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All Journal Journal of Business & Banking
Tjahjani Prawitowati
STIE Perbanas Surabaya
Economics, Econometrics & Finance

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Pengaruh Kualitas Layanan, Kepuasan Pelanggan dan Keterikatan Pelanggan terhadap Loyalitas Pelanggan Grab di Surabaya Fadela Bara; Tjahjani Prawitowati
Journal of Business & Banking Vol 10, No 1 (2020): Mei - Oktober 2020
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v10i1.1760

Abstract

Customer Loyalty indirectly help companies to promote products or services to the people closest to them. This is will be greatly help the company to get new customers. To increase Customer Loyalty, the company is expected to improve the quality of services provided. Quality is closely related to Customer Satisfaction and Customer Engagement, quality encourages customers to establish long-term bonds of mutual benefit in the company and Customer Engagement can increase Customer Loyalty because of the high level of Customer Engagement is the result of Customer Satisfaction of the product or service provided by the company.
Co-Authors Fadela Bara