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All Journal Journal of Business & Banking
Kristina Mersis
STIE Perbanas Surabaya
Economics, Econometrics & Finance

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Pengaruh saving motives, kompetensi dan pengalaman positif terhadap keputusan membeli asuransi dengan kecenderungan membeli sebagai variabel mediasi Kristina Mersis; Mellyza Silvi
Journal of Business & Banking Vol 9, No 1 (2019): Mei - Oktober 2019
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v9i1.1512

Abstract

The aim of this study was to examine the effect of saving motives, competency, and positive experience on insurance purchasing decision with the intention to purchase as a mediating variable. The study took 295 respondents which were taken based on the criteria such as having insurance and being a decision maker to buy insurance and living in Surabaya, Gresik, and Tuban. The data were analyzed using a Partial Least Square Structural Equation Modeling (PLS-SEM) by using PLS 6.0 program. The results showed that saving motives, competency and positive experience have a significant positive effect on insurance purchasing decision, while the inclination to purchase can mediate the effect of competency and positive experience on insurance purchasing decision.
Co-Authors Silvi, Mellyza