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All Journal JURNAL SISTEM INFORMASI BISNIS Jurnal Ilmiah Mahasiswa FEB Jurnal Administrasi Bisnis Wacana, Jurnal Sosial dan Humaniora International Journal of Local Economic Governance Erudio: Journal of Educational Innovation PROFIT : Jurnal Administrasi Bisnis AdBispreneur Jurnal Studi Komunikasi JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Jurnal AKSI (Akuntansi dan Sistem Informasi) Journal of Public Administration Studies EKUITAS (Jurnal Ekonomi dan Keuangan) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmu Keperawatan dan Kebidanan BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi
Andriani Kusumawati
Universitas Brawijaya
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Social Sciences Other

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PENGARUH KERAMAHTAMAHAN DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (Survei pada Pelanggan Villa Agrowisata Kebun Teh Wonosari Lawang, Malang) Adi Prawiranata; Edy Yulianto; Andriani Kusumawati
Jurnal Administrasi Bisnis Vol 32, No 1 (2016): MARET
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Villa agrotourism Tea Garden Wonosari Lawang, Malang has various allure because of the location of these villas is located within agrotourism Tea Garden Wonosari Lawang, Malang, with the variety of attractions that exist, this research focuses on how the service given to villa customers based on the factors of hospitality and service quality. The purpose of this research is to find out the influence of the Hospitality and Service Quality on Customer Satisfaction. Type of this research is explanatory research by using survey method with accidental sampling technique to obtain the condition of respondents have used the services of at least 2 times a villa that can be called as a customer. The results of multiple linear regression analysis shows variables Hospitality and Service Quality significant effect together and parsial to Customer Satisfaction, and Quality Service Variables the dominant influence on customer satisfaction. By giving them training to employees can add insight in providing services which will bring up confidence and a good feeling that will improve customer satisfaction to customer themselves. Keyword          : Hospitality, Service Quality, Customer Satisfaction, and Agrotourism ABSTRAK Villa Agrowisata Kebun Teh Wonosari Lawang, Malang memiliki berbagai daya tarik dikarenakan lokasi Villa ini terletak didalam kawasan Agrowisata Kebun Teh Wonosari Lawang, Malang, dengan adanya berbagai daya tarik yang ada, penelitian ini berfokus pada bagaimana pelayanan yang diberikan pada pelanggan villa dengan berpatokan pada faktor-faktor keramahtamahan dan kualitas pelayanan. Tujuan dari penelitian ini adalah untuk mengetahui Bagaimana pengaruh Keramahtamahan dan Kualitas Pelayanan terhadap Kepuasan Pelanggan. Jenis penelitian ini adalah Explanatory reseach dengan menggunakan metode penelitian survei dengan teknik sampling Aksidental untuk mendapatkan responden dengan syarat telah menggunakan jasa villa minimal 2 kali sehingga dapat disebut sebagai pelanggan. Hasil dari analisis regresi linier berganda menunjukkan variabel Keramahtamahan dan Kualitas Pelayanan berpengaruh signifikan secara bersama-sama dan parsial terhadap Kepuasan Pelanggan, dan Variabel Kualitas Pelayanan yang berpengaruh dominan terhadap Kepuasan Pelanggan. Dengan cara memberikan pelatihan kepada para pegawai dapat menambah wawasan dalam memberikan pelayanan yang akan memunculkan keyakinan dan perasaan yang baik yang akan meningkatkan kepuasan pada diri pelanggan. Kata Kunci    : Keramahtamahan, Kualitas Pelayanan, Kepuasan Pelanggan, dan Agrowisata
THE INFLUENCE OF BRAND AWARENESS AND PRODUCT ATTRIBUTE TOWARD PURCHASE DECISION (Study on the Undergraduate Students of Administrative Science Faculty of 2014 Batch as Samsung Smartphone Consumers and Users Customer) Syauqi Kessa Anwar; Andriani Kusumawati; Brillyanes Sanawiri
Jurnal Administrasi Bisnis Vol 55, No 1 (2018): FEBRUARI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Tujuan dari penelitian ini adalah: memahami dan menjelaskan pengaruh kesadaran brand terhadap keputusan pembelian secara parsial, memahami dan menjelaskan pengaruh atribut produk terhadap keputusan pembelian, memahami dan menjelaskan pengaruh antar kesadaran brand dan atribut produk terhadap keputusan pembelian secara serentak. Hasil penelitian menunjukkan bahwa: (1) kesadaran brand berpengaruh signifikan terhadap keputusan pembelian secara parsial, (2) atribut produk berpengaruh signifikan terhadap keputusan pembelian secara parsial, (3) kesadaran brand dan atribut produk berpengaruh signifikan terhadap keputusan pembelian secara serentak. Berdasarkan nilai F dan nilai gran mean yang bersifat dominan, kesadaran brand berpengaruh besar terhadap keputusan pembelian. Berdasarkan faktor diatas, pihak Samsung harus meningkatkan kinerja dari kesadaran brand. Kata Kunci: Kesadaran Brand, Produk Atribut, Keputusan Pembelian. ABSTRACT The purposes of this research are aimed: to understand and explain the partial influences of brand awareness toward purchase decision, to understand and explain the partial influence of product attribute toward purchase decision, to understand and explain the simultaneous influence of both brand awareness and product attribute toward purchase decision. The result of the study showed that: (1) brand awareness is significantly influenced toward purchase decision partially (2) product attribute is significantly influenced toward purchase decision partially (3) brand awareness and product attribute are significantly influenced toward purchase decision simultaneously. Based on F value and the dominant gran mean result, Samsung should developed the potential of brand awareness. Key words: Brand Awareness, Product Attribute, Purchase Decision.
PENGАRUH EXPERІENTІАL MАRKETІNG TERHАDАP KEPUАSАN PELАNGGАN DАN DАMPАKNYА TERHАDАP ELECTRONІC WORD OF MOUTH (Surveі pаdа Pelаnggаn Mаrugаme Udon Іndonesіа) Nіsrіnа Luthfі Sаrі; Andriani Kusumawati
Jurnal Administrasi Bisnis Vol 73, No 2 (2019): AGUSTUS
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Thіs reseаrch іs bаsed on Experіentіаl Mаrketіng аs one of the mаrketіng strаtegіes thаt cаn be аpplіed to аll fіelds of busіness, one of them іs food аnd beverаge busіness іn the hope of creаtіng sаtіsfаctіon thаt wіll encourаge customers to shаpe post-purchаse behаvіor. Thіs reseаrch wаs conducted іn the Jаpаnese udon frаnchіse, Mаrugаme Udon Іndonesіа, whіch hаs а unіque concept of open kіtchen, freshly cooked аnd self-servіce. Thіs purpose of thіs reseаrch аre to аnаlyze: (1) The іnfluence of Experіentіаl Mаrketіng on Customer Sаtіsfаctіon; (2) The іnfluence of Experіentіаl Mаrketіng on eWOM (3) The іnfluence of Customer Sаtіsfаctіon on eWOM. Type of reseаrch used іs explаnаtory reseаrch wіth а quаntіtаtіve аpproаch. The sаmplіng technіque thаt used іn thіs reseаrch іs purposіve sаmplіng technіque аmounted to 116 respondents by determіnіng certаіn consіderаtіons. Dаtа аnаlysіs used іn thіs reseаrch usіng descrіptіve аnаlysіs аnd pаth аnаlysіs. The results of the reseаrch reveаled thаt: (1) Experіentіаl Mаrketіng hаs а sіgnіfіcаnt dіrect іnfluence on Customer Sаtіsfаctіon; (2) Experіentіаl Mаrketіng hаs а sіgnіfіcаnt dіrect іnfluence on eWOM (3) Customer Sаtіsfаctіon hаs а sіgnіfіcаnt dіrect іnfluence on eWOM. Kеywords: Еxpеrіеntіаl Mаrkеtіng, Customеr Sаtіsfаctіon, еWOM АBSTRАK Pеnеlіtіаn іnі bеrdаsаrkаn pаdа Еxpеrіеntіаl Mаrkеtіng sеbаgаі sаlаh sаtu strаtеgі pеmаsаrаn yаng bіsа dіtеrаpkаn untuk sеgаlа bіdаng bіsnіs sаlаh sаtunyа іаlаh dіbіdаng food аnd bеvеrаgе dеngаn hаrаpаn untuk mеncіptаkаn kеpuаsаn yаng аkаn mеndorong pаrа pеlаnggаn dаlаm mеmbеntuk pеrіlаku pаscа pеmbеlіаn (post-purchаsе bеhаvіor). Pеnеlіtіаn іnі dіlаkukаn dі frаnchіsе rеstаurаnt udon dаrі Jеpаng yаіtu Mаrugаmе Udon Іndonеsіа yаng mеmіlіkі konsеp unіk yаіtu opеn kіtchеn, frеshly cookеd dаn sеlf-sеrvіcе. Pеnеlіtіаn іnі bеrtujuаn untuk mеngеtаhuі: (1) Pеngаruh Еxpеrіеntіаl Mаrkеtіng tеrhаdаp Kepuasan Pelanggan; (2) Pеngаruh Еxpеrіеntіаl Mаrkеtіng tеrhаdаp еWOM (3) Pеngаruh Kepuasan Pelanggan tеrhаdаp еWOM. Jеnіs pеnеlіtіаn yаng dіgunаkаn іаlаh pеnеlіtіаn pеnjеlаsаn (еxplаnаtory rеsеаrch) dеngаn pеndеkаtаn kuаntіtаtіf. Tеknіk pеngаmbіlаn sаmplе dаlаm pеnеlіtіаn іnі mеnggunаkаn tеknіk purposіvе sаmplіng bеrjumlаh 116 orаng rеspondеnt dеngаn mеnеntukаn bеbеrаpа pеrtіmbаngаn tеrtеntu. Аnаlіsіs dаtа yаng dіgunаkаn dаlаm pеnеlіtіаn іnі mеnggunаkаn аnаlіsіs dеskrіptіf dаn аnаlіsіs jаlur (pаth аnаlysіs). Hаsіl pеnеlіtіаn mеnunjukkаn: (1) Еxpеrіеntіаl Mаrkеtіng mеmіlіkі pеngаruh lаngsung sіgnіfіkаn tеrhаdаp Customеr Sаtіsfаctіon; (2) Еxpеrіеntіаl Mаrkеtіng mеmіlіkі pеngаruh lаngsung sіgnіfіkаn tеrhаdаp еWOM (3) Customеr Sаtіsfаctіon mеmіlіkі pеngаruh lаngsung sіgnіfіkаn tеrhаdаp еWOM. Kаtа Kuncі: Еxpеrіеntіаl Mаrkеtіng, Customеr Sаtіsfаctіon, еWOM
UPAYA PEMASARAN PARIWISATA PONOROGO MELALUI CITY BRANDING DALAM MENINGKATKAN KUNJUNGAN WISATAWAN (Studi Kasus pada City Branding Kabupaten Ponorogo dengan Tagline “Ethnic Art of Java Widiana Puji Astuti; Andriani Kusumawati
Jurnal Administrasi Bisnis Vol 55, No 1 (2018): FEBRUARI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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This research is based on the fact that Ponorogo Regency as a area that dominant with its local culture starting to implement city branding strategy since 2015 by use the cultural side especially art as a brand. This research is intended to explain (1) city branding process, (2) city branding hexagon implementation analysis , (3) impacts of city branding, and (4) barriers of city branding.The results of this research is city branding Ponorogo through the process of planning, study related potential of Ponorogo which then produces logo and tagline "Ethnic Art of Java", preparation of Human Resources (SDM) and tourist destinations. The most dominant component in city branding hexagon Ponorogo Regency is the people and the lowest is the prerequisite. The impact of city are on the quality of tourism and the quantity of tourist visits but there are some barriers from internal and external of organization on city branding Ponorogo implementation. Based on the results of this research, DISPAPORA have to evaluates and review city branding Ponorogo strategy again by involving potential parties such as goverment, artists, youth, and especially academics. Keywords: tourism marketing, city branding, tourist visit АBSTRАK Penelitian ini dilatar belakangi oleh adanya fakta bahwa Kabupaten Ponorogo sebagai daerah yang khas dengan budaya lokalnya mulai menerapkan strategi city branding sejak tahun 2015 dengan mengangkat sisi budaya khususnya kesenian sebagai brand. Pnelitian ini bertujuan untuk menjelaskan (1) proses city branding4) hambatan penerapan city branding.Hasil penelitian ini adalah Upaya city branding Ponorogo ini melalui proses perencanaan diantaranya penetapan tujuan, kajian terkait potensi Ponorogo yang kemudian menghasilkan logo dan tagline “Ethnic Art of Java”, mempersiapkan Sumber Daya Manusia (SDM) dan destinasi wisata. Komponen yang paling dominan dalam city branding hexagon Kabupaten Ponorogo adalah people dan yang terendah adalah prerequisite. City Branding Ponorogo berdampak terhadap kualitas pariwisata dan kuantitas kunjungan wisatawan namun dalam pelaksanaannya masih menemui beberapa kendala dari dalam dan luar organisasi. Berdasarkan hasil penelitian, sebaiknya DISPAPORA melakukan evaluasi dan mengkaji ulang strategi city branding Ponorogo dengan melibatkan pihak-pihak potensial seperti pemerintah, seniman, pemuda, dan khususnya akademisi. Kata kunci : pemasaran pariwisata, city branding, kunjungan wisatawan
ANALISIS FAKTOR-FAKTOR PEMBENTUK ELECTRONIC WORD-OF-MOUTH (eWOM) DAN PENGARUHNYA TERHADAP MINAT BELI (Survei pada Followers Akun Instagram @saboten_shokudo) Firman Dwi Cahyono; Andriani Kusumawati; Srikandi Kumadji
Jurnal Administrasi Bisnis Vol 37, No 1 (2016): AGUSTUS
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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This study aims to determine on what factors formed Electronic Word-of-Mouth (eWOM), to determine the effect factors of eWOM to buying intention, and to describe dominant factors of eWOM towards buying intention. This type of research is explanatory research with quantitative approach. The sample used the research was 108 people chosen with purposive sampling and data collection methods in questionnaire. Data analysis used factor analysis and multiple regression analysis. The results shows that five factors formed of Electronic Word-of-Mouth (eWOM) consist of Platform Assistance, Expressing Positive Feelings, Economic Incentives, Helping the Company, and Concern for Others. Those five factors has significantly effect towards buying intention. From this analysis concluled that Concern for Others is dominant factor formed Electronic Word-of-Mouth (eWOM). Keywords: Electronic Word-of-Mouth (eWOM), Instagram, Buying IntentionAbstrak Penelitian ini bertujuan untuk menjelaskan faktor-faktor yang membentuk Electronic Word-of-Mouth (eWOM), untuk menjelaskan pengaruh faktor-faktor yang terbentuk terhadap minat beli, dan untuk mengetahui faktor yang dominan dalam mempengaruhi minat beli. Jenis penelitian yang digunakan adalah penelitian penjelasan dengan pendekatan kuantitatif. Sampel yang digunakan dalam penelitian ini sebanyak 108 orang responden dengan menggunakan teknik purposive sampling dan metode pengumpulan data menggunakan kuesioner. Analisis data yang digunakan adalah analisis faktor dan analisis regresi linier berganda. Hasil analisis menunjukkan bahwa terdapat lima buah faktor yang membentuk Electronic Word-of-Mouth (eWOM), yaitu Platform Assistance, Expressing Positive Feelings, Economic Incentives, Helping the Company, dan Concern for Others. Kelima faktor tersebut berpengaruh signifikan terhadap Minat Beli. Hasil analisis tersebut menunjukkan bahwa faktor Concern for Others merupakan faktor dominan dalam mempengaruhi minat beli. Kata kunci: Electronic Word-of-Mouth (eWOM), Instagram, Minat Beli
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH DAN DAMPAKNYA PADA LOYALITAS NASABAH (Studi Pada Nasabah Tabungan Bank BCA KCU Pusat Kota Malang) Januarisya Respati; Edy Yulianto; Andriani Kusumawati
Jurnal Administrasi Bisnis Vol 41, No 1 (2016): DESEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

Service Quality is a condition related to how much the service provider can provide the type of services that customers expect, and ultimately make the customers feel satisfaction and ending with the attitude of loyalty. It can be influenced by various factors that exist in dimensions of service quality that is: reability, responsiveness, assurance, emphaty, and tangibles. This type of research is explanatory with quantitative approach. Population in this research is savings customers on BCA who aged 20-50 years old, have savingаccount BCА, feel the service on BCА, аnd conduct trаnsаctions on behаlf of its own more or less one yeаr. The sаmple used in this reseаrch wаs 134 people choosen with purposive sаmpling. Аnаlysis of dаtа used descriptive аnаlysis аnd pаth аnаlysis. The result shows thаt service quаlity hаs significаnt influence on the customers sаtisfаction аnd customer loyаlty, аnd customer sаtisfаction hаs significаnt influence on customer loyаlty. Bаsed on this result, the Bаnk should mаintаin аnd increаse the customers sаtisfаction аnd customer loyаlty. This аction cаn be done through mаximаzing, reducing а risk of humаn error with performing the professionаlism without decreаsing the good аspects thаt аlreаdy exist. Keywords: Service Quаlity, Customer Sаtisfаction, Customer Loyаlty  АBSTRАK Kuаlitаs Pelаyаnаn аdаlаh suаtu kondisi yаng berhubungаn dengаn seberаpа jаuh pihаk penyediа jаsа dаpаt memberikаn bentuk pelаyаnаn yаng sesuаi dengаn hаrаpаn pelаngаn, dаn аkhirnyа membuаt pelаnggаn tersebut merаsаkаn kepuаsаn dаn berаkhir dengаn sikаp loyаlitаs. Hаl itu dаpаt dipengаruhi dengаn berbаgаi fаktor-fаktor yаng аdа di dаlаm dimensi kuаlitаs pelаyаnаn, yаitu : reаlibilitаs, dаyа tаnggаp, jаminаn, empаti, dаn bukti fisik. Jenis penelitiаn yаng digunаkаn аdаlаh eksplаnаtori аsosiаtif dengаn pendekаtаn kuаntitаtif. Populаsi penelitiаn ini аdаlаh nаsаbаh Bаnk BCА yаng berusiа 20-50 tаhun, memiliki rekening tаbungаn Bаnk BCА, dаn melаkukаn trаnsаksi аtаs nаmа sendiri di BCА selаmа kurаng lebih 1 tаhun. Sаmpel yаng digunаkаn dаlаm penelitiаn ini sebаnyаk 134 reponden dengаn menggunаkаn purposive sаmpling. Аnаlisis dаtа yаng digunаkаn аdаlаh аnаlisis deskriptif dаn аnаlisis jаlur (аnаlisis pаth). Hаsil menunjukkаn bаhwа kuаlitаs pelаyаnаn berpengаruh signifikаn terhаdаp kepuаsаn nаsаbаh dаn loyаlitаs nаsаbаh, dаn kepuаsаn nаsаbаh berpengаruh signifikаn terhаdаp loyаlitаs nаsаbаh. Berdаsаrkаn hаsil penelitiаn ini sebаiknyа Bаnk BCА selаlu menjаgа dаn meningkаtkаn kepuаsаn dаn loyаlitаs nаsаbаh dengаn cаrа memаksimаlkаn kuаlitаs pelаyаnаn dengаn mengurаngi resiko Humаn Error dengаn memberikаn pelаtihаn yаng lebih profesionаl dаn lebih bаgus kepаdа pаrа stаff Bаnk BCА tаnpа mengurаngi аspek yаng sudаh аdа. Kаtа kunci: Kuаlitаs Pelаyаnаn,  Kepuаsаn Nаsаbаh,  Loyаlitаs Nаsаbаh
PENGARUH ONLINE BEHAVIOURAL ADVERTISING (OBA) TERHADAP SIKAP DAN DAMPAKNYA PADA MINAT BELI (Survei pada Pengguna Situs Jejaring Sosial Facebook.com yang Pernah Melihat Tampilan OBA) Allisya Puspita Dewi; Andriani Kusumawati; M. Kholid Mawardi
Jurnal Administrasi Bisnis Vol 37, No 2 (2016): AGUSTUS
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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This researcheaims to clarify the influence of online behavioural advertising (OBA) to attitude, the influence of online behavioural advertising (OBA) to purchase intention, and the influence of attitude to purchase intention. This type of research is explanatory with quantitativeeapproach. Variableein this research is online behavioural advertising (OBA), attitude, and purchase intention. Populationein this researcheis Facebook users who have seen impression of OBA aged above 18 years old and evereonline shopping in past six months. The sampleeused in thiseresearch was 145 people chosenewith purposive sampling and data collection methids in questionnaire. Analysis of data used descriptive analysis and path analysis. The resulteof path analysis shows that OBA significantly influence the attitude, OBA significantly influence the purchase intention, attitude significantly influence the purchase intention. Based on thid research’s result Facebook should consider about users’s privacy that related tracking and profiling for OBA purpose, the display of OBA must be improved to attract attention and reach high click-through-rate. Keywords : Online Behavioural Advertising, Attitude, Purchase Intention ABSTRAK Penelitian ini bertujuan untuk menjelaskan pengaruh online behavioural advertising (OBA) terhadap sikap, pengaruh online behavioural advertising (OBA) terhadap minat beli, dan pengaruh sikap terhadap minat beli. Jenis penelitian yang digunakan adalah eksplanatori dengan pendekatan kuantitatif. Variabel dalam penelitian ini meliputi online behavioural advertising (OBA), sikap, minat beli. Populasi penelitianeini adalah pengguna Facebook berusiae18 tahun keatas yang pernah melihat tampilan OBA dan pernah melakukan belanja online dalam enam bulan terakhir. Sampel yang digunakanedalam penelitianeini sebanyak 145 respondeneyang diambil dengan menggunakanepurposive sampling dan metode pengumpulan data menggunakan angket. Analisis data yang digunakan adalah analisis deskriptif dan analisis jalur. Hasil analisis jalur  menunjukkan bahwa OBA berpengaruhesignifikan terhadap sikap, OBA berpengaruh signifikaneterhadap minat beli, sikapeberpengaruh signifikan terhadap minat beli. Berdasarkan hasil penelitian ini sebaiknya Facebook lebih memperhatikan masalah privasi penggunanya terkait pelacakan dan profiling untuk tujuan OBA, tampilan OBA harus lebih ditingkatkan untuk menarik perhatian dan memperoleh click-through-rate yang tinggi. Kata Kunci : Online Behavioural Advertising, Sikap, Minat Beli
THE INFLUENCE OF STORE ATMOSPHERE ON PURCHASE DECISION AND IT’S IMPACT ON CUSTOMER’S SATISFACTION (Case study on Indomaret Customers JL. Raya Tlogomas No. 37, Malang) Nizar Satya Diawan; Andriani Kusumawati; M. Kholid Mawardi
Jurnal Administrasi Bisnis Vol 30, No 1 (2016): JANUARI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

Penelitian ini bertujuan untuk: Pengaruh Store Atmosphere terhadap Purchase Decision, Pengaruh Store Atmosphere terhadap Customer Satisfaction, Pengaruh Purchase Decision terhadap Customer Satisfaction. Hasil penelitian menunjukkan bahwa: variabel Store Atmosphere memiliki pengaruh signifikan terhadap Purchase Decision. Variabel Store Atmosphere memiliki pengaruh signifikan terhadap Customer Satisfaction. Purchase Decision memiliki pengaruh signifikan terhadap Customer Satisfaction. Dengan demikian, manajemen Indomaret JL. Raya Tlogomas No. 37, Malang sebaiknya mempertahankan dan meningkatkan Store Atmosphere. Setelah diketahui bahwa Store Atmosphere memiliki pengaruh yang signifikan terhadap Purchase Decision, maka manajemen Indomaret dapat meningkatkan Store Atmosphere melalui fasilitas, layanan tambahan, tempat parkir dan semua aspek yang mempengaruhi keputusan pembelian konsumen. Kata Kunci: Store Atmosphere, Purchase Decision, Customer Satisfaction. ABSTRACT This research objectives are to: examine the influence of Store Atmosphere on Purchase Decision, examine the influence of Store Atmosphere on Customer Satisfaction, examine the influence of Purchase Decision on Customer Satisfaction. The result of path analysis showed that: Store Atmosphere has significant influence on Purchase Decision; Store Atmosphere has significant influence on Customer Satisfaction; Purchase Decision has significant influence on Customer Satisfaction. Therefore, the Management Indomaret JL. Raya Tlogomas No. 37, Malang should maintain and improve the store atmosphere. Since store atmosphere variable have a significant influence in affecting purchase decision, management of Indomaret could improve the store atmosphere through the facilities, additional service, parking space and all aspect that influence customer purchase decision.   Key words: Store Atmosphere, Purchase Decision, Customer Satisfaction.
THE IMPACT OF WEBSITE QUALITY ON CONSUMER SATISFACTION AND PURCHASE INTENTION (Study Case of E-Commerce Lazada Indonesia in Malang City) M. Tantowi Jauhari; Andriani Kusumawati; Inggang Perwangsa Nuralam
Jurnal Administrasi Bisnis Vol 67, No 1 (2019): FEBRUARI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

Penelitian ini bertujuan untuk (1) menjelaskan pengaruh Website Quality terhadap Consumer Satisfaction, (2) menjelaskan pengaruh Consumer Satisfaction terhadap Purchase Intention, (3) menjelaskan pengaruh Website Quality terhadap Purchase Intention. Jenis penelitian ini adalah eksplanatori (explanatory research) dengan pendekatan kuantitatif. Variabel pada penelitian ini terdiri dari Website Quality, Consumer Satisfaction, Purchase Intention. Kriteria populasi dalam penelitian ini adalah konsumen dengan usia diatas 18 tahun, konsumen yang pernah mengunjungi, dan telah melakukan pembelian produk di Lazada. Teknik pengambilan sampel yang digunakan adalah purposive sampling dan metode pengumpulan data melalui kuesioner secara online kepada 116 responden sesuai dengan kriteria populasi. Analisis data yang digunakan adalah analisis deskriptif dan analisis jalur (path analysis). Hasil penelitian menunjukkan bahwa Website Quality berpengaruh secara signifikan terhadap Consumer Satisfaction, Website Quality memiliki pengaruh signifikan terhadap Purchase Intention, Consumer Satisfactions berpengaruh signifikan terhadap Purchase Intention. Berdasarkan hasil penelitian, Sebaiknya Lazada meningkatkan kualitas website serta meningkatkan kualitas layanan, kualitas dari website Lazada seperti kegunaan, informasi dan servis konsumen mendapatkan kepuasan dalam berbelanja. karena website yang semakin baik dan mempunyai kualitas yang bagus dapat berpengaruh besar dalam minat beli konsumen Lazada. Kаtа Kunci: Website Quality, Consumer Satisfaction, Purchase Intention, Online Shopping, E-Commerce ABSTRACT This study aims to (1) explain the influence of Website Quality on Consumer Satisfaction, (2) explain the influence of Consumer Satisfaction on Purchase Intention, (3) explain the influence of Website Quality on Purchase Intention. This type of research is explanatory research with a quantitative approach. The variables in this study consisted of Website Quality, Consumer Satisfaction, Purchase Intention. The criteria of the population in this study are consumers with age above 18 years, consumers who have visited, and have purchased products at Lazada. The sampling technique used purposive sampling and the method of collecting data through online questionnaires to 116 respondents who were in accordance with the criteria of the population. Data analysis used is descriptive analysis and path analysis. The results showed that Website Quality had a significant effect on Consumer Satisfaction, Website Quality had a significant influence on Purchase Intention, Consumer Satisfaction had a significant effect on Purchase Intention. Based on the results of research, Lazada should improve the quality of the website and improve the quality of service, so that the quality of the Lazada website such as usability, information and service so consumers can get satisfaction in online shopping. because websites that are getting better and have good quality have a big influence on Lazada's consumer Purchase Intention. Kеywords: Website Quality, Consumer Satisfaction, Purchase Intention, Online Shopping, E-Commerce
PENGARUH YOUTUBE BEAUTY VLOGGER TERHADAP MINAT BELI KONSUMEN DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN PRODUK (Studi pada Pengguna Kosmetik Maybelline di Indonesia) Rumondang Eliza Maria Sinaga; Andriani Kusumawati
Jurnal Administrasi Bisnis Vol 63, No 1 (2018): OKTOBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (799.136 KB)

Abstract

This research aimed to (1) identify and explain the influence of YouTube Beauty Vlogger on Consumer Purchase Intention (2) to know and explain the influence of YouTube Beauty Vlogger on Purchase Decision of Product (3) to know and explain the influence of Consumer Purchase Intention on Purchase Decision of Product . The type of research used is explanatory with quantitative approach. These research variables include YouTube Beauty Vlogger, Consumer Purcahse Intention and Purchase Decision of Product. The population in this research were Maybelline Cosmetic Users who had watched one of YouTube Beauty Vlogger Abel Cantika, Sarah Ayu or Tasya Farasya used Maybelline products. The sampling technique for this research was using purposive sampling and the data collection method by distributing questionnaire to 116 respondents. Data analysis used is descriptive statistical analysis and path analysis. The data in this study was processed using SPSS 22 for Windows. The result of path analysis showed that (1) YouTube Beauty Vlogger has significant influence on Consumer Purchase Intention, (2) YouTube Beauty Vlogger has significant influence on Purchase Decision of Product, (3) Consumer Purchase Intention has significant influence on Purchase Decision of Product. Kеywords: YouTube Beauty Vlogger, Consumer Purcahse Intention, Purchase Decision of Product. АBSTRАK Penelitian ini bertujuan untuk (1) mengetahui dan menjelaskan pengaruh YouTube Beauty Vlogger terhadap Minat Beli Konsumen (2) mengetahui dan menjelaskan pengaruh YouTube Beauty Vlogger terhadap Keputusan Pembelian Produk (3) mengetahui dan menjelaskan pengaruh Minat Beli Konsumen terhadap Keputusan Pembelian Produk. Jenis penelitian yang digunakan adalah eksplanatori (explanatory research) dengan pendekatan kuantitatif. Variabel penelitian ini meliputi YouTube Beauty Vlogger, Minat Beli Konsumen dan Keputusan Pembelian Produk. Kriteria populasi dalam penelitian ini adalah Pengguna Kosmetik Maybelline dengan usia minimal 17 tahun yang pernah menonton salah satu YouTube Beauty Vlogger Abel Cantika, Sarah Ayu atau Tasya Farasya yang menggunakan produk Maybelline serta pernah membeli produk Maybelline. Sampel yang digunakan dalam penelitian ini sebanyak 116 responden yang diambil dengan menggunakan purposive sampling dan metode pengumpulan data menggunakan kuesioner secara langsung (offline) dan secara tidak langsung (online). Analisis data yang digunakan adalah analisis statistik deskriptif dan analisis jalur (path analysis). Data pada penelitian ini diolah menggunakan SPSS 22 for Windows. Hasil analisis jalur (path analysis) menunjukkan bahwa YouTube Beauty Vlogger berpengaruh signifikan terhadap Minat Beli Konsumen, YouTube Beauty Vlogger berpengaruh signifikan terhadap Keputusan Pembelian Produk, Minat Beli Konsumen berpengaruh signifikan terhadap Keputusan Pembelian Produk. Kata Kunci: YouTube Beauty Vlogger, Minat Beli Konsumen, Keputusan Pembelian Produk.
Co-Authors . Suharyono Abiyoso Abiyoso Adi Prawiranata Afandi, Yosi Afif Mahardika Setiawan Agnes Viani Parlan Albar Gunarso Alifta Prajna Suyoso Allisya Puspita Dewi Almira Bintang Ramadhan Althaf Revi Kanitra Amalia Susepti Anita, Yuni Antin Rakhmawati Any Urwatul Wusko Arda Norochim Sukamto Ari Irawan Asya Hanif Atika Atika Bentarro Trisyahputra Brillyanes Sanawiri Cahyo Bangun Prasetyo Cindy Octoria Sidabutar Deasy Rahayu Deszlaria Putri Nindiatma Devi Farah Azizah Dewa Ayu Mitha Avriyanti Dhea Kumalasari Alloq Dian Dhany Pamuji, Dian Dhany Dimotius Yoga Caesar Wanda Djamhur Hamid Edy Yulianto Endang Astuti Endang Siti Astuti Endhar Widjaya Putra Evatul Jannah Fachrizal Abiyyuansyah Fachry Nanda Husaini Fatikhaturrohmah, Fatikhaturrohmah Febry Rosaliana Fenny Arti Restanti Firman Dwi Cahyono Habsyi, Taber Al Ikbar Haskara Damarjati Imella Yusdike Onny Indri Kartika Dewi Inggang Perwangsa Nuralam Irwan Noor Islami, Islami Januarisya Respati Jiwandono, Deigo Jiwandono Jun Rachmawati Harum Karisma Sri Rahayu Kholivan Reinaldi Wijaya Khongrat, Etty Kidung Sekaringtias Kurniawan, Cahya Nova Kusdi Rahardjo Kusdi Rahardjo Kusdi Raharjo Kusdi Raharjo Laras Ayu Wijayaningrum Leny Vasidatur Rochmah Luchman Hakim Lusy Deasyana Rahma Devita M Kholid Mawardi M. Dhani Rahardian M. Kholid Mawardi M. Tantowi Jauhari Mareta Harlia Savitri Moch. Ilhamsyah Ramadhan Mochamad Santoso Mohammad Iqbal Mohammad Iqbal Mohammad Iqbal Mr. I Gede Eko Putra Sri Sentanu Mubarak, Nu'man Mubarak, Nu’man Muhammad Kholid Mawardi Muhammad Mufli Muhammad Nizar Mustika Ekawati Nikita Amalia VGA Nikеn Rеtnaning Diah Nizar Rozaqie S. M Nizar Satya Diawan Nor Asiyah Nurina Nadhifi Suria Nurul Faliha Nіsrіnа Luthfі Sаrі Pangestuti, Edriana Rachmat Hidayat Radhitya Adhitama Rahardjo Kusdi Raharjo, Kusdi Rakhmawati, Antin Rizal Alfisyahr Rizki Yudhi Dewantara Rizky Kurniawan Robby Tanod Mamusung Rumondang Eliza Maria Sinaga SATRIYAS ILYAS Setiawan, Afif Mahardika Shabrina Aqmarina Sharah Alfia Djuhardi Siregar, Afrila Mulyati Siregar Siti Zulaikhah Sitorus, Detson Ray Halomoan Sri Kumadji Srikandi Kumadji Suharyono Suhariyono Suharyono Suharyono Sujarwoto Sujarwoto, Sujarwoto Sunarti Sunarti Sunarti Supriono Supriono Swasta Priambada Swastika Pakarti Syauqi Kessa Anwar Tirta Perkasa Titi Puspita Sari Tri Puspitasari Umar Nimran Vinno Petrus Manoppo Widiana Puji Astuti Wilopo Yogie Armanda Yuli Purwanto Yulianto, Edi Yusri Abdillah Yusri Abdillah Yusri Abdillah Yusri Abdillah Іqbal Favіan Putra Budіman