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All Journal Jurnal Media Informasi Manajemen Journal of Artificial Intelligence and Engineering Applications (JAIEA)
Ami Dilham
Universitas Sumatera Utara
Automotive Engineering Computer Science & IT Control & Systems Engineering Languange, Linguistic, Communication & Media

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ANALISIS PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE BLACKBERRY (STUDI KASUS PADA MAHASISWA MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS SUMATERA UTARA MEDAN) Tety Anggereni; Ami Dilham
Jurnal Media Informasi Manajemen Vol 1, No 3 (2013): media informasi manajemen
Publisher : Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (545.544 KB)

Abstract

Abstract The purpose of this study is to investigate and analyze the effect of product attributes on a blackberry smartphone purchasing decisions on the management students of the Faculty of Economics of University of North Sumatra, Medan. The data used in this study is primary data and secondary data. Primary data obtained from questionnaires. Secondary data obtained from the study of the documentation of the literature books, journals, magazines, and internet pages that are relevant to the research. The population in this study were all students of the Faculty of Economics, University of Management North Sumatra 2007-2012 generation using blackberry smartphone with a population not known and was  obtained a  sample of 97 people. Sampling technique was accidental sampling technique. Method of data analysis used in this study is to model the multiple regression analysis. Hypothesis testing using a significance level of 10%. The results showed that the product attributes which consists of quality, features, design, brand and label has a positive and significant impact on purchasing decisions blackberry smartphone management students of the Faculty of Economics at the University of North Sumatra. Keywords: Product Attributes and Purchase Decision.
Optimization of Higher Education Internal Quality Audits Based on Artificial Intelligence Relita Buaton; Zarlis Muhammad; Elviwani; Ami Dilham
Journal of Artificial Intelligence and Engineering Applications (JAIEA) Vol. 1 No. 2 (2022): February 2022
Publisher : Yayasan Kita Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (404.155 KB) | DOI: 10.53842/jaiea.v1i2.83

Abstract

Internal Quality Audit is an independent and documented systematic testing process to ensure that the implementation of activities in higher education is in accordance with the procedures and the results are in accordance with the standards to achieve the goals of the institution. Quality can be guaranteed by ensuring that each individual has the skills he needs to do the job properly. Quality orientation in development life in Indonesia is something that is very urgent, must be supported and developed in order to respond to the trend of global competition. There are significant differences in the accreditation and quality assurance system with the previous version, it is necessary to develop a strategy by building an artificial intelligence-based system. The method used is to build an online system by involving experts and assessors to develop concepts in accordance with the points of the 9 criteria accreditation forms, to build a digital quality audit form for matching and the level of conformity between the implementation of higher education standards and the standards set, the benefit is to help universities implement digital and intelligent based internal quality audits, know the tri dharma standards of higher education that must be improved, maintained and deviated
Model of the Independent Learning Campus Internal Quality Assurance System Program based on Artificial Intelligence: Model of the Independent Learning Campus Internal Quality Assurance System Program based on Artificial Intelligence Muhammad Zarlis; Elviwani; Ami Dilham; Relita Buaton
Journal of Artificial Intelligence and Engineering Applications (JAIEA) Vol. 2 No. 1 (2022): October 2022
Publisher : Yayasan Kita Menulis

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Research on models of internal quality assurance systems in tertiary institutions online and digitally based on artificial intelligence in supporting the Merdeka Learning Campus Merdeka program in accordance with the cycle of determination, implementation, evaluation, control and improvement. The system is supported by an artificial intelligence approach to determine the implementation and achievement of the Merdeka Learning Campus Merdeka standard and to help universities detect early the impact of the implementation of Merdeka Learning Kampus Merdeka on the development of student competence. The implementation of the Merdeka Learning Campus Merdeka program is recorded in a database with cycles of Determination, Implementation, Evaluation, Control and Improvement to analyze compliance with the establishment, implementation, evaluation, control and improvement of standards for one cycle each year. At the evaluation stage, standard achievement will be produced whether it exceeds, is achieved or deviates to be followed up at the control and improvement stage. With this application, it helps tertiary institutions carry out the standards for the Merdeka Learning Campus Merdeka program standards to be carried out and developed according to the cycle of Determination, Implementation, Evaluation, Control and Improvement
Co-Authors Buaton, Relita Elviwani Elviwani Muhammad Zarlis Tety Anggereni Zarlis Muhammad