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Keberlanjutan Rantai Nilai Komoditas Beras Fitriani Fitriani; Cholid Fatih; Sutarni Sutarni; Fembriarti Erry Prasmatiwi
AGRIMOR Vol 6 No 1 (2021): AGRIMOR - January 2021
Publisher : Fakultas Pertanian, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ag.v6i1.1240

Abstract

Understanding the linkage of a product flows along the commodity chain is important as the starting point in determining a sustainability strategy. The scope of the rice commodity value chain in this study involves farmers' rice production, small-scale rice mills and the home industry of rice milling. The study aims to identify commodity chains of rice in Lampung Province. The primary data from the rice processing industry and rice trading using a questionnaire guidance. The purposive sampling method is used by considering the rice milling business's representation related to the commodity chain. Qualitative analysis of the pattern of relations between business actors carried out with the agri-food value chain approach. The pattern of chain starts from the process of transforming raw materials into the manufactured and the final product until it reaches the end consumers. The commodity chain involved the flow of production, information (price and marketing chain), and income flow. Generally, there are 3-5 rice flour milling units in the village, with a 50-120 kg/month production volume. The average price of rice flour is Rp. 12,500/kg. The ability to supply paddy grain for milling is 2-5 tons/agent/week. Rice mills generally have 2-6 suppliers of fixed paddy grain. Information on product flow diagrams includes product types, ease of obtaining goods, time dependence, and ease of selling goods. Information on paddy grain prices on the supplier line is an average of Rp 4,500/kg. The price of rice in the distribution line to the wholesale rice trader is Rp. 8,500. Meanwhile, the income stream provides information on the value of rice production revenue of 59.7 tons per month attaint to Rp 40.3 million with a profit amount of Rp 318/kg.
Preferensi Konsumen Terhadap Atribut Produk Sayuran Organik di Kota Bandar Lampung Sutarni Sutarni; Teguh Budi Trisnanto; Bina Unteawati
Jurnal Penelitian Pertanian Terapan Vol 17 No 3 (2017)
Publisher : Politeknik Negeri Lampung.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jppt.v17i3.337

Abstract

Specific Objectives of this research are: (1) analyze the attributes of organic agricultural products desired by consumers, (2) analyze the consumer preference for organic food product attributes, this research will be carried out in Bandar Lampung Supermarkets. The choice of location is done intentionally (purposive). Samples were taken as many as 30 respondents who consume organic agricultural products. The analytical method used, namely: Conjoint analysis, valuation of non-market value approach; contigensi valuation method (CVM). Research results show (1) A very important factor in the purchase of organic agricultural products is the first factor, namely: certificate of organic products labeled (for organic certification) reached 54.217%, the second factor is the availability or stock of organic products in the Supermarket (17.419%), the third factor is the packaging of organic agricultural products  (14.237%), and the last factor is the price of agricultural products (14.127), (2) Consumers prefer lower prices on organic products, organic agricultural products labeled (there is organic certificate of agencies or institutions), the availability or many stock of goods , and attractive packaging using sealed plastic and tidy.
PROSES PENGAMBILAN KEPUTUSAN PEMBELIAN SAYURAN HIDROPONIK DI KOTA BANDAR LAMPUNG Sutarni Sutarni; Luluk Irawati; Bina Unteawati; Clara Yolandika
Journal of Food System & Agribusiness Volume 2 Nomor 1 Tahun 2018
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v2i1.1107

Abstract

The purpose of this study is to describe the decision making process of purchasing hydroponic vegetables. This research conducted in Bandar Lampung City. The study was conducted on 42 consumers of hydroponic vegetables and 42 non-hydroponic consumers. This research requires a qualitative method approach. Analysis of the stages of consumer purchasing decision-making process used to determine consumer behavior in making purchases of hydroponic and non hydroponic vegetables. Stages in the process of making consumer purchasing decisions in choosing commodities include the introduction of needs, information search, alternative evaluation, purchasing decisions, and post-purchase evaluation.Keywords: Decission Making, Hydroponic, Vegetable
Keberlanjutan Finansial Usaha Beras Siger: Studi Kasus pada UMK peserta Model Pengembangan Pangan Pokok Lokal (MP3L) di Propinsi Lampung Fitriani Fitriani; Sutarni Sutarni; Teguh Budi Trisnanto; Cholid Fatih; Robet Asnawi
Journal of Food System & Agribusiness Volume 3 Nomor 1 Tahun 2019
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v3i1.1415

Abstract

The Local Staple Food Development Model (MP3L) in Lampung Province has been developed from 2013 introducing tiwul as analog rice, known as Beras. Beras Siger program introduced analog processing technology through the use of equipment modern and improved production processes, as well as packaging. This study focuses on analyzing the financial sustainability of the Beras Siger business participants. This research is a case study.  Beras Siger business participants in South Lampung Region in Jati Agung District selected case study. Primary data required includes ownership of land assets, buildings and equipment, production facility/input needs, production and the selling price, sales volume, revenue and income and other general descriptions. Financial analysis is performed using Net Present Value (NPV), Benefit-Cost Ratio (BCR), and Internal Rate of Return (IRR) criteria. Based on the results of the analysis it can be concluded that the cost structure of the Beras Siger program participants showed a very high-value component of production equipment. The size of the investment value of program participants causes the business needs a minimum of 7 years to be able to obtain a profitable return. In the existing situation, the program participants' Beras Siger business will be financially feasible if they increase production capacity by 20%.
Analisis tataniaga tomat di Kecamatan Sumberejo Kabupaten Tanggamus Anisah Anisah Ramadona; Sutarni Sutarni; Muhamad Zaini
Journal of Food System & Agribusiness Volume 5 Nomor 1 Tahun 2021
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v5i1.1824

Abstract

Sumberejo District is one of the highest tomato production centers in Tanggamus Regency. Tomato trading activities are faced with the problem of fluctuating prices and limitations of trading channels at the farmer level, so it is necessary to analyze the tomato trading system if it is seen from the high amount of production in Sumberejo District. The purpose of this research is to identify the trading system activity in the tomato trading system and channel, calculate the margin of the tomato trading system in each trading channel, analyze the efficiency level of the tomato trading channel in each trading channel, analyze the elasticity of price transmission and market structure in the District of Sumberejo. Tanggamus Regency. The method used in this research is qualitative and quantitative methods. The data in this study is to collect primary data and secondary data. The trading activities carried out by farmers include selling tomatoes, assuming risks, and financing. Trading activities in a trading system include selling tomatoes, buying tomatoes, transporting, weighing, taking risks, financing, and market information. There are 3 trading channels formed in Sumberejo District. The trading channel I consists of farmer-traders, gatherers-retailers-consumers. Channel II consists of farmer-wholesaler-retailer. Channel III consists of farmer-trader-gatherer-wholesaler-consumer. The margin values ​​for the trading channel I, the trading channel II, and the trading channel III, each obtained a margin of Rp 3,000, Rp 3,000 and Rp 4,000. Based on several indicators and the value of marketing efficiency, the trading channel II is an efficient channel compared to channels I and III. The value of price transmission elasticity is 0.785 (Et <1). In general, the structure of the tomato market leads to imperfect competition, namely the oligopsony market)
Farmer's Institution Performance Of Black Pepper Farmers Fitriani Fitriani; Sutarni Sutarni
Akutansi Bisnis & Manajemen ( ABM ) Vol 21 No 2 (2014): Oktober
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.159 KB)

Abstract

Lampung pepper productivity is lower than its potential productivity. These conditions also affect the export performance of Lampung pepper. Efforts to improve the performance of pepper production can not be separated from the pepper growers increase institutional performance itself. Institutional farmer has a central role in efforts to empower farmers. This study aims to analyze the performance of institutional pepper farmers. The study lasted for 4 months from May ? August, 2014. The survey research method involving 40 farmers pepper as respondents in Kecamatan Abung Tinggi Kabupaten Lampung Utara, Lampung. Farmers are members of the farmer unions. Descriptive analysis is used to describe the institutional performance of farmers. The results showed that the farmers were identified institutional farmer groups and Gabunga Farmers Group (union). Institutional pepper farmers have a central role in the development of agibisnis pepper. Institutional performance pepper farmers reflected in the medium category (57%) and (28%) in both categories, namely Gapoktan Prosperous Farmer and Farmer Group Farmer Makmur.
DIGITAL MARKETING PRODUK PERTANIAN DI DESA SUKAWARINGIN KECAMATAN BANGUNREJO KABUPATEN LAMPUNG TENGAH Nuni Anggraini; Sutarni Sutarni; Cholid Fatih; M. Zaini; Analianasari Analianasari; Edy Humaidi
Jurnal Pengabdian Nasional Vol 1 No 1 (2020)
Publisher : Politeknik Negeri Lampung

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Abstract

Permasalahan yang menyebabkan sistem pemasaran produk pertanian menjadi tidak efisien diantaranya  lemahnya infrastruktur dan informasi pasar, skala pertanian yang masih relatif kecil, kurangnya pengetahuan dari para pelaku pemasaran mengenai grading dan handling, biaya transaksi yang tinggi serta kurangnya kebijakan pemasaran yang baik. Desa Simbawaringin merupakan salah satu desa yang ada di Kecamatan Bangunrejo Kabupaten Lampung Tengah. Sebagian besar masyarakat di Desa Simbawaringin adalah seorang petani.  Permasalahan yang dihadapi oleh masayarakat di Desa Sukawaringin adalah terkait dengan kegiatan pemasaran. Posisi tawar petani yang rendah menyebabkan harga yang diterima oleh petani menjadi rendah sehingga akan berpengaruh terhadap pendapatan petani yang diperoleh. Untuk mengatasi permasalahan yang dihadapi petani maka petani perlu mengatahui sistem pemasaran produk pertanian mulai dari pengadaan bahan baku (input) sampai dengan pemasaran hasil pertanian. Selain itu, pemasaran online (digital marketing) dapat digunakan sebagai salah satu alternatif dalam menyampaikan informasi produk-produk dalam bidang pertanian, sehingga keterbatasan dalam melakukan transaksi penjualan produk-produk pertanian dapat teratasi, dan dapat menciptkan sistem penjualan yang lebih efektif dan efisien
PELATIHAN PENGEMASAN PRODUK OLAHAN PANGAN PADA SMKN 1 NEGERI BESAR WAY KANAN Marlinda Apriyani; Rini Desfaryani; Fadila Marga Saty; Fitriani Fitriani; Teguh Budi Trisnanto; Sutarni Sutarni; Dayang Berliana; Annisa Fitri
Jurnal Pengabdian Nasional Vol 2 No 2 (2021)
Publisher : Politeknik Negeri Lampung

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Abstract

Kemasan merupakan suatu hal yang sangat penting guna menunjang pemasaran suatu produk. Produk yang baik hendaknya memiliki kemasan yang baik pula, disamping untuk menjaga kualitas, kemasan juga dapat menjadi daya tarik bagi konsumen untuk membeli produk tersebut. SMKN 1 Negeri Besar Way Kanan merupakan salah satu sekolah menengah kejuruan yang ada di Kabupaten Way Kanan yang memiliki jurusan agribisnis dengan fokus ke arah pertanian dan menghasilkan produk-produk olahan pangan. Produk pangan olahan yang dihasilkan oleh siswa di SMKN 1, masih belum memiliki kemasan yang baik. Keterbatasan pengetahuan dan keterampilan dalam membuat kemasan menjadi faktor utama dalam pengembangan dan pemasaran produk. Untuk mengatasi permasalahan tersebut, perlu dilakukan pemberian informasi dan pemahaman mengenai pentingnya kemasan yang baik bagi suatu produk. Pengabdian ini dilakukan dengan metode penyuluhan, diskusi, dan pelatihan. Kegiatan pengabdian diikuti oleh guru-guru SMKN 1 Negeri Besar Way Kanan. Para peserta dapat memahami pentingnya kemasan yang baik bagi produk. Para peserta mengalami peningkatan keterampilan dengan rata-rata 50,67 dalam pembuatan kemasan produk olahan pangan. Para peserta dapat meningkatkan kualitas kemasan produk olahan pangan. Kata kunci: kemasan, pelatihan, produk
PENINGKATAN DAYA SAING UKM OLAHAN UBIKAYU: PENDEKATAN RANTAI NILAI Fitriani Fitriani; Bina Unteawati; Sutarni Sutarni; Cholid Fatih; Zainal Mutaqin
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 17, No 2 (2021): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v17i2.44423

Abstract

The strategic food resource in Lampung Province is cassava. This study aims to identify the value chain of cassava processed products in Lampung Province. The research method used is a survey, involved 60 SMEs of cassava as respondents. Data analysis uses a value chain analysis approach. The discussion concluded that the main activities on SME value chains consist of input logistics, including procurement of raw materials in the form of fresh cassava from producer farmers, raw/semi-finished materials, and auxiliary materials. The cassava production center in East Lampung is the leading supplier of fresh cassava for the SME. Operation activities including the use of technology and skilled human resources are the key to SME efficiency. SME uses simple technology; the final handling product needs to adopt a market trend.  Output logistics: distribution of products to intermediaries and retail traders through direct delivery. The production of SME needs to improve based on market demand.  Marketing and sales activities involve some SME medium-scale already have good market and distribution networks, but not the small scale. Marketing and distribution of products still rely on traditional market networks. Services activities carried out by industry include accuracy in meeting agreements with partners, including procurement or delivery, and the payment.  Finally, the supporting activities of SME value chains will depend on the ability to identify supplier partners in the procurement of input, and facility needs furthermore will become a node of business cost and profit efficiency.
The Key Success of Local Staple Food Development Program: A Financial Comparison Study on Rice-Analog "Beras Siger" Business in Lampung Fitriani Fitriani; Ambya Ambya; Sutarni Sutarni; Teguh Budi Trisnanto; Fadila Marga Saty; Rini Desfaryani
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 1 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i1.2397

Abstract

MSMEs play an important role in the success of community food diversification. Diversification of cassava food into rice substitution is known as analogue rice, in traditional terms it is called "tiwul". The Local Staple Food Development Model (MP3L) in Lampung Province introduced tiwul as a rice analog with the label "beras-siger". This study was conducted to compare and analyze the structure of costs and revenues, as well as the financial viability of Rice-analog that is produced by SMEs. The research location was Margomulyo Village, Jati Agung sub-district, South Lampung Regency as participants in the MP3L program. Non-participating MSMEs were in the production centers of East Lampung, Central Lampung, and Tulang Bawang districts. The business criteria assessment method from the financial aspect is used to determine the condition of financial feasibility. The results showed that the cost structure for participants and non-program participants differed in the value component of production equipment. The participants of the beras-siger business program are not eligible yet. Financial feasibility could reach through fulfilling the production capacity as installed capacity of production equipment. While the non-program participants are financially viable. Non-participant program entrepreneurs are relatively resilient to the changes in input prices and decreases in output prices. Beras-siger SMEs can be a strong basis for rural bio-industry development.