNG BENOA Made Arya Astina; Ketut Muliadiasa
Jurnal Ilmiah Hospitality Management Vol 8 No 2 (2018)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.281 KB) | DOI: 10.22334/jihm.v8i2.133

Abstract

This study aims to identify the quality of marine tourism products which are limited to indicators of Attractions, Accessibility, Amenities, and Ancilary on Tanjung Benoa marine tourism destinations, knowing the socio-demographic conditions of tourists who come to Tanjung Benoa marine tourism destinations, as well as contributing marine tourism development strategies in Tanjung Benoa. Based on the purpose of this study, several theories, concepts and literature studies referred to this study include the concept of tourism, marine tourism, product quality (tourist attraction), product development. Meanwhile, the research method that used in this study was descriptive analysis about the conditions of Attractions, Accessibility, Amenities, and Ancilary in marine tourism on the Tanjung Benoa beach. Direct observation and distribution of questionnaire for the tourists in the Tanjung Benoa area was carried out to directly assess the object of research at this location. The analysis of secondary data consist of the number and condition of facilities and infrastructure assessed from the perception of tourists. As the result of the problem formulation in this study, it could be obtained the data or information about the condition of attraction quality, amenities and activities in Tanjung Tanjung Benoa marine tourism, and contributes to the development strategy of the tourism area. The results of this study could be used to develop marine tourism in the Tanjung Benoa tourist area which is expected to be a quality and sustainable marine tourism area. Keywords: Marine Tourism, Quality of tourist attraction, Development potential