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Shoppers’ Perception On Physical Condition Of Shopping Centers’ Atmosphere At Different Lifecycle Pribadi Widodo, Astrid Kusumowidagdo, Agus Sachari,
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 5, No 2 (2012): August-November 2012
Publisher : Universitas Prasetiya Mulya

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Abstract

Shopping center with atmospheric stimuli design needs to be well formulated in marketing strategy to expose its competitive advantage. As a result, most designs included in the marketing tactic scheme pay more attention to all factors related to the lifestyle in order to make designs exist and be appreciated by the society. Design is one of the key factors of shopping center to gain its success. This research aimed to find out to what extent the visitors perception is different towards shopping centers which has different lifecycles. The research studied two things, first was exploratory research intended to find the embodiment of atmospheric (atmospheric variables).The second research was done in a quantitative method, (multiple regression). This research studied the perception of a hundred mall visitors regarding how the variables of the interior atmosphere affected their shopping habit. The independent variables in the research were the exterior features and building configuration, interior features and supporting facilities. The dependent variable was the the visitor behavior. As a conclusion, the atmospheric interior design of a mall that is embodied in its interior element supported the hypothesis which said that existence of experience which felt differently according to visitor perception at shopping centers in different lifecyle.DOI : https://doi.org/10.21632/irjbs.5.2.87-100Keywords: atmospheric stimuli, design features, consumer behavior, shopping center lifecycle
Pengaruh Desain Atmosfer Toko Terhadap Perilaku Belanja Studi Atas Pengaruh Gender Terhadap Respon Pengunjung Toko Kusumowidagdo, Astrid
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 3, No 1 (2010): April-July 2010
Publisher : Universitas Prasetiya Mulya

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Abstract

The Negative Aspects of Ampel Corridor Environment as A Historical Commercial Site Kusumowidagdo, Astrid; Wardhani, Dyah Kusuma
Humaniora Vol 8, No 4 (2017): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v8i4.4006

Abstract

The purpose of this study was to investigate the elements that had negative influences on the creation of the atmosphere and uniqueness of the place. Conducted qualitatively descriptive, the data collection was gathered through a focus group discussion method towards eight people in addition to observation, documentation, interview with experts, and document study. This research has found some various elements that have created negative impacts on the Ampel Corridor, such as the narrow distance between stores, lack of cleanliness, unclear circulation, noisy, the informal parking area, and cross-circulation with the settlement. The other factors also include numerous beggars, visitors, and pedicab.
Students’ Perception on the Role of Practitioner-Tutors in the Design Studio Kusumowidagdo, Astrid
Humaniora Vol 10, No 1 (2019): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v10i1.5369

Abstract

This research explored the perception of the students on the role of practitioner-tutors in the learning process of the Design Studio courses. Practitioner-tutors were commonly employed in the learning process at university and generally provided a collaborative contribution for the teaching team of lecturers or persons in charge of the design studios. The research utilized the quantitative method with surveys and was analyzed using the descriptive statistics method. The objects of the research were twenty practitioner-tutors in four design studios, and the respondents were a hundred students from various years of study. The research variables of the roles of practitioner-tutors included learning goal orientation, feedback seeking, help-seeking, and behavior learning engagement. In conclusion, the research shows that students perceive the role of the practitioner-tutors in the four dimensions as quite good, with the highest merits being, in consecutive order, learning goal orientation and feedback seeking. Meanwhile, help-seeking and behavior learning engagement variables both are placed last with the same value. The benefit of this research is applied to the design studio course manager, and tutors for the better process of tutoring in a design studio course and giving the foundation for further similar research.
PERAN PENTING PERANCANGAN INTERIOR PADA STORE BASED RETAIL Kusumowidagdo, Astrid
Dimensi Interior Vol 3, No 1 (2005): JUNI 2005
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.943 KB) | DOI: 10.9744/interior.3.1.

Abstract

Retail business is one of the most dynamic industries that is influenced by social and economic condition of the people, demography and change of life style. No wonder better economical development will cause more shopping centres spread rapidly. In such competitive condition, retailers shall be able to apply proper retail strategies. One of the strategies that may be applied is to plan the proper store interior design. New form and style and creative ideas of the physical condition of stores that may make customers shop conveniently in a store should be taken into consideration. In customers perspective sore atmosphere strongly affects the image of a store and may stimulate customers to enter the store, and then it can be followed by further interaction up to the process of buying. Abstract in Bahasa Indonesia : Retail merupakan industri yang dinamis. Kondisi sosial, ekonomi dan demografi serta perubahan life style berpengaruh terhadap kegiatan retail. Sehingga dengan perkembangan ekonomi yang cukup meningkat, bermunculan berbagai pusat perbelanjaan. Dengan kondisi kompetitif ini, maka retailer harus mampu menerapkan strategi retail yang tepat. Salah satu strategi yang dapat dipergunakan adalah merencanakan interior toko dengan bentuk dan konsep baru serta ide-ide kreatif yang membangun citra toko. Citra toko di mata pengunjung dapat menjadi stimuli untuk masuk ke dalam toko, yang berlanjut pada proses interaksi hingga pembelian. Kata kunci: perancangan interior, store based retail, citra toko.
ETIKA LINGKUNGAN PADA KARYA DESAIN INTERIOR Kusumowidagdo, Astrid
Dimensi Interior Vol 3, No 2 (2005): DESEMBER 2005
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (492.856 KB) | DOI: 10.9744/interior.3.2.

Abstract

The constant decrease in the external environmental condition has influenced the decline of the quality of life. It is thus an obligation to make improvement efforts to minimize the negative effects on humans and their environment. This paper will describe how interior design can be a part of our efforts to participate in the preservation and sanitization of the environment. Ecology-oriented interior design may be one of the important answers to give contributions to both the inhabitant and the global environment. In fact%2C the newly developed aesthetics today can be viewed from the adaptation of an interior design towards the surrounding environment. Some obstacles that may occur are also identified here originating from the human demand for efficiency%2C comfort%2C economic scale and even the aesthetic value. But all this is our responsibility as designers to participate in the implementation of sustainable design in order to improve the quality of life. Abstract in Bahasa Indonesia : Semakin menurunnya kondisi lingkungan luar%2C memberikan pengaruh pada menurunnya kualitas hidup. Untuk itu dirasa perlu adanya upaya perbaikan untuk meminimalisasi efek-efek negatif baik pada manusia maupun pada lingkungan. Tulisan ini akan memaparkan bagaimana karya desain interior dapat menjadi bagian dari upaya untuk turut serta dalam penyelamatan dan penyehatan lingkungan. Interior berorientasi ekologis dapat merupakan salah satu jawaban untuk dapat memberikan kontribusi baik bagi penghuni maupun lingkungan. Bahkan estetika dapat ditinjau dari adaptasi sebuah desain interior terhadap lingkungan sekitarnya. Beberapa hambatan yang mungkin terjadi%2C juga diidentifikasikan di sini%2C di mana ia berasal dari tuntutan manusia akan kemudahan%2C kenyamanan%2C skala ekonomis dan bahkan estetika. Namun semuanya ini merupakan kewajiban desainer untuk turut serta memikirkan sebuah desain yang berkelanjutan bagi peningkatan kualitas hidup masyarakat. environmental ethics%2C eco interior%2C ecological design.
Pengaruh Desain Atmosfer Toko Terhadap Perilaku Belanja Studi Atas Pengaruh Gender Terhadap Respon Pengunjung Toko Kusumowidagdo, Astrid
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 3, No 1 (2010): April-July 2010
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.3.1.61

Abstract

PENGARUH ATMOSFER PUSAT BELANJA PADA SHOPPING VALUE Astrid Kusumowidagdo; Agus Sachari; Pribadi Widodo
Jurnal Siasat Bisnis Vol. 17 No. 1 (2013)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol17.iss1.art3

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AbstractAt the moment, the creation of shopping environment design that provides certain sensation and experience become strategy of the shopping center. This research aims to find out about the influence of shopping center’s atmosphere towards shopping value. The formative factors of shopping centre’s atmosphere are architectural features, interior features and support facilities. The research begins with a focus group to adjust the indicators of the previous research to the present research’s object. The next stage of research is done with a multiple regression analysis. The research object is the atmosphere condition of Senayan City shopping center in Jakarta and the subjects are samples totaling to sixty people. The samples are visitors from the middle-class segment between the age of 18-35.The research finds that architectural features, interior features and support facilities collectively bring an influence towards shopping value in Senayan City Pusat belanja, wether partially, only interior features show the significant influence towards shopping value.Keywords: design, atmosphere, shopping centre, shopping value.AbstrakSaat ini penciptaan lingkungan belanja dengan yang memberikan sensasi dan pengalaman telah menjadi bagian dari strategi bisnis pusat belanja. Penelitian ini bertujuan untuk menelusuri pengaruh atmosfer pusat belanja terhadap shopping value. Atmosfer pusat belanja dibentuk oleh faktor-faktor yaitu fitur arsitektur, fitur interior dan fasilitas penunjang. Penelitian ini diawali dengan focus group untuk penentuan indikator yang tepat dan dilanjutkan dengan survey pada 60 orang dengan usia 18-35 tahun yang bersegmen menengah. Obyek penelitian adalahatmosfer dari pusat belanja Senayan City. Hasil penelitian menunjukkan terdapat hubungan dari faktor-faktor atmosfer pusat belanja secara serempak pada shopping value, sedangkan secara parsial hanya fitur interior yang memberikan pengaruh signifikan pada shopping value.Kata Kunci: desain, atmosfer, pusat belanja, shopping value.
SENSE OF PLACE KAWASAN WISATA PASAR UBUD Melania Rahadiyanti; Astrid Kusumowidagdo; Dyah Kusuma Wardhani; Thomas Stefanus Kaihatu; Ida Ayu Indira Swari
Nature : National Academic Journal of Architecture Vol 6 No 2 (2019): Nature
Publisher : Department of Architecture, Faculty of Science and Technology, Alauddin State Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/nature.v6i2a3

Abstract

Abstrak_ Kawasan Pasar Ubud telah menjadi daya tarik tersendiri sebagai tujuan wisata di Bali. Penelitian ini ingin menelaah lebih jauh persepsi pengunjung terhadap service-scape di kawasan wisata Pasar Ubud. Adapun penelitian eksploratif ini merupakan penelitian kualitatif dengan metode studi kasus. Metode pengumpulan data menggunakan interview mendalam, observasi dan dokumentasi. Objek penelitian yaitu Pasar Ubud dan koridor Jalan Karna yang berada di kawasan yang berdekatan. Pada kawasan Pasar Ubud, hasil penelitian menunjukkan faktor fisik yang berpengaruh pada sense of place-nya yaitu arsitektur, kawasan, barang dagangan, vocal point, dan area berdagang dengan mobil bak terbuka. Sedangkan faktor sosialnya berupa histori, simbol pohon beringin, karakter pedagang dan pengunjung, serta aktivitas perdagangan dan transisi. Pada kawasan Jalan Karna, faktor fisik pembentuk sense of place-nya yaitu arsitektur, kawasan, urban interior, barang dagangan, dan vocal point. Sedangkan faktor sosialnya yaitu memori dan karakter pedagang serta pengunjung.Kata kunci : Faktor Fisik; Faktor Sosial; Jalan Karna; Pasar Ubud; Sense of Place. Abstract_ The Ubud Market area has become the main attraction as a tourist destination in Bali. This study wants to examine further the perception of visitors to service-scape in the tourist area of Ubud Market. The exploratory research is a qualitative study with a case study method. Methods of collecting data using in-depth interviews, observation, and documentation. The research objects are the Ubud Market and the Jalan Karna corridor in the adjacent area. In the Ubud Market area, the results of the study show that physical factors that influence the sense of place, namely architecture, area, merchandise, focal points, and areas of trading with pickup trucks. While the social factors are history, the symbol of the banyan tree, the character of traders and visitors, and trade and transition activities.Keywords:  Physical Factors; Social Factors; Karna Street; Ubud Market; Sense of Place.
The Negative Aspects of Ampel Corridor Environment as A Historical Commercial Site Astrid Kusumowidagdo; Dyah Kusuma Wardhani
Humaniora Vol. 8 No. 4 (2017): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v8i4.4006

Abstract

The purpose of this study was to investigate the elements that had negative influences on the creation of the atmosphere and uniqueness of the place. Conducted qualitatively descriptive, the data collection was gathered through a focus group discussion method towards eight people in addition to observation, documentation, interview with experts, and document study. This research has found some various elements that have created negative impacts on the Ampel Corridor, such as the narrow distance between stores, lack of cleanliness, unclear circulation, noisy, the informal parking area, and cross-circulation with the settlement. The other factors also include numerous beggars, visitors, and pedicab.