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ANALISIS FAKTOR-FAKTOR PEMBENTUK ELECTRONIC WORD-OF-MOUTH (eWOM) DAN PENGARUHNYA TERHADAP MINAT BELI (Survei pada Followers Akun Instagram @saboten_shokudo) Firman Dwi Cahyono; Andriani Kusumawati; Srikandi Kumadji
Jurnal Administrasi Bisnis Vol 37, No 1 (2016): AGUSTUS
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

This study aims to determine on what factors formed Electronic Word-of-Mouth (eWOM), to determine the effect factors of eWOM to buying intention, and to describe dominant factors of eWOM towards buying intention. This type of research is explanatory research with quantitative approach. The sample used the research was 108 people chosen with purposive sampling and data collection methods in questionnaire. Data analysis used factor analysis and multiple regression analysis. The results shows that five factors formed of Electronic Word-of-Mouth (eWOM) consist of Platform Assistance, Expressing Positive Feelings, Economic Incentives, Helping the Company, and Concern for Others. Those five factors has significantly effect towards buying intention. From this analysis concluled that Concern for Others is dominant factor formed Electronic Word-of-Mouth (eWOM). Keywords: Electronic Word-of-Mouth (eWOM), Instagram, Buying IntentionAbstrak Penelitian ini bertujuan untuk menjelaskan faktor-faktor yang membentuk Electronic Word-of-Mouth (eWOM), untuk menjelaskan pengaruh faktor-faktor yang terbentuk terhadap minat beli, dan untuk mengetahui faktor yang dominan dalam mempengaruhi minat beli. Jenis penelitian yang digunakan adalah penelitian penjelasan dengan pendekatan kuantitatif. Sampel yang digunakan dalam penelitian ini sebanyak 108 orang responden dengan menggunakan teknik purposive sampling dan metode pengumpulan data menggunakan kuesioner. Analisis data yang digunakan adalah analisis faktor dan analisis regresi linier berganda. Hasil analisis menunjukkan bahwa terdapat lima buah faktor yang membentuk Electronic Word-of-Mouth (eWOM), yaitu Platform Assistance, Expressing Positive Feelings, Economic Incentives, Helping the Company, dan Concern for Others. Kelima faktor tersebut berpengaruh signifikan terhadap Minat Beli. Hasil analisis tersebut menunjukkan bahwa faktor Concern for Others merupakan faktor dominan dalam mempengaruhi minat beli. Kata kunci: Electronic Word-of-Mouth (eWOM), Instagram, Minat Beli
THE INFLUENCE OF STORE ATMOSPHERE ON PURCHASE DECISION AND IT’S IMPACT ON CUSTOMER’S SATISFACTION (Case study on Indomaret Customers JL. Raya Tlogomas No. 37, Malang) Nizar Satya Diawan; Andriani Kusumawati; M. Kholid Mawardi
Jurnal Administrasi Bisnis Vol 30, No 1 (2016): JANUARI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Penelitian ini bertujuan untuk: Pengaruh Store Atmosphere terhadap Purchase Decision, Pengaruh Store Atmosphere terhadap Customer Satisfaction, Pengaruh Purchase Decision terhadap Customer Satisfaction. Hasil penelitian menunjukkan bahwa: variabel Store Atmosphere memiliki pengaruh signifikan terhadap Purchase Decision. Variabel Store Atmosphere memiliki pengaruh signifikan terhadap Customer Satisfaction. Purchase Decision memiliki pengaruh signifikan terhadap Customer Satisfaction. Dengan demikian, manajemen Indomaret JL. Raya Tlogomas No. 37, Malang sebaiknya mempertahankan dan meningkatkan Store Atmosphere. Setelah diketahui bahwa Store Atmosphere memiliki pengaruh yang signifikan terhadap Purchase Decision, maka manajemen Indomaret dapat meningkatkan Store Atmosphere melalui fasilitas, layanan tambahan, tempat parkir dan semua aspek yang mempengaruhi keputusan pembelian konsumen. Kata Kunci: Store Atmosphere, Purchase Decision, Customer Satisfaction. ABSTRACT This research objectives are to: examine the influence of Store Atmosphere on Purchase Decision, examine the influence of Store Atmosphere on Customer Satisfaction, examine the influence of Purchase Decision on Customer Satisfaction. The result of path analysis showed that: Store Atmosphere has significant influence on Purchase Decision; Store Atmosphere has significant influence on Customer Satisfaction; Purchase Decision has significant influence on Customer Satisfaction. Therefore, the Management Indomaret JL. Raya Tlogomas No. 37, Malang should maintain and improve the store atmosphere. Since store atmosphere variable have a significant influence in affecting purchase decision, management of Indomaret could improve the store atmosphere through the facilities, additional service, parking space and all aspect that influence customer purchase decision.   Key words: Store Atmosphere, Purchase Decision, Customer Satisfaction.
The Influence of Work-Life Balance on Job Satisfaction, Organizational Commitment, and Turnover Intention Sitorus, Detson Ray Halomoan; Raharjo, Kusdi; Kusumawati, Andriani
Wacana Journal of Social and Humanity Studies Vol 21, No 4 (2018)
Publisher : Pascasarjana Universitas Brawijaya

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This research aims to examine the influence of work-life balance on the employees’ job satisfaction, organizational commitment, and turnover intention in the banking industry. There's a total of 142 questionnaires collected from branch offices and 13 BRI unit offices in Malang. The demographic features were briefly discussed in terms of frequency and percentage. For the analysis of data, descriptive and inferential statistics have been used. Structural equation modeling (SEM) has been used for inferential statistics to measure the degree between independent variables and the dependent variables. The results of this study clearly demonstrate that work-life balance, job satisfaction, and organizational commitment have a negative impact on the turnover intention. Work-life balance, job satisfaction, and organizational commitment have an important relationship in minimizing the turnover intention among the employees in the organization.
Building Customer Loyalty through Service Quality and Customer Trust Robby Tanod Mamusung; Andriani Kusumawati; Umar Nimran; Suharyono Suharyono
Wacana Journal of Social and Humanity Studies Vol 22, No 4 (2019)
Publisher : Pascasarjana Universitas Brawijaya

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Service quality is an important market differentiator and is an instrument that has strong competitiveness. The purpose of this research was to test and to analyze the influence of service quality towards customer trust and customer loyalty, especially in the retail industry. In such an industry, service quality is the key to improve competitiveness. The research was carried out in North Sulawesi with 135 supermarket customer as the sample. The sampling technique was purposive sampling. The research result showed that service quality had significantly positive influence either on the customer trust or customer loyalty. Besides, on the relationship between customer trust and customer loyalty, it also had significant positive finding. Such finding was in line with the concept of SERVQUAL and The Commitment-Trust Theory, stating that service quality interaction would minimize the gap between the expectation and the service received so that it would improve customer trust and eventually they would be back to shop more. The implication of such managerial research was that the supermarket leader in North Sulawesi must focus more and emphasize more on the dimension of service quality especially in terms of reliability, empathy, and warranty. The limitation of this research was the limited area of research, therefore, the area scope should be broader for the next research so that the conceptual model could be generalized.
Transformational Leadership dan Job Satisfaction Variabel A As Factor That Decrease Organizational Citizenship Behavior of Nurses in Private Hospitals in Manado City Vinno Petrus Manoppo; Endang Siti Astuti; Kusdi Raharjo; Andriani Kusumawati
Wacana Journal of Social and Humanity Studies Vol 24, No 4 (2021)
Publisher : Pascasarjana Universitas Brawijaya

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The purpose of this study was to examine and explain transformational leadership variables that affect job satisfaction variables, transformational leadership variables that affect organizational citizenship behavior, job satisfaction variables that affect organizational citizenship behavior. The population of this study was all nurses in four (4) private hospitals in the city of Manado as many as 522 people. Sample size 227 people. The sampling technique uses Proportional Random Sampling. The data analysis technique used is Generalized Structured Component Analysis (GSCA). GeSCA Analysis Tool. The results of this study state that Transformational leadership has a positive effect on job satisfaction and transformational leadership has a positive significant effect on organizational citizenship behavior. Job satisfaction has a positive significant effect on organizational citizenship behavior.
The Infuence of City Branding Towards City Image: The Case Study of Tourism Destinations in Yogyakarta City, Special Region of Yogyakarta, Indonesia Endhar Widjaya Putra; Edy Yulianto; Andriani Kusumawati
Wacana Journal of Social and Humanity Studies Vol 22, No 1 (2019)
Publisher : Pascasarjana Universitas Brawijaya

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The main purpose of this study is to understand the influence of city branding toward city image and its impact on the intention to visit and decision to visit. The samples used in this study were 280 domestic visitors there is a tourism desti-nation in Yogyakarta City and they aware of “Jogja istimewa” as a brand of Yogyakarta City. It is the destination tourism that located on seven destinations consist of Keraton Yogyakarta, Pagelaran Keraton, Malioboro, Museum Benteng Vredeburg, Taman Sari, Taman Pintar, and Gembira Loka Zoo. Structural Equation Model (SEM) base on Partial Least Square (PLS) is used to analyze and measure the degree between the independent variable and dependent variable. The findings revealed that city branding has a significant effect toward city image and intention to visit, however city brand-ing also influenced on decision to visit incidentally. Moreover, it indicates that city image has a significant effect on intention to visit and decision to visit. Last but not least, the intention to visit has a significant effect on decision to visit.
PENGARUH YOUTUBE BEAUTY VLOGGER TERHADAP MINAT BELI KONSUMEN DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN PRODUK (Studi pada Pengguna Kosmetik Maybelline di Indonesia) Rumondang Eliza Maria Sinaga; Andriani Kusumawati
Jurnal Administrasi Bisnis Vol 63, No 1 (2018): OKTOBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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This research aimed to (1) identify and explain the influence of YouTube Beauty Vlogger on Consumer Purchase Intention (2) to know and explain the influence of YouTube Beauty Vlogger on Purchase Decision of Product (3) to know and explain the influence of Consumer Purchase Intention on Purchase Decision of Product . The type of research used is explanatory with quantitative approach. These research variables include YouTube Beauty Vlogger, Consumer Purcahse Intention and Purchase Decision of Product. The population in this research were Maybelline Cosmetic Users who had watched one of YouTube Beauty Vlogger Abel Cantika, Sarah Ayu or Tasya Farasya used Maybelline products. The sampling technique for this research was using purposive sampling and the data collection method by distributing questionnaire to 116 respondents. Data analysis used is descriptive statistical analysis and path analysis. The data in this study was processed using SPSS 22 for Windows. The result of path analysis showed that (1) YouTube Beauty Vlogger has significant influence on Consumer Purchase Intention, (2) YouTube Beauty Vlogger has significant influence on Purchase Decision of Product, (3) Consumer Purchase Intention has significant influence on Purchase Decision of Product. Kеywords: YouTube Beauty Vlogger, Consumer Purcahse Intention, Purchase Decision of Product. АBSTRАK Penelitian ini bertujuan untuk (1) mengetahui dan menjelaskan pengaruh YouTube Beauty Vlogger terhadap Minat Beli Konsumen (2) mengetahui dan menjelaskan pengaruh YouTube Beauty Vlogger terhadap Keputusan Pembelian Produk (3) mengetahui dan menjelaskan pengaruh Minat Beli Konsumen terhadap Keputusan Pembelian Produk. Jenis penelitian yang digunakan adalah eksplanatori (explanatory research) dengan pendekatan kuantitatif. Variabel penelitian ini meliputi YouTube Beauty Vlogger, Minat Beli Konsumen dan Keputusan Pembelian Produk. Kriteria populasi dalam penelitian ini adalah Pengguna Kosmetik Maybelline dengan usia minimal 17 tahun yang pernah menonton salah satu YouTube Beauty Vlogger Abel Cantika, Sarah Ayu atau Tasya Farasya yang menggunakan produk Maybelline serta pernah membeli produk Maybelline. Sampel yang digunakan dalam penelitian ini sebanyak 116 responden yang diambil dengan menggunakan purposive sampling dan metode pengumpulan data menggunakan kuesioner secara langsung (offline) dan secara tidak langsung (online). Analisis data yang digunakan adalah analisis statistik deskriptif dan analisis jalur (path analysis). Data pada penelitian ini diolah menggunakan SPSS 22 for Windows. Hasil analisis jalur (path analysis) menunjukkan bahwa YouTube Beauty Vlogger berpengaruh signifikan terhadap Minat Beli Konsumen, YouTube Beauty Vlogger berpengaruh signifikan terhadap Keputusan Pembelian Produk, Minat Beli Konsumen berpengaruh signifikan terhadap Keputusan Pembelian Produk. Kata Kunci: YouTube Beauty Vlogger, Minat Beli Konsumen, Keputusan Pembelian Produk.
PENGARUH GREEN ADVERTISING, ECO BRAND, DAN GREEN TRUST TERHADAP KEPUTUSAN PEMBELIAN (Survei Pada Konsumen Lampu Philips LED Di RW 12 Kelurahan Merjosari Kecamatan Lowokwaru, Kota Malang) Albar Gunarso; Andriani Kusumawati
Jurnal Administrasi Bisnis Vol 49, No 1 (2017): AGUSTUS
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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This research aims to determine:The effect of Green Advertising to Buying Decision; The effect of Eco Brand to Buying Decision; and The effect of Green Trust to Buying Decision. The kind of research used in this research is an explanation or explanotory research with a quantitative approach. The variable in this research is Green Advertising, Eco Brand, and Green Trust  as independent variables and the Buying Decision as the dependent variable. The result of this research indicate that: Green Advertising, Eco Brand, and Green Trust simultaneously significant effect on Buying Decision; T test result indicate that the Green Advertising  partially significant influence the Buying Decision, Eco Brand partially significant influence the Buying Decision, and Green Trust partially significant influence the Buying Decision. Keywords: Green Advertising, Eco Brand, Green Trust, and Buying Decision АBSTRАK Pеnеlitiаn ini bеrtujuаn untuk mеnjеlаskаn: Pеngаruh Grееn Аdvеrtising tеrhаdаp Kеputusаn Pеmbеliаn; Pеngаruh Еco Brаnd tеrhаdаp Kеputusаn Pеmbеliаn; dаn Pеngаruh Grееn Trust tеrhаdаp Kеputusаn Pеmbеliаn. Jеnis pеnеlitiаn yаng digunаkаn dаlаm pеnеlitiаn ini аdаlаh pеnеlitiаn pеnjеlаsаn аtаu еxplаnаtory rеsеаrch dеngаn pеndеkаtаn kuаntitаtif. Vаriаbеl dаlаm pеnеlitiаn ini аdаlаh Grееn Аdvеrtising, Еco Brаnd, dаn Grееn Trust sеbаgаi vаriаbеl bеbаs dаn Kеputusаn Pеmbеliаn sеbаgаi vаriаbеl tеrikаt. Hаsil pеnеitiаn ini mеnunjukkаn bаhwа: Grееn Аdvеrtising, Еco Brаnd, dаn Grееn Trust sеcаrа simultаn bеrpеngаruh signifikаn tеrhаdаp Kеputusаn Pеmbеliаn; Hаsil uji t mеnunjukkаn bаhwа vаriаbеl Grееn Аdvеrtising bеrpеngаruh signifikаn tеrhаdаp Kеputusаn Pеmbеliаn, vаriаbеl Еco Brаnd bеrpеngаruh signifikаn tеrhаdаp Kеputusаn Pеmbеliаn, dаn vаriаbеl Grееn Trust bеrpеngаruh signifikаn tеrhаdаp Kеputusаn Pеmbеliаn. Kаtа Kunci: Grееn Аdvеrtising, Еco Brаnd, Grееn Trust, dаn Kеputusаn Pеmbеliаn.  
LOYALITAS PELANGGAN PADA BISNIS RETAIL DARI SUDUT PANDANG RELATIONSHIP MARKETING Kusumawati, Andriani
PROFIT: JURNAL ADMINISTRASI BISNIS Vol 1, No 2 (2007)
Publisher : FIA UB

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Retailer require to “create” loyal and finatical buyer and also which comprehend the important of product quality without too confused by price tough a little higher than is other. He also have to can create “shopping culture” to consumer, so that can draw customer as much as possible passing effort of relationship marketing. Marketer expected can run correct tactics to play in every step enchain behavior of the expense so that consumer can satisfy and finally loyal to shop. Strive shop loyalty also require to be conducted because will affect shop business performance. This researchaim to depict Customer Loyalty in Retail Business From The Relationship Marketing Perspective and explain influence of Relationship Marketing to Customer Loyalty in Retail Business with Customer Satisfaction as intervening variable. The result of this of research expressed that in general applying of Relationship Marketing in Hypermart Malang Town Square have goodness. Conception the conducted sale in place by applying discount at certain days as effort pamper individual consumer which shop at there. Besides, going into effect also reward poin use Matahari Club Card (MCC) as exist in Matahari Department Store. Other program which do not fail drawing it is the existance of program check lotery and price which is very captivate customer to continue to go shopping. This kind of model it is true represent new metter to consumer in Malang City, so that do not surprise if more opting consumer of this place as family expense medium as well as recreation area with. Changing over of it consumer to shopping centre which is one this is not quit of applied effort to its consumer to give promise in the form of guarantee will the quality of product, price, promotion program and better service
KEPEMIMPINAN DALAM PERSPEKTIF GENDER: ADAKAH PERBEDAAN? Kusumawati, Andriani
PROFIT: JURNAL ADMINISTRASI BISNIS Vol 1, No 1 (2007)
Publisher : FIA UB

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Since a long time, leadership considered as “biologically given” “. Many perspective that relate between individual ability in leading with biologic aspect that is pursuant to sex difference between men and woman. But a number of empirical finding express that woman have equal potency in leading than men. The similarity between man leader and woman leader not so surprise because what we consider to be results of biology are really reflections of culture. Sex Difference that seen in population become blurry. If there is a little difference of leadership style between woman and men, is because of emphasis that adapted by situation that expand. That mean there are some other factor which have non-stereotype character, and gender is not its cause.Keywords: Leadership, Gender Sex Difference
Co-Authors . Suharyono Abiyoso Abiyoso Adi Prawiranata Afandi, Yosi Afif Mahardika Setiawan Agnes Viani Parlan Albar Gunarso Alifta Prajna Suyoso Allisya Puspita Dewi Almira Bintang Ramadhan Althaf Revi Kanitra Amalia Susepti Antin Rakhmawati Arda Norochim Sukamto Ari Irawan Asya Hanif Brillyanes Sanawiri Cahyo Bangun Prasetyo Cindy Octoria Sidabutar Deasy Rahayu Deszlaria Putri Nindiatma Dewa Ayu Mitha Avriyanti Dhea Kumalasari Alloq Dian Dhany Pamuji, Dian Dhany Dimotius Yoga Caesar Wanda Djamhur Hamid Edriana Pangestuti Edy Yulianto Endang Siti Astuti Endang Siti Astuti Endhar Widjaya Putra Evatul Jannah Fachrizal Abiyyuansyah Fachry Nanda Husaini Fatikhaturrohmah, Fatikhaturrohmah Febry Rosaliana Fenny Arti Restanti Firman Dwi Cahyono Habsyi, Taber Al Ikbar Haskara Damarjati Imella Yusdike Onny Indri Kartika Dewi Inggang Perwangsa Nuralam Irwan Noor Januarisya Respati Jiwandono, Deigo Jiwandono Jun Rachmawati Harum, Jun Rachmawati Karisma Sri Rahayu Kholid Mawardi, Muhammad Kholivan Reinaldi Wijaya Khongrat, Etty Kidung Sekaringtias Kurniawan, Cahya Nova Kusdi Rahardjo Kusdi Rahardjo Kusdi Raharjo Laras Ayu Wijayaningrum Leny Vasidatur Rochmah Luchman Hakim Lusy Deasyana Rahma Devita M Kholid Mawardi M. Dhani Rahardian M. Kholid Mawardi M. Tantowi Jauhari Mareta Harlia Savitri Moch. Ilhamsyah Ramadhan Mohammad Iqbal Mubarak, Nu'man Muhammad Mufli Muhammad Nizar Nikita Amalia VGA Nikеn Rеtnaning Diah Nizar Rozaqie S. M Nizar Satya Diawan Nurina Nadhifi Suria Nіsrіnа Luthfі Sаrі Rachmat Hidayat Radhitya Adhitama Raharjo, Kusdi Raharjo, Kusdi Rakhmawati, Antin Rizal Alfisyahr Rizki Yudhi Dewantara Rizky Kurniawan Robby Tanod Mamusung Rumondang Eliza Maria Sinaga Setiawan, Afif Mahardika Shabrina Aqmarina Sharah Alfia Djuhardi Siregar, Afrila Mulyati Siregar Sitorus, Detson Ray Halomoan Sri Kumadji Srikandi Kumadji Suharyono Suhariyono Suharyono Suharyono Suharyono Suharyono Sujarwoto Sujarwoto, Sujarwoto Sunarti Swasta Priambada Swastika Pakarti Syauqi Kessa Anwar Tirta Perkasa Titi Puspita Sari Tri Puspitasari Umar Nimran Vinno Petrus Manoppo Widiana Puji Astuti Yogie Armanda Yuli Purwanto Yulianto, Edi Yusri Abdillah Yusri Abdillah Іqbal Favіan Putra Budіman