Tb. Nur Ahmad Maulana
Institute of Agriculture Bogor

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

THE EFFECT OF PROMOTION COST AND DISTRIBUTION COST ON COMPANYS SALES OF THE FAST MOVING CONSUMER GOODS INDUSTRIES Sinta Wardani; Ujang Sumarwan; Tb. Nur Ahmad Maulana
Journal of Economics, Business, & Accountancy Ventura Vol 16, No 3 (2013): December 2013
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v16i3.223

Abstract

The purposes of this study are (1) to analyze the effect of the promotion cost and distributioncost on companys sales partially and simultaneously (2) to formulate managerial implications related to the results of this study. Data was collected from 29 companies which separated into 18 foreign direct investments companies and 11 domestic investments companies.Secondary data was gathered through consolidated financial statements companies whichlisted on IDX for the 2007-2012 years ended. Data panel analysis fixed effect model was usedto estimate the effects of promotion cost and distribution cost. Based on the FEM analysis, allindependent variables of foreign direct investment and domestic investment companies hassignificant effect on their sales. The results of this study suggestedfor managerial implications to increase the efficiency of promotion cost and distribution cost.