Article Per Year (5 Year)
p-Index From 2019 - 2024
2.083
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Manajemen Jurnal Manajemen Teori dan Terapan Jurnal Bisnis dan Manajemen Jurnal Ekonologi Ilmu Manajemen Maro (Jurnal Ekonomi Syariah dan Bisnis) Indonesian Journal Of Business And Economics Referensi : Jurnal Ilmu Manajemen dan Akuntansi Journal of Indonesian Tourism, Hospitality and Recreation E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Sains Manajemen dan Bisnis Indonesia Pasundan International of Community Services Journal (PICS-J)
Taufik, Nuryanti
Fakultas Ekonomi Dan Bisnis Universitas Siliwangi
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Indonesian Favorite Destinations: Antecedent and Consequence Destination Experience Nuryanti Taufik; Faizal Haris Eko Prabowo
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 13 No. 3 (2020)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v13i3.21239

Abstract

Almost all countries in the world try to increase the attractiveness of tourist destinations owned by their countries, including Indonesia. Various strategies have been decided by the stakeholders in the tourism industry to lure tourists to their tourist destinations. The purpose of this study is to develop a model in the tourism industry by analyzing tourist behavior in returning visits to a tourist destination. This study uses a survey method with a quantitative approach. The attitude measurement scale is the differential magnetic scale, the primary data obtained from 502 respondents who had visited Bandung, or Yogyakarta, or Bali. The analytical tool used in this study is Structure Equation Modeling with AMOS 23.0 software. There are six variables examined in this study, namely revisit intention, e-WOM, destination experience, destination identity, destination service quality, and destination natural quality. The results found that revisit intention and e-WOM will be affected by destination experience. A pleasant experience during a visit to a tourist destination can be maintained by the right destination identity and destination service quality. Also, destination experience strengthened by excellent destination natural quality. This research model can be adopted in various tourist destinations to increase the number of tourists visiting.
ADAPTATION OF MSMEs BUSINESS IN NEW NORMAL CONDITIONS WITH THE IMPLEMENTATION OF STANDARD HEALTH PROTOCOLS Nuryanti Taufik; Andina Eka Mandasari; Dewi Permata Sari; Epi Dani Harison
Pasundan International of Community Services Journal (PICS-J) Vol 3 No 1 (2021): Volume 03 Number 1 June 2021
Publisher : LPM Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/pics-j.v3i1.4173

Abstract

2020 is a tough year for all people in the world, including Indonesia. This is due to the emergence of a new virus called Covid-19. In order to avoid a wider spread of the virus, the Indonesian government adopted the PSBB or Large-Scale Social Restrictions policy, one of which limits direct contact between humans. One of the business sectors affected by this policy is MSMEs, where business is daily in nature and relies heavily on direct interaction. After almost two months of implementing the PSBB in Indonesia, the government finally announced a new condition for Indonesia, namely "New normal". In order to be able to survive with the new normal conditions, MSME players are required to be able to adapt by prioritizing health protocols according to standards so that their business activities can continue to survive in competition. Therefore, a problem decoder is needed for MSMEs to be able to understand and apply standard health protocols in each of their business activities during the new normal period. This program provides guidance in the form of counseling and assistance to MSMEs regarding standard health protocols in business activities in new normal conditions so that they can adapt and maintain their business. In addition, Partners were also provided with standardized personal protective equipment and other health support tools that were able to help their business activities during the Covid-19 pandemic..
KUR-MIKRO BRI CUSTOMER EXPERIENCE MEASUREMENT Nuryanti Taufik; Faizal Haris Eko Prabowo
Jurnal Ekonologi Ilmu Manajemen Vol 5, No 2 (2018)
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2827/jeim.v5i2.1763

Abstract

ABSTRAK Tujuan dari penelitian ini adalah untuk mengukur customer experience dan pengaruhnya terhadap customer satisfaction nasabah KUR-Mikro BRI. Metode yang digunakan dalam penelitian ini adalah metode survei dengan pendekatan kuantitatif dan dijelaskan secara deskriptif. Populasi dalam penelitian ini terdiri dari 1151 nasabah dengan 92 sampel yang dijadikan sebagai responden. Analisis data menggunakan analisis regresi linier berganda. Berdasarkan hasil penelitian ditemukan bahwa customer experience memberikan pengaruh positif terhadap customer satisfaction dengan nilai koefisien determinasi 93% , hasil F hitung 392,80 dan nilai signifikansi sebesar 0,000. Variabel experimental customer yang memberikan pengaruh paling tinggi adalah relational experience. Nasabah mendapatkan pengalaman yang memuaskan saat menjadi nasabah KUR-Mikro BRI, hal ini dikarenakan tingkat suku bunga yang rendah dibandingkan dengan tingkat suku bunga produk perbankan lainnya, selanjutnya pelayanan frontliner terhadap nasabah serta interior kantor BRI juga mampu memberikan pengalaman yang menyenangkan bagi nasabah
The Analysis of Ease of Use, Trust, and Website Quality towards Purchasing Decision in Lazada.co.id Dadang Suhardi; Nuryanti Taufik
Indonesian Journal Of Business And Economics Vol 1, No 1 (2018)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijbe.v1i1.1358

Abstract

This research aims to find out the impact of ease of use, trust, website quality towards purchasing decision in online trading site “Lazada.co.id”. The quantitative research is conducted through the implementation of survey. The data collection techniques used in this study with a questionnaire method is distributed to respondents in Ciamis District who had transaction in Lazada.co.id. The number of the sample gained in this research is the population of Ciamis district with the coverage of 100 respondents. The sampling technique used is non-probability sampling with purposive sampling method. The analysis tool applied in this research is by the use of simple linear Regression and multiple linear regression with SPSS 23. The result of the research indicates that the ease of use, trust, and website quality influenced positive and significance towards purchasing decision partially and simultaneously. In this research, website quality gives stronger influence towards purchasing decision comparing with ease of use and trust.
ANALISIS FAKTOR BRAND RELIGIOSITY IMAGE Nuryanti Taufik; Faizal Haris Eko Prabowo; Allicia Deana Santosa
Maro: Jurnal Ekonomi syariah dan Bisnis Vol 3, No 2 (2020)
Publisher : FAI Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/mr.v3i2.2388

Abstract

Konsep islamic marketing merupakan salah satu konsep pemasaran yang melibatkan nilai keislaman didalamnya, salah satu strategi dalam islamic marketing adalah islamic branding yakni dengan melibatkan nilai islam dalam strategi branding sebuah merek produk. Dengan mensintesiskan beberapa konsep branding menurut para ahli dan konsep religiosity maka lahirlah sebuah konsep baru dama strategi islamic branding yakni Brand Religiosity Image. Brand religiosity image merupakan kepercayaan konsumen yang tinggi pada merek, karena citra merek tersebut menghasilkan keterkaian spiritual dengan pelanggannya. Tujuan dari penelitian ini adalah menganalisis faktor-faktor yang menjadi pengukuran brand religiosity image. Survei dilakukan kepada 124 orang konsumen merek produk Wardah yang berusia di atas 18 tahun dan telah menggunakan produk Wardah lebih dari satu tahun. Untuk mengetahui pengukuran dari variabel brand religiosity image pada konsumen produk kosmetik merek Wardah digunakan alat analisis Confirmatory Factor Analysis. Hasil penelitian ini menunjukkan bahwa setiap dimensi yang ditawarkan yakni semiotik dan simbol merek, keunikan merek, halal produk dan merek bernilai keagamaan mampu menjadi faktor-faktor yang mempou penjadi dimensi pengukuran variabel brand religiosity image.
DECREASING SATISFACTION OF URBAN TRANSPORT PASSANGERS Faizal Haris Eko Prabowo; Dwi Laela Rachmawulan; Nuryanti Taufik
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol 20, No 2 (2019): Oktober
Publisher : Faculty of Economics and Business, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (363.693 KB) | DOI: 10.29103/e-mabis.v20i2.362

Abstract

Transportation services become one of the most needed facilities by many people. in every business activity, satisfaction becomes one of the factors to develop business in the transportation services industry. The decrease of passenger quantity and passenger satisfaction level at public transport service in Ciamis regency become some business problems. The purpose of this research to find out the level of passenger satisfaction and any factors that can affect passenger satisfaction in the district ciamis This research using survey methods. Survey in this research is to describe the phenomenon-related passenger satisfaction level and factors that affect passenger satisfaction in Ciamis.  The study findings that there are three variable which affect passenger satisfaction such as service quality, price fairness and innovation also the level of passenger satisfaction was bad. Required participation from both business owner, driver and government to improve public transportation service system like improving service quality skills for driver, make a price fairness for whole passenger, and make some business innovation both method and business practice.
Distribution Optimization With The Transportation Method Risna Kartika; Nuryanti Taufik; Marlina Nur Lestari
Jurnal Sains Manajemen dan Bisnis Indonesia Vol 10, No 2 (2020): Jurnal Sains Manajemen dan Bisnis Indonesia
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jsmbi.v10i2.4123

Abstract

Indonesia has several potential plantation commodities, one of them is tea plant, because tea is one of the most consumed beverages in the world. West Java Province accounts for 70% of national tea production. The X Indah Tea Factory is one of the managers of tea from the results of the people's tea plantations located in Tasikmalaya, which supplies processed dried tea to various cities. The tendency of high distribution costs requires a combination of the right product allocation so that it can make distribution costs to be optimal (minimum cost). The transportation method is a method used to find the cheapest way to distribute products from several sources (distribution centers: factories, warehouses) to several destinations so that total transportation costs are minimized. The transportation method used is North West Corner, Least Cost and Vogel's Approximation Method (VAM) to find the initial problem resolution followed by the Stepping Stone method and Modified Distribution (MODI) to determine the optimum solution. Before using the Transportation Method, X Indah Tea Factory spent a distribution cost was IDR. 69,900,000,- in March 2019, after using the transportation method, the distribution cost was IDR. 64,400,000,- so the company saves distribution costs of IDR. 5,500,000 every month. This method is recommended that factories located in Bojonggambir should distribute dry tea only to Singaparna, Bandung, Sumedang and Purwakarta. Whereas the factory located in Bantarkalong should distribute the tea to Subang, Sukabumi and fulfill some of the requests from Purwakarta in order to achieve optimum distribution costs.
DIVERSIFICATION PRODUCTION AND CONSUMPTION OF MORINGA OLEIFERA BECOMING MORINGA LEAF EXTRACT CAPSULES AS AN ALTERNATIVE FOR FOOD RESILIENCE Asep Budiman; Raden Lucky Radi; Dewi Permata Sari; Nuryanti Taufik
Pasundan International of Community Services Journal (PICS-J) Vol 4 No 1 (2022): Volume 04 Number 01 June 2022
Publisher : LPM Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/pics-j.v4i1.5920

Abstract

Since the occurrence of the COVID-19 pandemic at the end of 2019 until now, the world is threatened with a food crisis, including in Indonesia. The food crisis occurs as a result of the uncertainty of when the pandemic will end. This situation made the Indonesian government start to include food security as a priority program of the government. One of the food security programs declared by the Ministry of Agriculture is the food production and consumption program. Diversification of food production and consumption is the diversification of the types of food consumed and produced with the aim of improving the quality of human resources, developing agriculture in the food sector and improving community nutrition. In this regard, Anaka Village, Kawalu Sub-district is one of the areas in Tasikmalaya that has Moringa farming products, but the community around the plant only uses these agricultural products to make home-cooked food. Therefore, the purpose of this community service program is to provide knowledge and training regarding the production and consumption of Moringa Oleiferainto Moringa leaf extract capsules with the hope that the community will be able to take advantage of the maximum Moringa crop yields and can have business opportunities to generate new sources of income to survive. living in the midst of a food crisis.
CONSUMER DECISION MAKING IN CHANGING DEBIT CARD FROM VISA OR MASTERCARD INTO GPN (GERBANG PEMBAYARAN NASIONAL) Faizal Haris Eko Prabowo; Nuryanti Taufik; Jacobus Cliff Diky Rijoly
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 10, No 1 (2022)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v10i1.3363

Abstract

The existence of the fourth industrial revolution made the whole way of banking work a little changed. From these events, the government and the central bank took advantage of this opportunity to create a debit card that has the same function as a visa and mastercard but originated from Indonesia. The inefficiency of the velocity of money that must be paid to foreign companies makes them act and take the decision to issue a debit card with a gerbang pembayaran nasional brand. The purpose of this study is to uncover what factors are causing customers to change their cards from visa or mastercard to GPN. The method used in this study is a survey with a quantitative approach. The population in this study amounted to 978, while the sample chosen was 211. The data used in this study were primary data obtained from questionnaires. The subjects in this study were customers who had a visa or mastercard debit card which eventually changed to GPN. The research sites were conducted in East Priangan city and regency namely Tasikmalaya City, Tasikmalaya Regency and Ciamis Regency. Data analysis techniques in this study used structural equation modeling (SEM). The results revealed that there were two variables that had an influence on the customer's decision to replace their debit cards namely word of mouth and brand awareness, while the two other variables that had no influence were customer value and price. The strategy undertaken by the government and the central bank is effective enough to stimulate customers in replacing their debit cards into GPN, by making GPN a news that is always being talked about and the intensity of GPN campaigns or promotions that are spread across every bank.
New Normal Attribute Destination Image as Strategy for Tourism Recovery After COVID-19 Nuryanti Taufik; Allicia Deana Santosa
Journal of Indonesian Tourism, Hospitality and Recreation Vol 5, No 2 (2022): Journal of Indonesian Tourism, Hospitality and Recreation (October Edition)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v5i2.45073

Abstract

A b s t r a c tThe purpose of this research is to analyze changing behavior of tourists as an effect of the COVID-19 pandemic. One of the changes in tourist behavior during the COVID-19 pandemic is how tourists perceive the image of a tourist destination they visit during the pandemic. This study will explore more deeply changes in tourist perceptions of the new normal attribute destination image by adding a health protocol implementation dimension as a new dimension in measuring attribute destination image. The survey was conducted on 163 tourists who had already made tourist visits in new normal conditions. To determine the dimensions and measurements of the attribute destination image in new normal conditions, this research data analysis technique uses Confirmatory Factor Analysis (CFA). The results of the study found that the health protocol implementation dimension was able to be part of the measurement of the new normal attribute destination image. Based on the results of this study, every tourist destination needs to consider health protocol implementation so that it can begin to adapt to changing tourist behavior as a result of the impact of the COVID-19 pandemic.A b s t r a kTujuan dari penelitian ini adalah untuk menganalisis perubahan perilaku wisatawan sebagai dampak dari pandemi COVID-19. Salah satu perubahan perilaku wisatawan selama pandemi COVID-19 adalah bagaimana wisatawan memandang citra destinasi wisata yang mereka kunjungi selama pandemi. Penelitian ini akan menggali lebih dalam tentang perubahan persepsi wisatawan terhadap citra destinasi atribut new normal dengan menambahkan dimensi implementasi protokol kesehatan sebagai dimensi baru dalam pengukuran citra atribut destinasi. Survei dilakukan terhadap 163 wisatawan yang sudah melakukan kunjungan wisata dalam kondisi normal baru. Untuk mengetahui dimensi dan pengukuran atribut citra tujuan pada kondisi new normal, teknik analisis data penelitian ini menggunakan Confirmatory Factor Analysis (CFA). Hasil penelitian menemukan bahwa dimensi implementasi protokol kesehatan mampu menjadi bagian dari pengukuran citra tujuan atribut new normal. Berdasarkan hasil penelitian ini, setiap destinasi wisata perlu memperhatikan penerapan protokol kesehatan agar dapat mulai beradaptasi dengan perubahan perilaku wisatawan akibat dampak pandemi COVID-19.
Co-Authors Akbar, Dendy Syaiful Allicia Deana Santosa Asep Budiman Dadang Suhardi Dewi Permata Sari Dwi Laela Rachmawulan Epi Dani Harison Jacobus Cliff Diky Rijoly Kartika, Risna Mandasari, Andina Eka MARLINA NUR LESTARI Prabowo, Faizal Haris Eko Raden Lucky Radi