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PERAN PENTING PERANCANGAN INTERIOR PADA STORE BASED RETAIL Kusumowidagdo, Astrid
Dimensi Interior Vol 3, No 1 (2005): JUNI 2005
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.943 KB) | DOI: 10.9744/interior.3.1.

Abstract

Retail business is one of the most dynamic industries that is influenced by social and economic condition of the people, demography and change of life style. No wonder better economical development will cause more shopping centres spread rapidly. In such competitive condition, retailers shall be able to apply proper retail strategies. One of the strategies that may be applied is to plan the proper store interior design. New form and style and creative ideas of the physical condition of stores that may make customers shop conveniently in a store should be taken into consideration. In customers perspective sore atmosphere strongly affects the image of a store and may stimulate customers to enter the store, and then it can be followed by further interaction up to the process of buying. Abstract in Bahasa Indonesia : Retail merupakan industri yang dinamis. Kondisi sosial, ekonomi dan demografi serta perubahan life style berpengaruh terhadap kegiatan retail. Sehingga dengan perkembangan ekonomi yang cukup meningkat, bermunculan berbagai pusat perbelanjaan. Dengan kondisi kompetitif ini, maka retailer harus mampu menerapkan strategi retail yang tepat. Salah satu strategi yang dapat dipergunakan adalah merencanakan interior toko dengan bentuk dan konsep baru serta ide-ide kreatif yang membangun citra toko. Citra toko di mata pengunjung dapat menjadi stimuli untuk masuk ke dalam toko, yang berlanjut pada proses interaksi hingga pembelian. Kata kunci: perancangan interior, store based retail, citra toko.
ETIKA LINGKUNGAN PADA KARYA DESAIN INTERIOR Kusumowidagdo, Astrid
Dimensi Interior Vol 3, No 2 (2005): DESEMBER 2005
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (492.856 KB) | DOI: 10.9744/interior.3.2.

Abstract

The constant decrease in the external environmental condition has influenced the decline of the quality of life. It is thus an obligation to make improvement efforts to minimize the negative effects on humans and their environment. This paper will describe how interior design can be a part of our efforts to participate in the preservation and sanitization of the environment. Ecology-oriented interior design may be one of the important answers to give contributions to both the inhabitant and the global environment. In fact%2C the newly developed aesthetics today can be viewed from the adaptation of an interior design towards the surrounding environment. Some obstacles that may occur are also identified here originating from the human demand for efficiency%2C comfort%2C economic scale and even the aesthetic value. But all this is our responsibility as designers to participate in the implementation of sustainable design in order to improve the quality of life. Abstract in Bahasa Indonesia : Semakin menurunnya kondisi lingkungan luar%2C memberikan pengaruh pada menurunnya kualitas hidup. Untuk itu dirasa perlu adanya upaya perbaikan untuk meminimalisasi efek-efek negatif baik pada manusia maupun pada lingkungan. Tulisan ini akan memaparkan bagaimana karya desain interior dapat menjadi bagian dari upaya untuk turut serta dalam penyelamatan dan penyehatan lingkungan. Interior berorientasi ekologis dapat merupakan salah satu jawaban untuk dapat memberikan kontribusi baik bagi penghuni maupun lingkungan. Bahkan estetika dapat ditinjau dari adaptasi sebuah desain interior terhadap lingkungan sekitarnya. Beberapa hambatan yang mungkin terjadi%2C juga diidentifikasikan di sini%2C di mana ia berasal dari tuntutan manusia akan kemudahan%2C kenyamanan%2C skala ekonomis dan bahkan estetika. Namun semuanya ini merupakan kewajiban desainer untuk turut serta memikirkan sebuah desain yang berkelanjutan bagi peningkatan kualitas hidup masyarakat. environmental ethics%2C eco interior%2C ecological design.
The Negative Aspects of Ampel Corridor Environment as A Historical Commercial Site Kusumowidagdo, Astrid; Wardhani, Dyah Kusuma
Humaniora Vol 8, No 4 (2017): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v8i4.4006

Abstract

The purpose of this study was to investigate the elements that had negative influences on the creation of the atmosphere and uniqueness of the place. Conducted qualitatively descriptive, the data collection was gathered through a focus group discussion method towards eight people in addition to observation, documentation, interview with experts, and document study. This research has found some various elements that have created negative impacts on the Ampel Corridor, such as the narrow distance between stores, lack of cleanliness, unclear circulation, noisy, the informal parking area, and cross-circulation with the settlement. The other factors also include numerous beggars, visitors, and pedicab.
Students’ Perception on the Role of Practitioner-Tutors in the Design Studio Astrid Kusumowidagdo
Humaniora Vol. 10 No. 1 (2019): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v10i1.5369

Abstract

This research explored the perception of the students on the role of practitioner-tutors in the learning process of the Design Studio courses. Practitioner-tutors were commonly employed in the learning process at university and generally provided a collaborative contribution for the teaching team of lecturers or persons in charge of the design studios. The research utilized the quantitative method with surveys and was analyzed using the descriptive statistics method. The objects of the research were twenty practitioner-tutors in four design studios, and the respondents were a hundred students from various years of study. The research variables of the roles of practitioner-tutors included learning goal orientation, feedback seeking, help-seeking, and behavior learning engagement. In conclusion, the research shows that students perceive the role of the practitioner-tutors in the four dimensions as quite good, with the highest merits being, in consecutive order, learning goal orientation and feedback seeking. Meanwhile, help-seeking and behavior learning engagement variables both are placed last with the same value. The benefit of this research is applied to the design studio course manager, and tutors for the better process of tutoring in a design studio course and giving the foundation for further similar research.
Pengaruh Desain Atmosfer Toko Terhadap Perilaku Belanja Studi Atas Pengaruh Gender Terhadap Respon Pengunjung Toko Kusumowidagdo, Astrid
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 3, No 1 (2010): April-July 2010
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (993.014 KB)

Abstract

Shoppers’ Perception On Physical Condition Of Shopping Centers’ Atmosphere At Different Lifecycle Pribadi Widodo, Astrid Kusumowidagdo, Agus Sachari,
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 5, No 2 (2012): August-November 2012
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1272.763 KB)

Abstract

Shopping center with atmospheric stimuli design needs to be well formulated in marketing strategy to expose its competitive advantage. As a result, most designs included in the marketing tactic scheme pay more attention to all factors related to the lifestyle in order to make designs exist and be appreciated by the society. Design is one of the key factors of shopping center to gain its success. This research aimed to find out to what extent the visitors perception is different towards shopping centers which has different lifecycles. The research studied two things, first was exploratory research intended to find the embodiment of atmospheric (atmospheric variables).The second research was done in a quantitative method, (multiple regression). This research studied the perception of a hundred mall visitors regarding how the variables of the interior atmosphere affected their shopping habit. The independent variables in the research were the exterior features and building configuration, interior features and supporting facilities. The dependent variable was the the visitor behavior. As a conclusion, the atmospheric interior design of a mall that is embodied in its interior element supported the hypothesis which said that existence of experience which felt differently according to visitor perception at shopping centers in different lifecyle.DOI : https://doi.org/10.21632/irjbs.5.2.87-100Keywords: atmospheric stimuli, design features, consumer behavior, shopping center lifecycle
Sense Of Place Pasar Barang Antik Triwindu: Eksplorasi Faktor Fisik Dan Sosial Pada Kompleks Arsitektur Komersial Di Surakarta Wardhani, Dyah Kusuma; Kusumowidagdo, Astrid; Kaihatu, Thomas; Rahadiyanti, Melania
Mudra Jurnal Seni Budaya Vol. 34 No. 1 (2019): Februari
Publisher : Institut Seni Indonesia Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/mudra.v34i1.526

Abstract

Penelitian ini bertujuan untuk mengeksplorasi keunikan tempat atau sense of place dari Pasar Barang Antik Triwindo Surakarta, khususnya pada faktor fisik dan sosialnya. Penelitian kualitatif ini dilaksanakan dengan pengambilan data melalui focus group discussion pengunjung, studi literatur dan dokumen, observasi dan dokumentasi visual. Informan dalam focus group discussion berjumlah 11 orang yaitu pengelola, pengunjung dan juga pedagang. Hasil penelitian menunjukkan bahwa faktor faktor-faktor fisik pembentuk sense of place Pasar Triwindu adalah arsitektur dan kawasan (fasad bangunan menggambarkan arsitektur rumah Jawa, kawasan Ngarsopuro yang unik, ornamen ukiran khas Jawa pada fasad, patung Roro Blonyo pada gerbang pasar dan patung topeng pada halaman), interior (pengelompokan area berdasarkan jenis barang dagangan, display barang dagangan pada elemen ruang dinding, pembatas lapak, tangga dan plafon, batas lapak pada lantai, signage, lebar koridor), dan varian produk dagangan. Sedangkan faktor sosial adalah history dan memory, narasi pohon sawo kecik, karakter pedagang dan pengunjung, aktivitas even kuliner dan promosi.
Students’ Perception on the Role of Practitioner-Tutors in the Design Studio Kusumowidagdo, Astrid
Humaniora Vol 10, No 1 (2019): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v10i1.5369

Abstract

This research explored the perception of the students on the role of practitioner-tutors in the learning process of the Design Studio courses. Practitioner-tutors were commonly employed in the learning process at university and generally provided a collaborative contribution for the teaching team of lecturers or persons in charge of the design studios. The research utilized the quantitative method with surveys and was analyzed using the descriptive statistics method. The objects of the research were twenty practitioner-tutors in four design studios, and the respondents were a hundred students from various years of study. The research variables of the roles of practitioner-tutors included learning goal orientation, feedback seeking, help-seeking, and behavior learning engagement. In conclusion, the research shows that students perceive the role of the practitioner-tutors in the four dimensions as quite good, with the highest merits being, in consecutive order, learning goal orientation and feedback seeking. Meanwhile, help-seeking and behavior learning engagement variables both are placed last with the same value. The benefit of this research is applied to the design studio course manager, and tutors for the better process of tutoring in a design studio course and giving the foundation for further similar research.
CONNECTING CORE, DESAIN RAMAH LINGKUNGAN YANG BERTEKNOLOGI UNTUK NATASHA SKIN CLINIC CENTRE Nadine Djajadi; Astrid Kusumowidagdo; Dyah Kusuma Wardhani
Aksen : Journal of Design and Creative Industry Vol 3 No 1 (2018)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (817.276 KB) | DOI: 10.37715/aksen.v3i1.664

Abstract

Natasha Skin Clinic Centre adalah sebuah klinik kecantikan terkemuka di Indonesia yang melayani perawatan kulit wajah dan rambut untuk remaja, wanita, dan pria. Klinik membutuhkan desain baru yang menonjol dan ramah lingkungan sesuai dengan brand klinik when nature meets technology. Klinik yang dirancang berada di pusat kota Sidoarjo dan menjadi satu-satunya klinik cabang Natasha yang berada di kota itu. Tidak dipungkiri bahwa klinik selalu dipadati dengan pengunjung hingga menyebabkan kapasitas ruang tunggu tidak memadai. Dengan menggunakan metode observasi lapangan, wawancara pengguna, dan studi literatur, konsep desain yang tepat dapat dihasilkan untuk menyelesaikan beragam permasalahan klinik. Connecting Core adalah konsep yang diangkat dalam perancangan yang menonjolkan adanya masa penghubung yang menghubungkan dua masa bangunan, masa nature dan masa technology. Pembagian masa ini didasari oleh implementasi brand Natasha Skin Clinic Centre, when nature meets technology, dimana setiap pertemuan pasti membutuhkan penghubung. Masa penghubung atau connecting area, dijadikan poin utama yang ditonjolkan dalam perancangan karena berfungsi sebagai penghubung yang terdiri dari ruang yang menjual serta berfungsi sebagai media untuk memasukkan pencahayaan alami dan view melalui void dan inner courtyard. Semua pencapaian itu juga didukung oleh adanya penghawaan alami dan teknologi lain seperti solar tube chandellier, automatic window, rainwater harvesting, greywater recycling dan glass roof solar panel. Dengan strategi tersebut, klinik dapat memenuhi aspek smart and green building dan masuk ke dalam kategori gold untuk green building for interior space menurut GBCI serta dapat menghemat biaya pencahayaan buatan sebanyak 44%, penghawaan buatan sebanyak 21%, konsumsi air bersih sebanyak 15.7%, dan listrik sebanyak 81%.
PERANCANGAN INTERIOR ARSITEKTUR KANTOR KIELI DECORATION Stefani Lauren; Astrid Kusumowidagdo; Dyah Kusuma Wardhani
Aksen : Journal of Design and Creative Industry Vol 3 No 1 (2018)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (734.918 KB) | DOI: 10.37715/aksen.v3i1.665

Abstract

Kieli Decoration merupakan perusahaan jasa dekorasi pernikahan, pertunangan, pemberkatan nikah dan bridal shower dengan spesialisasi tema internasional yang bergerak di wilayah Jawa Tengah yang lebih berfokus di kota Semarang. Dekorasi pernikahan yang ditawarkan yaitu tematik maupun non tematik dan di dalam maupun di luar gedung. Latar belakang perancangan dari kantor Kieli Decoration yaitu membutuhkan sumber daya fisik untuk operasional perusahaan serta untuk menerima klien berkonsultasi. Selain itu, banyak perusahaan jasa dekorasi pernikahan di kota Semarang belum memikirkan desain kantor yang menarik dan mendukung kinerja serta produktivitas karyawan. Metodologi penelitian yang digunakan yaitu observasi, wawancara serta studi pustaka mengenai kantor terutama kantor dekorasi pernikahan. Desain kantor Kieli Decoration memiliki konsep “Collaborative Space”, konsep tersebut mengutamakan cara kerja perusahaan yaitu kolaboratif agar kinerja staf lebih produktif dan lebih mudah. Diwujudkan dengan open space dan terdapat beberapa multipurpose workspace. Penerapan branding perusahaan diterapkan dari segi warna logo dan bentukan logo. Branding diterapkan di warna dinding, pola lantai, bentuk furnitur, penataan fungsi area, penggabungan fungsi area, penggunaan artwork. Area klien dan area staf dipisahkan termasuk juga aksesnya agar lebih profesional. Proyek kantor ini fokus mengejar desain yang dapat mencerminkan karakter perusahaan, mendukung cara kerja perusahaan dan memberikan solusi terhadap permasalahan yang ada guna untuk meningkatkan produktivitas dan daya jual perusahaan serta agar dapat memberikan fasilitas yang maksimal bagi para klien.