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All Journal MIX : Jurnal Ilmiah Manajemen
Fermico Karambut
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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EFEK FAKTOR DEMOGRAFI DAN KARAKTERISTIK BISNIS ONLINE TERHADAP MINAT PENGAJUAN KREDIT MIKRO Fermico Karambut; Hartoyo .; Rita Nurmalina; Mukhamad Najib
MIX: JURNAL ILMIAH MANAJEMEN Vol 9, No 1 (2019): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (646.29 KB) | DOI: 10.22441/mix.2019.v9i1.009

Abstract

This study aimed to see whether intention of applying for microcredit was influenced by factors of demographic and online business characteristics. The selection of respondents used convenience sampling method by collecting qualitative and descriptive information through online survey to 235 online seller who were members of the Indonesian Online Business Association (APOI).  The results of the study using logistic regression analysis proved that only the type of online business that was significantly related to the intention of applying for micro credit.  Financial institutions should offer credit products that are suitable for the type of online business to increase intention. Further research based on the type of business and online products will provide better overview of online MSME intnetion models.
Co-Authors Hartoyo Hartoyo Mukhamad Najib Rita Nurmalina