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STRATEGI KOMUNIKASI KOMISI PENYIARAN INDONESIA DAERAH (KPID) RIAU DALAM MENGOPTIMALKAN PROGRAM LITERASI MEDIA TERHADAP PEMIRSA TELEVISI DI RIAU Sari, Yesi Ratna; Lubis, Evawani Elysa
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The television show is not only have a positive impact, but also the negative impact if not filtered properly, the impact would affect the behavior of television viewers. The majority of television shows are currently only prioritize entertainment, and the exclusion of education inside them. KPID has been have some strategys to bring the desired goals. This research aims to determine how the communication strategy communication of Komisi Penyiaran Indonesia Daerah (KPID) Riau in optimizing media literacy programs to television viewers in Riau and the obstacles encountered in performing that strategy communication of KPID in optimizing media literacy programs to television viewers in Riau.This research was conducted in (KPID) Riau Jl. Gajah Mada No. 200 Pekanbaru. for the record, this research using deskriptif kualitatif metode and analisis model data interactive miles and Huberman. Informants in this research are the commissioner of KPID Riau, students, and perents. Data collection techniques are using observations, interviews and documentations.The results of the reasearch showed that strategy communication of Komisi Penyiaran Indonesia Daerah (KPID) Riau so obvious a way to optimize the literacy of media between knowing a target communications, communications media selection, message communication assessment purposes, the role of communicators in the communication to the charms and the credibility of the source, the formation of KCM and KCSI, and cooperation. As for the KPID constraints in optimizing media literacy program is the community, the lack of public understanding of media literacy, as well as the public areas that are difficultKey Word :Strategy of communication, Audience, media literacy.
STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN JUMLAH PENGUNJUNG KARAOKE KELUARGA INUL VIZTA PEKANBARU Saputra, Anggia Tri; Lubis, Evawani Elysa
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Karaoke is the place for expressing vocal emphasis in singing, the priority of karaoke place is privacy for singing. Customers can sing (karaoke) in a closed room only with family or friends. The songs are sung can be selected in according selection of the family because it has a thousands collection of karaoke songs from the Oldest to newest. The background of this study aims to determine What forms of marketing communication strategies Inul Vizta in increasing the number of visitors to What factors supporting marketing communication strategy for increasing the number of visitors in karaoke Inul Vizta PekanbaruThis study will be held in Inul Vizta Pekanbaru at Jalan Soekarno - Hatta, Pekanbaru, Riau. The study will use a purposive sampling technique (purposive sampling), this technique include those who are selected on the basis of certain criteria which made from researchers based on the object. Where those the population who don’t fit the criteria are not sampled. The Informans in this study are 5 people, that consist of 1 leader and 2 employees of Inul Vizta Pekanbaru and then 2 visitors of Inul Vizta.The strategy of marketing communication that do in karaoke Inul Vizta in increasing the number of visitors through advertising, sales promotion, personal selling, publicity, direct marketing. From the marketing communication strategy that executed in the from has not run optimally. Karaoke Inul Vizta Pekanbaru has employees with the education and best work experience, the location is strategic vista inul karaoke, means and complete facilities as supporting factor. The inhibiting factors of marketing communication strategy in karaoke Inul Vizta pekanbaru is less advertising and the promotionsKeywords: communication strategy, marketing strategy, marketing communication strategy, factors inhibiting and supporting, inul vizta
PENGARUH SOCIAL MEDIA MARKETING TWITTER TERHADAP TERBENTUKNYA BRAND IMAGE RESTORAN BURGER GABOH PEKANBARU Rizal, Veby Zilfania; Lubis, Evawani Elysa
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2 (2014): WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The existence of the internet and information communication technologie’sit’s makes the use of new media in marketing communications. The emergence ofsocial media marketing can be used as well as for the interaction to consumers,called social media marketing. One of social media marketing is now popularamong businesses including restaurants, namely Twitter. Through 140 characters,tweets of any business can market their business at the same place / make upbrand, to be known and remembered in the minds of consumers, and designing thebrand communication strategy that is viewed positively by consumers whichraises brand image. The purpose of this research is to determine how much theinfluence of social media marketing Twitter towards the brand image formation ofBurger Gaboh Restaurant at Pekanbaru.The theory used in this study is S-O-R theory by Hovland and cybercommunity theory by Severin and Tankard. The method used in this study is aquantitative method of explanation. Researchers collected data usingquestionnaires and documentation. The location of this study, in Burger GabohRestaurants, located at Suka Terus street 30 Pekanbaru. The number of samplesfor this study as many 259 respondents, using techniques accidental sampling. Inorder to know how much the influence these two variables, researchers used asimple linear regression analysis. As for processing test data questionnaire,carried out using the program of Statistics Product anf Service Solution (SPSS)Windows version 20.The result of this study indicate that the alternative hypothesis is accepted.Which means there is a strong the influence of social media marketing Twittertowards the brand image formation of Burger Gaboh Restaurant at Pekanbaru .This result is the regression coefficient values obtained in this study is Y = 0,542+ 0,856 X with significant level of α 0,05. The coefficient of determinations (r2) of0,714 which means that 71,4% of the influence of social media marketing Twittertowards the brand image formation of Burger Gaboh Restaurant at Pekanbaru.While the remaining 28,6% is influenced by other variables outsides of this study.Keywords : Social Media, Marketing, Brand Image
STRATEGI KOMUNIKASI PEMASARAN NESTLE DANCOW CALCIUM PLUS SEBAGAI PRODUK BARU DI PEKANBAR Sagala, Novita Wardah; Lubis, Evawani Elysa
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 1: WISUDA FEBRUARI 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Nestle DCP as a new product has been reached their sales target, but the target to be a market leader has not yet reached. This research aims to determine about the implementation of Nestle DCP marketing communication strategy as a new product research metodh used qualitative with descriptive approach. Located in Jl.Lobak Gg.Kopi No.3 Pekanbaru, from July – November 2014. The subjects were 10 peoples, were taken through purposive technique. While the object is the marketing communication strategy of Nestle DCP as a new product in Pekanbaru. The data collection technique used were observation, interviews and documentation. The data analysis technique researcher used qualitative data analysis according to Huberman and Miles. The data validity examination technique was using participation extention and triangulation. The result of research indicates that marketing communication strategy Nestle DCP as a new product it was by having a sales promotion, establish a commercialise an advertising, doing a personal selling, establish a publicity, contriving a direct marketing, and arranging event/sponsorship. The obstacles is such as the lack of media advertising usage, the lack of budget for promotions, discontinuity of the promotion process, sponsorship activities were performed slightly, competitors activities were more innovative, the Dancow’s brand were too identical with children’s milk product and the publicity effort was not at its best.Key Word: Marketing Communication Startegy, New Product.
KOMUNIKASI PERSUASIF HSE (HEALTH SAFETY AND ENVIRONMENT) DALAM MENINGKATKAN KESADARAN KESELAMATAN KERJA PADA PT. DIMAS DRILLINDO DURI – RIAU Defrianto, Leo Vani; Lubis, Evawani Elysa
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 1: WISUDA FEBRUARI 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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In companies engaged in oil drilling, HSE (Health Safety and Environment) has a very important role, which the HSE is working to control and inform about safety in the work, so that employees understand what danger would threaten him and know how to cope with the work accident. But the fact is work accident still happened particularly in the limited liability company (PT) Dimas Drillindo Duri - Riau. This study aims to determine credibility, message, channel, feedback, securities, environmental and persuasive communication strategies whether can run well in increasing safety awareness in the PT. Dimas Drillindo Duri - Riau.This study used a qualitative research method. The subjects were employees of PT. Dimas Drillindo consisting of 15 people─selected using the technique porposisive. While the data obtained using three data collection techniques, ie observation, interviews, documentation. As well as using the technique of data validity, extension of participation, and the adequacy of reference.The results showed that persuasive communication HSE (Health Safety and Environment) can increase safety awareness in PT. Dimas Drillindo Duri – Riau by paying attention to the six elements of persuasive communication prior to the HSE made persuasion to employees. HSE in PT. Dimas Drillindo already has credibility, it can be seen by observing the appearance, control issues and has a certificate of K3 in the field of oil and gas─this lead the employees to pay higher attention to them. They creates heart-touching motivational messages, mind the channel in persuading either directly or using the media, and receiving advice from any employee and also look at the effect of persuasion in order to evaluate the the errors in previous persuation and also be selective to the environment that the persuation will take place, improper environmental conditions can affect the emotional of employees, such as giving a briefing about safety during the day and with the heat and fatigue conditions, thusmaking employees irritated and do not listen to what was the HSE said. In addition to the six elements,was also reinforced by the persuasive strategy that consists of three strategies that: The PsychodynamicStrategy, is through the approach by focusing on the emotional and cognitive factors of employees; TheMeaning Construction Strategy, is pay attention to the environmental factors that influence employeebehaviour; and The Mirror Strategy, is to manipulate a understanding of the mate, fortune and deathare things that have been determined Allah and predict the most familiar way of thinking used byemployees.
STRATEGI KOMUNIKASI PEMASARAN DINAS PERINDUSTRIAN DAN PERDAGANGAN KABUPATEN BENGKALIS DALAM MEMPROMOSIKAN PRODUK INDUSTRI KECIL DAN MENENGAH Pajrianti, Desi; Lubis, Evawani Elysa
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Economic growth in the era of globalization is characterized by the development of the business world , industry sector One of them is the Small and Medium Enterprises ( SMI). The importance of SMI sector in Indonesia is to equalize the population economy, as well as to support the development of other sectors . In order to achieve the goals and objectives of SMI products in Bengkalis be known by the public , the Department of Industry and Trade Bengkalis use marketing communication strategy in order to run an effective marketing. Therefore, researchers interested in conducting research with the aim to determine the communication strategy of the Department of Industry and Trade Bengkalis in promoting SMI products . This research uses qualitative methods, namely the collection of data obtained based on the fact data in the field through observations, interviews, documentation and interactive data analysis techniques. researchers conducted interviews with three groups of informants . The first informant group consisted of 4 people from the Department of Industry and Trade Bengkalis regency . The second informant group consisted of 3 people from the perpetrators of SMI and the third group consisted of 4 from consumers . The first and second groups of informants using purposive sampling techniques , while the third group are selected using accidental sampling technique . Results of this research indicate that the marketing communication strategy Department of Industry and Trade Bengkalis in promoting SMI products using segmentation strategy , targeting, and positioning . After determining the strategy of segmentation, targeting, and positioning. the Department of Industry and Trade Bengkalis also perform elements of marketing communications which consist of advertising, sales promotion , personal selling , direct marketing , publicity and public relations. Other marketing communication strategy is to use Packaging to launch a strategy to promote SME products . Key Words: Marketing communication strategy, Promotion, ProductSmall and Medium Industries (SMI)
TATA KELOLA SISTEM INFORMASI PADA MEDIA INTERNAL AMS (APLIKASI MANAJEMEN SURAT) SEBAGAI SARANAPENYAMPAIAN INFORMASI DI PT. PLN (PERSERO) WILAYAH RIAU DAN KEPULAUAN RIAU Yunus, Finalia; Lubis, Evawani Elysa
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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PT. PLN (Persero) Region Riau and Riau Islands have Office Area 4, namely Dumai, Rengat, Cape nut and Pekanbaru. This makes pln must strive to meet every information needed throughout the PLN offices scattered in every part in Riau and Riau islands so that PLN using AMS as the internal media. Its presence helps in the process of delivering information PT. PLN (Persero) Region Riau and Riau Islands. So the purpose of this study was to determine how the planning, management, control, and assessment of internal media in disseminating information on PT.PLN (Persero) Region Riau and Riau Islands.This research receipts descriptive qualitative method. His research subjects are employees of PT. PLN (Persero) Region Riau and Riau Islands by using purposive sampling technique. The technique of collecting data through participant observation, interviews and documentation. For analyze the results of this study using analysis of technical data by Miles and Huberman through data reduction, while data validity checking techniques through extension of participation, and triangulation.Results of this study using the planning stages through the tiers of the formation of ideas and design by PT .PLN Center, execution, control, and evaluation carried out in the entire PT. PLN (Persero) spread throughout Indonesia in accordance with SOP (System Operational Procedure) as well as tailored to the needs of employees. Stage management is done according to SOP that has already been prepared. Phase control is done with training, assessment, and technical guidance that is done once a week according to the needs and the good cooperation between employees. Appraisal done on employees who actively access the internal media and obtained very satisfactory assessment and assist the employee in the process of delivering correspondence and data storage company.Keywords: governance, internal media, information delivery.
STRATEGI KOMUNIKASI PEMASARAN DIAN PELANGI CABANG PEKANBARU DALAM MEMPERTAHANKAN LOYALITAS PELANGGAN Mutia, Ade; Lubis, Evawani Elysa
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Marketing communication strategy is important in marketing because can make effective marketing. Company Dian Pelangi is a company engaged in retail. As one of the leading fashion houses in Indonesia, Dian Pelangi have a competitor that run in the same type and the company need a strategy to get the aim of the company. Because of that the researcher was interest to do this research with the aim to know marketing communication strategy Dian Pelangi Pekanbaru branch in maintaining customer loyalty.This research uses qualitative methods, namely the collection of data obtained based on the fact data in the field through observations, interviews, and documentation. The subjects in this research is 2 manager and 7 loyal customers Dian Pelangi Pekanbaru branch are selected using purposive technique. This research uses an interactive data analysis techniques, for data validity checking techniques through the extension of participation, increase persistence, and triangulation.The goal of research shows that the marketing communication strategy Dian Pelangi Pekanbaru branch in maintaining customer loyalty do by segmentation, targeting, positioning, promotional mix consists of advertising, sales promotion, personal selling, direct marketing, publicity, public relations, and word of mouth communication.Keywords: Marketing Communication Strategy, Customer Loyalty
POTRET MEDIA SOSIAL DAN PEREMPUAN Lubis, Evawani Elysa
Jurnal Parallela Vol 1, No 2 (2014)
Publisher : Jurnal Parallela

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Tulisan ini bertujuan untuk mendeskripsikan tentang keberadaan media sosial yang telahmenjadi media sangat mempengaruhi kehidupan manusia terutama perempuan. Dari beberapa hasilpenelitian diketahui bahwa perempuan adalah pengguna media sosial yang paling dominan. Hal initentu saja disebabkan dari karakteristik media sosial tersebut yaitu partisipasi, keterbukaan, percakapan,komunitas dan keterhubungan memberikan peluang kepada perempuan untuk dapat menyalurkanaspirasi, perasaan maupun idenya kepada teman-temannya, kolega maupun saudaranya. Jika dibandingkandengan media meanstream dimana perempuan sering hanya menjadi objek kepentinganpemilik modalnya, pada media sosial perempuan lebih dapat menjadi dirinya. Melalui media sosial iniperempuan dapat lebih aktif berperan di dalam bisnis dengan membangun usaha sendiri; bidang politikdengan menyalurkan aspiranya yang mewakili kepentingan perempuan; maupun bidang psikologidimana perempuan dapat mengurangi stress yang dirasakan dengan menggunakan media sosialbersamaan dengan teknologi komunikasi lainnya.Kata Kunci: media sosial, perempuan, partisipasi
PEMANFAATAN INSTAGRAM SEBAGAI SOCIAL MEDIA MARKETING ER-CORNER BOUTIQUE DALAM MEMBANGUN BRAND AWARENESS DI KOTA PEKANBARU Fauzi, Viny Putri; Lubis, Evawani Elysa
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 1: WISUDA FEBRUARI 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study discusses the use of instagram as social media marketing to build brand awareness Er-corner Boutique in Pekanbaru. The research aims to know the use instagram in increasing knowledge of consumers who are not aware of the brand (brand Unware), to establish the level of brand recognition, to know the level of brand recall, and to know how the top of mind consumer Er-corner boutique in Pekanbaru.In this study the authors used a qualitative descriptive study with data collection techniques through observation, interviews and documentation. Informants in this study were 8 people who were taken by purposive sampling technique, those are Er-corner boutique owner, 2 employees Er-corner boutique, and 5-corner Er customers who use instagram. Interactive data analysis models the researchers use to describe the results of research into techniques for data analysis and data validity checking researcher use triangulation techniques.The results showed that the use instagram by Er-corner boutique Pekanbaru in building its brand awareness of Unware of the brand is paid promote, endorsement selebgram, and posted a photo of outfit of the day (ootd) done by the owner Er-corner. After that strategies to increase brand recognition in instagram used by Er-corner boutique is intense sharing photos of products, positive testimonials from customers and provide promo discounts and held several quizzes with prizes. Tactics conducted by Er-corner boutique in making the brand recall to the consumer by providing information about fashion and give quizzes with prizes to consumers every month twice and intense posting photographs of Er-corner boutique products every day. While the top of mind that Er-corner boutique get is increasing followers Er-corner for more than two years have followers on instagram more than 3500 (without follow customer first, it means pure of followers) and has more than 500 testimonies positive for years 2014-2015.Keyword: Utilization Instagram, Social Media Marketing, Brand Awareness
Co-Authors ", Nopianah Ade Mutia, Ade Ade Nur Ashfiah Adita Puji Ardiyanta Agusthyo, Wafiq Amalia, Chairina Debika Ananda, Putri Rezki Anggia Tri Saputra Anisa Rizky Mentari Belli Nasution Bima Syahputra Boni Sahat Tua Cicy Amelia Crisjuliana Silaban Dana Prasetiyo Dea Thania Qodisiyah Desi Aspika Rossza Desi Pajrianti, Desi Destya Maya Putri Diena Nurul Haq Elizabeth Br. Lingga Ella Lestari Elvia Febriani Epa Yani Fadli, Rian Farrah Devanti Tri Putri Finalia Yunus, Finalia Firman Wahyudi, Firman Fitri Wulandari Gema Putra Candra Habilla Juli Daska Ilva Novira Jogy Fadena Pane Josua Situmorang Juliandini, Adista Kariem, : Muhammad Syukron Amien Abdul Kaspa, Yenni Leo Vani Defrianto Lian Pratama Lintang Arum Bagasatu Maria Laora Sitinjak Martina Faulina Marwah " Mega Rizkha Safira Melya Wati Meutia Puspita Sari Michiko Jamilah Frizdew Molly Dwitas Rahayu Muflihunna Syam Muhamad Ikhsan Muhamad Nurur Rijal Muhammad Fauzan Muhammad Hanafi Muhammad Panji Putra Irwan Munawwaroh, Putri Raudatul Mustiar Hasri Nadya Salma Shafira Nanda Alzikri Novi Herlina Novita Wardah Sagala Novriani, Venny Nur Azmi Nurmailis " Oktavinoarti, Della Purnamasari, Mega Rahel Kristiani Simamora Rahmadi, Yohanda Rahmi Hidayah Rakha Ariyuna Rani Nofri Angraini Restya Amalia Rifa Rahma Anggraini Rika " Rimayanti, Nita Rizkina Putri R Rizky Frahanandani Rohmah, Miftahur Rozi, Rahmat Sabila, Siti Zakkiyah Sari, Anissa Kumala Seli Astilani Sinaga Septia Handayani Sherly Novitasari Shindy Jafriyanti Simamora, Dina Lestari Sitorus, Dori Silviani Br. Sofia Miranda Sri Wahyu Suhendra, Nofri Suprianti, Diana Syamridho Rachman Syukri Hanafi Tania Dwika Putri, Tania Dwika Tri Suci Nadilla Fitri Triani, Dini Dwi Try Panji Akbari Usmalya Juana Rifsa Vani Rasika Vania Ramadhani Veby Zilfania Rizal Venny Destasia Ardi Viny Putri Fauzi, Viny Putri Wahyu Rizky Aditya Wia Ruri Wilanda Wiliam Suryo Lakosono Yanie Pratiwi Firdaus Yeni Reskina Yesi Ratna Sari Yulianti, Ana Yuly Rahmi Pratiwi Yuri Rahmadhani Zulkarnaini Zulkarnaini