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Tour / Travel Business Planning Strategies In The New Normal Era Muhammad Reynaldi Aulia; Evi Novianti; yustikasari yustikasari
Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 1 (2022): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v8i1.14081

Abstract

The emergence of the COVID-19 pandemic gave rise to a new social lifestyle, which was then called the era of new-normal. This change has an impact on the tourism business sector, especially the travel/tour business due to changes in consumer behavior trends. This journal aims to know how the travel/tour business planning strategy is good in the new normal era by using the library research method. The results of this study are a good travel/tour business planning strategy in the new normal era where the preparation emphasizes technology adaptation, cleanliness, security, and the uniqueness of the products and services offered.