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Journal : Jurnal Ilmu-Ilmu Pertanian

FAKTOR-FAKTOR YANG MEMPENGARUHI PERAN MEDIA KOMUNIKASI DALAM SELEKSI KONSUMSI PRODUK PERTANIAN Alia Bihrajihant Raya; Harsoyo Harsoyo; Roso Witjaksono; Yuli Sarmiasih
Jurnal Ilmu-Ilmu Pertanian Vol 8, No 2 (2011): Jurnal Ilmu Ilmu Pertanian
Publisher : Politeknik Pembangunan Pertanian Yogyakarta-Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (651.61 KB) | DOI: 10.55259/jiip.v8i2.408

Abstract

Abstract This research has aimed to know the factors that influenced on the role of communication media such as interpersonal media, group media, and mass media on selecting agricultural product. This research was conducted at Depok Sub-district residence and Gamping sub-district residence in Sleman Regency. The Depok sub-district was taken to represent urban area and Gamping sub-district to represent rural area. Simple random sampling was used to choose residence sample. Every sub district was taken 30 respondents so the total respondents were 60 person. In this research used descriptive analytical and explanative method. Chi-Square test was used to identify the factors that influenced on the role communication media such as interpersonal media, group media, and mass media on selecting agricultural product. The result showed that factors such as age, educational level, occupation, media's ownership, and media's credibility had influenced on the role of interpersonal media. The factors such as occupation and media's ownership had influenced on the role of group media. The factors such as educational level, occupation, family's income, media's ownership and media's credibility had influenced on the role of mass mediaKeywords: role, media communication, influencing factors, selection.
PEMBERITAAN PERTANIAN OLEH SURAT KABAR DAERAH: - STUDI KASUS PADA RUBRIK KANDA RAHARJA SKH. KEDAULATAN RAKYAT - Muh. Syaiful Ngatif; Harsoyo Harsoyo; Subejo Subejo
Jurnal Ilmu-Ilmu Pertanian Vol 1, No 2 (2005): Jurnal Ilmu Ilmu Pertanian
Publisher : Politeknik Pembangunan Pertanian Yogyakarta-Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55259/jiip.v1i2.386

Abstract

The Study aims to know and to analyze the comparison between agricultural news and non-agricultural news in term off frequency, space, length, position, topic and coverage area on special rubric of agricultural issues of Kedaulatan Rakyat daily newspaper. Another purpose of the study was to know about editorial policy of the newspaper in reporting agricultural news and information. The research method used in the study was "descriptive method" by applying of "content analysis" technique. Data of 16 publications during May-December 2004 were used in the study. Main findings of the study were: (1) total number of space and length of agricultural news were larger as compared to non-agricultural news, (2) position of agricultural news in the top of the paper were larger as compared to non-agricultural news, (3) agricultural news from non-governmental sources were larger as compared to governmental sources, (4) news topics of agricultural production and forestry and miscellaneous were dominant, (5) coverage area of local agricultural news were larger as compared to non-local news, (6) the editorial policy had some flexibilities in arranging and selecting of coverage area, they were not only on local issues, but also extended into large area or non-local news.Keywords: agricultural news, local newspaper, Kedaulatan Rakyat