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All Journal Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) Jurnal Profetik International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH)
Atika Budhi Utami
Universitas Paramadina
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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EDUKASI KEMITRAAN AJI, GOOGLE NEWS INITIATIVE, DAN INTERNEWS DALAM PENCEGAHAN INFORMASI HOAKS Kencana Ariestyani; Atika Budhi Utami
Jurnal Penelitian Komunikasi dan Pembangunan Vol 22, No 1 (2021): Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan)
Publisher : Institution: Ministry of Communication and Information Technology of Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31346/jpikom.v22i1.2396

Abstract

Hoaks adalah informasi salah yang sengaja disebarkan sebagai sebuah kebenaran atau fakta. Hoaks menyebar melalui beragam platform percakapan di dunia maya. Tidak seperti media massa yang menyebarkan informasi melalui proses gatekeeping, media sosial tidak melewati proses yang sama. Akibatnya, ribuan informasi menyebar dengan cepat. Hoaks juga dapat tersebar melalui media massa. Jurnalis sebagai ujung tombak penyebaran informasi dan khalayak yang mengonsumsi informasi tersebut harus mampu berpikir kritis agar dapat membedakan hoaks dengan fakta yang benar. Upaya penangkalan informasi hoaks yang  semakin masif dapat lebih efektif dilakukan melalui program kemitraan, yakni menyelenggarakan pelatihan bagi para jurnalis dan workshop untuk masyarakat nonjurnalis, seperti yang dilakukan Aliansi Jurnalis Independen (AJI) bekerja sama dengan Google News Initiative dan Internews. Penelitian ini menggunakan metode studi kasus dan pengumpulan data primer melalui unstructured in-depth interview terkait kemitraan tersebut. Tujuan penelitian ini untuk menganalisis edukasi berbasis kemitraan sebagai upaya pencegahan informasi hoaks. Hasil penelitian menunjukkan bahwa kemitraan dalam penangkalan informasi hoaks menciptakan sinergi baru sehingga tujuan dapat tercapai dengan lebih tepat. Media massa perlu lebih kritis dan berhati-hati saat mendapatkan informasi berupa foto dan video dengan melakukan verifikasi menggunakan beragam tools, salah satunya yang tersedia di Google.
TRAVEL VLOG YOUTUBE: SOCIAL CONSTRUCTION OF TECHNOLOGY AND TRAVELING CULTURE AMONG MILLENNIALS Atika Budhi Utami; Kencana Ariestyani Suryadi
Profetik: Jurnal Komunikasi Vol 14, No 2 (2021)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v14i2.1974

Abstract

Travelling has become a part of lifestyle and has been closely associated with tourism sector which is potential to generate revenue. In the past 20 years, young people have played an important role in the global tourism. Research in Indonesia in 2016 revealed that 35% or 25 million young people out of the country’s 261 million population loved travelling. According to the Indonesia’s Statistic Body (Badan Pusat Statistik), millennials are keen on travelling due to the consumption shift in the society. Our productive generation prefer spending their money on seeking experiences to buying consumptive products. Besides, the fast-changing technology facilitates travellers to document their journey in a vlog format. The vlogs can later be played and shared in the Internet through social media such as YouTube and Instagram. The research aimed to analyze the interpretation of the millennials’ experience after watching travel vlogs in YouTube, and to analyze the meanings of their experience in sharing content in YouTube and other social media platforms. We used Social Construction of Technology (SCoT) Theory with phenomenological approach to analyze the aims.  The results showed that travel vlog was a progressive way of the usage and construction of social technology. Travel vlogs have brought a significant increase in travelling culture in millennials. They would rather save money to gain travelling experience than to purchase consumptive goods. They would also prefer sharing their experiences through Instastory feature in Instagram to YouTube. Having said that, YouTube should add a simpler feature so that millennials or travel vloggers can share their travelling experiences in the channel easier. 
Corporate Crisis Communication Strategy of HENKEL Indonesia in Facing the Covid-19 Pandemic Atika Budhi Utami; Widya Hamdani; Faris Budiman Annas
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 5 No. 2 (2022): December 2022
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (863.366 KB) | DOI: 10.31098/ijmesh.v5i2.791

Abstract

The covid-19 pandemic has affected the world, including Indonesia, specifically the certainty of the company's economic sustainability. This requires each organization to execute strategic communication with its employees. Henkel Indonesia carried out a communication strategy during a crisis to provide certainty and eliminate uncertainty to its employees. This study aimed to discover how it implemented strategic communication crises. It also strengthens the concept of a Situational Crisis Communication Theory, which elaborates into a tactical, planned, measurable, and able-to-evaluate crisis communication strategy. This research explored the crisis response strategies that the company applied in dealing with the pandemic. The methodology used in this research is qualitative. Qualitative research consists of a set of interpretive and material practices that make the world visible. The method used in this research is a case study. The unit of analysis in this study is a group of the Human Resources Department. The results of this study revealed that the company activated the Crisis Management Team by executing extensive security, hygiene, and social distancing measures to protect employees from spreading the virus in the work area. It used diminishing strategies in the Situational Crisis Communication Theory and implemented excuse and justification communication techniques. The crisis communication strategy conducted by the company has a positive impact on its employees. The limitation of this study is that it focused solely on the crisis communication strategy from the company-employee perspective. This research did not reach external stakeholders. Keywords:   Crisis Communication; Employee; Pandemic; Situational Crisis
Co-Authors Faris Budiman Annas Kencana Ariestyani Kencana Ariestyani Suryadi Widya Hamdani