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All Journal Sosiohumaniora Journal of Business & Banking EKONOMIS : Journal of Economics and Business Business Innovation and Entrepreneurship Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Azhar Affandi
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh keunggulan bersaing terhadap kinerja pemasaran pengrajin rotan Pekanbaru Nofrizal Nofrizal; Aznuryandi Aznuryandi; Arizal N; Azhar Affandi; Undang Juju
Journal of Business & Banking Vol 10, No 2 (2020): November 2020 - April 2021
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v10i2.2487

Abstract

This study attepts to determine the effect of competitive advantage on the marketing performance of rattan craftsmen SMEs where—before the Covid 19 epidemic until the current implementation of New Normal— marketing performance continued to decline and was difficult to develop. Therefore, this benefited to help the SME craftsmen of rattan find and implement factors that can improve marketing performance so that the conditions of the SME Craftsmen continue to develop. This study used a survey method with the sample of 40 respondents of rattan craftsmen in Pekanbaru City. The data were colected using questionnaires and observation techniques, and the data were both primary data and secondary data. The stages of data analysis are validity test, reliability test, classical assumption test, multiple linear regression, t test, f test and determinant coefficient test (R2). The results showed that product uniqueness, product quality and competitive prices had an effect on marketing performance. Simultaneously to the effect of competitive advantage on the marketing performance of UKM Rattan Craftsmen Pekanbaru. It suggest that further study add the variables/factors that can be used to improve marketing performance for MSMEs in Indonesia, especially in Pekanbaru.
The Effect of Compensation and Work Environment on Work Ethos That Impact on Employee Performance at PT. Mitraindo Perkasa in Jakarta Dian Rostikawati; Umi Narimawati; Azhar Affandi; Sidik Priadana; Heri Erlangga
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4529

Abstract

This study aims to determine the effect of compensation and work environment on work ethic which has an impact on employee performance at PT. Mitraindo Perkasa in Jakarta. The method used is explanatory research with a sample of 125 respondents. The analysis technique uses statistical analysis with regression, correlation, determination and hypothesis testing. The results of this study Compensation has a significant effect on work ethic by 26.7%, hypothesis testing obtained a significance of 0.000 <0.05. Work environment has a significant effect on work ethic by 41.5%, hypothesis testing obtained a significance of 0.000 <0.05. Compensation and work environment simultaneously have a significant effect on work ethic by 47.2%, hypothesis testing obtained a significance of 0.000 < 0.05. Work ethic has a significant effect on employee performance by 39.1%, hypothesis testing is obtained a significance of 0.000 < 0.05.
Implementation of Sociopreneurs in Educational and Training Institutions in the Industrial Revolution Era 4.0 Aidil Amin Effendy; Umi Narimawati; Azhar Affandi; Sidik Priadana; Heri Erlangga
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4525

Abstract

This study aims to determine the implementation of sociopreneurs in educational and training institutions in the era of the industrial revolution 4.0. This research method uses qualitative methods, with triangulation techniques in data collection, namely through observation, documentation and interviews with several informants from the Education and Training Institute. In interviews, this research uses the triangulation method between researchers, namely digging information from several different informants, including a sociopreneur from an educational and training institution, the participant or teacher and expert judgment who is an academic and sociopreneur practitioner who experienced. The results of the analysis from interviews, it was found that the Education and Training Institute had implemented sociopreneurs in their service sector, such as the Smart Muslim Education Institute which helps students who are pursuing a bachelor's degree education to be able to teach so that they earn income. Azkiya Qur'an Learning is also an Educational Institution that recruits teachers from the area or rural areas to teach Al-Qur'an Learning. As for the Training Institute, there is a TWT Learning Center that cares about education in Indonesia by providing community service in the form of free education and training at several universities and the surrounding community. Amal Insani Foundation organizes free webinars for lecturers, students and the general public, as well as the Billionaire School which has a business mentoring program that aims to produce young entrepreneurs in Indonesia so that they can compete in the era of the industrial revolution 4.0.
The Effect of Product Promotion and Innovation Activities on Marketing Performance in Middle Small Micro Enterprises in Cianjur Nurjaya Nurjaya; Azhar Affandi; Heri Erlangga; Denok Sunarsi; Jasmani Jasmani
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1636

Abstract

This study aims to determine the effect of promotional activities and product innovation on marketing performance in Micro, Small and Medium Enterprises in Cianjur. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study that promotional activities have a significant effect on marketing performance by 40.0%, hypothesis testing is obtained t count> t table or (7.915> 1.986). Product innovation has a significant effect on marketing performance by 38.5%, the hypothesis test obtained t count> t table or (7,669> 1,986). Promotional activities and product innovation simultaneously have a significant effect on marketing performance with the regression equation Y = 11.022 + 0.374X1 + 0.360X2. Contribution of influence is 49.3%, hypothesis testing obtained F count> F table or (45,302> 2,700).
Micro Financial Sharia Non-bank Strategic Analysis: a Study at BMT Beringharjo, Yogyakarta Marissa Grace Haque; Nurjaya Nurjaya; Azhar Affandi; Heri Erlangga; Denok Sunarsi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 2 (2021): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i2.1829

Abstract

Prior to the 1998 economic downfall, and in ten years after in 2008, BMT (Baitul Maal wa Tamwil) proofed the endurance to remain stable. From those external factors, strived the company very hard hard to sustain its business, as well as to formulate a better strategy to its competitive advantage. The research begins with the internal and external analysis, using a SWOT Analysis. The results shows its business strength and its market penetration, lies in its company’s human development. Through the IE Matrix, founds BMT Beringharjo competitive position in Quadrant or cell IV Matrix IE, with growth strategy through horizontal integration concentration. Based on its position of: (1) competition; (2) strength; (3) weakness; (4) opportunity; (5) threats. Enriched with strategy of: (1) market penetration; (2) market development; as well as (3) horizontal integration strategy to the creative innovation strategy is inevitable to remain exist and gain more success.
Instagram Customer Behavior Pattern Connectivity Based on Customer Path 5A Advocacy in Purchasing Decision Making Mahnun Mas’adi; Umi Narimawati; Azhar Affandi; Sidik Priadana; Heri Erlangga
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4527

Abstract

It is undeniable that one of the causes of changes in consumer behavior in this digital era is the internet and smartphones. Before the advancement of the digital age all activities were carried out manually. For example, before the internet, ticket purchases must come to an agent or station or airport, for shopping daily necessities must come to the store, then return home or to the office, very draining our time. Not a bad thing but wasting time and productivity is not optimal. The internet revolution has been going through generations. Each generation has different behaviors in making purchasing decisions over the internet. Consumer behavior in this generation relies on social media to get information and product reviews. The generation that is very close to the speed of the internet is generation Z, compared to the previous generation. (generation X dan generation Y). According to Stilman Stillman (2018) in (Astuti & Kaligis, 2004, p. 31) It is said that generation Z has figital characteristics that see the real world and the virtual world overlap each other. The information and review is called advocacy in customer path 5A. Customer path 5A itself is a stage of purchasing decisions consisting of (aware, appeal, ask, act, and advocate). The review referred to in this article is the advocate stage, where Instagram customers voluntarily provide recommendations for products and/or brands that have been purchased. Every generation; X, Y and Z, have a relationship in each stage of customer path 5A before making a decision on purchase. The approach in this study uses a literatute review approach.. According (Hariyanti & Wirapraja, 2018, p. 141), Literature review contains reviews, summaries, and thoughts of authors about several library sources (articles, books, slides, information from the internet, image and graph data and others) on the topics discussed.
Implementasi Integrasi Fungsi-Fungsi Bisnis Pada Kinerja Proses Bisnis Internal Menggunakan Metode Kualitatif Dengan Pendekatan Quantitative Strategic Planning Matrix Erwin Yulianto; Iman Sudirman; Sutarman Sutarman; Azhar Affandi; Sidik Priadana; Ina Primiana Sagir
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 4 No 1 (2022): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (453.326 KB) | DOI: 10.35899/biej.v4i1.358

Abstract

Kinerja bank meliputi beberapa disiplin ilmu seperti manajemen operasi, manajemen sumber daya manusia, manajemen pemasaran, sistem informasi, manajemen keuangan dan akuntansi serta perilaku organisasi. Tren kinerja perbankan khususnya kinerja finansial dalam lima tahun terakhir masih berfluktatif. Salah satu indikator utama yang mempengaruhi ketidakkonsistenan kinerja yaitu penerapan manajemen risiko yang efektif sebagai bagian yang tak terpisahkan dari proses organisasi merupakan elemen penting untuk mewujudkan GCG untuk mengarahkan dan mengendalikan perusahaan agar tercapai keseimbangan antara kekuatan dan kewenangan perusahaan. Selain itu belum optimalnya integrasi fungsi-fungsi bisnis pada Proses Bisnis Internal yang merupakan salah satu perspektif Balanced Scorecard memiliki dampak mendalam pada integrasi fungsi-fungsi bisnis seperti penjualan dan pemasaran, pengadaan, keuangan dan akuntansi, penelitian dan pengembangan produk / jasa perbankan. Penelitian ini bertujuan untuk menghasilkan strategi implementasi integrasi fungsi-fungsi bisnis pada Proses Bisnis Internal menggunakan Metode Kualitatif untuk menghasilkan formulasi strategi manajemen operasional menggunakan pendekatan Quantitative Strategic Planning Matrix.
TALENT MANAGEMENT IMPLEMENTATION STRATEGY IN AN EFFORT TO REALIZE SUPERIOR PERFORMANCE Widiyana Sudrajat; Azhar Affandi; Horas Djulius
Sosiohumaniora Vol 25, No 2 (2023): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, JULY 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v25i2.47679

Abstract

Qualitative research was carried out using the Exploratory Research method and the Snowball Sampling interview method with Functional Employees and Officials of the West Java Provincial Civil Service Agency, as key informants. Using the theoretical dimensions of Integrated Talent Management from Berger and Berger (2018) as a knife for analyzing the implementation of talent management, and making a SWOT analysis to choose the right strategy implementation. The results of the study show that effective talent management practices are able to create superior performing employees. To achieve effective talent management, a strategy is needed to strengthen Employee Career Planning, increase Employee Capabilities, build a Talent Mindset culture, obtain full support from the Organization’s Top Leaders, and build a One Apps Talent Management Information Service System. The impact of this research is that it will be able to create opportunities to develop the implementation of effective talent management strategies in public organizations. In an effort to produce superior Employee Performance, it is important for the Organization to align its Organizational Strategy, Culture, Structure and Talent in order to create a world-class West Java Bureaucracy.
Strategi Pengelolaan Modal Kerja untuk Meningkatkan Kualitas Laporan Keuangan pada Rumah Sakit Umum Daerah (Studi Kasus pada RSUD BLUD di Wilayah Purwasuka Jawa Barat) Lusiana Badriah Hartono; Azhar Affandi; Dadang Suwanda
Ekonomis: Journal of Economics and Business Vol 7, No 2 (2023): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i2.1543

Abstract

The management of working capital in the functional budget of RSUD BLUD deals with current assets and current debt of the hospital, one of the most important aspects of spending on hospital operational costs. The purpose of this study was to determine how the management of working capital on the functional budget at RSUD BLUD, starting from planning and budgeting, implementation of budget realization of revenue, expenditure realization and administration as well as reporting and accountability, which has an impact on financial statements. The research approach used is qualitative analysis and the nature of the research is a single case study, with the locus of research at the BLUD RSUD in the Purwasuka Region of West Java, at Bayu Asih Hospital Purwakarta Regency, Subang Regional Hospital and Karawang Regional Hospital. The results showed that working capital management was not optimal due to various obstacles faced by RSUD BLUD in planning and budgeting, revenue and expenditure, regulation, competence of financial human resources, availability of data and financial systems/applications and financial quality achievements. Therefore, a working capital management strategy is needed so that the quality of hospital financial reports is getting better with strategies in planning BLUD RSUD budgeting; Optimizing BLUD RSUD revenue; Effective and efficient spending; Strengthening the latest BLUD RSUD regulations; Financial HR competencies; Data and implementation of financial systems/applications. So that the financial statements of RSUD BLUD can be maintained in good quality and accountable.
Co-Authors Aidil Amin Effendy Arizal N Aznuryandi Aznuryandi Dadang Suwanda Denok Sunarsi Dian Rostikawati Erlangga, Heri Erwin Yulianto Horas Djulius Iman Sudirman Ina Primiana Sagir Jasmani Jasmani Lusiana Badriah Hartono Mahnun Mas’adi Marissa Grace Haque Moh. Sidik Priadana nofrizal nofrizal Nurjaya Nurjaya Sutarman Sutarman Umi Narimawati Undang Juju Widiyana Sudrajat