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All Journal Journal of Business & Banking Madani : Jurnal Pengabdian Kepada Masyarakat
Rosali Sembiring
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Economics, Econometrics & Finance Social Sciences

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Pembelian impulsif pada e-commerce shopee (studi pada konsumen shopee di Jakarta Selatan) Simon Tumanggor; Prasetyo Hadi; Rosali Sembiring
Journal of Business & Banking Vol 11, No 2 (2021): November 2021 - April 2022
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v11i2.2733

Abstract

Competition in the e-commerce world is rising so competitively. Every time e-commerce offers their products or services to their consumers attractively. This condition causes the consumers to vae more alternatives to shop, especially at Shopee Indonesia. The purposeof this study was to find out and analyze the effect of sales promotion, product quality,and electronic word of mouth on impulsive buying. This study used e-commerce Shopeeas the object. This is a quantitative study using primary data. The sample was taken using a purposive sampling technique with 75 respondents selected based on criteriathat had been determined. The data were analysed using SmartPLS. The result showedthat sales promotion have no significant effect on impulsive buying with the value of significance of 1,994. Another finding showed that product quality and electronic word of mouth have significant effect on impulsive buying with the value of significant is 2,475 and 3,679. Therefore, e-commerce Shopee must take advantage of product quality andelectronic word of mouth in order they have a competitive advantage.
PELATIHAN EFEKTIFITAS OPERASIONALISASI PEMBERKASAN SURAT BAGI PEGAWAI DI KANTOR KEPALA DESA CITERAS KEC. RANGKASBITUNG KAB. LEBAK -- BANTEN Rosali Sembiring; Nurhafifah Matondang
MADANI: Jurnal Pengabdian Kepada Masyarakat Vol 7 No 1 (2021): Madani : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM UPN Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53834/mdn.v7i1.3028

Abstract

Each company must manage the administration of existing letters in the company / office effectively so that it does not interfere with company operations. Procedures are a series of tasks that are integrated in an integrated manner with one another.Citeras village office employees have an important role in serving the administrative needs of the Citeras village community for writing correspondence to and from various institutions, the general public and organizations. Many letters are made and received by village office employees that require structuring, filing and filing letters / documents so that they can be neatly and well organized.The method of implementing this community partnership program activity is the method of participation, namely collaboration between the service team and Citeras village officials. This method is used so that partners can apply it at the village office after training on filing of letter / document archives at the village office so that administration at the village office is neatly organized and there is no difficulty finding the required incoming or outgoing mail archives.Assistance to village office employees is carried out so that the skills of village office employees can increase, this can be seen from the results of the questionnaire and the neat and good administration of the village office. It is hoped that a good administrative arrangement can be maintained so that the community can be served as expected by the government, namely providing the best for the community.
Co-Authors Nurhafifah Matondang Prasetyo Hadi Simon Tumanggor